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PRIVACY CENTER

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Last Updated: December 12, 2024

 


MARRIOTT GROUP GLOBAL PRIVACY STATEMENT

The Marriott Group values you as our guest and recognizes that privacy is
important to you. We want you to be familiar with how we collect, use, and
disclose your Personal and Other Data (collectively, “Data”).

 

Data Covered by this Privacy Statement
The Data We Collect
The Online and Mobile Data We Collect
How and Where We Collect Your Data
Why We Collect Your Data
How and When We Share Your Data
Your Data, Your Choices: Your Privacy Preferences & Rights
Other Important Provisions
Contact Us
Related Links


U.S. CONSUMER PRIVACY STATEMENT

Read the Marriott Group U.S. Consumer Privacy Statement.


WASHINGTON AND NEVADA CONSUMER HEALTH DATA PRIVACY STATEMENT

Read the Marriott Group Washington and Nevada Consumer Health Data Privacy
Statement.


PRIVACY PREFERENCES

At Marriott, we respect your privacy and want to provide you with the options,
information, and choices below to express your preferences: what and how much
you share with us and when and how you hear from us.


COOKIE PREFERENCES

We want to learn what is relevant to you and ensure you have a personalized
experience. As described in more detail in our Global Privacy Statement, we use
digital tools like cookies and tags on our webpages. Cookies help us provide,
protect, and improve our services. To adjust your preferences, please visit our
Tracking Preferences page.


COMMUNICATION PREFERENCES

We want to engage with you in a way that is valuable to you, including how often
you want to hear from us. To set your preferences, please sign in to your
loyalty account profile and select Communication Preferences. To unsubscribe
from marketing emails, you can use the link at the bottom of those
communications. NOTE: Even if you choose to opt out of marketing communications,
we will continue to send you transactional messages, such as information about
your reservations or stays, including confirmation and pre-arrival emails, and
account security updates.


YOUR PRIVACY CHOICES & INDIVIDUAL RIGHTS

⦁ Individual Rights

If you are afforded Individual Rights under applicable law, you can exercise
these rights by completing the required form in our Individual Rights Portal
here↗, or by contacting our DPO at MarriottDPO@marriott.com.

These rights will allow you or your authorized agent to request access,
correction, deletion, restriction, portability, or objection to the processing
of your Personal Data. You may also appeal our decision regarding your
Individual Rights request (to the extent these rights are provided to you by
law).

⦁ Do Not Sell, Do Not Share, and/or Opt-out of Targeted Advertising

If these rights are available to you under applicable U.S. State law, you can
exercise your rights to opt-out of the sale and/or sharing of your Personal
Data, or opt-out of the use of your Personal Data for targeted advertising by
visiting Marriott’s “Your Privacy Choices” page.

⦁ Additional Information

For your protection, we only fulfill requests for the Personal Data associated
with the email address and/or loyalty account number that you identify in your
request, and we may need to verify your identity before fulfilling certain
requests. When permitted by law, we may charge an appropriate fee to cover the
costs of responding to your request.

We will try to comply with your request as soon as reasonably practicable and
consistent with applicable law. Please note that all Individual Rights may not
be available under applicable law to all our guests or other users of our
Services.

⦁ Contact Us

If you have any questions about Your Privacy Choices or Individual Rights,
please contact us at privacy@marriott.com, or by mail at:

Marriott International, Inc.
Global Compliance, Privacy
7750 Wisconsin Avenue
Bethesda, MD 20814
United States of America

If you live in the European Union or European Economic Area, the data controller
is Luxury Reservations Limited, with an address of:

Luxury Reservations Limited
10 Earlsfort Terrace
Dublin D02 T380
Ireland

If you live in the United Kingdom, the data controller is:

Marriott Hotels Limited
3 More London Riverside, 4th Floor
London SE1 2AQ
England

 


LANGUAGES

⦁ English

⦁ العربية

⦁ Français canadien

⦁ Nederlands 

⦁ Français

⦁ ქართული 

⦁ Deutsch 

⦁ Indonesia

⦁ Italiano

⦁ 日本語

⦁ 한국어

⦁ Malaysia

⦁ polski

⦁ Português

⦁ Русский

⦁ 中文

⦁ Español

⦁ ภาษาไทย

⦁ Türkçe

⦁ English (Nigeria)

DATA COVERED BY THIS PRIVACY STATEMENT

This Privacy Statement describes the privacy practices of the Marriott Group for
Data that we collect:

 

 * through websites operated by us from which you can access this Privacy
   Statement, including Marriott.com and other websites owned or controlled by
   the Marriott Group (collectively, our Websites);
 * through the software applications (including automated tools and chat
   functionalities) made available by us for use on or through computers and
   mobile devices (collectively, our Apps);
 * through our social media pages that we control from which you can access this
   Privacy Statement (collectively, our Social Media Pages);
 * through email messages that we send you that link to this Privacy Statement
   and through your communications with us online or in person;
 * from third parties such as Authorized Licensees, Advertising Partners,
   Owners, and Franchisees, and from Other Sources, such as public databases,
   marketing partners, and other third parties; and
 * when you visit or stay as a guest at one of our properties, or at homes and
   villas offered on the Homes and Villas by Marriott International platform
   (Homes and Villas), or through other offline interactions (collectively,
   Property Visits and Offline Interactions).
   

 

Collectively, we refer to our Websites, our Apps, and our Social Media Pages, as
the “Online Services” and, together with the Property Visits and Offline
Interactions, the “Services”.

 

Back to top

THE DATA WE COLLECT

At touchpoints throughout your guest journey, we collect Personal Data in
accordance with the law, and to provide you with exemplary services. Personal
Data is information that may identify you as an individual or relate to you as
an identifiable individual. We collect and process the following types of
Personal Data about you:
 

General Identifying Information
Including full name, postal address, e-mail address, telephone number, social
media account ID, profile photo and other data made publicly available, or data
made available by linking your social media and loyalty accounts, or other
similar identifiers.


 

Demographic Information and Important Dates
Including gender, language preferences, nationality, birthdays, anniversaries,
or special occasions.


 

Government-Issued Identification
Including passport, visa, or other government-issued identification (and the
Personal Data contained therein).


 

Financial Information
Including credit, debit, or other payment data.


 

Loyalty Program Information
Including membership or loyalty program data, co-branded payment cards
information, and travel partner program affiliations.


 

Travel Information
Including prior guest stays or interactions (including interactions via our chat
functionalities), goods and services purchased, special service and amenity
requests, travel itinerary, tour group information, activity data, or employer
details (for business-related bookings).


 

Claims Information
Including insurance information, emergency contacts, complaints, or employment
details (for worker’s compensation claims).


 

In more limited circumstances, we may also collect:

 

 * Data about family members and companions (including names, and ages of
   children);
 * Biometric data; and
 * Images, videos, and audio data via: (a) recordings of your voice (such as
   when we record customer service calls for quality assurance); (b) security
   cameras located in public areas, such as hallways and lobbies, in our
   properties; and (c) body-worn cameras carried by our loss prevention officers
   and other security personnel.

 

We may also collect information about your "Preferences" that you provide to us
or that we learn about you during your stay, in order to make your current and
future stays and experience with us more enjoyable. These include your
“Interests and Passions”, such as whether you are a golf or spa enthusiast and
what type of other activities you prefer to take part in when staying with us;
your “Food and Beverage” Preferences, which may include your health restrictions
or personal needs so that we can provide for your wellbeing; and your “Room and
Stay” Preferences, which include room options, amenities and any likes and
dislikes so that we can improve the Services. Other Preferences may also include
details about who you usually travel with, their relationship to you, special
dates such as anniversaries and birthdays, and your marital status.

 

If you submit any Personal Data about other people to us (e.g., if you make a
reservation for another individual), you represent that you have the authority
to do so and you permit us to use the data in accordance with this Privacy
Statement.

 

Back to top

THE ONLINE AND MOBILE DATA WE COLLECT

We may also collect “Other Data” that does not directly identify you. To the
extent Other Data reveal your specific identity or relate to an individual, or
is combined with Personal Data, we will treat Other Data as Personal Data.

 

Other Data includes:

 

System Data: When you use both desktop and mobile devices to access the Online
Services, we collect certain data through your browser or automatically through
your device, such as your computer type, screen resolution, operating system
name and version, device manufacturer and model, language, internet browser type
and version and the name and version of the Online Services you are using.

 

IP Address: We also collect your IP address, a number that is automatically
assigned to the device that you are using by your Internet Service Provider
(ISP). An IP address is identified and logged automatically in our server log
files when a user accesses the Online Services, along with the time of the visit
and the pages that were visited. We use IP addresses to calculate usage levels,
diagnose server problems and administer the Online Services. We also may derive
your approximate location from your IP address.

 

Precise Location-Based Services: With your consent, we may collect the precise
geolocation of your device by using satellite, cell phone tower, Wi-Fi signals,
or other technologies. We will collect this data if you opt-in through the App
or other program (either during your initial login or later) to improve special
offers and to enable location-driven capabilities on your device, such as to
find nearby hotels, locate airport shuttles, show maps, and provide directions.
If you have opted-in to share your location, the App or other program will
continue to collect location data based on how you choose to share the data.

 

 * Precise Location Choices: You can specify via your device operating system
   (such as through the “Settings” icon) to always share location data, only
   when the App is in use, or never. If you choose only when the App is in use,
   we will have access to the data until you log off or close the application or
   until you use your phone or other devices settings to disable location
   capabilities for the App or another program.

 

Cookies and Similar Technologies on our Websites:


When you visit our Websites from either a desktop or mobile device, we may
collect and use cookies or other identifiers to serve you with personal
advertisements for Marriott and third-party products, via email, on our
Websites, or on other websites on the Internet; to measure how you interact with
our Websites; and to maintain your preferences. We do this primarily through
cookies, which are pieces of data stored directly on the computer or mobile
device that you are using. We do not currently respond to browser do-not-track
signals. Marriott recognizes the Global Privacy Control.

 

You can learn more about cookies at:
http://www.allaboutcookies.org/manage-cookies/index.html↗.

 

In general, we use four different types of cookies:

 

 * Strictly Necessary Cookies: These cookies are necessary to enable the basic
   features of our Websites and Apps, such as providing a secure log-in or
   booking a stay.
 * Functional Cookies: These cookies allow our Websites and Apps to remember
   your site preferences and choices you make on the site. We also use
   functional cookies to facilitate navigation, to display content more
   effectively, and/ or to personalize your experience.
 * Advertising Cookies: Advertising cookies allow us to select which
   advertisements or offers are most likely to appeal to you. We also use them
   to track responses to online advertisements and marketing, and we may use
   them to better understand your interests so we can present you with relevant
   messages and offers. These cookies may also allow you to share certain pages
   with social networks.
 * Analytics Cookies: Analytics cookies help us improve our Websites and Apps by
   collecting and reporting information on how you use it.

 

Cookie Choices

 

There are several ways to opt-out of cookies, if however, you do not accept any
cookies, you may experience some inconvenience in your use of the Online
Services. For example, we will not be able to recognize your computer, and you
will need to log in every time you visit. You will not receive advertising or
other offers from us that are relevant to your interests. Marriott recognizes
the Global Privacy Control.

 

There are several ways to manage cookies:

 

1. Browser settings: You can opt out of cookies on your browser. Every browser
is different, please check the instructions provided by your browser.

2. Through our “Tracking Preferences” site.

3. Third-Party Analytics: We collect data through third-party services and
products, including Google Analytics, Adobe Analytics, and Epsilon Data
Management, which use cookies and technologies to collect and analyze data about
use of the Online Services. These services also collect Data regarding the use
of other websites, apps, and online resources. You can learn about Google’s
practices by going to www.google.com/policies/privacy/partners/↗ and opt out by
downloading the Google Analytics opt out browser add-on, available at
https://tools.google.com/dlpage/gaoptout↗. You can learn more about Adobe and
opt out by visiting http://www.adobe.com/privacy/opt-out.html↗.

 

Advertising Choices

 

We may use Advertising Partners and other third-party advertising companies to
serve advertisements on our Websites, Apps, and other websites regarding both
Marriott and third-party goods and services that may interest you when you
access and use the Online Services or other websites or online services. You may
receive advertisements based on information relating to your access to and use
of the Online Services and other websites or online services on any of your
devices, as well as on information received from third parties.

 

To serve such advertisements, these companies place or recognize a unique cookie
on your browser (including through use of pixel tags). They also use these
technologies, along with information they collect about your online use, to
recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about this practice, and to learn about your
choices in connection with it, please visit
http://www.networkadvertising.org/managing/opt_out.asp↗ and
http://www.aboutads.info/↗, http://www.youronlinechoices.eu↗ or
https://business.safety.google/privacy/↗.

 

For any advertising in our Apps, you may download the AppChoices app at
https://youradchoices.com/appchoices↗ to opt out.

 

For the advertisements you see on the Online Services, you can also opt-out:

 

 * directly in the ad by clicking on the AdChoices icon;
 * by opting out of Advertising Cookies in our “Tracking Preferences” site; or
 * by visiting https://business.safety.google/privacy/↗.

 

For residents of certain U.S. states with privacy laws, such as California and
Colorado please see our U.S. Consumer Privacy Statement to learn more about how
we Sell and Share Personal Data and Other Data for Purposes of Cross-Context
Behavioral Advertising. You can exercise your rights for targeted advertising by
visiting Marriott’s “Your Privacy Choices” page.

 

Apps and Mobile Devices

 

We collect certain data when you download and/or use an App, such as App usage
data, the date and time the App on your device accesses our servers, and what
data and files have been downloaded to the App based on your device id. We use
this data to ensure that the Online Services function properly.

 

Our Apps may also contain software development kits (SDKs) from third parties
which may collect and transmit data to enable various features in the App.

 

With your consent if required by the operating system and/or applicable law, we
may also collect mobile device advertising identifiers to enhance and
personalize your experience and deliver relevant products, content, or ads to
show you on our Websites, Apps, or through external advertising.

 

If you use our automated chat functionalities or AI-powered chat technologies,
we collect the Personal Data that you submit to provide, improve, or develop the
chat functionality, so we can better respond to your and other customers’ future
interactions. If you choose to use our automated chat functionalities, you
understand that Marriott and our third-party service providers will be using the
information in the chat for quality and training purposes.

 

⦁ Optional App Features. Our Apps may contain optional features made available
to developers by the device’s operating system. To improve your experience, we
request your permission for the use of your device’s location, camera, or other
functions (e.g., using your device’s camera to capture your credit card
information). You may choose not to allow the use of such functions, in which
case the App features relying on such functions may not be available to you. Go
to your device settings to manage these permissions. 

 

Aggregated and Segmented Data

 

We may aggregate data that we collect, and this aggregated data will not
personally identify you or any other user. We may also use both Personal Data
and Other Data to divide customers into segments, or groups, to provide more
relevant advertising, including third-party advertising.

 

Back to top

HOW AND WHERE WE COLLECT YOUR DATA

This Privacy Statement describes the privacy practices of the Marriott Group for
Personal and Other Data that we collect through the following:

 

 * Marriott Group. We collect Personal Data and Other Data from other companies
   within the Marriott Group for the purposes described in this Privacy
   Statement, such as providing and personalizing the Services, communicating
   with you, facilitating the loyalty programs and to accomplish our business
   purposes.
 * Owners, Franchisees & Joint Ventures. We collect Personal Data and Other Data
   from Owners of Marriott Group branded properties that we manage, from
   Franchisees of Marriott Group branded properties that are independently owned
   and operated under a franchise agreement with us, and from Joint Venture
   Partners. Owners and Franchisees are independent from the Marriott Group.
   Franchisees include their third-party operators and management companies.
 * Owners of hotels associated with Design Hotels. We collect Personal Data and
   Other Data from Owners of hotels associated with Design Hotels which are
   independently owned and operated and enter into a service and membership
   agreement with us.
 * Homes and Villas Property Management Companies. We collect Personal Data and
   Other Data from companies and their service providers who manage Homes and
   Villas properties, your booking of Homes and Villas, and to provide
   additional support to you during your stay at Homes and Villas (“Homes and
   Villas Property Management Companies”). Homes and Villas Property Management
   Companies are independent from the Marriott Group.
 * Authorized Licensees. We collect Personal Data and Other Data from companies
   with whom we enter into a license or similar agreement to sell goods and
   services under a Marriott Group brand (“Authorized Licensees”). Examples of
   Authorized Licensees include our time share partner, Marriott Vacations
   Worldwide Corporation, Cruise Yacht Opco Ltd. d/b/a The Ritz-Carlton Yacht
   Collection, developers of Marriott Group branded real estate including Hotel
   Residences and Apartments, select MGM Resorts International properties in the
   U.S. and Canada, and co-branded credit card partners, including American
   Express, Chase, and other banks. Authorized Licensees are independent from
   the Marriott Group.
 * On-Property and/or Travel Providers. We may collect your Personal Data and
   Other Data from spa, restaurant, health club, concierge, and other outlets at
   our properties.
 * Linked Accounts. We collect Personal Data and Other Data when you use your
   loyalty program number or Online Services login to receive or register for
   certain third-party services. These companies include businesses such as
   airlines and rental car providers, and restaurant reservation and car
   services companies. Additionally, your social media account provider allows
   you to connect your social media account to your Online Services account or
   log into your Online Services account from your social media account. When
   you enroll in those services, we disclose your Personal Data and Other Data
   to those third parties. If you do not want us to collect your Personal Data
   or Other Data in this way, do not provide your loyalty program number to
   third parties, do not use your Online Services login to register for
   third-party promotions, and do not connect your Online Services account with
   accounts on third-party services.
 * Advertising Partners. We collect Personal Data and Other Data from third
   parties who may provide marketing, advertising, and promotions to you, such
   as sweepstakes, contests, deals, offers, or other marketing and promotional
   communications. We may combine Data collected from Advertising Partners with
   Data collected from or about you across the Services and use such Combined
   Data consistent with this Privacy Statement and applicable law.
 * eFolio Program. If you are an employee of a company that participates in the
   Marriott Group eFolio Program and book your room using a company corporate
   code or pay for your expenses using a corporate credit card, we may collect
   Personal Data and Other Data related to your stay or employment. This Privacy
   Statement does not apply to the handling of your Personal Data by your
   employer, credit card company or bank, and we are not responsible for their
   practices.
 * Other Sources & Data Providers. We collect Personal Data and Other Data from
   various third parties, such as public databases, joint marketing partners,
   data providers, and online travel agencies and providers. We may combine Data
   collected from these other sources with Data collected from or about you
   across the Services and use such Combined Data consistent with this Privacy
   Statement and applicable law. 
 * Online Services. We collect Personal or Other Data when you interact with our
   Online Services, by performing such actions as, but not limited to, browsing,
   making a reservation, purchasing goods and services from our Websites or
   Apps, communicating with us (including via our automated chat functionalities
   or AI-powered technologies) or otherwise connecting with us or posting to
   social media pages, or signing up for a newsletter or participating in a
   survey, contest, or promotional offer.
 * Customer Care Centers. We collect Personal Data when you make a reservation
   over the phone, communicate with us by email, fax, or via online chat
   services or contact customer service. These communications may be recorded
   for purposes of quality assurance and training.
 * Internet-Connected Devices. We collect Personal and Other Data from
   internet-connected devices available in our properties. Examples include when
   you connect a device to the hotel’s internet, or when a smart home assistant
   may be available for your use to tailor your accommodations and experience.
 * Combined Data. The Data collected from the above sources and across the
   Services may be combined and used consistent with this Privacy Statement and
   applicable law.

 

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WHY WE COLLECT YOUR DATA (LEGAL BASES)

Please note that in some jurisdictions you must agree to the collection of your
Personal Data for Marriott to provide its Services.

PURPOSE

DESCRIPTION OF ACTIVITIES ASSOCIATED WITH PURPOSE

LEGAL BASES (WHERE APPLICABLE)

Booking & Guest Registration

There are a number of activities associated with this purpose, such as:
facilitating reservations and bookings of hotel accommodations and related
services; engaging in prearrival communications (logistics, changes,
preferences, etc.); and processing payments and security deposits. Performance
of contract for the individual with the guest booking the room



Legitimate interests for the individual booking the room, for example, honoring
his/her preferences, as well as for any individuals accompanying the primary
guest (e.g., spouse, children, friends)



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records

On-Site Reception & Stay Services

There are a number of activities associated with this purpose, such as:
facilitating check-in and check-out; processing payments; providing consistent
and personalized service and advice about the on-site services (based on past
usage or expressed preferences); providing concierge, luggage storage and
parking services; making arrangements with third- party providers on behalf of
guests (such as coordinating tours and other sightseeing excursions; arranging
taxi, shuttle and chauffeur services; and facilitating reservations and bookings
at restaurants and events); administering and facilitating access to Wi-Fi, TV
and other connectivity services (including access to business center amenities,
such as fax and photocopying services) and entertainment systems (such as
PlayStations and music players); facilitating in-room dining (including taking
into account any dietary, health restrictions or other personal needs expressed
by the guest); housekeeping services (including preferences for housekeeping
frequency, special pillows, duvets and other amenities expressed by the guest)
and dry-cleaning services; handling customer requests, inquiries and complaints
(including providing our automated chat functionalities or AI-powered
technologies for customers to make requests or inquiries); and determining
eligibility for age restricted goods and services (such as alcohol or in-room
adult entertainment). Performance of contract, such as processing payments



Legitimate interests, such as honoring the guest’s preferences (e.g., for a room
near the elevator or on a top floor)



Consent, such as collecting information regarding dietary preferences that the
guest chooses to provide



Legal obligations, such as collecting national ID numbers where legally required

Meetings & Events

There are a number of activities associated with this purpose, such as:
communicating with planners and participants about meetings or events
(“Events”); facilitating booking Events and associated participant reservations
via all booking channels; engaging in pre- and post- Event communications
(logistics, accommodations, changes, payments, etc.); preparing for and
coordinating Events in accordance with group, planner, or participant
instructions, expectations and preferences; assigning guest rooms; facilitating
catering; facilitating use of third-party vendors (including audiovisual and
transportation providers); receiving and shipping Event-related materials and
equipment; communicating about billing and recovering amounts owed; collecting
or processing payments, security deposits, and commissions; performing credit
checks; handling group, planner, or participant requests, inquiries and
complaints; and communicating with participants before, during, and after
Events. Performance of contract, such as collecting information about an Event



Legitimate interests, such as responding to customer complaints or concerns
relating to an Event



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records

Marriott Operations & General Business

There are a number of activities associated with this purpose, such as:
administering customer-care services to facilitate and address inquiries,
comments and complaints about any of our services (such as in person, through
phone lines, email, or on social media); handling security and fraud prevention;
administering the Online Services (including troubleshooting, data analysis,
testing, system maintenance, support, reporting and the hosting of data);
monitoring and analyzing usage of services and using data analytics or AI to
improve services, marketing, programs, overall customer experience, gathering
feedback, carrying out pilot programs for potential new services and both
developing new and improving existing services (including by analyzing
information you provide via automated chat functionalities or AI-powered
technologies); and facilitating mergers, acquisitions and other reorganizations
and restructurings of our business (including prospective transactions).
Performance of contract, such as checking that the Online Services are
functioning so that individuals can make reservations or manage loyalty accounts



Legitimate interests, such as responding to customer complaints and concerns
which may include, where applicable law permits, recording customer service
calls



Consent, such as for marketing programs



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records

Emergency & Incident Response

There are a number of activities associated with this purpose, such as:
providing for the security of on-site services; responding to, handling and
documenting on-site accidents and medical and other emergencies (including
facilitating inhouse doctor services); actively monitoring properties to ensure
adequate incident prevention, response and documentation (including CCTV and
body-worn cameras); requesting assistance from emergency services; and sending
notifications and alerts in the event of incidents or emergencies (such as via
SMS, email, call, audio-visual device prompts, etc.). Performance of contract,
such as providing for the safety of guests and personnel through interactions
with on-site security personnel



Legitimate interests, such as monitoring properties through CCTV and body-worn
cameras to provide for the safety of guests and personnel



Legal obligations, such as documenting onsite accidents



Individuals’ vital interests, such as contacting medical or emergency services
for an ill guest

Legal & Compliance

There are a number of activities associated with this purpose, such as:
complying with applicable laws; complying with legal processes; responding to
requests from public and government authorities; meeting national security or
law enforcement requirements; enforcing our terms and conditions; protecting our
operations; protecting the rights, privacy, safety, or property of the Marriott
Group, guests, visitors and other relevant individuals; and allowing us to
pursue available legal remedies and limiting the damages that Marriott may
sustain. Legal obligations, such as complying with legal processes



Legitimate interests, such as enforcing terms and conditions to protect
trademarks



Individuals’ vital interests, such as contacting emergency services in case of
disturbances and incidents involving guests

Spa & Beauty Services

There are a number of activities associated with this purpose, such as:
facilitating reservations and bookings; determining eligibility for services;
honoring disability or other health-related restrictions and providing
appropriate and safe activities, services and treatments; providing consistent
and personalized service based on past usage and preferences expressed by the
individual; processing payments; arranging requested professionals for specific
treatments and services; and handling customer requests, inquiries and
complaints. Performance of contract, such as processing payments



Consent, such as collecting information about back problems when providing
massage services



Legitimate interests, such as providing personalized services (e.g., offering a
specific treatment based on past activity)



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records



Individuals’ vital interests (e.g., when an individual becomes ill while
receiving treatment)

Fitness & Recreation Services

There are a number of activities associated with this purpose, such as:
facilitating reservations and bookings; determining eligibility for services;
honoring restrictions and providing appropriate and safe activities and
services; providing consistent and personalized service based on past usage and
preferences expressed by the individual; processing payments; and handling
customer requests, inquiries and complaints. Performance of contract, such as
processing payments



Consent, such as collecting information about past injuries during a fitness
consultation



Legitimate interests, such as providing personalized services (e.g., presenting
fitness/recreation offers and/or opportunities based on past activity)



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records



Individuals’ vital interests (e.g., when an individual becomes ill while using
the fitness equipment)

Golf & Resort Membership Services

There are a number of activities associated with this purpose, such as:
facilitating tee-time reservations and other resort member event bookings;
providing consistent and personalized service based on past usage and
preferences expressed by the individual; processing payments; and handling
customer requests, inquiries and complaints. Performance of contract, such as
processing payments



Consent, such as collecting information about preferences and family members
when initiating a resort membership



Legitimate interests, such as providing personalized services (e.g., offering
resort membership opportunities based on past activity)



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records



Individuals’ vital interests (e.g., when an individual becomes ill while
frequenting the resort)

Food & Beverage Services

There are a number of activities associated with this purpose, such as:
facilitating reservations; honoring dietary preferences; providing consistent
and personalized service based on past usage and preferences expressed by the
individual; processing payments; arranging reservations; and handling customer
requests, inquiries, and complaints. Performance of contract, such as processing
payments



Consent, such as collecting information about dietary, or other restrictions, or
personal needs of a guest when ordering food



Legitimate interests, such as providing personalized services (e.g., offering
red wine to a guest based on previous requests)



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records



Individuals’ vital interests (e.g., when an individual becomes ill in one of the
restaurants)

Child-Related Services (for Parents & Legal Guardians)

There are a number of activities associated with this purpose, such as:
facilitating babysitting/hotel nanny, kids club and junior golf program
services; facilitating reservations and bookings; preparing for and coordinating
hotel accommodations and services in accordance with guest preferences,
instructions and expectations; processing payment and billing services;
providing child-friendly dining services (for example, special menus for
children or special discounts for breakfast for children under a certain age).
Performance of contract, such as having a child of a certain age stay in the
room with his/her parents, resulting in extra charges or discounts



Consent of parent or legal guardian, such as accommodating needs of children
according to a parent’s instructions



Legitimate interests, such as providing a crib or child-sized bathrobes and
other amenities for children



Legal obligations relating to financial transactions, such as the obligation to
maintain books and records



Individuals’ vital interests, such as when a child becomes ill while
participating in a kids’ club

Loyalty Programs, Accounts, & Relationship Management

There are a number of activities associated with this purpose, such as:
registering users in loyalty and other client account programs and payment card
programs; determining eligibility for various programs and related services;
administering loyalty programs; providing consistent and personalized offers and
services based on past usage and preferences expressed or exhibited by members;
ensuring access to Marriott’s Websites and Apps; processing payments; notifying
members about changes to programs, terms and conditions; and handling members’
requests, inquiries and complaints. Performance of contract, such as assessing
points and distributing benefits



Consent, such as honoring the mode of communication preferences (e.g., email,
SMS)



Legitimate interests, such as managing members’ choices regarding how they wish
to earn, track, and use points



Legal obligations relating to financial transactions such as the obligation to
maintain books and records

Marketing, Advertising, Promotions, Contests & Third-Party Products

There are a number of activities associated with this purpose, such as:
communicating about products and services that may be of interest to guests;
providing personalized advertisements for products and services on Marriott’s
Websites and Apps, and third-party websites; facilitating participation in
sweepstakes, contests and other promotions (such as best vacation photo contests
on social media); analyzing Data to gain insights and create customer marketing
segments; and handling customer requests, inquiries and complaints. Performance
of a contract, such as fulfilling obligations associated with a contest



Consent, such as honoring the mode of communication preferences (e.g., email,
SMS)



Legitimate interests, such as providing advertisements for similar products and
services



Legal obligations, such as handling information consistent with rules relating
to sweepstakes



MORE INFORMATION ABOUT YOUR PREFERENCES

Our goal is to serve you better and meet your expectations and preferred level
of hospitality at each stage, of your travel journey and to send you
personalized advertising and marketing. See below to learn more about the
Personal Data we collect about your Preferences and how we use it.

PREFERENCES

PURPOSES

LEGAL BASES (WHERE APPLICABLE)

Anniversaries

When you stay with us, we want to help you celebrate any special occasion, such
as an anniversary, birthday. For example, we may make a note of these dates to
allow us to provide you with a birthday or anniversary gift. Legitimate
interest, in order to provide you with exceptional service



Consent

Interest and Passions

We want to provide you with services that enhance your Marriott experience. To
do this, we may retain your preferences about the types of activities that you
like to take part in, (such as trips to the beach, fitness, travel and
transportation details, kids clubs and related services, spa, and golf) so that
we are able to offer you similar experiences when you are planning to stay or do
stay with us in the future. Legitimate interest, in order to provide you with
exceptional service



Consent

Relationships (husband, wife, son, daughter, etc.)

We understand that your Preferences may change depending on who you are
traveling with (such as your preferred room type). We may keep a record of your
relationships to assist us with making your Marriott stay as comfortable as
possible. For example, if we know you are traveling with small children, we can
proactively plan for additional accommodations such as a crib or roll-away bed.
Legitimate interest, in order to provide you with exceptional service



Consent

Preferences for properties, clubs, and facilities

When you are staying with us, we want to make sure that we can provide you with
services to enhance your Marriott experience. To do this, we may retain your
preferences for our properties, clubs, and facilities, based on your past stay
preferences, of our kids’ clubs, nanny services, spa and beauty services, golf,
restaurant, and fitness facilities. Legitimate interest, in order to provide you
with exceptional service



Consent

Dietary preferences

When you stay with us, we want to ensure that you are safe, that we are looking
after your wellbeing, and to provide you with services to enhance your Marriott
experience. For example, we may make a note of your dining or beverage
preferences so that we are prepared if you request room service or dine at one
of our cafes or restaurants. Legitimate interest, in order to provide you with
exceptional service



Consent


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HOW AND WHEN WE SHARE YOUR DATA

Our goal is to provide you with the highest level of hospitality and Services,
and to do so, we may share Personal Data and Other Data with the following:

 

 * Marriott Group. We disclose Personal Data and Other Data to other companies
   within the Marriott Group for the purposes described in this Privacy
   Statement, such as providing and personalizing the Services, communicating
   with you, facilitating the loyalty programs and to accomplish our business
   purposes. We share your Personal Data and Other Data used for making
   reservations with the applicable property and Marriott entity to fulfil and
   complete your reservation.
 * Franchisees. We disclose Personal Data and Other Data to Franchisees of
   Marriott Group branded properties for the purposes described in this Privacy
   Statement. Franchisees have a limited right to use certain Personal Data for
   their own purposes and therefore qualify as independent data controllers for
   the following processing: Franchisees manage and coordinate your stay at
   hotels that they operate so they may use your Personal Data for that purpose.
   Franchisees may also use your Personal Data for compliance with their own
   legal obligations, including maintaining books & records and other compliance
   obligations.
 * Owners. We disclose Personal Data and Other Data to Owners of Marriott Group
   branded properties for the purposes described in this Privacy Statement.
   Owners have a limited right to use certain Personal Data for their own
   purposes and therefore qualify as independent data controllers for the
   following processing: Owners may use your Personal Data for complying with
   their own legal obligations, including maintaining books & records and other
   compliance obligations.
 * Owners of hotels associated with Design Hotels. We disclose Personal Data and
   Other Data to Owners of hotels associated with Design Hotels when you book a
   stay at one of these hotels. These Owners have rights to use Personal Data
   for their own purposes and therefore qualify as independent controllers for
   the processing of Personal Data related to a booking at a hotel associated
   with Design Hotels. If available, please read the Privacy Statement of the
   hotel to understand the privacy practices of the hotel.
 * Homes and Villas Property Management Companies. We disclose Personal Data and
   Other Data to Homes and Villas Property Management Companies and their
   service providers for the purpose described in this Privacy Statement, such
   as providing, facilitating, and personalizing the Services, facilitating the
   loyalty programs and their own marketing.
 * Authorized Licensees. Where allowed by law or where you make a request for
   services with an Authorized Licensee, we disclose Personal Data and Other
   Data to our Authorized Licensees, including Marriott Vacations Worldwide,
   Ritz-Carlton Yacht Collection, Marriott Group branded real estate including
   Hotel Residences and Apartments, co-branded credit cards from American
   Express, Chase and other banks, and select MGM Resorts International
   properties in the U.S. and Canada, for the purposes described in this Privacy
   Statement, such as providing and personalizing the Services, fulfilling your
   requests and marketing their products or services. For example, this sharing
   enables you to purchase Marriott branded goods and services, including time
   share properties and Marriott Group branded real estate.
   

 

o Select Authorized Licensees as defined in the Marriott Bonvoy Communication
Preferences means Marriott Vacations Worldwide Corporation, Ritz-Carlton Yacht
Collection, and international co-branded credit cards.

 

 * On-Property and/or Travel Providers. We may share your information with spa,
   restaurant, health club, concierge, and other outlets at our properties to
   provide you with services and their own marketing such as with Disney
   Destinations, LLC and Walt Disney Travel Company when you stay at one of our
   properties affiliated with Walt Disney World®. This sharing also enables us
   to provide you with a single source for purchasing packages that include
   travel-related services, such as airline tickets, rental cars, and vacation
   packages.
 * Linked Accounts and Travel Insurance. We partner with certain third parties
   that allow you to enroll in their services or purchase their products. For
   example, certain companies allow you to use your loyalty program number or
   Online Services login to receive or register for their services. These
   companies include businesses such as airlines and rental car
   companies, restaurant reservation and car services partners, and certain
   Authorized Licensees. Additionally, your social media account provider allows
   you to connect your social media account to your Online Services account or
   log into your Online Services account from your social media account. When
   you enroll in those services or purchase their products, we disclose your
   Personal Data and Other Data to those third parties. If you do not want us to
   share your Personal Data or Other Data in this way, do not provide your
   loyalty program number to third parties, do not use your Online Services
   login to register for third-party promotions, and do not connect your Online
   Services account with accounts on third-party services. We may also share
   your Personal Data with Travel Insurance companies when you choose to
   purchase their products. Data shared in this way will be governed by the
   third-party’s privacy policy and not this Privacy Statement.
 * Advertising Partners. We share Personal Data and Other data with Advertising
   Partners to provide marketing, advertisements, and promotions to you, such as
   sweepstakes, contests, deals, offers, or other marketing and promotional
   communications.
 * eFolio Program. If you are an employee of a company that participates in the
   Marriott Group eFolio Program and book your room using a company corporate
   code or pay for your expenses using a corporate credit card, an extract of
   your folio detailing the goods and services provided to you may be sent to
   your company and to the credit card company. This Privacy Statement does not
   apply to the handling of your Personal Data by your employer, credit card
   company or bank, and we are not responsible for their practices.
 * Service Providers. We disclose Personal Data and Other Data to third-party
   service providers including, for example, companies that provide website
   hosting, automated chat functionalities or AI-powered technologies, data
   analysis, payment processing, order fulfilment, information technology and
   related infrastructure provision, customer service, email delivery,
   marketing, auditing, and other services. 

 

Other Uses and Disclosures:

 

We will use and disclose Personal Data as we believe to be necessary or
appropriate: (a) to comply with applicable law, including laws outside your
country of residence; (b) to comply with legal process; (c) to respond to
requests from public and government authorities, including authorities outside
your country of residence and to meet national security or law enforcement
requirements; (d) to enforce our terms and conditions; (e) to protect our
operations, such as in the event of any reorganization, merger, sale, joint
venture, assignment, transfer or other disposition of all or any portion of the
Marriott Group business, assets or stock (including any bankruptcy or similar
proceedings); (f) to protect the rights, privacy, safety or property of the
Marriott Group, you or others; and (g) to allow us to pursue available remedies
or limit the damages that we may sustain.

 

We may use and disclose Other Data for any purpose, except where we are not
allowed to under applicable law.

 

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YOUR PRIVACY CHOICES AND COMMUNICATION PREFERENCES

At Marriott, we believe that you should have choices with respect to your data.
We provide you with the options, information, and choices below to express your
preferences: what and how much you share with us and when and how you hear from
us.

 

Communication Preferences

 

 * If you no longer wish to receive marketing-related emails, you may opt out by
   visiting our unsubscribe page or by following the instructions in any such
   email you receive from us.
   
 * In addition, you can opt out from marketing-related emails by sending a
   letter to: Internet Customer Care – Unsubscribe, 1818 North 90 Street, Omaha,
   Nebraska 68114-1315 USA or Luxury Reservations Limited - Unsubscribe, 10
   Earlsfort Terrace, Dublin D02 T380, Ireland
 * NOTE: Even if you choose to opt out of marketing-related emails, we will
   continue to send you transactional messages, such as information about your
   reservations or stays, including confirmation and pre-arrival emails, or
   account security updates.
 * If you are a Bonvoy member, to change how we or our partners communicate with
   you via email or other channels, please sign into your loyalty account
   profile, and select Communication Preferences.
 * If you want to adjust any other Preferences, login to your loyalty account,
   select “Profile”, and scroll down to the “Preferences” section.
 * To adjust your Preferences in the App, go to the “Account” tab, click on the
   Settings icon, and scroll down to the “Preferences” section.

 

Cookies and Other Data

 

For information on your choices related to Cookies and Other Data, please see
the Section on Cookies and Similar Technologies on our Websites, above.

 

Your Privacy Choices & Individual Rights

 

Individual Rights

 

If you are afforded Individual Rights under applicable law you can exercise
these rights by completing the form in our Individual Rights Portal here↗, or by
contacting our DPO at MarriottDPO@marriott.com.

 

These rights will allow you or your authorized agent to request access,
correction, deletion, restriction, portability, or objection to the processing
of your Personal Data. You may also appeal our decision regarding your
Individual Rights request (to the extent these rights are provided to you by
law).

 

Do Not Sell, Do Not Share, and/or Opt-out of Targeted Advertising

If these rights are available to you under applicable U.S. State law, you can
exercise your rights to opt-out of the sale and/or sharing of your Personal
Data, or opt-out of the use of your Personal Data for targeted advertising by
visiting Marriott’s “Your Privacy Choices” page.

 

Additional Information

 

For your protection, we only fulfill requests for the Personal Data associated
with the email address and/or loyalty account number that you identify in your
request, and we may need to verify your identity before fulfilling certain
requests. When permitted by law, we may charge an appropriate fee to cover the
costs of responding to your request.

 

We will try to comply with your request as soon as reasonably practicable and
consistent with applicable law. Please note that all individual rights may not
be available under applicable law to all our guests or other users of our
Services.

 

California Shine the Light Law

 

Customers who reside in California and have provided their Personal Data to us
can request, once per calendar year, information about our sharing of certain
categories of Personal Data to third parties and within the Marriott Group, for
direct marketing purposes. Such requests should be submitted to us at
privacy@marriott.com.

 

Contact Us

 

If you have any questions about our Individual Rights Portal or process, please
contact us at privacy@marriott.com, or by mail at:

 

Marriott International, Inc.
Global Compliance, Privacy
7750 Wisconsin Avenue
Bethesda, MD 20814
United States of America

 

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OTHER IMPORTANT PROVISIONS

Non-Marriott Group Entities

 

This Privacy Statement does not address, and we are not responsible for the
privacy, data, or other practices of any entities outside of the Marriott Group,
including Franchisees, Owners, Homes and Villas Property Management Companies,
Authorized Licensees, or any third-party operating any site or service to which
the Services link, payment service, loyalty program, or website that is the
landing page of the high-speed Internet providers at our properties. The
inclusion of a link on the Online Services does not imply endorsement of the
linked site or service by us. We generally have no control over, and are not
responsible for, any third-party’s collection, use and disclosure of your
Personal Data.

 

In addition, we are not responsible for the data collection, use, disclosure, or
security policies or practices of other organizations, such as Meta, Apple,
Google, Microsoft, or any other app developer, app provider, social media
platform provider, operating system provider, wireless service provider or
device manufacturer, including with respect to any Personal Data you disclose to
other organizations through or the Apps or our social media pages.

 

Security

 

We seek to use reasonable organizational, technical, and administrative measures
to protect Personal Data. Unfortunately, no data transmission or storage system
can be guaranteed to be 100% secure. If you have reason to believe that your
interaction with us is no longer secure (for example, if you feel that the
security of your account has been compromised), please immediately notify us in
accordance with the “Contact Us” section, below.

 

Retention

 

We will retain your Personal Data for the period necessary to fulfill the
purposes outlined in this Privacy Statement unless a longer retention period is
required or permitted by law.

 

The criteria used to determine our retention periods include:

 

 * The length of time we have an ongoing relationship with you and provide the
   Services to you (for example, for as long as you have an account with us or
   keep using the Services and for as long as necessary to satisfy the terms of
   the Bonvoy program);
 * Whether there is a legal obligation to which we are subject (for example,
   certain laws require us to keep records of your transactions for a certain
   period of time before we can delete them); and
 * Whether retention is advisable considering our legal position (such as, for
   statutes of limitations, litigation, or regulatory investigations).

 

Sensitive Data

 

We only collect Sensitive Personal Data which may be necessary to perform
reasonably expected services or as required by law. Unless we explicitly request
that you provide Sensitive Personal Data, we ask that you not send and/or
disclose to us on or through the Services (or in your emails to us) any
Sensitive Personal Data (e.g., social security number, taxpayer identification
number, passport number, driver’s license number, or other government-issued
identification number; credit or debit card details or financial account number,
with or without any code or password that would permit access to the account,
credit history; or information on race, religion, ethnicity, sex life or
practices or sexual orientation, medical or health information, genetic or
biometric information, biometric templates, political or philosophical beliefs,
political party or trade union membership, background check information,
judicial data such as criminal records, or information on other judicial or
administrative proceedings).

 

Use of Services by Minors

 

The Services are not intended for children, and we do not knowingly solicit or
collect Personal Data from minors under the age of eighteen (18) without
parental consent. We request that minors not provide Personal Data through the
Services.

 

International Data Transfers

 

The Marriott Group is a global organization and provides a global service.
Transferring data internationally is essential to the Services so that you
receive the same high-quality service wherever you are in the world. As a
result, we will, subject to applicable law, transfer or Personal Data and Other
Data collected in connection with the Services, to entities in countries where
data protection standards may differ from those in the country where you reside,
including outside the EEA, the UK, or Switzerland. By making a reservation,
visiting, or staying at a Marriott branded property or using any Marriott Group
branded service, you understand that we transfer your Personal Data globally.
The Marriott Group enters into Standard Contractual Clauses or another approved
mechanism for cross-border transfer where appropriate.

 

In certain circumstances, courts, law enforcement agencies, regulatory agencies
or security authorities in those other countries may be entitled to access your
Personal Data.

 

Some of the countries are recognized by the European Commission as providing an
adequate level of data protection according to EEA standards (the full list of
these countries is available here↗). For the UK, the full list of countries
recognized by the UK government as adequate is available here↗.

 

EU-U.S. Data Privacy Framework Certification

 

Marriott International, Inc. and certain of its U.S. Affiliates have certified
to the U.S. Department of Commerce that they adhere to EU-U.S. Data Privacy
Framework Principles (EU-U.S. DPF Principles) with regard to the processing of
Personal Data received from the European Union in reliance on the EU-U.S. DPF
and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to
the EU-U.S. DPF. Marriott U.S. has also certified to the U.S. Department of
Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles
(Swiss-U.S. DPF Principles) with regard to the processing of Personal Data
received from Switzerland in reliance on the Swiss-U.S. DPF.

 

Our certifications can be found at:
https://www.dataprivacyframework.gov/s/participant-search↗. For more information
about the Data Privacy Framework principles, please visit:
https://www.dataprivacyframework.gov/s/↗. Our Data Privacy Framework Guest
Privacy Statement can be found here. In some circumstances, we may also transfer
data by signing Standard Contractual Clauses.

 

For additional information about our complaints management practices and contact
information, please refer to our Data Privacy Framework Guest Privacy Statement.

 

Updates to This Privacy Statement

 

The “Last Updated” legend at the top of this page indicates when this Privacy
Statement was last revised. Changes will become effective when we post the
revised Privacy Statement on the Online Services. If you would like to review
the immediate prior version of this Statement, please contact us at
privacy@marriott.com.


 

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CONTACT US

If you have any questions or would like to submit a complaint regarding
Marriott’s collection, maintenance, use, deletion, or disclosure of your
Personal Data, please contact us at privacy@marriott.com.

 

If you live in the United States or any other country outside of the European
Economic Area, the United Kingdom, or Switzerland, the data controller
responsible for your personal data is Marriott International, Inc. with an
address of:

 

Marriott International, Inc.
Global Compliance, Privacy
7750 Wisconsin Avenue
Bethesda, MD 20814
United States of America

 

If you live in the European Economic Area, the United Kingdom, or Switzerland,
the data controller is Luxury Reservations Limited, with an address of:

 

Luxury Reservations Limited
10 Earlsfort Terrace
Dublin D02 T380
Ireland

 

If you live in the United Kingdom, the data controller is:

 

Marriott Hotels Limited
3 More London Riverside, 4th Floor
London SE1 2AQ
England

 

Additional Information

 

DATA CONTROLLER

 

The Marriott Group acts as an independent data controller in relation to our
Owners and Franchisees, who have a limited right to use the Personal Data and
Other Data we collect as described below:

 

Owners: As the hotel you are booked to stay in may not be owned by the Marriott
Group, we disclose Data to owners of Marriott Group branded properties for the
purposes described in this Privacy Statement. Owners have a limited right to use
certain Personal Data for their own purposes and therefore qualify as
independent data controllers in order to comply with their own legal
obligations, including maintaining books & records and other compliance
obligations.

 

Franchisees: In addition, some Marriott-branded hotels are owned and operated
under a franchise agreement with the Marriott Group. As such, we disclose
Personal Data to Franchisees of Marriott Group branded properties for the
purposes described in this Privacy Statement. Franchisees have a limited right
to use certain Personal Data for their own purposes and therefore qualify as
independent data controllers for the purposes of managing and coordinating your
stay at hotels, and for complying with their own legal obligations, including
maintaining books & records and other compliance obligations.

 

You can also:

 

 * Contact our data protection officer (“DPO”) responsible for your country or
   region via MarriottDPO@marriott.com. In your email header, please indicate
   the country from which you are contacting us.
 * Lodge a complaint with a data protection authority for your country or region
   or where an alleged infringement of applicable data protection laws occurs.
   For the EEA, a list of the national data protection authorities can be found
   here↗. For the UK, the responsible data protection authority is the
   Information Commissioner’s Office (ICO), more details about which can be
   found on the ICO website↗. 

 

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Related Links

Terms of Use for United States and Canada
SMS Messaging Terms of Use
Digital Entry Terms of Use
Marriott Casinos Global Privacy Statement
Marriott Group Privacy Statement for the Collection of Non-Employee and
Non-Guest Personal Data
Marriott Applicant Privacy Statement
Marriott U.S. EU-U.S. Data Privacy Framework Guest Privacy Statement


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