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Shadowland


THIS WILL CHANGE YOUR LIFE

Why the grandiose promises of multilevel marketing and QAnon conspiracy theories
go hand in hand

By Kaitlyn Tiffany
Photo illustrations by Kay Kasparhauser
October 28, 2020
Share
Saved StoriesSave

Jordan Schrandt—blond, beautiful, mother of eight, founder of The Farmhouse
Movement magazine, which teaches readers how to achieve “a lifestyle of
authenticity, simplicity, and kindness”—is a Royal Crown Diamond.

Less than 1 percent of the independent distributors who sell essential oils and
related products through the Utah-based multilevel-marketing company Young
Living reach that top ranking. Those who have net an average annual income of
$1.5 million and resemble celebrities within the organization, counting tens of
thousands of followers on social media. Their success sometimes even allows them
to charge for access to advice on how to become more like them—a private
Facebook group for business coaching from Schrandt costs $10 a month, and the
cheapest single ticket for a recent “Diamond Bound” conference she hosted in
Dallas was $309.



On a Friday night in March, Schrandt shared a revelation on one of her Facebook
pages. “I’m awake!” she announced. President Donald Trump would soon prove that
he had been Q all along, she wrote, and this was just the beginning of a
“spiritual war” in defense of all that is good. The post continued for hundreds
of words about the evils of the mainstream media and the mythology of QAnon,
which holds that Trump is a warrior taking on a global ring of Satan-worshipping
pedophiles, who are also in cahoots with the “deep state,” and tend to be
Democratic politicians, Hollywood celebrities, or the owners of seemingly random
small businesses. The post has since disappeared, but not before it went out to
nearly 13,000 of Schrandt’s Facebook followers—in her post she notes that she
had already sent the information to “1,000 or so” of them privately. (Schrandt
suggested that Facebook removed the post; Facebook declined to comment.)

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