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 * Products
   * Gear & Mealtime
   * Bath
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   * Booster Seats
   * Gates
   * High Chairs
   * Potty
   * Playards
   * Strollers
   * Nursery
   * Bassinets
   * Bouncers & Rockers
   * Changing Pads
   * Nursing Covers
   * Soothers
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Introducing


ITY BY INGENUITY™


BABY EINSTEIN


TOYS

Explore


SWINGS

Explore


CAREER OPPORTUNITIES

LEARN MORE


BELONGING & INCLUSION

#AllforAll


MAKING PARENTHOOD A LITTLE BIT EASIER, ONE TINY WIN AT A TIME.

OUR VISION FOR BRIGHT FUTURES


THE KIDS2 FAMILY OF BRANDS

Every family and every child deserves a bright future – regardless of where they
live, how much money they make, what language they speak, what faith they
practice or what goals they pursue. Our vision is to redefine our industry by
creating not just products, but holistic solutions for early stage parents that
transcend borders, categories and aisles.


BUILDING A COMMUNITY


KIDS2 GROUP

We’re building a community and brand ecosystem…of partners, designers,
passionate creatives, forward-thinkers, like-minded folks…and we’re creating
solutions…solutions for parents already in a community…a community of friends,
influencers, champions, supporters. And it’s our goal to be the bridge that
links these communities through solutions. Solutions that cover every corner and
answer the call of families around the world. Why? All in the name of helping
families create bright futures…one tiny win at a time.


SET SAIL WITH BABY EINSTEIN OCEAN EXPLORERS


PARENTCO.

Blog website connecting a global village of parents.


HELLO EINSTEIN STUDIOS

Our media company providing valuable content and aging up Baby Einstein.


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Insights we gain from new, disruptive business models and technologies.


KIDS2 PARTNERS

Strategic relationships delivering unique solutions and products.
 1. Set Sail with Baby Einstein Ocean Explorers
 2. ParentCo.
 3. Hello Einstein Studios
 4. Be Curious Partners
 5. Kids2 Partners


Dr. Rochelle Wainer, Ph.D.


MEET OUR EXPERT ON EARLY CHILDHOOD DEVELOPMENT

Meet our award-winning in-house expert on early childhood development. Dr.
Rochelle Wainer, Ph.D. brings more than 25 years of experience with global
brands to lead a world-class insights team that helps shape how we design every
product for Baby Einstein™, Ingenuity™, and Bright Starts™ brands.

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IT TAKES A VILLAGE


OUR PARTNERS IN PARENTHOOD

Created by experts, Kinedu offers 1,800+ video activities to support development
from 0-4 years old.

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Representaion Matters From Birth.

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Sometimes a toy is more than just a toy. That’s why we’ve teamed up with Mary
Meyer to enhance our Baby Einstein stuffed toy line-up.

LEARN MORE


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