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EYELASH EXTENSION FRANCHISE

Your Future Starts Now!

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EYELASH EXTENSION FRANCHISE

Your Future Starts Now!



WHY DEKA LASH?

What is a Deka Lash Franchise?
Who Are the Founders?
How Is Deka Lash Different?
Testimonials


WHAT IS A DEKA LASH FRANCHISE?

Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise
is a unique concept in the eyelash extension market. Deka Lash features a
customer focused, one-of-a-kind experience. We pioneered the semi-private lash
station that doesn't isolate customers or employees. The Deka Lash team provides
marketing, financial, operational, and staffing support. We take pride in our
family-like environment, and it shows.


WHO ARE THE FOUNDERS?

Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority
of individually applied eyelash extensions. Starting in a one-room salon, her
skill and expertise laid the foundation for rapid growth and success. By 2016
the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka
Lash has awarded over 300 territories across the United States and Canada.


HOW IS DEKA LASH DIFFERENT?

Deka Lash is all about quality. We are different from our competition in so many
ways, starting with a professional training program that we developed over the
past 10+ years. Our proprietary studio design features custom designed beds,
chairs, and work area. Our studios provide a personalized customer experience
with a check-in system that is unique to our industry. We offer an industry
leading membership program that goes beyond standard packages.


TESTIMONIALS

"Corporate is full of people who really know what they are doing and are
motivated to do really good things. We just feel honored to be part of it."

-Liz Gordon, Deka Lash Sugarhouse


The Deka Lash Advantage
"I would stop my nail treatments and pedi's before I would cancel my lash
appointments."
-Diann


WHY EYELASH EXTENSIONS?

Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle,
an addiction, and so much more than a fad. Lash franchises are taking business
away from other elective beauty services and are becoming part of a woman’s
beauty regimen. Deka Lash alone has awarded over 300 territories and has 130+
studios open with another 10+ on the way.

How Big is the Lash Industry?
Why is this an Industry Exploding?
Do Customers Come Back?


HOW BIG IS THE LASH INDUSTRY?

Some industry experts believe the Health, Beauty, and Cosmetics industry in the
US could top over 90 Billion in sales by 2020. Even conservative growth trends
put this figure at just over 70 billion in the next few years, and the lash
extension segment is the fastest growing in the industry. The industry that has
grown every year since 2004 and shows no signs of slowing down.


WHY IS THIS AN INDUSTRY EXPLODING?

Eyelashes are one of the simplest things women can improve to have a dramatic
effect on the way they look and feel.  Lashes help to empower women to feel more
confident.  Lash extensions are also a time saver.  One can wake up beautiful.  
The past five years, eyelash extensions have experienced explosive growth as
competition has made extensions more readily available to the average consumer.


DO CUSTOMERS COME BACK?

Absolutely! In fact, many of our customers come back two or three times a month
to keep their lashes full. It is a naturally recurring business model that keeps
clientele coming back in on a regular basis. On top of this, we've layered
membership programs suited to your customer's lash type, and this help improve
customer retention even further.


WHAT DO OUR FRANCHISEES SAY?


BETTE ANNE DUFFY


Chicago, Illinois


"I am proud to be a founding franchise owner. Being a passionate 'lash addict'
myself for years, I know that long full lashes can make women feel beautiful and
powerful"


STEVE & LIZ GORDON


Salt Lake City, Utah


"Our customers are great, our employees are great,
and the management team and the support we get
is beyond anything we expected."


JAQUIE FOWLER


Chicago, Illinois


"I am proud to be a founding franchise owner. Being a passionate 'lash addict'
myself for years, I know that long full lashes can make women feel beautiful and
powerful"

What is a Day in the Life of a Franchisee?
Do I Need Lash Experience?
What Makes a Good Owner?
Can I Scale this Business?


WHAT IS A DAY IN THE LIFE OF A FRANCHISEE?

Our franchisees have the option to be a semi-absentee owner if they choose. Our
studio model allows our owners to focus on high-level decisions while using
corporate provided solutions for many of the day to day tasks. Deka Lash offers
full call center support, training, and more.


DO I NEED LASH EXPERIENCE?

No, you do not need to have any eyelash extension experience. All you need is a
passion for making women look beautiful and feel confident. We provide initial
training to your lash artists and evaluate their skill set, so all you have to
do is concentrate on creating a positive environment for your employees and
customers.


WHAT MAKES A GOOD OWNER?

A great owner will have a passion for providing outstanding customer service and
use the tools and systems Deka Lash has in place to be successful.


CAN I SCALE THIS BUSINESS?

Absolutely! Deka Lash offers multi-units to provide a simple way to scale the
eyelash extension business in your market with 3, 5, and 15 packs available.


HOW BIG IS THE LASH EXTENSION INDUSTRY?


Big and growing! The industry is expected to exceed $2 Billion* within the
coming years, growing by $570 million between 2022 - 2027 at a compound annual
growth rate of nearly 5%**. Women are exceedingly seeking semi-permanent lash
extensions to enhance their natural beauty and save a significant amount of time
on daily makeup routines. There’s no better time to join Deka Lash, a leader in
the industry, and benefit from this forecasted growth.

*July 2021 report by verifiedmarketresearch.com
** December 2022 report by reportlinker.com


LASH STUDIO

Custom built for you.
View the Studio
Take a Tour!
How Much Does a Studio Cost?
What Is a Good Site for a Studio?
What Makes Our Studio Unique?


HOW MUCH DOES A STUDIO COST?

A Deka Lash studio has low overhead and a low build out cost. The actual cost of
a store can vary from market to market, see the table below for rough estimates.


WHAT IS A GOOD SITE FOR A STUDIO?

Deka Lash is a premium eyelash extension service company. Location an important
part of your marketing efforts. A great location can actually reduce your
marketing spend. Deka Lash has proven to be successful in A locations with high
traffic and B+ locations with at least one preferred amplifier brands nearby.
When you start the process with Deka Lash, we will review territory maps and
discuss preferred population and income demographics.


WHAT MAKES OUR STUDIO UNIQUE?

Everything about our studio makes us unique. We have invested time and money
developing proprietary fixtures, furniture, smells, sounds, and products to
ensure that our studio touches all of the senses. Customers feel relaxed in our
ergonomic beds and semi-private lash stations.


INVESTMENT

When you invest in the Deka Lash brand, you are investing your time, money, and
future into a premium brand.  While we offer a high-quality service, we have
custom designed our systems and processes to be lean and efficient to allow a
competitive buy-in and help you get up and running quickly.




HOW MUCH DOES IT COST TO START?

Item 7 from the 2023 Deka Lash FDD lists the total initial investment to open
between $222,800 and $476,850. Please see our full FDD for details.


CAN I FINANCE MY STUDIO AND FRANCHISE?

Yes. Deka Lash works with many partners and has financing options for your
franchise and for your store build out. Just let us know if financing is an
option you are considering or require.


SUPPORT

It's All About You
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Thank you! Your submission has been received! A member of our team will be in
touch with you shortly.

If you would like to get started on the Request for Consideration form now
please click here

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What Support Is Offered?
How do I Train Employees?
How do I Market my Business?


WHAT SUPPORT IS OFFERED?

Deka Lash has made a commitment to developing a franchise that is built around
support. We offer support for Marketing, Training, Operations, Site Selection,
Construction and more. Deka Lash is committed to excellence and by hiring
experts with franchising experience, we are able to provide the kind of support
you need to be successful.


HOW DO I TRAIN EMPLOYEES?

We have expert trainers on staff. Our proprietary training method has produced
the winner of Lash Wars for volume in Las Vegas two of the last four years. We
will help you every step of the way to make sure your staff will be properly
trained before you open your doors.


HOW DO I MARKET MY BUSINESS?

Our marketing staff works diligently to produce campaigns and vet world-class
partners to ensure that marketing your business is easy and efficient. Each
store has its own micro-site, social media accounts, and marketing tools to help
you wth brand awareness, lead conversion, and tracking.


FREQUENTLY ASKED QUESTIONS

Do Customers come back?

Yes. Customers come back at regular intervals to keep their lashes looking
great. On average, a customer will come every two or three weeks for a fill,
providing a source of recurring revenue.

Why is this a good business model?

Eyelashes are one of the easiest things to improve a customer's overall
confidence and beauty. More so, women love that it saves time because they no
longer need to hassle with the morning routine of applying mascara and other
makeup regimens. For these reasons, our customers come back to maintain their
lashes, creating a natural recurring business. In addition, our membership model
boost retention to have a winning formula that makes this a very successful
business model.

How do i market my business?

We've thought of everything to help you market your eyelash extension franchise.
Our marketing department has sophisticated event-based triggers that start the
day you sign your FDD, to include a grand opening and a 12-month marketing
calendar, so you stay organized. Our marketing tools adjust based on your
territory, population density, studio location, and competition.

Do I need lash experience?

No. Lash experience or beauty industry is not necessary to own and operate
a Deka Lash franchise. We provide corporate training and work with you to
recruit, hire, and train an excellent staff.

Who makes a good franchise owner?

A good franchise owner in the Deka Lash system is one who prides themselves in
providing best in class service to their customers.

Can I scale this business?

Yes, a Deka Lash studio can be scalable, and we offer multi-unit solutions as
well.

How much does a studio cost?

Studio costs vary by size, but if you speak with one of our expert franchise
development specialists, they will be happy to give you a figure based on your
interests.

Franchise
3355 South State Street
South Salt Lake, UT 84115

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