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Strategy & E-Commerce
Small Business Strategy
E-Commerce & Store Design
Speaking & Education
Business Improvement Pathways
Me Now
Business Durability
Our Approach
APPOINTMENT
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THE BUSINESS WORLD IS CHANGING FAST. LET’S TRANSFORM YOUR BUSINESS TO OVERCOME
YOUR BARRIERS TO GROWTH AND SUCCESS.

FEATURED BLOG POST

ChatGPT: Your Small Business Co-Pilot


Enjoy these supplemental items from the Better At Business Together Summit.

Read More →


Is your business held back by operational inefficiencies, weak customer
insights, mediocre financial comprehension, inadequate digital capabilities, and
unclear company direction?



TRANSFORM YOUR GROWTH BARRIERS INTO AREAS OF OPPORTUNITY WITH OUR CONSULTATION
AND IMPLEMENTATION SERVICES, INCLUDING A CUSTOM-DESIGNED GROWTH JOURNEY MAP.

Having been in your shoes as a small business owner and helped many businesses
overcome similar challenges, we’ll create strategies that work in the real
world. This means you can navigate your business challenges with confidence,
knowing you’re backed by an experienced guide along your path.

Read about founder Spencer Crandall


The Biz Path | Insights and tools for Small Business

ChatGPT: Your Small Business Co-Pilot


Enjoy these supplemental items from the Better At Business Together Summit.

Read More →

Try These Tools for a Business Boost in 2024


Happy New Year! Vow to make your business better in 2024 and try these tools to
help you along the way.

Read More →

Resolving Into 2024


Set your goals for 2024 and hang them in your workspace.

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Mount Rainier Ascent Teaches Us About Success and Failure


I reflect on Success and Failure in a post about my ascent of Mount Rainier 30
years ago.

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Local Makers Holiday Gift Giving 2023


Oregon is rich with high quality food and beverage makers. Give something
delicious this season!

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ChatGPT Cooks Up Innovative Food Concepts


Inspired to create a new food category or improve your own product line? Look no
further than ChatGPT as your creative sidekick.

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Holey Moley! Shows Us How Pricing Supports Branding


Ken at Holey Moley differentiates his brand through pricing; besides his great
service and down-home feel.

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Squarespace Delivers For New Website


As I designed my new website for my new business, The Small Biz Pathfinders, I
discovered that Squarespace delivers more capabilities than I knew it possessed.

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CHECK OUT THESE CUSTOMGPTS
BY THE SMALL BIZ PATHFINDERS

(Note: ChatGPT Plus required to use these. If you use ChatGPT regularly, it will
be the best $20 per month you spend)

 * The Food Business Coach - Guiding food business entrepreneurs.

 * The Pathfinder - Helping start up and current small business owners thrive!

 * The Game of Business - Business games, trivia, and strategy for the
   entrepreneur.

 * Hey! Let’s Talk. - A therapy bot


“YOU’RE A GREAT INTERPRETER BETWEEN A SPECIALIZED (BUSINESS) FIELD AND THE IDEAS
IN THE HEADS OF THE CUSTOMERS/CLIENTS YOU WORK WITH.”

— Matan Steinfeld, Bull In China





BUSINESS GUIDANCE &
IMPLEMENTATION

E-COMMERCE & SHOPIFY STORES
BUILD. MIGRATE. IMPROVE.

We lead your initiative to launch new e-commerce sites or migrate existing ones,
evaluate and accelerate your efforts, and improve your business processes.

When people work with us their businesses, not just their sites find a better
path.


sell online

BUSINESS STRATEGY
BALANCE. ADAPT. MAXIMIZE

We bring insight into your current business efforts, recommend improvements, and
develop a plan for implementation.

Strategy is not just about putting a plan on a shelf and hoping it leads
somewhere better, but doing the work to make sure the plan has legs.


let's strategize!

PUBLIC SPEAKING & EDUCATION
EDUCATE. INSPIRE. DISCUSS.

Invite Spencer to your next small business owner event, and he will educate,
motivate and discuss their business challenges and successes while bringing some
applicable solutions.

Spencer also helps governments and organizations with small business curriculum
development and classes.


Learn More

CHOOSE A PATH TO SOMEWHERE BETTER.
BUSINESS IMPROVEMENT PATHWAYS

Benefit from working with The Small Biz Pathfinders in a process that nails down
what your business actually needs, then moves forward with planning and
implementation. Projects could include business model revising, inventory
planning, software, customer experience and growth, and more. The bottom line is
that if it is small business, we have your back.


Meet with Spencer

The Small Biz Pathfinders is composed of Spencer Crandall and associates
passionate about assisting small business owners.
Read About Spencer
Contact Us




Join Spencer, other online retailers and makers, and Celeste from Thunderpants
USA on the PNW Online Retailers & Makers Google Group. Network, get support,
share ideas!


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the weeks ahead.