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Home Sponsored What makes this compact camera so powerful?
 * Sponsored


WHAT MAKES THIS COMPACT CAMERA SO POWERFUL?

By
Panasonic LUMIX
-
July 26, 2024

Many content creators eventually face the prospect of upgrading their cameras as
they scale up their production. Most start by making content with their
smartphones, but those at the top often use dedicated, professional-level
cameras. It can be a massive leap for a creator to go from recording on their
phone to a professional camera. Thankfully, the LUMIX S9 bridges the gap between
passionate hobbyists and seasoned professionals.

Offering content creators versatility that delivers high-quality results while
keeping their workflow simple, the LUMIX S9 is a perfect mid-range option for
those who want to upgrade to a powerful camera but still want to keep their
process convenient. Here’s how the LUMIX S9 does exactly that.


COMPACT AND LIGHTWEIGHT

The S9 is the smallest and lightest full-frame mirrorless camera in the LUMIX S
Series, weighing approximately 403 grams (0.89 pounds). Its compact design makes
the camera easy to carry around, which is crucial for on-the-go creators
accustomed to using mobile devices to shoot content.


FULL-FRAME CAPTURE IN A SMALL BODY

The LUMIX S9’s core is a 24.2-megapixel full-frame sensor. This sensor allows
the camera to shoot up to 6K. These features make the LUMIX S9 a powerful video
camera, but it’s also a capable photography camera, offering professional-level
photo capture.


ADVANCED AUTOFOCUS

The LUMIX S9 utilizes Phase Detection Auto-Focus (PDAF), which excels especially
in subject tracking. So, the camera can keep you in focus as you film your
content, even if you move around the frame. It can also capture fast-moving
subjects reliably.


IN-CAMERA IMAGE STABILIZATION

One of the LUMIX S9’s standout features is its five-axis Dual I.S.2 with up to
6.5 stops of stabilization, which reduces blur, especially when shooting while
moving around your subject. This stabilization system captures sharper still
images and more stable video clips, whether you’re filming in a bustling city or
hiking on a scenic trail. The Active I.S. Technology enhances stability even
further, delivering smoother, clearer shots in various conditions. This makes
the camera ideal for vloggers and adventurers who need reliable performance in
dynamic environments.


LUMIX LAB APP

The LUMIX S9 integrates seamlessly with the new LUMIX Lab app. In the app, you
can edit preset LUTs (or filters), create your own LUTs or download LUTs that
other creators have made. You can then transfer these LUTs directly to your
camera, allowing you to apply a specific look to your content prior to capturing
it. Additionally, you can then transfer photos and videos from your camera to
your phone in seconds. You can even edit photos and videos right in the app,
then upload them directly to social media within 30 seconds.


REAL TIME LUT FUNCTION

To complement the creation of LUTs in the LUMIX Lab app, the LUMIX S9 offers a
REAL TIME LUT function. The camera features a dedicated LUT button that creators
can use to quickly access their favorite color styles downloaded from the LUMIX
Lab app. This allows for instant color grading right out of the gate. Plus,
professionals can cut down on the time spent adjusting colors in photos and
videos in post-production by using the REAL TIME LUT function.


OPEN GATE 

Admittedly, transitioning to a horizontal video format can be a giant leap for
creators accustomed to the vertical format of smartphones. However, the LUMIX S9
makes the switch much easier with its Open Gate 4:2:0 10-bit 30p/25p shooting
mode. Instead of restraining you to either a horizontal or vertical format, Open
Gate records the entire possible frame with no cropping. This means you can crop
your video in a 1:1, 4:3, 9:16 or 16:9 aspect ratio later on, giving you the
flexibility to choose the right aspect ratio in the editing room. However, the
6K Open Gate is too heavy to handle on your smartphone. That is why LUMIX
created MP4Lite, which you can transfer and edit on your smartphone, maintaining
the benefit of Open Gate.


MP4 LITE

Another great feature for content creators looking to upgrade from a smartphone
is the LUMIX S9’s new MP4 Lite recording format. This mode is optimized for
smartphone users, helping to produce high-quality videos suited for smartphones.
By shooting Open Gate in 4:2:0 10-bit in 30p/25p, you can still have a file
optimized for smartphones and resize its aspect ratio in the LUMIX Lab app with
ease.


INTERCHANGEABLE LENS AND HYBRID ZOOM

One drawback of shooting with a smartphone is that you’re (for the most part)
stuck with the lens your smartphone has. Interchangeable lens cameras like the
S9 allow you to swap out lenses depending on the shooting situation. Currently,
there are more than 100 lenses available for L-Mount, with more to come. This
means you can expand your lens library as you see fit. Moreover, the S9 offers
hybrid zoom. This combines optical and digital zoom for a further continuous
zoom range, which enables you to expand the focal length of one lens, providing
even greater versatility for your photography/videography.


LUMIX S9

The LUMIX S9 is a versatile and powerful tool for content creators seeking the
simplicity of smartphone shooting combined with the capabilities of a full-frame
mirrorless camera. Its compact design, advanced features and customizable
options facilitate greater creative freedom. Whether capturing stills or video,
the S9 streamlines the workflow, allowing creators to focus on their craft. You
can follow this link to learn more about the LUMIX S9 and the new LUMIX Lab app.

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Panasonic LUMIX






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