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Home / style / 30 Places to Buy Cute Maternity Clothes
maternity style | style


30 PLACES TO BUY CUTE MATERNITY CLOTHES

ByElisabeth McKnight Posted onMarch 16, 2023June 27, 2024 Updated onJune 27,
2024
18 Comments

Today we’re talking all about cute maternity clothes! Here’s a list of all the
best places to buy cute maternity clothes for pregnancy (online and in-store)
along with the best maternity jeans. 


5 Maternity Brands

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CONGRATS! NOW YOU NEED MATERNITY CLOTHES

Congratulations on your pregnancy! Whether you’re a few weeks or a few months
along, it’s worth it to start thinking about your maternity wardrobe.

My first pregnancy I held out as long as I could until I got maternity clothes
and that was the worst mistake. The second time around I was in maternity jeans
by seven weeks.

Here is a pretty comprehensive list of maternity stores that you can order from
online, as well as some new maternity renting options.

If you’re hunting for cute maternity clothing or picking up a gift card for a
friend who is expecting, here are the best places to shop for cute clothes while
pregnant. We’ll talk all the details about the softest fabric, best fit for
different body types, and comfy basics.


YOUR MATERNITY CAPSULE:

As you look through these brands, here are the key pieces I think every woman
deserves to love during her pregnancy. You can add so many more fun items but
these are the building blocks of a great maternity wardrobe.

 1. Great pair of maternity jeans (Blanqi is my #1)
 2. Great maternity tee or tank for layering
 3. Bodycon maternity dress
 4. Non-fitted dress that makes you feel like a 10 (Pink Blush is a great place
    to start or Hatch)
 5. Slip-on shoes
 6. Comfortable maternity underwear (These are the best three pairs)
 7. One great piece of maternity shapewear (Blanqi slip dress is my top rec)
 8. Lounge set – this will depend on your season of pregnancy but you’ll want to
    spend a lot of time being super comfortable. The fit on this is less
    important than the fabric. Find something that feels buttery soft to you and
    you’ll live in it during pregnancy and during the postpartum haze. My
    personal favorites lounge sets are from Kindred Bravely but Legoe Heritage
    is a close second.

Legoe Heritage Dress


30+ BEST PLACES FOR CUTE MATERNITY CLOTHES:

 * Hatch Shorts / Soon Maternity Tank
 * Angel Maternity Dress
 * NOM Maternity Set


BUDGET-FRIENDLY CUTE MATERNITY STORES:

1. THREDUP:

This online thrift store offers a wide range of maternity clothes at a lower
price point. Per usual with thredUP, you can’t always find exactly what you’re
looking for each time you sign on, but I used thredUP to snag designer maternity
jeans and plenty of cute maternity tops. I like thredUP best for higher-priced
maternity brands that don’t go on sale very often. 

SEE THREDUP SHOPPING TIPS SHOP THREDUP Maternity

2. OLD NAVY:

Old Navy is great for trendy pieces and my favorite non-maternity budget jeans
(rockstar 24/7) come in maternity sizes, too!

SHOP OLD NAVY MATERNITY

3. SHEIN MATERNITY

This fast fashion industry giant has recently expanded their affordable fashion
to include maternity pieces. Shein takes trendy pieces from top retailers and
makes lower-quality, lower-priced versions. This means you might not want to
rely on them for the maternity pants you want to wash and wear 50 times this
pregnancy but they are great for dresses, blouses, or anything for those final
weeks when nothing fits. If you haven’t shopped at Shein before, I shared a full
post on tips for finding the best things on Shein here.

READ SHEIN MATERNITY REVIEW SHOP SHEIN MATERNITY

4. H&M:

I have a few tops I love from H&M maternity and you can’t beat the price point!
They have classics and trendy pieces and their sizing runs a bit small. Stock up
on their cute striped shirts and check out their nursing friendly line as well.

5. WALMART:

Have you checked out Walmart’s maternity selection? They have more options
online than in-store (like most stores) but have some darling options for
dresses and tops. Their prices can’t be beat and there’s a good mix of basics
and more trendy pieces.

6. BOOHOO:

The price point here is great but you get what you pay for when it comes to
quality. Don’t expect these to last daily for a few pregnancies but if you need
something cute to last you for the next few months, check them out. 

I placed a large order from Boohoo during my last pregnancy and wrote a full
Boohoo review – see what worked and what didn’t.

7. DAILY RITUAL BY AMAZON: 

Amazon carries so many of the favorite maternity lines but they also have a few
of their own pieces! Daily Ritual is a line filled with comfortable basics in
classic silhouettes. It has your new favorite maternity tees and dresses (along
with plenty of non-maternity options that can work for the bump).

Check out all my favorite maternity pieces on Amazon here.


MID-RANGE CUTE MATERNITY CLOTHES:

8. QUINCE:

Newer to the maternity market, Quince has recently added some maternity pieces
to their core collection and they’re fantastic! These are fabrics you’l love
wearing in flattering silhouettes.

My top recs are anything in their washable silk (like this dress) or their two
pack of jersey maternity tees (like the Hatch tees I love without the pricetag).

P.S. While you’re there, check out their baby pieces, too. I got this cashmere
jogger set for my last baby and it is the sweetest, softest thing. They also
have great basics like pajamas and leggings.

 * Pink Blush LInen Dress
 * Pink Blush Dress
 * Pink Blush Maxi Dress


9. PINK BLUSH MATERNITY: #1 PICK FOR WIDE RANGE OF CUTE MATERNITY DRESSES

Pink Blush has stylish and affordable maternity (and post-partum) options. They
are your one-stop shop for the best maternity dresses. My favorite piece from
Pink Blush Maternity are their wrap dresses which work well with a bump, while
nursing, and postpartum. Pink Blush also has the most gorgeous dresses for
maternity photoshoots. Wondering what to wear for your shoot? Here’s a whole
post on how to pick your maternity photoshoot outfit. 

update: I am also a huge fan of Pink Blush Maternity t-shirts. They have some
great options no matter what you’re looking for but these v-necks are my
favorite. The price point is higher than similar-looking t-shirts but the ones I
own from Pink Blush hold up longer without pilling.

read pink blush maternity review shop pink blush maternity


10. GAP MATERNITY:

Gap has been an American favorite for a long time. When it comes to maternity,
you can expect the same quality and styles as their regular brand. Gap’s pure
body maternity tees are my favorite (although I initially got them on thredUP),
their modal joggers are fantastic, and they also have a cute assortment of other
maternity pieces. The other great thing about GAP maternity is that you can
almost always find a great sale going on, making them just as affordable as many
of the pieces in the budget-friendly cute maternity clothes section.

SHOP gap MATERNITY


11. JOJO MAMAN BEBE:

I love the classic New England (or old England) style of this British brand that
launched in the US just a few years ago. They also carry really great quality
kids clothes but for maternity I love their tops the most (a lot of them are
nursing friendly). They also carry an assortment of denim, swim, and dresses for
the stylish pregnant woman.

SHOP JOJO maman bebe


12. LIZ LANGE FOR TARGET:

Target doesn’t disappoint and maternity is no exception. Some of my favorite
maternity leggings were just ones I snagged at Target. They also have cute tops
and dresses at a great price point.

SHOP LIZ LANGE


13. ASOS:

I love their denim and their selection of maternity dresses. They also have
great tops and more unique pieces and lots of formal wear options if you have a
special event while pregnant.

shop asos maternity


14. A PEA IN THE POD

A Pea in the Pod is a great curated selection of mid and high end maternity
pieces. They carry some great designer jeans as well as other budget friendlier
pieces.

shop a pea in the pod


15. DESTINATION MATERNITY

Destination Maternity is the world’s largest maternity designer and retailer so
you can bet you’ll have lots of options when it comes to clothes for pregnancy.
If you live close enough to a physical location it is great to be able to go in
and try on a large selection of maternity pieces.


16. MOTHERHOOD MATERNITY

This is another of the Motherhood brands (Destination Maternity, A Pea in a Pod,
and Motherhood Maternity are all owned by the same company) that carry an
assortment of trendy maternity pieces. Whether you need a cute top for brunch
with girlfriends or a casual dress to live in all summer, check out their
selection.

shop motherhood maternity
Motherbee Maternity Dress


17. MOTHER BEE MATERNITY

If you’re looking for super soft basic tees or darling maternity dresses, Mother
Bee Maternity is a great place to start. They have an assortment of nursing
friendly options along with great baby shower and photoshoot dress options.
Amazon carries a lot of their pieces so check out that selection here if you
need prime shipping.

shop mother bee on amazon shop motherbee maternity site


18. TOPSHOP

This European brand carries maternity pieces that look just like their regular
line. Check out their new arrivals if you want edgy, casual, European style.

SHOP TOPSHOP MATERNITY
Kindred Bravely Bamboo jogger set (worn pregnant and post partum)


19. KINDRED BRAVELY

You will not find a softer maternity piece than anything from Kindred Bravely’s
bamboo lounge line. Known for their fantastic nursing bras, Kindred Bravely has
expanded into full maternity and nursing lines with everything from darling
dresses to incredibly comfortable leggings. A lot of their pieces work just as
well post partum as they do during pregnancy.

My favorite items include this maternity/nursing bra, this lounge set (the
joggers + sweatshirt), and these leggings. They also have the cutest maternity
one piece swimsuits that I haven’t tried but are SO darling.

You can use the code ElisabethM20 for 20% off.

READ kindred bravely REVIEW shop kb site
Blanqi maternity leggings


20. BLANQI

Famous for their leggings, you can count on Blanqi to have excellent quality.
They don’t have a huge range of clothing but what they do, they do really well.
If you buy one thing from their site, please let it be their maternity jeans.
You know jeans from a legging brand are going to be comfortable. They are my
single most worn maternity item and the only pair of maternity jeans I’ve worn.
Be sure to also check out their post partum pieces as well.

 * Blanqi Denim Review here
 * Blanqi Leggings Review here
 * Blanqi Cooling Compression Slip Review here

 * James Jeans Maternity
 * Hatch Maternity Blouse, AG Jeans, Amazon The Drop Trench
 * Blanqi Shorts / Everlane Shirt and Sneakers


HIGH END MATERNITY STORES:


21. BOOB DESIGN.

It might be worth it just to have your postman deliver a package from a company
with their name 😛 I love their “once on never off” leggings but I also really
like their tops and dresses. They’re nursing-friendly, too so I like that you
get more than a couple of months of use out of them. Expect high levels of
quality and high levels of comfort from everything you order.

Hatch Carolina dress


22. HATCH COLLECTION:

They make classic pieces that work well during maternity and post partum (I
ordered their pieces whenever I found them on thredUP). These are the only
maternity pieces in my closet that I regularly wear while not pregnant as well
because they are so cute and well made. You’ll swoon over everything on their
site, promise.

read hatch maternity review shop hatch here


23. SERAPHINE MATERNITY:

Almost four years after my first pregnancy I STILL have Seraphine pieces I wear
without a baby bump. They are cute, great quality, and don’t scream “pregnancy.”

 * 
 * Nom Maternity Set
 * 


24. NOM MATERNITY:

One of my two favorite maternity dresses of all time is from Nom and it is
comfortable as it is cute. If you’re looking for a great, stylish dress you can
live in all of your pregnancy, this is it. They’ve expanded their line in the
last few years and I’ve concluded I just want everything. My favorite maternity
order this time around has to be their gingham lounge set (pictured above) but
their denim shorts are also incredibly comfortable. These are pieces perfect for
everyday wear through all stages of your pregnancy. Nordstrom carries a
selection of NOM Maternity here.

Shop the lounge set here (love that these will work not pregnant as well)

read nom maternity review shop nom maternity


25. ISABELLA OLIVER:

If I had no budget limitations for a maternity wardrobe, I think I’d order
everything from this catalog. They carry so many great silhouettes in gorgeous
colors and comfortable fabrics. I have loved my dresses from here because
they’re comfortable, chic, and flattering.

SHOP ISABELLA OLIVER
 * 
 * Tiffany Rose Dress
 * 


26. TIFFANY ROSE:

If you have a special event while pregnant, glance through their collection of
beautiful dresses! I cannot recommend this line enough! They carry it at
nordstrom but have more options on the Tiffany Rose site. I’ve worn these gowns
for a few different formal events over the years and they’re the highest quality
maternity pieces. 

SHOP TIFFANY ROSE SHOP AT NORDSTROM


27. NORDSTROM

Nordstrom carries an assortment of maternity pieces. Be sure to check out their
selection online because it’s much bigger than in-store.

SHOP NORDSTROM MATERNITY
 * Legoe Heritage lounge clothes
 * Legoe Heritage Sweater, Soon Maternity shorts
 * Legoe Heritage Dress


28. LEGOE HERITAGE MATERNITY

This Australian based maternity brand makes the most gorgeous, understatedly
chic maternity pieces. I lived in their knits and dresses toward the end of my
last pregnancy and cannot say enough great things about the style, quality, and
comfort of these pieces. The biggest perk is they almost all work very well post
partum and as your body changes after having a baby (3 weeks post partum right
now and their dresses and sweater sets have been on regular rotation).

READ legoe heritage REVIEW SHOP legoe heritage


29. ROSIE POPE

Rosie Pope gives you nursing, maternity, and baby clothes all in one place and
then they add in diaper bags and parenting tips. I haven’t ordered from them
before.


30. INGRID & ISABEL

In addition to a full line of maternity and nursing apparel, Ingrid and Isabel
also carries active maternity wear with great reviews.

Angel Maternity Dress
Angel Maternity Dress and sweater
Angel Maternity Dress


31. ANGEL MATERNITY

This mid to high-end maternity brand has some beautiful pieces that can be worn
pregnant and post partum. From workwear to loungewear and everything in between,
Angel Maternity has something for the mama-to-be.

From all the pieces I’ve tried, my favorites are their dresses. They have a
great selection of on-trend dresses I’d be thrilled to wear not pregnant and
that work beautifully for daily wear, maternity photos, or events like summer
weddings or baby showers (like both of the blue dresses from Angel Maternity
above).

You can shop a wide selection of Angel Maternity at Nordstrom here or view their
full line on their website.

ANGEL MATERNITY ON NORDSTROM ANGEL MATERNITY SITE


32. SHOPBOP

Shopbop always has a very well curated selection of well made pieces from a
variety of brands/ designers and their maternity selection is no exception. They
carry brands such as Hatch, Seraphine, and Blanqi as well as a good mix of
designer maternity denim. They offer free shipping and convenient, free
returns. 

SHOPBOP MATERNITY


MATERNITY SUBSCRIPTION OPTIONS:


33. STITCH FIX

Stitch Fix is a styling service that can send you a one time box (not at
subscription) or you can subscribe for more regular “fixes.” Be sure to be
specific in your style profile so your stylist has a great idea about what types
of clothes you are looking for.


34. LE TOTE

This is a subscription based maternity RENTAL service. Unlike Stitch Fix where
you’re buying the pieces, with Le Tote you’re renting the pieces and rotating
them out when you’d like to.


35. RENT THE RUNWAY

Rent the Runway has a selection of maternity pieces that are included in their
monthly rental subscriptions. This is great if you want to try out some higher
end maternity brands and be able to rotate through different pieces.


36. NUULY

Anthropologie’s take on the clothing rental subscription, Nuuly has a curated
selection of maternity and bump friendly pieces. This is particularly great if
you’re looking for dresses for events or maternity photos.


NON-MATERNITY STORES TO DRESS THE BUMP

I am a big believer in actually buying maternity clothes because they just work
better and are more flattering  when you have a full belly. But, for those early
months when you’re just starting to show, for the months post partum, or when
you want to buy something you’ll be able to wear again after baby, you have some
options. Here are a few non maternity places that have great non-maternity flowy
dresses + top options that can still work with your growing bump:

 * Piper and Scoot
 * Clad and Cloth
 * Shein (hit or miss but I have a few favorite non-maternity maternity pieces
   from there and they have recently added maternity specific pieces!)


BEST MATERNITY LEGGINGS:

 * On a budget: Fabletics (sign up for their introductory offer and cancel
   afterwards) – these are SO incredibly comfortable. Read the full review here.
 * For dressing up: Blanqi – these look less like workout leggings and if you’re
   going to pass off a pair of maternity leggings at the office, it will be
   these. Read the full review here.
 * For lounging: Kindred Bravely – these are very stretchy and very comfortable
   (use code ElisabethM15 for 15% off)
 * For exercising: Senita Maternity – I’ve worn a million different maternity
   leggings to workout in (from HITT to yoga) and these are the best.


BEST MATERNITY JEANS:

 * Blanqi: This maternity legging brand recently launched a line of maternity
   denim and it. is. everything. They are, hands down, my favorite maternity
   jeans of all time. You can read my full review of them here but, if you order
   one pair of maternity jeans, let them be these.
 * AG Maternity: These are my favorite non-maternity jeans and they are also
   phenomenal maternity jeans. Everyone who has tried them (that I’ve talked to)
   has agreed these are the best maternity jeans they’ve tried. The price point
   is high so I love checking for these on thredUP or just biting the bullet at
   the beginning of pregnancy
 * J.Brand: This was my first designer maternity denim (snagged for $30 on
   thredUP) and they’re great. I do find these run a bit small and I grew out of
   my first pair as I gained weight during pregnancy.
 * Asos: I loved and wore my ASOS maternity jeans all the time during my second
   pregnancy.
 * Best Maternity Boyfriend Jeans (full review) 
 * Madewell: These are SO comfortable, stretchy, and look like your regular
   jeans. They run a bit large so order your pre-pregnancy size and they’ll last
   your whole pregnancy (if you’re like me and you gain weight in more than just
   your belly). If you want a tighter fit early on in your pregnancy, size
   down. 

 * Motherbee Maternity Dress
 * Blanqi leggings and Angel Maternity Sweater
 * Chicwish dress (non-maternity)


MATERNITY CLOTHES FAQ

What month do you start wearing maternity clothes?

With their first pregnancy, most women can get away without wearing maternity
clothes until well into their second and maybe even third trimester. However,
with subsequent pregnancies women often show sooner and find themselves needing
maternity clothes as soon as the first trimester.

What should you not wear while pregnant?

Nothing is 100% off the table when you’re pregnant. Some women prefer tight
fitting clothes to show off the bump while others opt for looser fitting more
comfortable, flowy pieces.

Can you size up instead of wearing maternity clothes?

In some styles you can simply size up (and some maternity brands sell
non-maternity pieces in different sizing and pass them off as maternity
clothes). This sizing up tactic works best for pieces that aren’t super fitted
around the bump. For example, you can simply size up in a smocked dress that is
fitted in the bust and then loose and flowy.
When it comes to pieces that are more fitted around the bump, stick with
maternity specific styles. Most of these have added fabric or ruching in the
stomach to accommodate a growing bump. Plus, maternity clothes are also
purposefully loose or comfortable in the waist and you’ll likely find they just
feel better on.

Can I wear my jeans while pregnant?

Have you tried the rubber-band trick on your regular jeans yet? By using a hair
tie or rubber band you can give yourself a few more weeks in your regular jeans
before buying maternity ones.
As a general rule, if it is comfortable for you to wear, go ahead and wear it.

What stores sell cute maternity clothes in store?

There are a handful of stores that carry maternity wear in store but, as a
general rule, their selections are small. You can always find more options
online. Target, for example, has a huge maternity selection online with only a
few racks dedicated to maternity in any given store.

If you’re someone who loves to try things on before you buy, give online
shopping a chance. Check the return policy and consider ordering 2 sizes of
something so you can get it in the best size for you.

How long can you go without maternity clothes?

You can go as long as you want without maternity clothes but the real question
is, why would you? A lot of women (myself included) find they feel much better
about how they look and are more comfortable once they pull the trigger and
start wearing maternity clothes. If you’re going to buy them eventually, you
might as well get a few extra weeks of wear out of them, right?

Is it too early for maternity clothes?

It is never too early for maternity clothes, My first pregnancy I didn’t wear
them until the middle to end of my second trimester but during my most recent
pregnancy, I was in maternity jeans by week 8. If you’re going to end up getting
maternity clothes eventually, why not get them now and get more wear out of
them? Plus, if you pick the right styles, they can work well for that
transitional time post partum as well.

Which maternity pieces are worth spending more on?

Whichever staples you are going to get the most wear out of are the ones I
recommend spending a little bit more on. The blouse you’re going to wear for
date night once a month, don’t splurge. The dark wash jeans you’ll wear on that
date night and 4 days a week between now and delivery? Those are worth spending
a bit more on.

I recommend buying a great pair of maternity jeans (or two if you wear jeans a
lot), a great maternity tee, and a great maternity dress.

What is the most comfortable maternity underwear?

Blanqi and Kindred Bravely both make great quality and very comfortable
maternity underwear.

Surprisingly, my favorite maternity underwear is actually this silky set of 5.
They are 1/5 the price of other brands I’ve tried and I wish I’d had them in
previous pregnancies.

What are the best sneakers to wear while pregnant?

As you start carrying more weight your feet need a little more support and it
gets harder to bend over and put on shoes. Slip-ons are the easiest but when you
need a sneaker I always prefer something I don’t have to tie. This pair from
Cole Han I can slip on and off without tying. I also wore this velcro pair of
Vejas my whole last pregnancy and loved how easy they were to get on and off
(and they go with everything).

Where can you buy the best maternity clothes?

Of this whole list and after four pregnancies, if I could only wear maternity
clothes from three stores I would pick Legoe Heritage, Hatch, and Blanqi (gotta
have those jeans). Kindred Bravely, NOM Maternity, and Angel Maternity would be
a close second.

What would you add to this list? Where is your favorite place to buy maternity
clothes?

 

 


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18 COMMENTS

 1.  Penelope Miller says:
     September 10, 2018 at
     
     Great list!!! Thank you for sharing.
     
     Reply
     
 2.  Shon says:
     March 11, 2019 at
     
     Thanks so much for sharing! BooHoo has some very cute styles im going to
     try
     
     Reply
     
 3.  Delaney Kott says:
     July 11, 2019 at
     
     Fantastic list of maternity finds! I also highly recommend Mom’s the Word!
     https://momstheword.com/
     
     Very high quality and most of what they have can be worn way after
     pregnancy- and still actually look great! They’ve got 3 retail store
     locations, and an online store if you’re not near their physical stores.
     Their staff are so friendly!
     I was DREADING going maternity shopping and I happened upon their SF store.
     I actually left their store so much more excited about my pregnancy
     clothing than when I went in. Their team was so helpful giving me so much
     personal styling advice without being pushy or weird.
     
     Reply
     
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 14. Natasha Enam says:
     October 9, 2021 at
     
     Suggestion- the comment section should have a date and time-
     
     Reply
     1. N.scott says:
        October 28, 2021 at
        
        Also check out brewinbelly.com
        
        Reply
        
     
 15. Miley says:
     December 9, 2022 at
     
     This is a great list, thank you! I’ve found some really cute things from
     Seraphine and Tiffany Rose as well! I also recommend checking out Marion
     Maternity for better quality work clothes –
     https://marionmaternity.com/collections/work-wear-collection. I have a
     couple of their dresses and they’re gorgeous and made for nursing, too. I
     also like Figure 8 Moms – https://www.figure8moms.com/. They have a good
     curated selection of lots of different kinds of maternity clothes (bras,
     casual, occasion, workwear, etc.).
     
     Reply
     
 16. Stacy says:
     July 14, 2023 at
     
     frustrating that all your photos do not have information or links where the
     dresses were from. also that your links lead to other blogs on your site
     about the site, not just to the site to purchase
     ie Legoe Heritage.
     
     Reply
     1. Elisabeth McKnight says:
        July 18, 2023 at
        
        Hi Stacy! Sorry about that – these pictures are from my last four
        pregnancies and most of the specific items are no longer in stock. If I
        have more information or specific product reviews, I link to those to
        give you more info before ordering (ie: Legoe Heritage – that review has
        all the specific product links for all the pieces).
        
        Thanks so much for this feedback – i’ll see if there’s a good way to
        include two links per brand, one that is a direct shopping link and one
        that sends you to the more detailed review
        
        Reply
        
     


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