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 * Overview
 * Social Marketing
   
    * MARKETING OVERVIEW
   
    * TREND 1: THE CREATOR TREND
   
    * TREND 2: THE ROI TREND
   
    * TREND 3: THE CONTENT TREND
   
   
 * Social Commerce
   
    * COMMERCE OVERVIEW
   
    * TREND 1: THE SHOPPING TREND
   
    * TREND 2: THE SEARCH TREND
   
   
 * Social Customer Service
   
    * CUSTOMER SERVICE OVERVIEW
   
    * TREND 1: THE CHATBOT TREND
   
    * TREND 2 THE REMIT TREND
   
   
 * Quiz

Download report

 * Overview
 * Social Marketing
 * Social Commerce
 * Social Customer Service
 * Quiz

Download report




SOCIAL MEDIA TRENDS 2023




Your guide to the future of social marketing,
commerce, and customer service.































Read more


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ADAPTING TO ENDURE

A defining moment in business gives social media marketers the opportunity to
cement their worth 

Toward the end of last year, pandemic restrictions finally started easing up and
markets were booming. As we lurch into 2023, things look much more delicate. A
looming recession, mounting inflation, declining consumer spending, and
workforce reductions across major business sectors have made things precarious
for businesses of all sizes. 

Despite this uncertainty, many social media marketers find themselves in a
position of relative security—they’re getting larger slices of the overall
marketing budget and more agency over their work. After more than a decade of
growing pains, social media marketing has finally matured as a profession. 

In 2023, successful social marketers will take the time and effort to carefully
assess their opportunities, use a scalpel rather than a cleaver, and think about
the long-term impact of their short-term actions. Those who do will cement their
worth once and for all. 

We hope our 2023 social media trends report serves you well in the midst of a
defining year.



EXPLORE THE TRENDS


 * TRENDS IN SOCIAL MARKETING
   
   Creators boom, budgets bust, and marketers wise up to the dangers of
   cross-posting. What to expect in social marketing in 2023.
   
   Explore marketing trends


 * TRENDS IN SOCIAL COMMERCE
   
   Social overtakes search engines and marketers work to build trust in social
   shopping. Here’s what’s ahead for social commerce.
   
   
   
   Explore Commerce Trends


 * TRENDS IN SOCIAL CUSTOMER SERVICE
   
   Chatbots help keep customers happy and marketers lean into customer service.
   Peek into the wild future of customer experience.
   
   Explore Customer Service Trends


RESEARCH METHODS

This report is based on a survey of 10,643 marketers conducted in July 2022. 

We conducted primary interviews with dozens of social marketing practitioners,
leaders, observers, and partners. 

Our primary data has been supplemented by secondary research from The Harvard
Business Review, McKinsey, Deloitte, Edelman, Insider Intelligence, Forrester,
GlobalWebIndex, The CMO Survey, and others.



ABOUT THE SURVEY

 * JOB FUNCTION OF SURVEY
   RESPONDENTS
   
   
   
   

 * BUSINESS SIZE OF SURVEY RESPONDENTS
   
   

 * TARGET AUDIENCE OF SURVEY RESPONDENTS
   
   


AN OVERVIEW OF HOOTSUITE’S GLOBAL SOCIAL TRENDS 2022 SURVEY



 * 10,643
   respondents
 * 109
   countries
 * 32%
   director and above
 * 11+
   industries
 * 56%
   managers and practitioners


DEFINITIONS

Social Marketing

The use of social media networks across all components of the marketing mix:
product, price, promotion, and place.


Social Commerce

The process of selling products and services directly through social media.


Social Customer Service

The process of delivering proactive customer service (finding and responding to
brand conversations with the aim of satisfying customer needs before they ask)
and reactive customer service (responding to customer-initiated transactions or
service inquiries) over social networks. 




WEBINAR | NOVEMBER 16TH, 2022


SOCIAL TRENDS 2023: UNBOXING THE FUTURE OF SOCIAL

Join our experts on Nov. 16 as they unpack each trend and unwrap a few “mystery
boxes” along the way (hint: surprise TikTok challenges). No talking heads on
laptops screens here, friends, so get ready to have some fun while getting some
guidance to the wild future of social.

Sign me up

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