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Customer Education: make sure you're leading from the front 🏁
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Customer retention Customer success metrics Customer success strategies Churn
rate Customer marketing Scaling customer success



THE STATE OF CUSTOMER RETENTION 2022

Reports

β€œWhy are all my best customers leaving!?” Well, like 42% of SaaS orgs surveyed,
you’re not fully focused on customer retention.

It’s a universal fact: retaining customers is much cheaper than acquiring new
ones. Building meaningful customer relationships is a direct result of strong
retention rates which pay off in ways that benefit your brand and reputation.

With this in mind, we decided to dig deeper into the landscape of customer
retention, surveying SaaS superstars in all stages of their careers, all across
the globe, to bring you... The State of Customer Retention Report 2022.




IN IT, YOU’LL FIND THE ANSWERS TO QUESTIONS LIKE:

πŸ‘₯ How are customer retention teams structured?

πŸ“ˆ What kind of metrics should you track?

πŸ“† How often should you review your customer retention metrics?

πŸ“‰ Which strategies do people use to reduce churn?

πŸ›  Which tools do a great job of managing customer retention?


PLUS PAGES AND PAGES OF JUICY STATS LIKE:

 * Just 58% of SaaS practitioners have a dedicated customer retention team.
 * 49% of SaaS practitioners surveyed reported that COVID-19 had little to no
   effect on churn at their company.
 * A whopping 97% of the companies surveyed only track their customer retention
   at least once a year.

All this plus customer retention tips and tactics from the likes of Simpo,
Userpilot, Brainshark, and Zoopla.


WHAT ARE YOU WAITING FOR?

Download it here πŸ‘‡

Get your copy now

--------------------------------------------------------------------------------


LEVEL UP YOUR RETENTION STRATEGY

Customer Retention Certified: Masters is an elite course that will take you on a
curiosity voyage. You'll learn the theory of customer retention and discover the
best metrics to use, as well as get access to industry-leading frameworks and
fireside chats with industry leaders. πŸ”₯

At the end of this course, you'll be able to go back to your team and execute
successful customer retention strategies of your own.


WHAT YOU CAN EXPECT FROM CUSTOMER RETENTION CERTIFIED: MASTERS

πŸ‘©πŸΌβ€πŸ« 5 insightful modules that cover a breadth of CS metrics

βœ… 40+ exam questions sprinkled throughout every module to test your uptake.

⏰ 3 hours of content, including bonus material,  crammed with expert insights.

πŸ”– Official certification to boost your resume and grow your career.

Get certified
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newLast chance to come to Boston next week! πŸ‘€