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Submitted URL: https://info.on24.com/dc/1GQ4hiLEEfpNUvqWjd4lDOYFhx92rXCB0wjAMMPskohaj0xr2057WddZPy7b_I2crQUFg6iAjLWDzMMxAA1reTewFmLJ4...
Effective URL: https://www.on24.com/customer-stories/squarespace-circle-community-empowers-and-educates-partners-with-on24-engagemen...
Submission: On February 05 via api from US — Scanned from DE

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Text Content

Skip to Content

Discover the new benchmarks for audience engagement and how you can boost
marketing performance. 👀 Register here 



Search



 * Service & Support
 * Login


 * Platform
   
   MEET ON24
   
   Discover how intelligent engagement transforms:
   
    * ON24 Intelligent Engagement Platform
      
      Transform your sales and marketing with the ON24 Intelligent Engagement
      Platform.
   
    * AI-powered ACE
      
      Innovate engagement with ACE, our AI-powered Analytics and Content Engine.
   
   Get pricing
   
   Service & Support
   
 * Capabilities
   
    * Webinars
   
    * Performance analytics
   
    * Content hubs
   
    * Integrations
   
    * Personalized landing pages
   
    * AI-generated content
   
    * Virtual events
   
    * Virtual conferences

 * Solutions
   
   INDUSTRIES
   
   Discover how intelligent engagement transforms:
   
    * Technology
   
    * Professional services
   
    * Financial services
   
    * Associations
   
    * Life sciences
   
    * Insurance
   
    * Manufacturing
   
   USE CASES
   
   Learn how you can use intelligent engagement for:
   
    * Demand generation
   
    * Partner enablement
   
    * HCP engagement
   
    * Customer marketing
   
    * Professional certification
   
    * Product marketing
   
    * Member enrollment

 * Resources
   
    * Resources
   
    * Upcoming webinars & events
   
    * Blog
   
    * Compare software
   
    * Customer stories
   
    * What is a webinar?

 * About us
   
    * About us
   
    * Newsroom
   
    * Careers
   
    * Investor relations
   
    * Executive team
   
    * Corporate responsibility
   
    * Board of directors
   
    * Partners

Get started
Get started
 * Platform
   Platform
   
   MEET ON24
   
   Discover how intelligent engagement transforms:
   
    * ON24 Intelligent Engagement Platform
      Transform your sales and marketing with the ON24 Intelligent Engagement
      Platform.
    * AI-powered ACE
      Innovate engagement with ACE, our AI-powered Analytics and Content Engine.
   
   Get pricing
   
   Service & Support
   
 * Capabilities
   Capabilities
    * Webinars
    * Performance analytics
    * Content hubs
    * Integrations
    * Personalized landing pages
    * AI-generated content
    * Virtual events
    * Virtual conferences

 * Solutions
   Solutions
      
    * Industries
      
      Discover how intelligent engagement transforms:
      
       * Technology
       * Professional services
       * Financial services
       * Associations
       * Life sciences
       * Insurance
       * Manufacturing
   
      
    * Use cases
      
      Learn how you can use intelligent engagement for:
      
       * Demand generation
       * Partner enablement
       * HCP engagement
       * Customer marketing
       * Professional certification
       * Product marketing
       * Member enrollment

 * Resources
   Resources
    * Resources
    * Upcoming webinars & events
    * Blog
    * Compare software
    * Customer stories
    * What is a webinar?

 * About us
   About us
    * About us
    * Newsroom
    * Careers
    * Investor relations
    * Executive team
    * Corporate responsibility
    * Board of directors
    * Partners

Get started
 * Service & Support
   
 * Login
   


SQUARESPACE CIRCLE COMMUNITY EMPOWERS AND EDUCATES PARTNERS WITH ON24 ENGAGEMENT
DATA

2X

Increase in event attendance 

2X

Increase in sales conversion 




 ABOUT SQUARESPACE 

Employees: 1,000+ 

Product: ON24 Webcast Elite 

Use Cases: Customer & Product Marketing 

Industry: Technology 

Squarespace is the all-in-one platform with everything to sell anything,
providing customers in approximately 200 countries and territories with all the
tools they need to sell physical products, digital content, classes,
appointments, reservations and more. 


INTRODUCTION 

Squarespace Circle is a community of professional Squarespace users who build
agencies and small businesses through Squarespace websites.

As a Community Manager for the Squarespace Circle team, Sam Z’s main goal is to
drive customer retention by helping the company’s 25,000 active Circle members
get the most out of the Squarespace platform.

To achieve this, he and his team delivers educational webinars and interactive
virtual event sessions using the ON24 Platform to drive customer engagement and
showcase products.

Employees: 1,000+ 

Product: ON24 Webcast Elite 

Use Cases: Customer & Product Marketing 

Industry: Technology 

Squarespace is the all-in-one platform with everything to sell anything,
providing customers in approximately 200 countries and territories with all the
tools they need to sell physical products, digital content, classes,
appointments, reservations and more. 

Squarespace Circle is a community of professional Squarespace users who build
agencies and small businesses through Squarespace websites.

As a Community Manager for the Squarespace Circle team, Sam Z’s main goal is to
drive customer retention by helping the company’s 25,000 active Circle members
get the most out of the Squarespace platform.

To achieve this, he and his team delivers educational webinars and interactive
virtual event sessions using the ON24 Platform to drive customer engagement and
showcase products.


PROBLEM

In the past, Squarespace measured the success of its customer events by
monitoring its registration and attendance rates. 

“That’s how a lot of people think about events,” said Sam, “because they don’t
have time or bandwidth to go deeper.” 

But Sam knew Squarespace could go deeper with its customer program. In fact,
long before he joined the team, he experienced an event powered by the ON24
Platform as an attendee — and decided to revisit it as a program owner. 

What stood out to Sam were the many interactive event elements ON24 provided as
part of the overall experience. 

“I wanted to use those features to go much deeper and start thinking about
success in terms of engagement and the data behind the event.” 

“We can get a sense of who our members are and what they’re struggling with so
we can help them with ON24’s detailed first-party data.” 

Sam Z
Community Manager


SOLUTION

To create the best possible experience for Squarespace Circle Members, Sam
relies on five core ON24 features: 

1. Resource Center: Every ON24 webinar and event console includes an
easy-to-access resource center so attendees can download content that pertains
to their unique needs. By offering additional resources within each Circle
member experience, Sam is able to track the specific interests of each
Squarespace customer. Knowing what interests his audience helps him deliver more
targeted follow-up messaging and upcoming event content that hits the mark. 

2. Live Chat: There is no better way to get to know your customers than by
interacting directly with them. Through ON24’s live chat feature, Sam can take
the guesswork out of his approach and ask Squarespace Circle members what does
and does not work for them. Even better, they come to him. Anytime an attendee
has a question, all they have to do is submit it via chat. Then, two things
happen: a Squarespace team member can answer respond to the question and Sam can
capture detailed first-party data that helps “improve retention in the community
and improve their overall experience.” 

To create the best possible experience for Squarespace Circle Members, Sam
relies on five core ON24 features: 

1. Resource Center: Every ON24 webinar and event console includes an
easy-to-access resource center so attendees can download content that pertains
to their unique needs. By offering additional resources within each Circle
member experience, Sam is able to track the specific interests of each
Squarespace customer. Knowing what interests his audience helps him deliver more
targeted follow-up messaging and upcoming event content that hits the mark. 

2. Live Chat: There is no better way to get to know your customers than by
interacting directly with them. Through ON24’s live chat feature, Sam can take
the guesswork out of his approach and ask Squarespace Circle members what does
and does not work for them. Even better, they come to him. Anytime an attendee
has a question, all they have to do is submit it via chat. Then, two things
happen: a Squarespace team member can answer respond to the question and Sam can
capture detailed first-party data that helps “improve retention in the community
and improve their overall experience.” 

3. Polls: By running live polls throughout every digital experience he delivers,
Sam can “get a sense of who our members are and what they’re struggling with, so
we can help them.” Not only does it give audiences a chance to engage with the
experience as it progresses, it helps Sam get direct answers on how attendees
feel about the Circle member experience, Squarespace products and more. This
also gives him a chance to pick up on unique and trending pain points, and
address them head on either during or after the webinar. 

4. Post-Event Surveys: By asking attendees to complete a short survey after each
webinar, Sam can collect valuable feedback and use it to improve future events,
inform upcoming event content and remove any friction that may be deterring
attendees from engaging with the experience. 

5. Analytics: Getting attendees to engage with the experience is one thing but
turning all of that engagement into actionable insights is quite another. ON24
does the work for him by capturing every single interaction through ON24
Advanced Analytics and storing it in a Prospect Engagement Profile that makes it
easy to get a 360-degree view of his customers.


RESULTS

Sam’s most recent community product marketing demo event attracted more than
1,000 attendees and resulted in doubling the typical product conversions. 

Squarespace has doubled overall webinar and event attendance and Sam has a
database full of first-party data to help him perfect the customer experience,
showcase products more effectively and cultivate a strong customer community
that has increased overall retention, conversions and attendance.

“Engagement has now become a core part of our customer advocacy programs, thanks
to ON24.” 

“We were able to more than double our sales conversions with our product
marketing demos with interactive ON24 webinars.”

Sam Z
Community Manager




© Copyright 2024 ON24, Inc.
ON24 patents may apply – click here for more information.
All rights reserved.

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 * Terms Of Use
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 * Modern Slavery Act

PLATFORM

 * Platform
 * AI-generated content
 * Webinars
 * Content hubs
 * Personalized landing pages
 * Performance analytics
 * Integrations
 * Virtual conferences
 * Virtual events
 * Forums

RESOURCES

 * Webinar Best Practices
 * Upcoming Webinars
 * Blog
 * Customer Stories
 * Login
 * Virtual Events
 * How Webinars Work

ON24

 * About Us
 * Partner Network
 * ON24 Corporate Responsibility
 * Executive Team
 * Careers
 * In The News
 * Press Releases

CONTACT

Contact Us
San Francisco 1-415-369-8000
Charlotte +1 877-202-9599
London +44 (0) 20 7062 7575
Singapore +65 6871 4859
Sydney +612 8999 1066
Japan Website

PLATFORM

 * Platform
 * AI-generated content
 * Webinars
 * Content hubs
 * Personalized landing pages
 * Performance analytics
 * Integrations
 * Virtual conferences
 * Virtual events
 * Forums

RESOURCES

 * Webinar Best Practices
 * Upcoming Webinars
 * Blog
 * Customer Stories
 * Login
 * Virtual Events
 * How Webinars Work

ON24

 * About Us
 * Partner Network
 * ON24 Corporate Responsibility
 * Executive Team
 * Careers
 * In The News
 * Press Releases

CONTACT

Contact Us
San Francisco 1-415-369-8000
Charlotte +1 877-202-9599
London +44 (0) 20 7062 7575
Singapore +65 6871 4859
Sydney +612 8999 1066
Japan Website

 * Terms Of Use
   |
 * Privacy Policy

 * Modern Slavery Act




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