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 * About us
 * Our Services
   * ABTShield
   * ABT Tags
   * ABTPULSE
   * 4C by EDGE NPD
   * Ad Heed
 * Our awards
 * Our Clients
 * Contact

 * About us
 * Our Services
   * ABTShield
   * ABT Tags
   * ABTPULSE
   * 4C by EDGE NPD
   * Ad Heed
 * Our awards
 * Our Clients
 * Contact


ABTSHIELD


EMPOWERING THE DIGITAL AD ECOSYSTEM
SECURE, OPTIMIZE, AND TRUST WITH ABTSHIELD





WHAT IS
ABTSHIELD?

ABTShield is an advanced fraud detection and prevention solution designed to
protect digital advertising campaigns. It leverages cutting-edge technology and
behavioral analytics to ensure ad spend reaches real, engaged audiences by
eliminating fraudulent and non-human traffic.

ABTSHIELD FOR ADVERTISERS

● Fraud Protection: Eliminate ad fraud and low-quality traffic.
● Maximize ROI: Protect your ad spend by ensuring that your budget is used on
legitimate traffic and real audiences, not wasted on fraudulent clicks or
low-value impressions.
● Optimization: Real-time analytics for improved performance.
● Trusted Partner: Gain transparency and control over campaign results.


ABTSHIELD FOR PUBLISHERS

● Revenue Growth: Optimize pricing with ABTShield protection as a great option.
● Transparency and Control: Access detailed traffic quality data.
● Strategic Insights: Leverage analytics for better traffic and inventory
management.
● Trusted Partnership: Use trusted ABTShield solution to strengthen advertiser
relationships.


ABTSHIELD FOR MARKETPLACES

● Quality Assurance: Remove fraud and invalid traffic from inventory.
● Seamless Integration: ABTShield works effortlessly with major DSPs and SSPs,
ensuring that your platform is fully protected and optimized across all channels
and formats.
● Build Trust: Reach real, live audiences with your campaigns and avoid
malicious activities that can undermine client trust, ensuring long-term success
and credibility for your platform.


ABTSHIELD:


WHERE CYBERSECURITY MEETS AD TECH FOR UNMATCHED FRAUD PROTECTION

● Advanced Security for Advertising Market: Utilizes cutting-edge technologies
adapted from the cybersecurity industry to provide unmatched protection in ad
tech.
● Comprehensive Fraud Detection: Detects and eliminates all forms of ad fraud,
including sophisticated invalid traffic (SIVT) and bot activity, ensuring that
your campaigns reach genuine audiences.
● Proprietary Technology: Developed in collaboration with top research
institutions and experts, offering unique, science-backed solutions.
● Behavioral Traffic Verification: Deep behavioral analytics ensure traffic is
human-driven, filtering out automated, non-human interactions.
● Transparent Reporting: Provides clear, data-driven insights and metrics that
allow for precise tracking of campaign performance and fraud.
● Real-Time Protection: Continuously updates and adapts to emerging threats,
offering real-time defense across all digital channels.
● Certified and Accredited: Backed by industry-leading certifications and
recognized for innovation and excellence, ensuring trust and reliability.


BATTLING FRAUD ACROSS ALL CHANNELS

The global advertising market loses over $2 billion annually due to ad fraud,
with the biggest victims being advertisers and high-quality publishers. To
ensure advertising effectiveness, campaigns must reach genuine audiences, but
fraud often targets valuable inventory. Since 2018, ABTShield has been at the
forefront of combating both established and emerging ad fraud, continuously
improving the quality and effectiveness of media campaigns.


CUTTING-EDGE FRAUD DETECTION

ABTShield identifies a wide range of fraudulent activities and sophisticated
invalid traffic (SIVT), such as hijacked devices, bot traffic, and injected ads.
By leveraging advanced technologies borrowed from the security industry and
applying them to ad tech, we provide brands with robust protection. Our deep
behavioral verification methods ensure that ad traffic is valid, accurately
distinguishing between human-driven interactions and automated, non-human
sources. This approach eliminates inauthentic traffic, ensuring that advertising
budgets are allocated to reaching real, engaged audiences.


EXPERTISE AND INNOVATIVE TECHNIQUES

We base our solutions on proprietary technologies developed in collaboration
with scientists from several renowned research institutions, alongside close
partnerships with publishers and advertisers. Our team of data scientists,
mathematicians, and cyber-fraud specialists employs a diverse range of tools and
methodologies, including AI, machine learning, and advanced behavioral
analytics, to uncover and combat emerging fraud tactics. The effectiveness and
innovation of our models have been covered by publications in leading global
scientific journals.


END-TO-END MEDIA AND AUDIENCE SECURITY

ABTShield safeguards your media investments throughout the entire transaction
lifecycle, from pre-bid avoidance to post-bid monitoring and blocking. Our fraud
prevention services extend across all major digital channels, including desktop,
mobile web, mobile apps, and CTV, for both display and video formats. Seamlessly
integrated with a broad ecosystem of leading platforms such as Google Ads,
DV360, and Adform, ABTShield provides comprehensive protection. Our solution is
also adaptable to any environment with user traffic data, including e-commerce
sites, ensuring that your campaigns reach genuine audiences and maintaining the
integrity of the advertising ecosystem.


ABTSHIELD ANALYTICS PLATFORM

The ABTShield platform empowers you with transparent, data-driven reports and
metrics that offer deep insights into your digital investments. Our analytics
provide a clear view into campaign fraud, offering detailed breakdowns across
platforms, devices, and formats. With this level of transparency, you can
accurately identify and address fraud, ensuring that your ad spend is
effectively utilized.


ACCREDITATION AND AWARDS

ABTShield has garnered numerous certifications and industry accolades,
reflecting our dedication to excellence, innovation, and security in the digital
advertising space. Here are some of our key credentials:

 * IAB Accreditation
 * Qualid Anti Fraud
 * Industry Recognition:
   * Winner of Innovations 2020 by SAR (Association for Marketing
     Communications)
   * Listed among the top 100 innovators in Europe by Google and Financial Times
     (NE100).
   * Awarded „Most Innovative in Business” by Brief magazine.
   * Recipient of Google Fund grants and recognized as a „success case” in
     Google’s 2020 reports.
 * ISO Compliance:
   * ISO/IEC 27001:2022 for information security management systems.
   * ISO/IEC 27002:2022 for information security management practices.
   * ISO/IEC 27005:2022 for information security risk management.





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EDGE NPD Sp. z o.o.
Czeska 22A, 
03-902 Warsaw 
Poland
NIP: 9522122126
office@edgenpd.com

Edge NPD LLC
244 Madison Avenue #1239
New York, NY 10016
United States of America
EIN: 32-0647280
office@edgenpd.com

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