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Automotive Agile PEP Europe|September 24 – 26, 2023, Amsterdam, Postillion Hotel
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 * Home
 * Agenda
   * View Web-Agenda 2023See all the exciting sessions we have in store for you
   * Download Event Guide
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 * Speakers
   * Panel 2023Find out which experts shared their insights and use cases on
     SAMS Europe 2023
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 * Partners
   * Business PartnersNetwork with our partner community and discover their
     cutting-edge products & services
   * Why Partner?Connect with the right people in a space designed to optimize
     your relationship-building and deal-making
   * Matchmaking & One2OnesMeet the right decision makers based on your interest
   * Get Sponsorship Prospectus
   * Get Attendee List 2022
   * Get Attendee List 2023
 * Who & Why
   * The Event at a glanceWhat can you expect as an Attendee at SAMS Europe?
   * AttendYou will meet decision makers from the industries that matter to you
     – digital or live!
   * Get Attendee List 2022
   * Get Attendee List 2023
 * Event Info
   * Travel & LocationOnsite Location - Join us in Amsterdam!
   * Evening EventsIcebreaker + Networking Dinner
   * ContactGET IN TOUCH - We are here for you!
   * Co-Located-EventsDouble your learning and networking potential
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 * Content Hub
   * Content HubWebinars, Video Case Studies, Interviews Reports, Whitepapers
     and much more!
   * Book Now
 * GET EVENT GUIDE
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INCREASING TRANSPARENCY I REDUCING SOFTWARE COSTS I PROGRESSING SAM MATURITY


SEPTEMBER 24 – 26, 2023 | POSTILLION HOTEL, AMSTERDAM

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EVENT LEAD PARTNER




LIVE IN
171
DAYS
17
HOURS
32
MINUTES
59
SECONDS




"DO NOT GIVE TWO PENNIES FOR THAT WHICH IS TOO DEAR BY ONE."


JOHANN KASPAR LAVATER (1741 - 1801), REFORMED PASTOR, PHILOSOPHER AND WRITER
FROM SWITZERLAND, MAIN REPRESENTATIVE OF PHYSIOGNOMICS






JOIN NOW THE LEADING SAM EVENT IN EUROPE!
THIS IS THE RIGHT PLACE AND TIME TO DISCUSS AND EXCHANGE EXPERIENCES WITH
PRACTITIONERS REPRESENTING LEADING EUROPEAN COMPANIES, IN THE LIGHT OF
INCREASING ORGANIZATION COMPLEXITY AND HYBRID LICENSING MODELS. DISCOVER HOW
YOUR PEERS ARE MASTERING COMPLEXITY WHILE EFFICIENTLY SAVING SOFTWARE COSTS. GET
ANSWERS TO YOUR PRESSING QUESTIONS FROM THE CROSS-INDUSTRY AND BEST-IN-CLASS SAM
& IT VENDOR MANAGERS, WHO WILL BE PRESENTING CASE STUDIES AND SHARING INSIGHTS
IN INTERACTIVE SESSIONS.


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Book Now



HIGHLIGHTS - SPEAKERS & MODERATORS








MICHAL SAWICKI

Global Contract and License Lead




JOSÉ FERREL

Head of Technology Management Services




RALF STEIGER

Lizenzmanager UB P&P




MAGNUS LÄNNHOLM

Manager, Vendor Management Office




PHILIPP BUTTERS

SAM Standards & Tools




ROBERT SCHMURR

Global IT Asset Manager




SALOMÉ HUGO

Head of Software Asset Management




ARJEN HAMERLING

Software Asset Manager & Senior Contract...




MARTIJN BRAAMSKAMP

License Manager




STEFAN THANHEISER

Chapter Guide Software Asset und Lizenzm...


APPLY AS A SPEAKER
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KEYNOTE 2022


DENNIS WILLERT, PROFESSIONAL LEAD LICENSEMANAGEMENT, TELEFÓNICA GERMANY

VIEW DETAILS

Agile organizations need agile processes in software asset management – on the
way to the SAM of the future at Telefónica Germany

The digital transformation of companies does not only require the use of a
multitude of new technologies, tools and thus also software licenses. Rather, it
goes hand in hand with a rethinking of processes. The presentation explains the
transformation of processes in software asset management at Telefónica Germany:
in the last 6 months or so, processes and working methods as well as roles and
responsibilities have been realigned in the form of an agile structure. As a
result, Software Asset Management has become far more effective in addressing
and significantly supporting the increasing dynamics in IT and the entire
company.
Key Takeaways:

 * Which prerequisites are necessary to establish an agile way of working in SAM
 * What the most important steps are in the transformation to an agile SAM
   Which roles need to be changed or redefined
 * How agile software asset management is embedded in an agile organization and
   how it works exactly
 * What the benefits of an agile SAM are in terms of promoting agile ways of
   working across the enterprise


KEYTOPICS









TRENDS & TECHNOLOGIES IN THE FIELD OF SAM (1)

Big vendors and beyond – which are best practices to keep good relationships
with big and medium-sized publishers?

Profiting from license management automation – learning how a data-based
decision-making process can benefit IT in your organization

How to benefit from internal team collaboration of key stakeholders? – Getting a
deeper understanding to bringing together SAM, IT Service Management, and IT
Security

Software portfolio centralization – how to reduce costs by consolidating your
tech stack in the SAMS space?

How to master software and IT asset management from medium-sized companies to
dynamic and complex organizations?

How to deal with license management tools and solutions for cloud services –
Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure
as a Service (IaaS)?

How to optimize IT assets on-site and in the cloud management technology?

How can we Increase internal cross-functional collaboration?

Which data discovery technologies provide better software lifecycle management
and costs saving?


TRENDS & TECHNOLOGIES IN THE FIELD OF SAM (2)

Which tools generate smooth system integration and license optimization?

How to succeed in the audit-proof license transfer of used software?

How to use enterprise SaaS Management platforms for improved tracking,
controlling and benchmarking of SaaS applications?

How to advance reporting and analytics for data-driven planning and
decision-making?

How to improve your understanding of new licensing models – on-premises, hybrid
licenses, cloud subscriptions?

SAM and IT Procurement on a global scope – how to improve IT integration and
setting up standardization processes?

Implementing Lean methodology – learn how to boost your SAM and IT vendor
management processes to avoid IT Supply chain bottlenecks

How to polish up your audit strategies? – Hear strategies to improve your
communication with software providers and how to benefit from audit clauses

How to raise your contract negotiation game? – Get insider tips on best contract
negotiation strategies and improved software lifecycle management

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WE.HAVE
PARTNERS


NOT SPONSORS!




SAMS Europe is a unique event in the business & technology world because of our
relationship with our partners. Our aim is to support our partners to reach
their targets and inspire innovation. This vision is shared by a select group of
partners at our highest quality events with the most elite audience.

Position your business as a thought leader at SAMS EU. Join our partners today!


GET PARTNER PACKAGES



THE EVENT


AT A GLANCE!



0
SAM & IT PROCUREMENT SPECIALISTS
0
DIGITAL ATTENDEES
0
HOURS OF NETWORKING AND EXCLUSIVE ONE2ONE MEETINGS
0
% DECISION MAKERS / SENIOR INFLUENCERS
WHO & WHY



ATTENDEES
ABOUT








EMERSON PROCESS MANAGEMENT
ALEX JÄGER “Great event managing to bring the european sam community together in
order to share, learn and develop for the future.” CONAGRA BRANDS ERIC FASSE
“This event was a fantastic opportunity to connect with other sam professionals
and learn best practices.” ANDREW NEWEY “Excellent opportunity to meet
like-minded colleagues and expand your knowledge.“ BRITISH AIRWAYS MATTHEW
SCHAEFER The event was well organized with a fresh format for SAM Practitioners
to participate freely. FLEXERA DENNIS GYLDEN “Informative and great networking!”
PANDORA A/S
GET ATTENDEE LIST



MULTI-TOUCHPOINT


THE LIVE EVENT EXPERIENCE





World Café Session Be part of several thematic conversation rounds with changing
topics and team constellations. INPERSON FEATURE Case Study Selected brand new
case studies from the industry offering insights into strategic approaches,
project planning and operative realization. Learn from the most successful
practices and use these real business results for benchmarking with the
competition. INPERSON FEATURE Challenge Your Peers It’s an innovative workshop
concept which enables participants to engage in a direct exchange with experts
from a certain industry. The aim is to discuss and to identify challenges within
the sector as well as problems, needs and solutions. INPERSON FEATURE Icebreaker
Relaxed interactive round table discussions the evening before the first
conference day. The icebreaker event is the first informal networking gathering
of many! INPERSON FEATURE 100 Minutes Arrange pre-qualified and exclusive
One2One meetings with potential clients. INPERSON FEATURE Networking Dinner Wind
down, enjoy great food and drink in a relaxed atmosphere to absorb all the new
stimulations from the day. INPERSON FEATURE Say Hello! Get the show on the road.
Discover who is joining the conference and why. To warm you up for the
conference we invite you to get to know your conference peers. Have your
business cards ready. INPERSON FEATURE „Fish-Bowl“ Panel Discussion A moderated
conversation where hand-picked industry experts discuss current and future
issues from different perspectives. INPERSON FEATURE



WE.LOVE
AMSTERDAM


JOIN US IN AMSTERDAMAND RELAX WHILE DOING BUSINESS IN OUR 5 STAR VENUE HOTEL




TRAVEL & LOCATION




REGISTER NOW!





ALL INCLUSIVE EVENT PASS


€ 3.249

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PREMIUM EVENT PASS


€ 2.749

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STANDARD EVENT PASS


€ 2.549

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