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Do you know your life’s purpose?
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McKinsey Quarterly
Do you know your life’s purpose?

Overview
9 values
Explore 3 value combinations
Free spirit

Achiever

Caregiver
Your life purpose can be mapped to nine universal values. You have access to all
nine to some degree, but the exact mix is unique to you. Our research uncovered
three common patterns based on these values: the free spirit, the achiever, and
the caregiver. Are you like one of these? Or do you identify as something else
entirely, based on your own combination of the nine values? And what does it
mean for your life at work?

--------------------------------------------------------------------------------

Learn more about individual purpose
Igniting individual purpose in times of crisis
SELFAGENCYOTHERSINTEGRATION
Achievement
Conservation
Caring
Freedom
Respect
Tradition
Enjoyment
Stability
Equality/justice
The horizontal axis reflects the target of our activities, whether directed
toward ourselves or toward other people. We may find either or both orientations
meaningful. The vertical axis reflects the underlying motives for our work
activities, ranging from our drive to expand our sense of self to our drive to
cooperate and unite with the world around us. Both dimensions may be experienced
simultaneously or in combination.
Least important

Most important
Select a value to explore
What is the X/Y axis?

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