gumgum.com Open in urlscan Pro
146.75.30.132  Public Scan

Form analysis
2 forms found in the DOM

Name: wf-form-Homepage-Contact-Us-Form — GET

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  </select><input class="form-field w-input" maxlength="256" name="How-did-you-hear-about-us" data-name="How did you hear about us?" placeholder="How did you hear about us? *" type="text" id="How-did-you-hear-about-us" required=""><textarea
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  <div class="show-page-url">insertpageurl</div>
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  </div><label class="w-checkbox checkbox-form"><input id="Marketing-Opt-In" type="checkbox" name="Marketing-Opt-In" data-name="Marketing Opt-In" class="w-checkbox-input checkbox-tag form"><span class="checkbox-label w-form-label"
      for="Marketing-Opt-In">I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising</span></label>
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  </div><input id="submit" type="submit" data-wait="Please wait..." class="form-button btn-validator w-button" value="Request a Demo">
</form>

Name: wf-form-Email-Capture-Form — GET

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  <div class="form-draft_flex">
    <div class="form-fields_flex is-vertical"><label for="" class="form-label">Subscribe to receive the latest on Contextual Advertising</label>
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  </div>
</form>

Text Content

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Solutions

BY SOLUTION TYPE

MEDIA PRODUCTS

GumGum's Full Product Suite and Contextual Offerings



VERITY™

GumGum's Contextual Intelligence Platform




ATTENTION MEASUREMENT

Maximize Ad Relevance & Performance with Attention Metrics




IN-GAME ADVERTISING

Expand Your Reach With In-Game Advertising




CONNECTED TV ADVERTISING / IN-VIDEO

Grow Your Audience With Connected TV (CTV) Advertising




GUMGUM'S EXCHANGE

Enriched with Brand Safety in Every Impression


BY CUSTOMER TYPE

ADVERTISERS

Resources and Support to Amplify Media Strategies



PUBLISHERS

Resources and Support to Unlock Targetable Inventory




PLATFORMS & PARTNERS

Media Partnerships and Product Integrations


SUCCESS STORIES



KFC DRIVES UK SALES WITH GUMGUM

See how GumGum put its contextual intelligence technology, Verity™, to the test
in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.

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Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited
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Creative Gallery

ADVERTISERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Advertisers



PUBLISHERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Publishers

New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly
integrates with the content.

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GUMGUM LIBRARY

GUMGUM BLOG

Articles, Culture and Events from GumGum



RESEARCH & GUIDES

Third-party Testing, Analysis and Studies to Prove the Power of Contextual
Advertising



CASE STUDIES

Client Campaign Recaps and Success Stories



WEBINARS

Agency Conferences, Leadership Panels and Talk Series



CONTEXTUAL PIONEERS

GumGum's Client Video Series and Interviews

New Report: How to Achieve 6x More Brand Lift From Your Ad Creative
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GUMGUM COMMUNITY



TECH BLOG

All the Latest from GumGum's Tech Team



CULTURE BLOG

All the Latest about Life at GumGum



THE VOICE

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About

ABOUT US

The Vision, Mission and History of GumGum.



MISSION & VALUES

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LEADERSHIP

Meet GumGum's Executive Team



CAREERS WE'RE HIRING

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NEWSROOM

GumGum in the News and Media



ENGINEERING @ GUMGUM

Explore the Engineering Team's Programs, News and Research



CULTURE @ GUMGUM

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DIVERSITY, EQUITY, INCLUSION AND BELONGING

GumGum's Work to Create a Culture of Inclusivity

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THE BLUEPRINT FOR THE FUTURE OF ADVERTISING



Introducing The Mindset Matrix™

Contextual

Creative

Attention



CONTEXTUAL UNDERSTANDING BASED ON ALL AVAILABLE SIGNALS INCLUDING TEXT, IMAGES,
AUDIO AND VIDEO.


Drive Results with Contextual


DYNAMIC AD CREATIVES THAT CAPTIVATE ATTENTION.


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MEASURE ATTENTION AND OPTIMIZE CAMPAIGNS IN REAL TIME.


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Contextual


CONTEXTUAL ADVERTISING 101

In this blog post, we will breakdown contextual advertising: what it is,
benefits, examples and how you can leverage contextual ads to accelerate your
campaign KPIs and achieve growth for your business in the next era of digital
advertising.

By
GumGum Team
Jan 19, 2024
Events


REFLECTIONS AND TAKEAWAYS FROM GUMGUM’S FIRST TIME ATTENDING AFROTECH

GumGum’s Black Employee Resource Group (ERG), Black Excellence in Tech, came
together from across the United States, London, and Amsterdam for the first time
ever at AfroTech. With over 25,000 attendees over the course of a few days in
Austin, BET had an incredible time connecting, collaborating, and celebrating
community together.

By
Kayla Smalls
Dec 15, 2023
Culture


A LOOK BACK BEFORE WE POWER FORWARD

It’s been a rollercoaster year for digital advertising, and as 2023 draws to a
close let’s reflect on the themes that shaped the industry and what’s to come in
2024.

By
Erin McCallion
Dec 8, 2023

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