www.mailerlite.com Open in urlscan Pro
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Form analysis
1 forms found in the DOM

POST https://assets.mailerlite.com/jsonp/2/forms/51450563734275363/subscribe

<form class="ml-block-form mt-4 flex flex-col sm:flex-row" action="https://assets.mailerlite.com/jsonp/2/forms/51450563734275363/subscribe" data-code="" method="post" target="_blank">
  <div class="w-full md:relative">
    <label for="emailAddress" class="sr-only">Enter your email</label>
    <div class="min-w-0 w-full ml-field-group ml-field-email ml-validate-email ml-validate-required">
      <input type="email" id="emailAddress" name="fields[email]" class="form-field type-input size-large w-full" placeholder="Enter your email" aria-label="Enter your email" required="" aria-invalid="false">
    </div>
    <div class="ml-form-embedSubmit mt-3 md:mt-0 md:absolute md:top-1.5 md:right-1.5 md:z-10 rounded-sm">
      <button type="submit" class="type-primary size-small primary">Subscribe</button>
      <button class="ml-form-embedSubmitLoad inline-flex space-x-2 loading saving type-primary size-small disabled" disabled="disabled" type="button" style="display: none;">
        <svg class="h-4 w-4 animate-spin text-white" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24">
          <circle class="opacity-25" cx="12" cy="12" r="10" stroke="currentColor" stroke-width="3"></circle>
          <path class="opacity-75" fill="currentColor" d="M4 12a8 8 0 018-8V0C5.373 0 0 5.373 0 12h4zm2 5.291A7.962 7.962 0 014 12H0c0 3.042 1.135 5.824 3 7.938l3-2.647z"></path>
        </svg>
        <span>Subscribe</span>
      </button>
    </div>
    <input type="hidden" name="ml-submit" value="1" aria-invalid="false">
  </div>
</form>

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Strictly Necessary Cookies (72)

Show details (Strictly Necessary Cookies)

These cookies are crucial to a website, they are necessary to provide you with
Services available through our website and to use some of its features, such as
access to secure areas, login-related cookies, which we use when you are logged
in so that we can remember this fact. This prevents you from having to log in
every single time you visit a new page. You can refuse or delete these cookies,
but in this case, our website page might not function properly.

NameProviderPurposeExpiryType__cf_bm [x3]MailerLite
Thinkific
VimeoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP__stripe_mid [x2]StripeThis cookie is necessary for making
credit card transactions on the website. The service is provided by Stripe.com
which allows online transactions without storing any credit card information.1
yearHTTP__stripe_sid [x2]StripeThis cookie is necessary for making credit card
transactions on the website. The service is provided by Stripe.com which allows
online transactions without storing any credit card information.1
dayHTTP_thinkific_sessionMailerLitePreserves the visitor's session state across
page requests.SessionHTTPCookieConsent [x5]MailerLite
CookiebotStores the user's cookie consent state for the current domain1
yearHTTPsplitMailerLiteThis cookie is used to distinguish between humans and
bots. 1 yearHTTPsso_sessionMailerLitePending1
dayHTTPXSRF-TOKEN [x3]MailerLiteEnsures visitor browsing-security by preventing
cross-site request forgery. This cookie is essential for the security of the
website and visitor. 1 dayHTTPdebug [x2]MailerLiteThis cookie is used to detect
errors on the website - this information is sent to the website's support staff
in order to optimize the visitor's experience on the
website.PersistentHTMLintercom.intercom-state-#IntercomUsed for the customer
live chat support
functionalityPersistentHTMLmailerlite:renew:tokenMailerLiteKeeps the session
renew token.29
daysHTTPmailerlite:translates:/configuration/details:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:/configuration/domains:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:/configuration/index:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:/integrations:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:/templates:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:/webforms:en-USMailerLitePendingPersistentHTMLmailerlite:translates:builder_groot:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:global:en-USMailerLiteKeeps various
translated
valuesPersistentHTMLmailerlite:translates:navigation:bnMailerLiteKeeps various
translated
valuesPersistentHTMLmailerlite:translates:navigation:caMailerLitePendingPersistentHTMLmailerlite:translates:navigation:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:new_subscriber_management:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite:translates:photoeditor:en-USMailerLiteKeeps
various translated
valuesPersistentHTMLmailerlite_3261637:initial_completedMailerLiteUsed during
subscribers
importPersistentHTMLmailerlite_subscribers:updatingGroupsMailerLiteKeeps the
subscribers groups that are currently being
updatedPersistentHTMLPHPSESSIDMailerLitePreserves user session state across page
requests.SessionHTTP_grecaptchaMailerLiteThis cookie is used to distinguish
between humans and bots. This is beneficial for the website, in order to make
valid reports on the use of their
website.PersistentHTMLlaravel_tokenMailerLitePending6
daysHTTPmailerlite_session [x2]MailerLiteSession cookie set by MailerLite6
daysHTTPpersist:hs-beacon-#-#-#-#-#beacon-v2.helpscout.netCookie used for chat
bubble
functionalityPersistentHTMLpersist:hs-beacon-message-#-#-#-#-#beacon-v2.helpscout.netCookie
used for chat bubble
functionalityPersistentHTMLpusherTransportTLSMailerLiteTechnical cookie that
synchronizes the website and the CMS. This is used to update the
website.PersistentHTMLthemeMailerLiteThis cookie is part of a bundle of cookies
which serve the purpose of content delivery and presentation. The cookies keep
the correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLdisqusauthDisqusRegisters whether the user is logged in.
This allows the website owner to make parts of the website inaccessible, based
on the user's log-in status. 1 dayHTTPtest_cookieGoogleUsed to check if the
user's browser supports cookies.1 dayHTTP_GRECAPTCHAGoogleThis cookie is used to
distinguish between humans and bots. This is beneficial for the website, in
order to make valid reports on the use of their website.180
daysHTTPCONSENT [x3]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPrc::a [x2]GoogleThis cookie is used to distinguish between humans and
bots. This is beneficial for the website, in order to make valid reports on the
use of their website.PersistentHTMLrc::b [x2]Google
ThinkificThis cookie is used to distinguish between humans and bots.
SessionHTMLrc::c [x2]GoogleThis cookie is used to distinguish between humans and
bots. SessionHTMLgroot_sessionMailerLitePending1 dayHTTPrc::d-15#ThinkificThis
cookie is used to distinguish between humans and bots.
PersistentHTMLbscookie [x2]LinkedInThis cookie is used to identify the visitor
through an application. This allows the visitor to login to a website through
their LinkedIn application for example.1 yearHTTPli_gcLinkedInStores the user's
cookie consent state for the current domain180 daysHTTPmStripeDetermines the
device used to access the website. This allows the website to be formatted
accordingly. 400 daysHTTP_abStripeThis cookie is necessary for making credit
card transactions on the website. The service is provided by Stripe.com which
allows online transactions without storing any credit card
information.SessionHTML_mfStripeThis cookie is necessary for making credit card
transactions on the website. The service is provided by Stripe.com which allows
online transactions without storing any credit card
information.SessionHTMLidStripePendingSessionHTMLhex
(32)cdn.remotecompany.comUsed to manage server calls to the website's backend
systems. 399 daysHTTPmailerlite:languageMailerLitePending399
daysHTTPAWSELBSupport HeroUsed to distribute traffic to the website on several
servers in order to optimise response times.SessionHTTPAWSELBCORSSupport
HeroRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience.
SessionHTTPJSESSIONIDSupport HeroPreserves users states across page
requests.SessionHTTP

Functional Cookies (15)

Show details (Functional Cookies)

These cookies are used to improve the performance and functionality of our
websites, allow to remember the choices you make, to provide enhanced and more
personal features. Functional cookies will not track your activity on other
websites. These cookies are not strictly necessary, however, without them,
certain services may be unavailable.

NameProviderPurposeExpiryTypeadroll#adroll [x2]MailerLiteStores the user's
cookie consent state for the current
domainPersistentIDBintercom.intercom-stateMailerLiteStores a unique ID string
for each chat-box session. This allows the website-support to see previous
issues and reconnect with the previous supporter.
PersistentHTMLintercom-device-id-#IntercomSets a specific ID for the user which
ensures the integrity of the website’s chat function. 270
daysHTTPintercom-session-#IntercomSets a specific ID for the user which ensures
the integrity of the website’s chat function. 6
daysHTTPmailerlite_subscribersTable:columnsMailerLiteKeeps the selected
subscriber columns in any subscriber
tablePersistentHTMLml-last-emails-tabMailerLiteKeeps the last tab visited in the
sites page.SessionHTTPml-last-sites-tabMailerLiteKeeps the last tab visited in
the forms pageSessionHTTPsubscribersList:settingsMailerLiteKeeps the selected
limit (results per page) in the subscribers
tablesPersistentHTMLsubscribersList_reports_subscribersActivity:columnsMailerLiteKeeps
the selected subscriber columns in the subscriber
reportsPersistentHTMLCookieConsentBulkSetting-#CookiebotEnables cookie consent
across multiple websitesPersistentHTMLlocaleMailerLiteThe cookie determines the
preferred language and country-setting of the visitor - This allows the website
to show content most relevant to that region and language.9
daysHTTPaet-dismissDisqusNecessary for the functionality of the website's
comment-system.PersistentHTMLdrafts.queueDisqusNecessary for the functionality
of the website's
comment-system.PersistentHTMLsubmitted_posts_cacheDisqusNecessary for the
functionality of the website's comment-system.PersistentHTML

Performance Cookies (36)

Show details (Performance Cookies)

These cookies help improve the way a website and Service work. They may measure
usage of our website, track things, such as how long you spend on the site and
the pages that you visit. For example, performance cookies may show the most
frequently visited pages, help to record any difficulties with a website and
show whether advertising on a website is effective or not. Performance cookies
do not collect Personal Data and all the information that is collected by these
cookies is aggregated and anonymous.

NameProviderPurposeExpiryType_ga [x2]GoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.2
yearsHTTP_gat [x2]GoogleUsed by Google Analytics to throttle request rate1
dayHTTP_gid [x2]GoogleRegisters a unique ID that is used to generate statistical
data on how the visitor uses the website.1 dayHTTPln_or [x4]LinkedInRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. 1 dayHTTPbounceAppnexusDetermines if a user leaves the
website straight away. This information is used for internal statistics and
analytics by the website operator. SessionPixeljuggler/event.gifDisqusIdentifies
the visitor across devices and visits, in order to optimize the chat-box
function on the website. SessionPixelcollectGoogleUsed to send data to Google
Analytics about the visitor's device and behavior. Tracks the visitor across
devices and marketing
channels.SessionPixel_hjRecordingEnabled [x2]HotjarCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website
owner.SessionHTML_hjRecordingLastActivity [x2]HotjarSets a unique ID for the
session. This allows the website to obtain data on visitor behaviour for
statistical purposes.SessionHTMLhjActiveViewportIds [x2]HotjarThis cookie
contains an ID string on the current session. This contains non-personal
information on what subpages the visitor enters – this information is used to
optimize the visitor's experience.PersistentHTMLhjViewportId [x2]HotjarSaves the
user's screen size in order to adjust the size of images on the
website.SessionHTMLAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 30
daysHTTP1StripeRegisters data on visitors' website-behaviour. This is used for
internal analysis and website optimization. SessionHTML_dc_gtm_UA-#GoogleUsed by
Google Tag Manager to control the loading of a Google Analytics script tag.1
dayHTTP_ga_#GoogleUsed by Google Analytics to collect data on the number of
times a user has visited the website as well as dates for the first and most
recent visit. 2 yearsHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used
to count how many times a website has been visited by different visitors - this
is done by assigning the visitor an ID, so the visitor does not get registered
twice.1 dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor
has visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInSessionSample_#HotjarCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_hjSession_#HotjarCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
dayHTTP_hjSessionUser_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 yearHTTP_hjTLDTestHotjarRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. SessionHTTP_opt_expidMailerLiteThis cookie is set in order to make
split-tests on the website, which optimizes the website's relevance towards the
visitor. The cookie functions by making smaller alterations on the website and
measuring the results. 1 dayHTTPmailerlite_classic_sessionMailerLiteCookie
stores the information about which MailerLite application is the user using29
daysHTTPPugTPubMaticUsed to determine the number of times the cookies have been
updated in the visitor's browser. Used to optimize the website's server
efficiency. 29 daysHTTPpersonalization_idTwitter Inc.This cookie is set by
Twitter - The cookie allows the visitor to share content from the website onto
their Twitter profile. 400 daysHTTPtdGoogleRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator.
SessionPixel

Targeting Cookies (116)

Show details (Targeting Cookies)

These cookies are used to deliver adverts which are more relevant to you and
your interests while also limiting the number of times you see the same advert
on a website. These cookies record your visit to the website, the pages you have
visited and the links you have followed. We may also share this information with
third-parties for this purpose. Several partners advertise on our behalf and
affiliate-tracking cookies simply allow us to see if our Customers have come to
the website through one of our partner sites so that we can credit them
appropriately, and where applicable, allow our affiliate partners to provide any
bonus that they may provide you for making a purchase.

NameProviderPurposeExpiryTypexuidTripleliftPresents the user with relevant
content and advertisement. The service is provided by third-party advertisement
hubs, which facilitate real-time bidding for
advertisers.SessionPixel__adroll_consent_params [x2]Adroll GroupCollects
information on user behaviour on multiple websites. This information is used in
order to optimize the relevance of advertisement on the
website.SessionHTTP__adroll_fpc [x5]Adroll Group
AdrollUsed to identify the visitor across visits and devices. This allows the
website to present the visitor with relevant advertisement - The service is
provided by third party advertisement hubs, which facilitate real-time bidding
for advertisers. 1 yearHTTP__ar_v4 [x5]Adroll Group
AdrollOptimises ad display based on the user's movement combined and various
advertiser bids for displaying user ads.1 yearHTTP_te_ [x5]Adroll Group
AdrollRegisters a unique ID that identifies a returning user's device. The ID is
used for targeted ads.SessionHTTPmp_#_mixpanel [x2]cdn.mxpnl.comPending1
yearHTTPanjAppnexusRegisters a unique ID that identifies a returning user's
device. The ID is used for targeted ads.3 monthsHTTPsetuidAppnexusThis cookie is
set by the audience manager of the website to determine the time and frequencies
of visitor data synchronization - cookie data synchronization is used to
synchronize and gather visitor data from several
websites.SessionPixeluuid2AppnexusRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.3
monthsHTTP__adroll_sharedAdrollCollects data on the user across websites - This
data is used to make advertisement more relevant.1
yearHTTP_uetsid [x4]MicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences.
PersistentHTML_uetsid_exp [x4]MicrosoftContains the expiry-date for the cookie
with corresponding name. PersistentHTML_uetvid [x4]MicrosoftUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. PersistentHTML_uetvid_exp [x4]MicrosoftContains
the expiry-date for the cookie with corresponding name.
PersistentHTMLsyncBidswitchCollects data on user behaviour and interaction in
order to optimize the website and make advertisement on the website more
relevant. SessionPixelMUIDMicrosoftUsed widely by Microsoft as a unique user ID.
The cookie enables user tracking by synchronising the ID across many Microsoft
domains.1 yearHTTPCMIDCasale MediaCollects visitor data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.1 yearHTTPCMPROCasale MediaCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
3 monthsHTTPCMPSCasale MediaCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.3
monthsHTTPrumCasale MediaCollects data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted
ads.SessionPixel__mpq_#_#cdn.mxpnl.comCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. PersistentHTMLimages/pixel.gifviglinkEnables the visitor
to share content from the website onto social media platforms or websites.
SessionPixelfbssls_# Meta Platforms, Inc.Collects data on the visitor’s use of
the comment system on the website, and what blogs/articles the visitor has read.
This can be used for marketing purposes. SessionHTML__adrollAdrollRegisters a
unique ID that identifies a returning user's device. The ID is used for targeted
ads.1 yearHTTPcm/#/outAdrollCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.SessionPixelsegment/#/#AdrollCollects information
on user behaviour on multiple websites. This information is used in order to
optimize the relevance of advertisement on the
website.SessionPixelbadges-messageDisqusUsed in context with the website’s
pop-up questionnaires and messengering. The data is used for statistical or
marketing purposes.PersistentHTMLjuggler/stat.gifDisqusCollects data on the
visitor’s use of the comment system on the website, and what blogs/articles the
visitor has read. This can be used for marketing purposes.
SessionPixeljuggler/telemetry/lounge_dynamic.gifDisqusCollects data on the
visitor’s use of the comment system on the website, and what blogs/articles the
visitor has read. This can be used for marketing purposes.
SessionPixelIDEGoogleUsed by Google DoubleClick to register and report the
website user's actions after viewing or clicking one of the advertiser's ads
with the purpose of measuring the efficacy of an ad and to present targeted ads
to the user.1 yearHTTPpagead/landing [x2]GoogleCollects data on visitor
behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. SessionPixelfrMeta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTPads/ga-audiencesGoogleUsed by Google
AdWords to re-engage visitors that are likely to convert to customers based on
the visitor's online behaviour across
websites.SessionPixelpagead/1p-user-list/#GoogleTracks if the user has shown
interest in specific products or events across multiple websites and detects how
the user navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between
websites.SessionPixelpagead/1p-user-list/962313338/GooglePendingSessionPixelrc::f [x2]Google
ThinkificThis cookie is used to distinguish between humans and bots.
PersistentHTMLbcookieLinkedInUsed by the social networking service, LinkedIn,
for tracking the use of embedded services.1 yearHTTPli_sugrLinkedInCollects data
on user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 3 monthsHTTPlidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInEnsures visitor browsing-security by preventing
cross-site request forgery. This cookie is essential for the security of the
website and visitor. 30
daysHTTP#GUID#32cdn.remotecompany.comPendingPersistentHTML_fbp Meta Platforms,
Inc.Used by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.3 monthsHTTP_gaexpMailerLiteThis
cookie is used by Google Analytics to determine if the visitor is involved in
their marketing experiments.7 daysHTTP_gaexp_rcMailerLiteDetermines whether the
user is assigned to a specific content-experiment to optimize website content
and advertisement efforts.1 dayHTTP_gcl_auGoogleUsed by Google AdSense for
experimenting with advertisement efficiency across websites using their
services. 3 monthsHTTP_uetsidMicrosoftCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. 1 dayHTTP_uetvidMicrosoftUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTTPmailerlite:forms:shown:38312045129500146MailerLiteStores
information about the popup form showed to the user20
daysHTTPmailerlite:forms:shown:38498049026164280MailerLiteStores information
about the popup form showed to the user20
daysHTTPmailerlite:forms:shown:54735704979146081MailerLiteStores information
about the popup form showed to the user29
daysHTTPmailerlite:forms:shown:64404826455279316MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:74887949679855317MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81285868513396109MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81286262005172119MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81286350741964370MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81286495340594253MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81286571129571288MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81286647102047519MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81287178774120296MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81287298778399797MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81287348733609460MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:81287483749303782MailerLiteStores information
about the popup form showed to the user1
dayHTTPmailerlite:forms:shown:82644067026994511MailerLiteStores information
about the popup form showed to the user1 dayHTTPml_guidMailerLiteRegisters user
behaviour and navigation on the website, and any interaction with active
campaigns. This is used for optimizing advertisement and for efficient
retargeting. PersistentHTMLml-traffic-source-#MailerLitePending6
monthsHTTPw/1.0/sdOpenxRegisters data on visitors such as IP addresses,
geographical location and advertisement interaction. This information is used
optimize the advertisement on websites that make use of OpenX.net services.
SessionPixelAdServer/PugPubMaticSets a timestamp for when the visitor entered
the website. This is used for analytical purposes on the website.
SessionPixelKRTBCOOKIE_#PubMaticRegisters a unique ID that identifies the user's
device during return visits across websites that use the same ad network. The ID
is used to allow targeted ads.3
monthsHTTP_/ad/75aa344edeef4dbfa3b3dd7cb5f40e6f/pixelQuoraCollects data on user
behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. SessionPixel1/i/adsct [x2]Twitter
Inc.Collects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
SessionPixelmuc_adsTwitter Inc.Collects data on user behaviour and interaction
in order to optimize the website and make advertisement on the website more
relevant. 400 daysHTTPguest_idTwitter Inc.Collects data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and which pages have been loaded, with the purpose of personalising and
improving the Twitter service.400 daysHTTPguest_id_adsTwitter Inc.Collects
information on user behaviour on multiple websites. This information is used in
order to optimize the relevance of advertisement on the website.400
daysHTTPguest_id_marketingTwitter Inc.Collects information on user behaviour on
multiple websites. This information is used in order to optimize the relevance
of advertisement on the website.400 daysHTTPVISITOR_INFO1_LIVEYouTubeTries to
estimate the users' bandwidth on pages with integrated YouTube videos.179
daysHTTPVISITOR_PRIVACY_METADATAYouTubePending180 daysHTTPYSCYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

Unclassified Cookies (35)

Show details (Unclassified Cookies)

These cookies are a type of cookie for which the purpose or category is not yet
determined.

NameProviderPurposeExpiryType__mp_opt_in_out_701ed958e7064de3f652cdd89f300847 [x2]cdn.mxpnl.com
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GooglePending1
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Ultimate Guide To Email Marketing


EMAIL MARKETING A/B TESTING MADE SIMPLE


Why you need email A/B testing What’s A/B testing How to set up your A/B test
email campaign Email testing best practices A/B testing landing pages Get
started today

Marketing is a mix of art and science. Before the Internet, marketing was mostly
seen as an art.

Have you seen Mad Men? Don Draper meditates on the beach and somehow comes up
with an amazing idea that entices millions of people to buy Coke.


How did he know his idea would work? 

The answer is that he had no idea. He got lucky.

You’ve also probably gotten lucky many times—making decisions without any
backed-up factual reasoning other than that “it just feels right.”

Though this is totally fine, your gut might not work best for all your
decisions. Especially when it comes to email marketing.

You might love that emoji in the subject line, but John from Oakland is a lot
more tempted to click the emoji-less version. Different strokes for different
folks!

The only way to find out what emails appeal to the majority is to put it to the
test.

--------------------------------------------------------------------------------


WHY YOU NEED EMAIL A/B TESTING

Email A/B split testing is the only way to statistically prove which email
campaign brings you the most success. It’s also the fastest way to figure out
what your audience likes (and optimize your email campaigns accordingly).

If you want to book real results with your email campaigns, you have to use A/B
tests.

Not sure where to start? You’re not alone. 

Many email marketers aren’t familiar with A/B testing yet. It’s time to remove
the mystery around A/B testing and show you how easy it is to get the most out
of your email marketing.

We’re about to teach you all about email A/B testing. From what it is, to how
and when to use it and what to test. It’s easier than you think. Heck, after
reading this guide you’ll wonder why you haven’t done it before.



--------------------------------------------------------------------------------


WHAT’S A/B TESTING IN EMAIL MARKETING (AND WHY YOU SHOULDN’T FEAR IT)

Email A/B testing, also known as email split testing, is sending 2 different
versions of your email to 2 different sample groups of your email list. The
email which receives the most opens and clicks (aka “the winning version”) will
be sent out to the rest of your subscribers.

Most people skip email A/B testing in marketing because they don’t know how or
what to test. If this is you, read on. It is easier than you think and you’ll
discover a huge opportunity to improve your campaigns.


A/B split testing is just a way of evaluating and comparing two things. 

Smart marketers do this because they want to know:

 * Which subject line has the best open rates

 * Whether their target audience is more drawn to emojis or not

 * Which button text makes people most eager to click

 * What imagery in your email drives better conversions

 * What preheader text generates the best open rate

 * Etcetera—there’s so much to discover!

With email marketing A/B tests you can improve your metrics, increase
conversions, get to know your audience and find out what’s generating sales.

And the testing part itself is a breeze.

In your email marketing tool, you simply set up 2 emails that are exactly the
same except for 1 variable, such as a different subject line. You then send the
2 emails to a small sample of your subscribers to see which email is more
effective.

Half of your test group receives Email A and the other half gets Email B. The
winner is determined by what you are trying to measure. For instance, if you
want to know which version attracts more people to open your emails, you use the
open rate as your success metric. Let's say Version B gets higher open rates.
Then it will be sent automatically to the rest of your subscribers, because it
statistically performs better. It could even become an email template for future
marketing campaigns!

--------------------------------------------------------------------------------


HOW TO SET UP YOUR A/B TEST EMAIL CAMPAIGN FOR ACCURATE RESULTS (5 THINGS TO
CONSIDER)

Setting up your A/B test email campaign is easy in MailerLite. Pick exactly what
you want to test, create 2 (or multiple) versions, choose your best sample size
for each variation and off you go.

While the setup is straightforward, there are a few details in each step that
are important to ensure accurate results. Let’s take a look. 


FIRST, DECIDE WHICH VARIABLE TO TEST

When you test 2 subject lines, the open rate will show which one of your
subjects appealed most to your subscribers. When you test 2 different product
images in your email layout, you’ll want to look at both the click-through rate
(and conversions). 

It can happen that two emails show different results, depending on what you look
for. In the email underneath, the plain-text version had a better open rate but
when it came to people clicking, the design template was more successful. 

Why? Because the design version contained the video as a GIF—which attracted
more people to click.




A SECOND THING TO LOOK AT IS: HOW DO YOU PICK THE CORRECT SAMPLE SIZE? 

When you have a big email list (over 1000 subscribers), we recommend sticking to
the 80/20 rule (also known as the Pareto principle). 

Meaning, focus on the 20% that will bring you 80% of the results. When it comes
to A/B tests, this means sending one variant to 10% of the people, and the other
10% to variant B. Depending on which variant performed best, the rest of the 80%
will be sent to the remaining group of subscribers.



The reason why we recommend this principle for bigger lists is because you want
more statistically significant and accurate results. The 10% sample size for
each variant needs to contain enough subscribers to show which version had more
impact.

When you’re working with a smaller list of subscribers, the percentage of
subscribers that you want to A/B test will get increasingly larger in order for
you to get statistically significant results. If you have less than 1,000
subscribers, you probably want to test 80-95% and send the winner version to
only the small remaining percentage.

After all, if 12 people click on a button in email A and 16 people do so in
option B, you can’t really tell which button performs better. Make your sample
size large enough to get statistically significant results.

Using the Evan Miller sample size calculator

You can calculate the right sample size for your A/B test using the Evan Miller
sample size calculator. Let’s see what it looks like:



As shown above, this calculator answers the question “How many subjects are
needed for an A/B test?” 

In this guide, we won’t go into all the technical details, but we will teach you
the main points you need to know to be able to understand how to use the
calculator for your own A/B test.

 * Sample size: This is the result we’re looking for when using this calculator

 * Baseline conversion rate (BCR): This is your current conversion rate

 * Minimum Detectable Effect (MDE): This is the smallest effect that will be
   detected in your test

The MDE will entirely depend on whether you want to be able to detect either
small or big changes from your current conversion rate. You’ll need less data
(or a smaller sample size) to detect big changes and more data if you want to
detect small changes. 

If you want to detect small changes, you need to set the MDE lower (for example
on 1%). 

To detect larger changes, the MDE percentage will be higher. Be careful and
don’t set it too high though. A higher MDE means that you won't be able to tell
if your "A to B" change made a difference or not. 

The Evan Miller calculator shows you how big your sample should be. In the
example above each variation should include 1030 email subscribers.

When using the calculator you have to keep in mind that it’s a tradeoff between
2 things:

 1. Sample size: How much data you need to collect

 2. Statistical difference: How well you want to be able to discern whether
    group A or group B had better results

In the example below we ran an A/B test where each group contained around 23,300
subscribers. You’ll see that version A had a better open rate. From this test
we’ve learned that our customers react better to the words “new feature” versus
“introducing.”




A THIRD FACTOR TO TAKE INTO ACCOUNT IS THE TIMING WINDOW.

When do you normally open an email? Your answer is probably: it depends.

You might be online, see the email coming in and click within 5 minutes. Or you
might first see the newsletter 2 hours after it got delivered in your mailbox.
Or perhaps the subject line didn’t grab you enough and you leave the email
unopened.

These are all real scenarios, which is why you should have an adequate time
window when running an A/B test. 

While with variables like subject lines and opens you can send the winner as
early as 2 hours after sending, you might want to wait for a longer time if
you’re measuring click-throughs. When you’re testing your newsletter on active
subscribers, you can shorten the waiting time.

Research has shown that when you wait 2 hours, the accuracy of the test will be
around 80%. The longer time you add to those hours, the more accurate your
results will be. To hit an accuracy of 99%, it’s best to wait for an entire day.

Be aware that a longer waiting time is not always better. Some newsletters are
time-sensitive and should be sent asap. In other situations, waiting too long
will result in the winning email being sent at the weekend. A weekday versus a
Saturday or Sunday can make a lot of difference in your email stats (check out
this article if you’re wondering when is the best time to send your email).

The main rule when it comes to defining the right send time optimization is:
Every business is different so it's essential to monitor your metrics and
continue to test.


YOUR FOURTH FACTOR IS THE DELIVERY TIME.

Keep in mind that the winning email is automatically sent once the testing
period is completed. As this group likely contains the most subscribers, it’s a
good idea to schedule the email automation to reach these people.

Let’s say you’re testing 2 subject lines on 20% of your subscribers (each group
contains 10%). You want the winning newsletter to arrive in people’s inboxes at
10 AM and you want to test the open rate for 2 hours.

This means you have to start your test at 8 AM, so your A/B test can run for 2
hours before the winning variant is sent out at 10 AM.


FINALLY, THE FIFTH FACTOR IS TO TEST ONLY ONE VARIABLE AT A TIME.

Imagine you’re sending two emails at the same time. The content and sender’s
name are identical. The only thing that differs is the subject line. After a few
hours, you see that version A has a much better open rate.

When you only test 1 thing at a time and you see a clear difference in the
metric you’re analyzing, you can draw an accurate conclusion. However, if you
had also changed the sender’s name, it would be impossible to conclude that the
subject line made all the difference.

Example of an A/B split test

Are you wondering if your opens will improve by changing the subject line versus
the preheader?

To find out your winning combo, you should run two separate tests.

 1. First, test two different subject lines with the same preheader

 2. Conduct a second test using the winning subject line with two different
    preheader texts

 3. Once you’ve tested both variables on their own, you can combine the winning
    subject line and preheader for optimal results


WHAT EMAIL VARIABLES COULD I TEST (AND HOW TO DO THIS)? 

For example, you could A/B test:

 * Subject line

 * Personalization (using the sender’s name or subscriber's name)

 * Images

 * Email design

 * Email layout

 * Preview text

 * CTAs

 * Different testimonials

 * Links and buttons

 * Copywriting (length, word order, tone)

 * Headline text

 * Closing text

 * Offers types

Wondering how to set up an A/B test in MailerLite? Here’s a step-by-step
tutorial video to show you the way:



--------------------------------------------------------------------------------


EMAIL TESTING BEST PRACTICES: 5 IDEAS TO A/B TEST IN YOUR EMAIL CAMPAIGNS

Since you can literally test any variable within your email campaign, it can
seem overwhelming figuring out where to start. 

Will you A/B test the subject line? The color of a call to action button? The
sender’s name? 

Each of those things is likely to have an effect on different parts of the
conversion process.

The main thing to remember is: don’t stress! You’ll have a new opportunity to
test an element with each email you send. Here are the best 5 elements to get
started with.


1. TEST EMAIL SUBJECT LINES

An effective subject line can make all the difference in a successful campaign.
Testing subject lines is a good way to start optimizing your emails. MailerLite
makes it easy to test subject lines with a simple click.

Things to test in your subject line can be:

 * Question

 * Number

 * Emoji

 * Capitalization

 * Ambiguous versus specific

 * First person versus second person

 * Personalization

 * Length

 * Urgency

When you are on the A/B test page, select Email subject and type in the 2
subject lines you want to test.



Not sure what subject lines work best? Here are some approaches that you can A/B
test.

ASK A QUESTION IN YOUR SUBJECT LINE

Different email research has shown that asking questions can have a very
positive effect on open rates. Questions feel incomplete on their own. Using a
question will inspire readers to open your email in search of an answer.

Questions starting with ‘Did you know . . .’ and ‘Do you want . . .’ are great
ways to catch your readers’ attention and keep them reading. An A/B test helps
to see if this method also works for your audience.

A subject line with a question example

[A] 3 ways to boost your productivity


[B] Do you know the 3 tricks that’ll boost your productivity?


MAKE YOUR SUBJECT LINE MORE PERSONAL

Using your reader’s name or location in the subject line adds a feeling of
connection, especially when it’s a name. Additionally, it can increase your
click-through rates. 

Personalization is an effective tactic, but don’t use it every time you send an
email. It’s all about the surprise factor. If newsletter subscribers see their
name on every subject line, it loses its sparkle.

A name-based subject line example

[A] 20% off sale!


[B] Janet, we’re giving you 20% off this week


USE SYMBOLS OR NUMBERS

Using non-standard characters like ☞ or statistics in the subject line is an
easy way to stop a reader’s wandering eye and capture attention. Just make sure
you are using these non-standard characters in a relevant way. The subject line
should always relate to the content within your email.

Furthermore, you can experiment with emojis in your subject line. Emojis have
different effects on different target audiences but can improve your email stats
when used correctly.

An emoji-influenced subject line example

[A] Activate your account to get started

[B] 💥 Activate your account to get started

CREATE A SENSE OF URGENCY

Fear of loss is a stronger motivator than the desire to gain. We all hate
missing out. Craft your offer so it feels like your audience will lose something
if they do not open the email.

Subject lines that create a sense of urgency or exclusivity can result in 22%
higher open rates. Using phrases like “don’t miss out,” “today only” or “24-hour
giveaway” in your subject lines will encourage your readers to act immediately.

A subject line example that expresses urgency

[A] Get your free sample box


[B] Last day to get your FREE sample box


2. TEST SENDER’S NAME



In our experience, the ‘From’ field is even more important than your subject
line. If you have a personal connection with your audience, they will open your
email regardless of the subject line.

Case in point: you wouldn’t care about the subject line when you get an email
from your mum. We usually open and read emails that are sent by someone we trust
and know.

Here are some ways you can change the ‘From’ field and A/B test it.

A REAL PERSON VERSUS A COMPANY NAME

If your campaign comes from a company, experiment with using your company name
versus inserting the name of one of your employees (e.g. the marketing person or
CEO/founder).

This tactic can result in higher open rates, though it depends on your target
audience. Testing different variables is the key to discovering what advice you
should be following.

We chose to stick with MailerLite, as there are too many contributors and our
customers will get lost in all the names. Within the email, we do show who was
responsible for the content.

It’s important here that after you’ve tested your favorite sender name, you
stick with it. This way your email subscribers can easily start recognizing your
emails.

Employee test

[A] MailerLite

[B] Ilma from MailerLite

YOUR FULL NAME VERSUS THE FIRST NAME ONLY

If you’re a blogger and your name is your brand, you can test whether just your
first name or your entire name works best.

Full name test

[A] Seth

[B] Seth Godin

DIFFERENT EMAIL ADDRESSES

If you’re sending emails from info at yourcompany.com, you can test whether
readers are more willing to open your emails when it’s sent from an actual
person working at your firm.

Email address test

[A] info@mailerlite.com

[B] ilma@mailerlite.com


3. TEST EMAIL CONTENT



Testing the content of your newsletter can be tricky because if you’re simply
changing the text, it’s hard to identify the one variable that causes a
conversion. One aspect of your content that can be reliably tested is the CTA,
short for call to action.

The CTA is the most important part of securing clicks. It’s the final gateway
before a reader converts.

Here are some aspects of CTAs you can change and test.

Repeated CTAs

Including too many links is overwhelming – but having just 2 or even 3 links
pointing to the same ultimate goal generally leads to a lift in conversions
rather than a drop-off. CTAs are best placed on a clickable button. Try to
repeat your CTA in your signature or postscript (P.S.) – you’ll be surprised by
the results.

Text on buttons

Try shorter and longer text versions on buttons. Test out a typical CTA versus a
creative one. Play around with text to see which word or phrase converts more
visitors.

CTA text ideas

[A]

 * Buy Now

 * Purchase

 * Add to Cart

[B]

 * I’m in!

 * Let’s do this!

 * Gimme this

Play around with different sizes, fonts and even ALL CAPS

For some reason, we found that buttons with all caps perform the best. See if it
works for you.

Different colors for buttons

Use contrasting colors. Some marketers say that red increases click-through
rate, though the color in your email needs to fit with your marketing campaign.

Try varying the location of your CTA button

For example by making some CTAs more prominent than others. It can make a big
difference when the button is placed above the fold so readers can immediately
see it without having to scroll.

Consider using arrows (→) and other visual elements to guide the reader

Some of the most successful CTAs out there have arrows pointing at them. It
creates a sense of direction and guides the visitor to an important element on
the page. This is a way of prioritizing information and creating a flow.


4. TEST IMAGES (OR NO IMAGES)



Image is a powerful tool to convince your customers to act. Experimenting with
images is a fun way to get the pulse of your readers to see what types of images
they respond to and how your images can drive engagement. 

Here are some ideas of what images you can test:

 * Image of people versus a product is a good place to start

 * One versus multiple images

 * Text on image versus no text

 * Screenshot of a video

 * Animated GIF versus a static image

 * Serious straightforward image against a goofy one

 * Colorful visuals versus black and white visuals

 * A stock image stacks versus an image of your employees or customers in action

Want to know all about images in emails?

Read our guide to using images in email newsletters, where we go in-depth with
best practices and examples.


5. TEST YOUR PREHEADER TEXT

When customers receive your email, the subject and preheader text will be the
key elements they use to determine if opening and interacting with your email is
worth their time.

The preheader text is like a continuation of a subject line, so you can test it
in the same way as a subject line: ask a question, create a sense of urgency and
so on.

Don’t repeat the same information that’s already in your subject line. Instead,
use the space to elaborate on the subject line.


💡Want to A/B test your workflow emails?

You can now implement A/B tests into your automation workflows. Whether you just
want to optimize your welcome email or test every message in a complex
onboarding sequence, A/B testing for automation will help you fine-tune your
email automations and clear a path to email marketing success.

--------------------------------------------------------------------------------


A/B TESTING FOR LANDING PAGES

The fun doesn’t stop with emails! Did you know that you can also A/B test your
landing pages with MailerLite? Just like with your emails, you can test
different versions of your landing pages to find out which one is most effective
and make some tweaks accordingly. 



You can test lots of different elements in your landing pages, including:

 * Product descriptions: Find out what resonates most with your page visitors

 * CTA: Test elements like the color scheme, positioning, sizing and copy

 * Headline and copy: Learn what messaging triggers the most engagement

 * Images and videos: Check whether your page visitors prefer minimalist pages,
   or louder ones with lots of graphics and videos

With MailerLite, you can test up to 5 different content combinations by
splitting traffic between the landing pages, and see the results in your
dashboard. So I guess it is really more of an A,B,C,D,E test. 

--------------------------------------------------------------------------------


WHY YOU SHOULD START A/B TESTING YOUR EMAILS TODAY

As you’ve learned, there is nothing mysterious or complicated about A/B testing.
In fact, email marketing is much harder without A/B testing. Your campaigns will
not improve without learning what works and what doesn’t.

With MailerLite, it’s super easy to set up an A/B test. Start small and try
testing your subject line to improve your open rates. Once you get the hang of
it, you can go on and try one of the A/B tests above.

The only challenging thing about A/B testing is that you’re never really done.
There is no end to what can be tested and what knowledge can be gleaned from
testing. If something works well in a few A/B split tests—keep doing it, and
move on to test another aspect of your email. Also remember, what works today
will not necessarily work tomorrow.

Ready to have fun? Start A/B testing today to improve your email and landing
page conversions tomorrow.


NEXT UP IN ULTIMATE GUIDE

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Content


HOW TO CRAFT EMAIL CONTENT PEOPLE CARE ABOUT

Segment


EMAIL SEGMENTATION: WHAT IT IS AND WHY YOU NEED IT

Automation


WHAT IS EMAIL AUTOMATION AND HOW YOU CAN USE IT TO GROW YOUR BUSINESS

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