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COMMUNITY


IT TAKES A VILLAGE: DEMOCRATIZE ACCESS TO CONSUMER INSIGHTS WITH MAKERSIGHTS

By

Team MakerSights

March 1, 2022



Whether your brand is an industry giant or a digitally-native newcomer,
capturing and sharing key insights from target consumer data likely isn’t as
seamless and straightforward as you’d like. Instead, it probably requires doing
extensive research, building labor-intensive presentations, and trying to
explain your findings every few months at seasonal kickoffs. 


However, today’s highly competitive retail landscape demands increasing
knowledge not only of what your consumer wants today, but also where they’re
headed tomorrow. It’s no longer acceptable to use "lack of consumer access" as
an excuse for making decisions based on gut instinct alone. Painting an accurate
customer picture requires data analysis, and key learnings must be put in
context and made accessible to everyone involved in crafting the line.


That’s why consumer-obsessed brands are leaning into new technologies that
enable them to get closer to both current and aspirational customers, better
understand their preferences, and make smarter, more collaborative data-informed
assortment decisions. 


Enter Snap & Comment, our easy and quick solution for capturing and sharing
critical insights from MakerSights’ Voice of Consumer data with teammates and
stakeholders. 


SNAP, COMMENT, AND COLLABORATE IN A FEW SIMPLE CLICKS


With Snap & Comment, you can ensure that every stakeholder is working off of the
same information and making consumer-led, data-driven assortment decisions. In
just three clicks, you can now document and democratize findings instantly – all
without leaving the MakerSights Workspace. 

SNAP

Discovering a compelling consumer insight shouldn’t require you to make a mental
note or pause to add a screenshot to an email or slide deck. Now you can
snapshot key findings inside MakerSights, where they’re automatically saved to a
“Shared Learning” tab. All it takes is a single click, and you’re back in the
zone reviewing your Voice of Consumer results!


Capture compelling data from target consumers in a single click

COMMENT

Relying on sweeping presentations, occasional meetings, or siloed email threads
to discuss consumer insights puts teams at risk of missing opportunities to make
smarter incremental decisions about the line. With Snap & Comment, you can add
relevant context to each Snap so your teammates can quickly digest insights that
may impact assortments, avoiding repeat analysis, and establishing a single
source of truth for key learnings.

‍


Add context to your Snap and share the insight with your team

COLLABORATE

Determining the implications of consumer data and how it should be applied to
your brand’s assortment strategy is a team effort. Snap & Comment provides an
asynchronous forum for discussing insights and collaborating with teammates and
stakeholders in the context of your findings, making it fast and easy to drive
consensus around next steps and decisions.

‍


Have a conversation about next steps

‍BUILD A CONSUMER-OBSESSED CULTURE WITH SNAP & COMMENT   


Championing the consumer in new ways is a growing priority for leading brands.
However, understanding your current and aspirational customers isn’t the
responsibility of any one person or team — it takes a village. 


Snap & Comment makes it easy to give everyone involved in assortment decisions
direct access to consumer sentiment data and insights in real time. This ensures
all stakeholders are tuned into your target consumers and working off of the
same information. Ultimately, Snap & Comment enables faster consumer-obsessed
decision making so you can deliver more products people love!


To learn more about Snap & Comment, reach out to your account team at
MakerSights or contact us. 


TEAM MAKERSIGHTS








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