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DEATH TO BULLSHIT

by Brad Frost
Turn bullshit on?

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We're bombarded by more information than ever before. With the rise of all this
information comes a rise of the amount of bullshit we're exposed to. Death to
Bullshit is a rallying cry to rid the world of bullshit and demand experiences
that respect people and their time.


WHAT IS BULLSHIT?

Bullshit lies on a spectrum somewhere between ineptitude and outright deception.
Bullshit can be characterized in a few different ways:

 * Superfluous or unnecessary
 * Cluttered, clunky, or needlessly complex
 * Intentionally deceptive or insincere

Popups, jargon, junk mail, anti-patterns, sensationalism, begging for likes,
tracking scripts, marketing spam, dark patterns, unskippable ads, clickbait,
linkbait, listicles, seizure-inducing banners, captchas, QR codes,
barely-visible unsubscribe buttons, 24-hour news networks, carousels,
auto-playing audio, bloatware, sudden redirects to the App Store, telemarketing,
ticked-by-default subscribe buttons, "your call is important to us",
pageview-gaming galleries, native advertising, the list of bullshit goes on and
on and on. This bullshit assaults our senses in a desperate attempt to capture
our attention.


PEOPLE'S CAPACITY FOR BULLSHIT IS RAPIDLY DIMINISHING.

> When information is cheap, attention becomes expensive. James Gleick

We as human beings are trying to maximize our signal and minimize the amount of
noise we're exposed to. Our willingness to be inconvenienced, interrupted, and
insulted is dwindling. We're finding more ways to circumvent bullshit, whether
it's through tools like ad-blockers or actions like cutting cable.

As the landslide of bullshit surges down the mountain, people will increasingly
gravitate toward genuinely useful, well-crafted products, services, and
experiences that respect them and their time. So we as creators have a decision
to make: do we want to be part of the 90% of noise out there, or do we want to
be part of the 10% of signal? It's quite simple really:

 * Respect people and their time.
 * Respect your craft.
 * Be sincere.
 * Create genuinely useful things.

This site and accompanying blog explore the themes of information, bullshit, and
craft. Enjoy.

Love,
Brad

Note: This site is an adaptation of a talk I gave.

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by Brad Frost (@brad_frost)

 * Death to Bullshit
 * Blog

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