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Log in Membership

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October 16

PRODUCT-LED SUMMIT | SINGAPORE

October 30

PRODUCT-LED SUMMIT | SYDNEY

November 6 & 7

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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
Measurement AI & Machine Learning Product Leadership Achieving Scale




THE SUMMER SALE
IS HERE

Fuel your growth with 10% off all courses and membership plans. Use code
SUMMER2024 at the checkout by August 31.

GET CERTIFIED MEMBERSHIP


FROM STARTUPS TO THE WORLD’S BIGGEST BRANDS, WE’RE BRINGING TOGETHER PASSIONATE
PRODUCT PROFESSIONALS.


The latest talking points.

eBooks


GETTING HIRED IN PRODUCT: YOUR ULTIMATE PLAYBOOK

Read more
Members-only
Product-led growth Customer onboarding Metrics & measurement AI & machine
learning Product leadership Achieving scale
Members-only
Product Adoption and Onboarding


HOW TO BOOST PRODUCT AND USER ENGAGEMENT

Engagement is a key indicator of customer satisfaction and loyalty. High levels
of engagement typically lead to lower churn rates and higher customer lifetime
value. Engaged users are more likely to become advocates for your brand,
providing valuable word-of-mouth marketing....

 * Rebecca Madro

6 min read
Members-only
Product Management


MASTERING YOUR PRODUCT LAUNCH STRATEGY

A product launch strategy is a comprehensive plan that outlines the steps
necessary to introduce a new product to the market. It encompasses everything
from market research and competitive analysis to marketing, sales, and
distribution tactics....

 * Rebecca Madro

7 min read
Members-only
Product Leadership


CALCULATING MARKET DEMAND FOR CPOS

When it comes to the demand for a specific role like a Chief Product Officer,
factors such as the growth of tech companies, the importance of product
development, and overall business strategies play a significant role....

 * Rebecca Madro

6 min read
Members-only
Case Study


"THE MOST VALUABLE THING FROM THE COURSE WAS THE STORIES FROM THE PEOPLE IN THE
ROOM" - RYAN LOCK

The discussion that I found really interesting was around part of the
acquisition funnel, which product-led growth (PLG) really focuses on.
Product-led growth is about letting the product drive user adoption....

 * Rebecca Madro

3 min read
Members-only
Podcasts


PRODUCT OPS: THRIVING AS A TEAM OF ONE

Product professionals often find themselves isolated, facing a mountain of
responsibilities solo. Graham, Antonia, and Beks dive deep into these
challenges, sharing personal stories and practical advice....

 * Rebecca Madro

2 min read
Members-only
eBooks


GETTING HIRED IN PRODUCT: YOUR ULTIMATE PLAYBOOK

The job market is competitive, but you can stand out. Whether you're starting
your career, recently laid off, or seeking a better opportunity, our Getting
Hired in Product Playbook is designed to guide you every step of the way....

 * Rebecca Madro

2 min read
SEE ALL POSTS
Propel your growth.

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Inspo and insights
on this evolving
function.
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Podcasts
Product-led pioneers.
Discussing what
matters.
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Broadcasts
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PLG innovation,
all year long.
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Newsletter
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Our reports
Get the lowdown on how product data has evolved; from where it is now, to what
the future holds. We’ve unpacked key areas surrounding product data, providing
insights and statistics on key data sources, the power of product analytics, the
metrics that matter, and much more.
DIVE INTO PRODUCT DATA

Propel your career with a PLA membership plan.
Learn from the world’s leading product managers, access an ever-growing bank of
templates, content, and presentations, and reach your career potential with the
quintessential kit for leveling up your product-led efforts today.
UNLOCK INVALUABLE CONTENT
Get product-led certified.
Product-Led Growth Certified: Core is your one-stop shop to gain the crucial,
comprehensive, and essential knowledge you need on PLG fundamentals. This
encyclopedic certification journeys through everything you need to navigate this
shifting model and build, launch, and scale successful products.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 8000 like-minded Product-Led professionals across the globe to
exchange ideas, meet in person, ask questions and find new exciting job
opportunities.
JOIN YOUR PEERS
Upcoming product-led events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
Virtual festivals Virtual courses
August 28, 2024


PRODUCT LABS WORKSHOPS: AI/ML INTEGRATION

Join an expert instructor and your peers in this members-only workshop series to
elevate your product-led game.
Sign up here
September 4 & 5, 2024


SAN FRANCISCO

Drive the expansion and adoption at Product-Led Summit.
Find out more
September 5 & 6, 2024


SAN FRANCISCO

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
September 4, 2024


SAN FRANCISCO

Elevate your product leadership.
Find out more
September 18, 2024


PRODUCT LABS WORKSHOPS: DATA-DRIVEN DECISIONS

Join an expert instructor and your peers in this members-only workshop series to
elevate your product-led game.
Sign up here
September 19, 2024


BARCELONA MEETUP

A chance to connect, engage, and network with your fellow community members.
Register for free
September 20, 2024


BUCHAREST MEETUP

A chance to connect, engage, and network with your fellow community members.
Register for free
September 25, 2024


PRODOPS PULSE VIRTUAL MEETUP

Build your network and discuss hot topics with your peers.
Register for free.
October 16, 2024


BERLIN

Drive the expansion and adoption at Product-Led Summit.
Find out more
October 30 & 31, 2024


SYDNEY

Drive the expansion and adoption at Product-Led Summit.
Find out more
October 30, 2024


PRODUCT LABS WORKSHOPS: PRODUCT ANALYTICS

Join an expert instructor and your peers in this members-only workshop series to
elevate your product-led game.
Sign up here
November 7, 2024


SINGAPORE

Drive the expansion and adoption at Product-Led Summit.
Find out more
November 13 & 14, 2024


CHICAGO

Drive the expansion and adoption at Product-Led Summit.
Find out more
November 20 - 21, 2024


TORONTO

Drive the expansion and adoption at Product-Led Summit.
Find out more
November 20, 2024


PRODUCT LABS WORKSHOPS: OPTIMIZING FEEDBACK LOOPS, UX AND USER JOURNEYS FOR
EXPANSION

Join an expert instructor and your peers in this members-only workshop series to
elevate your product-led game.
Sign up here
December 4, 2024


LONDON

Elevate your product leadership.
Find out more
December 4 & 5, 2024


LONDON

Drive the expansion and adoption at Product-Led Summit.
Find out more
December 4 & 5, 2024


LONDON

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
December 9, 2024


PRODUCT LABS WORKSHOPS: NAVIGATING PRIORITIES: LEVERAGING PRODUCT OPERATIONS AS
A STRATEGIC TOOL

Join an expert instructor and your peers in this members-only workshop series to
elevate your product-led game.
Sign up here
February 13 & 14, 2025


AUSTIN

Drive the expansion and adoption at Product-Led Summit.
Find out more
March 19 & 20, 2025


NEW YORK

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
March 19 & 20, 2025


NEW YORK

Drive the expansion and adoption at Product-Led Summit.
Find out more
2025


RETENTION & CHURN

Includes retention & churn, PMM pre vs post-launch, Marketing pre vs
post-launch, & CS pre vs post-launch.
Sign up

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of leaders.
They’ve found their tribe, now it’s your turn.
Jaikishan Daryanani
Product Manager

“I can’t say enough about how great PLA has been when it comes to networking
with some brightest minds in the product space and their insights. PLA has
always been spot-on in illustrating cutting-edge content through their Slack
community or festivals. It’s been a delight to be part of the ever-growing space
of knowledge and wisdom.”
Naimeesha Murthy
Founder

“PLA is a very resourceful and authentic community. They make it easy for you to
connect with and learn from the brightest minds in the industry from around the
world. Their topics are always very relevant and applicable in a work setting,
and I’m looking forward to hosting, participating, and attending more events
through 2021.”
Alexandra Lung
Head of Product

“PLA is a great community with content relevant to all product professionals.
The events are very insightful and showcase spot-on topics that can be applied
right away. It’s been a pleasure to be part of PLA for the last year!”
Osnat Benari
VP, Product & Programming

“PLA content is best in class with many relevant topics related to product
management and their breadth of content is super helpful. I find myself in
constant learning mode thanks to them. I also love to share highlights and
events with my team and thankful for the multiple networking opportunities.”
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Product-Led Alliance was founded in December 2019 with a vision of providing an
independent learning platform for product pioneers, growth gurus, and
go-to-market experts from around the world.
We’re committed to sharing Product-Led growth success stories, experiences &
challenges.

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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
Measurement AI & Machine Learning Product Leadership Achieving Scale








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