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3 - 6 JUNE 2024


WERXFEST IS HERE FOR YOU TO EXPAND YOUR DATA AND AI SKILLSET, NETWORK WITH OTHER
DECISION MAKERS, LEADERS AND EXPERTS. JOIN US IN SYDNEY OR VIRTUALLY FOR
KEYNOTES, WORKSHOPS, BREAKOUTS, OUR CELEBRATION, AND THE CHANCE TO MEET WITH
EXPERTS FACE-TO-FACE OR VIRTUALLY.

Plan your event experience today and curate your personalised agenda with your
selected sessions.

Session details including dates/times will be emailed to you after registration.

Register for all sessions


MAIN STAGE SESSIONS AND REGISTRATION

MON, 3 JUNE


11:00am - Salesforce 3.0

WEBINAR: 40 mins (15mins Q&A)

Speakers: John Cosgrove & Graeme Lewis

Salesforce 3.0 is here, and it's incredible. Data Cloud, Generative AI,
Retrieval Augmented Generation (RAG), and Einstein One, combine to produce a set
of capabilities beyond anything that's ever been possible in Salesforce before.
Taking full advantage of those capabilities requires a fundamental shift in how
we think about the various Salesforce clouds. Join us to hear more about the
rapidly evolving space that is Salesforce 3.0.

Industry: Agnostic

Register

12:30pm - How Universities can get started and scale Salesforce’s AI
capabilities for Recruitment and Admissions

WEBINAR: 40 mins (15mins Q&A)

Speaker: David Bowker

Join us to understand how Universities can begin to leverage and scale
Salesforce's Gen AI and Predictive Intelligence Capabilities across their
institutions with a focus on Recruitment and Admissions. We'll initially provide
an overview of the rapidly evolving Salesforce AI landscape and provide a
conceptual roadmap for how an institution can commence and scale their use of
these AI capabilities including key considerations and the steps a University
can take around AI Readiness, Strategy and Governance. We'll conclude by
discussing the types of use cases within recruitment and admissions that would
be good areas to pilot and scale with AI.

Industry: Higher Education

Register

2:00pm - Financial Services - Winners and Losers in the modern Data Stack

WEBINAR: 40 mins (15mins Q&A)

Speakers: Alaina Favretto, Rhys Bittner & Graeme Lewis

The modern data stack is dynamic, scalable, agile, and flexible. Join us to hear
how you can pull together everything you know about your customers and
prospects, including how they interact with your website, downloadable
materials, articles and products.

If you're not using your data to the fullest then you are falling behind.

Industry: Financial Services

Register

TUE, 4 JUNE


11:00am - NextGen Tableau: Powering Up with Cloud Migration Strategies

WEBINAR: 40 mins (15mins Q&A)

Speakers: Graeme Lewis, Ryan Dean

Join us for a critical session designed specifically for existing Tableau Server
users contemplating a shift to Tableau Cloud or those wanting to know more about
Tableau functionality. This discussion will walk you through the comprehensive
benefits of moving to a cloud-based environment, including enhanced scalability,
reduced IT overhead, and access to the latest features and updates without the
need for manual upgrades. Learn from experts who have successfully navigated
this change and leverage their insights to optimise your organisation's
analytics capabilities in the cloud. This session is essential for any Tableau
user looking to enhance their data visualisation practices through the power of
cloud computing.

Who Should Attend: Existing Tableau customer who are still to migrate to Tableau
Cloud.

Industry: Agnostic

Register

12:30pm - Unified Commerce Unleashed: Integrating LW Reid's B2B and D2C
Effortlessly with Salesforce

WEBINAR: 40 mins (15mins Q&A)

Speakers: Ryan Dean, Arun Nair, Hope Jameson

Join us for an insightful session that reveals how leveraging both Salesforce
B2B Commerce and Salesforce D2C Commerce can significantly enhance your digital
storefront strategy. By sharing core data elements across both channels, you can
deliver unique, personalised experiences while reusing existing backend setups
and storefront components, resulting in improved efficiency and effectiveness
with minimal extra effort. Discover how establishing Salesforce Commerce in your
unused channel requires far less investment than your initial storefront setup.
This session will empower you to unlock powerful synergies, expand your reach,
and optimise your commerce operations seamlessly.

Industry: Consumer Goods & Manufacturing

Register

2:00pm - Enhancing Operational Efficiency: Brightside's Transformation in
Financial Services

WEBINAR: 40 mins (15mins Q&A)

Speaker: Toby Wilcock, Jackson Hopkin

Join us to explore how Brightside Co, a global provider of insurance services,
partnered with Cloudwerx to revolutionise its business systems in under 24
months, significantly enhancing efficiency, adding the ability to scale quickly
and effortlessly, increase customer satisfaction, and de-risk their technology
future across global markets. This session delves into how Brightside replaced
their in-house legacy technology stack (CRM, Integrations, ERP) within 24 months
to create a flexible, streamlined, future proof system that improved service
delivery and responsiveness. Brightside was also able to move from partner-let
to internally supporting all parts of the new systems by re-training and
up-skilling the existing IT team with very very few new hires. Learn how these
strategic improvements directly benefited their customer interactions and
internal processes, setting a new standard for operational excellence in the
financial services industry. Perfect for professionals in the insurance and
financial sectors, or anyone looking to take on a platform overhaul and move
from internally-built to SaaS solutions, this webinar offers insights into
transforming business operations for better scalability and customer engagement.

Who Should Attend: Mortgage Brokers and Wealth Management.

Industry: Financial Services

Register

WED, 5 JUNE


11:00am - Empowering Connection: Enhancing Employee Engagement through Digital
Portals

WEBINAR: 40 mins (15mins Q&A)

Speakers: Toby Wilcock, Martina Patel, Adam Faulkner

Organisations often prioritise customer experience but overlook the critical
role of employee experience, even though both are essential for business
success. This panel discussion, featuring experts from BlueEgg and Cloudwerx,
will delve into the advantages of digital portals for boosting employee
engagement within dispersed enterprise structures. Learn how these platforms
help centralise communications, streamline access, and foster a community
atmosphere, significantly enhancing Employee Net Promoter Score (eNPS) and
overall satisfaction. Gain valuable insights from successful portal
implementation and discover strategies to develop or enhance your own employee
engagement platforms.

Industry: Agnostic

Register

12:30pm - Getting started and scaling Salesforce's AI capabilities for the
Public Sector

WEBINAR: 40 mins (15mins Q&A)

Speakers: David Bowker, Graeme Lewis

Join us to understand how Public Sector Agencies / Departments can begin to
leverage and scale Salesforce's Generative AI and Predictive AI Capabilities and
drive operational efficiencies and greater personalized and proactive service
delivery. We'll initially provide an overview of the rapidly evolving Salesforce
AI landscape and provide a conceptual roadmap for how an agency can commence and
scale their use of these AI capabilities including key considerations around AI
Readiness, Strategy and Governance. We'll conclude by discussing the types of
initial use cases that would be good areas to pilot and scale with AI.

Industry: Public Sector Agencies

Register

3:30pm - Beyond Transformation: How Australian Computer Society‘s (ACS) Digital
Strategy Reshaped the Landscape

WEBINAR: 40 mins (15mins Q&A)

Speakers: Toby Wilcock, Jarrod Myers, Richard Wiltshire

Join Richard Wiltshire, CIO of the Australian Computer Society, as he takes you
through a groundbreaking journey of how a targeted digital transformation can
extend beyond company walls to reshape an entire industry. This session will
detail the ACS blueprint that streamlined internal processes, drastically
reduced technical debt, and significantly improved user experiences, achieving
more than just organisational goals—it catalysed industry-wide reform. Learn
from ACS’s strategic playbook on achieving operational excellence and setting
new service standards, which contributed to remarkable improvements in fraud
prevention and agent accountability. For any CIO seeking not only to lead but
also to innovate within their industry, this session offers the best practices
and actionable insights needed to replicate ACS’s success and drive substantial,
sector-wide change.

Industry: Agnostic

Register

THU, 6 JUNE


2:00pm - Scaling Smart: Unlocking High Growth for Mid-Sized Organisations with
Dr. Lili Sussman

Spots are limited for this session and registrations are subject to approval.
Confirmed registrations will receive a confirmation email.

IN PERSON ONLY WORKSHOP & NETWORKING | 90 minutes 

Speakers: Dr. Lili Sussman, Toby Wilcock (Moderator)

Join Dr. Lili Sussman for an exclusive 90-minute workshop tailored specifically
for CEOs and founders of mid-sized organisations who are poised to dramatically
scale their businesses. As one of Australia's top leaders in business growth and
innovation, Dr. Sussman brings her decades of transformative experience to this
interactive session. Discover the distinct strategies that differentiate
high-growth companies from the rest, through a proven system that aligns people,
strategy, execution, and finances—aiming for a 10x valuation in three years
without burnout. Participants will gain hands-on interaction, tailored advice,
and strategic frameworks they can immediately apply to supercharge their
company’s growth trajectory. Secure your spot to engage directly with a leader
who has not only theorised but also successfully applied these principles to
achieve remarkable success. This workshop is a must-attend if you're ready to
transform your approach and see real growth.

Who Should Attend: Mid Market CEOs and Founders. C-Level can attend if A players
and drivers of change within their organisation.

Industry: Agnostic

Register

4:30pm - [KEYNOTE] Cloudwerx looks at data differently

IN-PERSON SALESFORCE AUDITORIUM: 30mins

Speakers: John Cosgrove & Graeme Lewis

Our businesses are becoming ever more reliant on streams of rapid and accurate
data. Nowhere is this more true then in the domain of Artificial Intelligence
and Predictive Machine Learning.

Bringing all of an organisation's data together and readying it for secure
mobilisation at scale is a challenge that is becoming increasingly solved
through implementation of the Modern Data Stack (MDS).

Salesforce Clouds thrive on rich data. Come and join us to hear how the Modern
Data Stack can help you put your data to work.

Industry: Agnostic

Register

5:30pm - WerxFest Party - Salesforce Tower Sydney

Join us in person at the after party for an evening of networking over nibbles,
drinks and live music. Plus, Vivid 2024 is on so you will get to enjoy the night
overlooking a city of inspiring lights!

Register
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