www.worldretailcongress.com Open in urlscan Pro
52.214.97.115  Public Scan

Submitted URL: http://e.retail-week.com/NjQyLUZKSy03MDcAAAGSTOuudcXqUT6bKvHJvBFNiutahML7eN4IQTuR2VPz8nonNPTXoqvx1uLt88hq-wOMuSMq3hY=
Effective URL: https://www.worldretailcongress.com/brains-trust-workshops?mkt_tok=NjQyLUZKSy03MDcAAAGSI3IW6nPP1cDiW2WuTDYaGjn7jWRoUWPLOfhqhpS3wrgqt...
Submission: On April 05 via api from US — Scanned from DE

Form analysis 3 forms found in the DOM

Name: Brains Trust Workshops - RegistrationsPOST __form/form

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 * About
   * About World Retail Congress
   * 2024 Advisory Board
 * Attend
   * Why attend?
   * Explore 2024 themes
   * Registration & Pricing
   * Venue
 * Programme
   * 2024 Programme
   * Speakers
 * Sponsor
   * Sponsors & Partners
   * Why sponsor?
   * Post Event Performance Report 2023
 * Insights
   * News
   * Research & reports
   * Video interviews
   * World Retail Podcast
 * Register
 * 

 


 * About
   * About World Retail Congress
   * 2024 Advisory Board
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BRAINS TRUST WORKSHOPS



Brains Trust Workshops are longer workshop-style sessions designed for retailers
to discuss and work through a meaty challenge presented to them by an expert
moderator. In 2023, topics in Brains Trust sessions ranged from Sustainability
to Data and allowed participants to work through a series of challenges
presented to them in order to really grapple with the problem at hand. These
sessions run for 90-minutes and are designed to be interactive experiences with
clear action-orientated outcomes. 

Day 1 – Tuesday 16th April – 16:00 – 17:30 


BRAINS’ TRUST WORKSHOP: HUMANIZING RETAIL – UNDERSTANDING THE HOLISTIC
CUSTOMER  

With the growing prevalence and importance of data collection and analysis
across retail, including the increasing proliferation of AI in decision-making,
ensuring retailers are not losing sight of the human customer at the end of that
data is essential. This highly popular workshop will explore how the “human”
elements of retail data can be found and prioritised. Join your peers in
exclusive discussions that focus on creating a “total” experience for customers;
identifying the barriers to meaningful customer centricity and how innovative
tools can assist us with this.  

Hosted by:

 * Alex Genov, Head of Marketing Insights and Customer Research, Zappos 
 * Elsa Pedro do Souto, Global Senior Manager Analytics and BI, Mars 
 * Martin Urrutia Islas, Global Head of Innovation and Experience, LEGO 

  

Day 2 – Wednesday 17th April – 15:10 – 16:40 


FUTURE-PROOFING RETAIL: UNDERSTAND AND ENGAGE GEN Z THROUGH RAPID PROTOTYPING  

In an era where Gen-Z’s consumer preferences evolve at lightning speed, and the
digital landscape reshapes the way we think about retail, the key to sustainable
growth lies in understanding and engaging the next generation of consumers: Gen
Z. "Future-Proofing Retail" is an interactive workshop designed for
forward-thinking marketers, brand strategists, and retail innovators eager to
connect with this critical demographic. Through a blend of insightful keynote
presentation, dynamic Q&A sessions, and hands-on rapid prototyping activities,
participants will explore the latest trends, preferences, and values of Gen Z
consumers, with the aim of designing retail experiences that resonate with this
influential group.

Hosted by:

 * Bobby Jones, Founding Partner, Conspiracy of Love  

 

Day 3 – Thursday 18th April – 11:30 – 13:00 


BRAINS’ TRUST WORKSHOP: RETURNS REFORMATION  

Online returns are causing headaches across the retail industry – with high
volumes of returns impacting profitability and growth aims for many. This
in-depth workshop will explore the differing solutions that could ease the
burden of renturns on retailers. Retailers will hear from expert voices on case
studies that have turned around the returns conundrum and work together to solve
various real-world challenges to workshop new ways of approaching an age-old
problem.  

Hosted by:
Sean Sherwin-Smith, Product Director, nShift  




ONCE YOU REGISTER YOUR INTEREST, OUR TEAM WILL BE IN CONTACT TO CONFIRM YOUR
PLACE AS NUMBERS ARE LIMITED FOR THIS EVENT.’

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Brains’ Trust Workshop: Humanizing Retail – Understanding the Holistic Customer
Brains’ Trust Workshop: Customer Focus: How to win Gen Z
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ABOUT WORLD RETAIL CONGRESS

Since 2007, World Retail Congress has been the premier platform for in-depth
research, content and events; driving retail growth and inspiring valuable
global connections. 

LOCATION

Hyatt Regency
Paris Etoile
France

2024 DATES

Tuesday 16 April
Wednesday 17 April
Thursday 18 April

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