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<p>We believe there is an imperfect understanding of where alpha comes from. Rather than trying to pick winners, investors should avoid the losers. </p>
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<div class="col-md-4">
<div>
<h4 style="visibility: hidden;">USA</h4>
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<li class="nav-item">
<a href="https://blog.newagealpha.com/h-factor" target="_self" class="nav-link" data-target="tools">H-Factor System</a>
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<p style="" class="welcomeTxt">Welcome to New Age Alpha. We’re excited to have you join our community of investment professionals who take a different approach to investing. Please choose a time to schedule a <span
class="nw">One-on-One</span> session with one of our Portfolio Specialists. </p>
<p class="session-learn">In the session you will learn:</p>
<ul style="list-style: none; padding-left: 0;">
<li><span>How to identify and avoid the losers—overpriced stocks caused by human behavior.</span></li>
<li><span>How the H-Factor System works, functionality and navigation.</span></li>
<li><span>How to best apply our methodology to your own portfolios.</span></li>
<li><span>How we use the H-Factor System to analyze stocks and invest.</span></li>
<li><span>How to build a portfolio using the <span class="nw">H-Factor.</span></span></li>
<li><span>How to best use the <span class="nw">H-Factor</span> System to build your practice.</span></li>
</ul>
</div>
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<a class="btn btn-themeW">
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<span>Talk to a Specialist</span>
</a>
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<p>Fill out the form below and a Portfolio Specialist will be in touch to help answer any questions and provide additional information about our investment solutions and indexes.</p>
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Login Connect With Us * Philosophy Philosophy OVERVIEW We believe there is an imperfect understanding of where alpha comes from. Rather than trying to pick winners, investors should avoid the losers. Learn More TEAM A proven team with 20+ years of successful partnership building modern, efficient, and dependable asset management firms. Learn More * Solutions Investment Solutions OVERVIEW Our portfolio solutions are designed to help you build your business and grow your client relationships. Learn More ETFS AVOIDERS – New Age Alpha’s ETF suite utilizing our proprietary H-Factor methodology. Learn More INDEXES Our custom indexes seek to achieve a singular goal – enhance all existing investment universes by removing the losers. Learn More H-FACTOR SYSTEM Use our H-Factor System to help avoid the losers inside your portfolio. Learn More MODEL PORTFOLIOS Partner with us to access our unique model solutions so you have more time to focus on building your practice and create wealth for your clients. Learn More * Indexes Indexes Our custom indexes seek to achieve a singular goal – enhance all existing investment universes by removing the losers. * Core Indexes USA * NAA U.S. Large-Cap Leading 50 Index * NAA U.S. Small-Cap Leading Index EUROPE * NAA Europe Ex-UK Leading Index * NAA Europe Ex-UK Leading 75 Index UNITED KINGDOM * NAA UK Leading Index * NAA UK Leading 50 Index JAPAN * NAA Japan Leading Index * NAA Japan Leading 50 Index DEVELOPED WORLD EX US * NAA Developed World Ex-US Leading Index * Low Volatility Indexes USA * NAA U.S. Large-Cap Low Volatility Index * NAA U.S. Large-Cap Low Volatility 50 Index * NAA U.S. Small-Cap Low Volatility Index EUROPE * NAA Europe Ex-UK Low Volatility Index * NAA Europe Ex-UK Low Volatility 75 Index UNITED KINGDOM * NAA UK Low Volatility Index * NAA UK Low Volatility 50 Index JAPAN * NAA Japan Low Volatility Index * NAA Japan Low Volatility 50 Index DEVELOPED WORLD EX US * NAA Developed World Ex-US Low Volatility Index * ESG Indexes USA * NAA U.S. Large-Cap ESG Index * NAA U.S. Large-Cap Environmental 50 Index * NAA U.S. Large-Cap ESG Defensive Index EUROPE * NAA Europe Ex-UK ESG 75 Index UNITED KINGDOM * NAA United Kingdom ESG 50 Index JAPAN * NAA Japan ESG 50 Index DEVELOPED WORLD * NAA Developed World ESG * Fixed Income USA * NAA USD High Yield Corporate Bond Index * NAA USD ESG High Yield Corporate Bond Index * Sector Indexes USA * NAA U.S. Large-Cap Health Care Index * NAA U.S. Large-Cap Energy Index * NAA U.S. Large-Cap Information Technology Index * NAA U.S. Large-Cap Real Estate Index USA * NAA U.S. Large-Cap Industrials Index * NAA U.S. Large-Cap Financials Index * NAA U.S. Large-Cap Utilities Index * NAA U.S. Large-Cap Consumer Staples Index USA * NAA U.S. Large-Cap Communication Services Index * NAA U.S. Large-Cap Consumer Discretionary Index * NAA U.S. Large-Cap Materials Index * Style Indexes USA * NAA U.S. Large-Cap Value Leading Index * NAA U.S. Large-Cap Growth Leading Index * Commodity Indexes USA * NAA Energy Total Return Index * NAA Agriculture Total Return Index * NAA Metal Total Return Index USA * NAA Gold Total Return Index * NAA Commodity Total Return Index * Dividend Indexes * NAA U.S. Large-Cap Dividend Index * Alternative Indexes LONG/SHORT EQUITY INDEXES USA * NAA U.S. Large-Cap Long Index * NAA U.S. Large-Cap Short Index * H-Factor System * Media * Blog * ETFs ASSET MANAGEMENT REIMAGINED we are not smart beta we are not active we are not another factor WE ARE NEW AGE ALPHA reengineered active stock selection that takes existing investment universes and makes them better by aiming to avoid the losers We offer ETFs, SMAs and Direct Indexing Solutions. Learn More AVoid the Losers DISCOVER THE BENEFITS Imagine the extra return your $1000 could have made by avoiding the losers in the S&P 500® If you avoided 10% of the losers in the S&P 500 Your $1000 investment would be worth $5081.99 its $215.64 more than S&P 500 delivered. An additional return of 22% Calculated as of : 12/31/2021 Returns calculated since 2001 Reset < < Drag to remove the losers in the S&P 500 Important Disclosure The snapshot of the H-Factor System is being provided for illustrative purposes only and should not be construed as providing investment advice or as a recommendation to buy or sell any particular security. This snapshot is taken at a particular point in time and any analysis or information contained in it is outdated and should not be relied upon. Past performance is not an indication or a guarantee of future results. For full disclosure click here. Learn more about our Investment Solutions Talk to a Specialist✖ Click here to schedule a meeting Losers are companies with a strong probability of failing to deliver the growth implied by the stock price. IMPORTANT DISCLOSURE The snapshot of the H-Factor System is being provided for illustrative purposes only and should not be construed as providing investment advice or as a recommendation to buy or sell any particular security. This snapshot is taken at a particular point in time and any analysis or information contained in it is outdated and should not be relied upon. Past performance is not an indication or a guarantee of future results. For full disclosure click here. Our Approach INVEST WITH THE POWER OF PROBABILITIES COMBINING ACTUARIAL SCIENCE WITH A DIGITAL APPROACH TO MITIGATE THE RISK OF HUMAN BEHAVIOR IN INVESTMENT PORTFOLIOS. We construct solutions that aim to avoid mispriced stocks caused by human behavior—losers. We combine the alpha potential of active management with the advantages of rules-based investing to build a systematic and repeatable process that aims to provide uncorrelated returns without the risks traditionally associated with active investing. Explore Our Approach About Us WE AIM TO HELP INVESTORS IDENTIFY AND AVOID A PORTFOLIO MISPRICING RISK CAUSED BY HUMAN BEHAVIOR NEW AGE ALPHA IS USHERING IN A NEW AGE OF ASSET MANAGEMENT BY APPLYING AN ACTUARIAL-BASED APPROACH TO INVESTMENT PORTFOLIOS. Utilizing these principles built by the insurance industry, we construct portfolio solutions, indexes and direct indexing options that aim to identify and avoid a mispricing risk caused by human behavior—the Human Factor. Learn More At New Age Alpha, we… Aim to avoid the Losers. Manage risk like an actuary, not like a portfolio manager. Invest with the power of probabilities. Aim to avoid the Losers. Manage risk like an actuary, not like a portfolio manager. Invest with the power of probabilities. INSIGHTS RECENT INSIGHTS CONNECT WITH US Learn More About our Solutions Overview Team UNITED STATES NEW AGE ALPHA LLC 555 Theodore Fremd Avenue, Suite A101 Rye, New York 10580 212.922.2699 212.922.2698 SOUTH AFRICA NEW AGE ALPHA SA (PTY) LTD 18th Floor Metalbox, 25 Owl Street, Auckland Park, Johannesburg 2092 +27.11.486.2500 +27.11.486.2915 NEWSLETTER Subscribe to our newsletter for updates! Email* Forms Submitted Form Submitted Page By submitting your email you accept NAA's Terms & Conditions. Legal Notices ONE-ON-ONE WITH A PORTFOLIO SPECIALIST Welcome to New Age Alpha. We’re excited to have you join our community of investment professionals who take a different approach to investing. Please choose a time to schedule a One-on-One session with one of our Portfolio Specialists. In the session you will learn: * How to identify and avoid the losers—overpriced stocks caused by human behavior. * How the H-Factor System works, functionality and navigation. * How to best apply our methodology to your own portfolios. * How we use the H-Factor System to analyze stocks and invest. * How to build a portfolio using the H-Factor. * How to best use the H-Factor System to build your practice. Talk to a Specialist Fill out the form below and a Portfolio Specialist will be in touch to help answer any questions and provide additional information about our investment solutions and indexes. First name* Last name* Business Email* Company name* I am a...* Please SelectFinancial AdvisorFinancial Institution I would like to:* * Learn more about New Age Alpha's investment solutions/indexes * Schedule a demo of the H-Factor System * Launch a live demo of the H-Factor System now Forms Submitted By submitting this form you are agreeing to our terms & conditions. Connect With Us NewAgeAlpha Blog Email Subscription Employees Website URL Form Submitted Page © 2022 New Age Alpha LLC. All Rights Reserved. New Age Alpha, Human FactorTM, H-Factor, No Alpha No Fee, Avoid the Losers are all trademarks of New Age Alpha LLC. CC: NAA10270B | SKU: 10138 * Philosophy * * Philosophy * Overview * Team * Solutions * * Investment Solutions * Overview * ETFs * Indexes * H-Factor System * Indexes * * Indexes * Global Indexes * Core Indexes * Overview * USA NAA U.S. Large-Cap Leading 50 Index * NAA U.S. Small-Cap Leading Index * Europe NAA Europe Ex-UK Leading Index * NAA Europe Ex-UK Leading 75 Index * United Kingdom NAA UK Leading Index * NAA UK Leading 50 Index * Japan NAA Japan Leading Index * NAA Japan Leading 50 Index * Developed World Ex US NAA Developed World Ex-US Leading Index * Low volatility Indexes * Overview * NAA U.S. Large-Cap Low Volatility Index * USA NAA U.S. Large-Cap Low Volatility 50 Index * NAA U.S. Small-Cap Low Volatility Index * Europe NAA Europe Ex-UK Low Volatility Index * NAA Europe Ex-UK Low Volatility 75 Index * United Kingdom NAA UK Low Volatility Index * NAA UK Low Volatility 50 Index * Japan NAA Japan Low Volatility Index * NAA Japan Low Volatility 50 Index * Developed World Ex US NAA Developed World Ex-US Low Volatility Index * ESG Indexes * Overview * USA NAA U.S. Large-Cap ESG Index * NAA U.S. Large-Cap Environmental 50 Index * NAA U.S. Large-Cap ESG Defensive Index * Europe NAA Europe Ex-UK ESG 75 Index * United Kingdom NAA United Kingdom ESG 50 Index * Japan NAA Japan ESG 50 Index * Developed World NAA Developed World ESG * Fixed Income * Overview * USA NAA USD High Yield Corporate Bond Index * NAA USD ESG High Yield Corporate Bond Index * Sector Indexes * Overview * USA NAA U.S. Large-Cap Health Care Index * NAA U.S. Large-Cap Energy Index * NAA U.S. Large-Cap Information Technology Index * NAA U.S. Large-Cap Real Estate Index * NAA U.S. Large-Cap Industrials Index * NAA U.S. Large-Cap Financials Index * NAA U.S. Large-Cap Utilities Index * NAA U.S. Large-Cap Consumer Staples Index * NAA U.S. Large-Cap Communication Services Index * NAA U.S. Large-Cap Consumer Discretionary Index * NAA U.S. Large-Cap Materials Index * Style Indexes * Overview * USA NAA U.S. Large-Cap Value Leading Index * NAA U.S. Large-Cap Growth Leading Index * Commodity Indexes * Overview * NAA Energy Total Return Index * NAA Agriculture Total Return Index * NAA Metal Total Return Index * NAA Gold Total Return Index * NAA Commodity Total Return Index * Dividend Indexes * Overview * NAA U.S. Large-Cap Dividend Index * Alternative Indexes * Overview * Long/Short Equity Indexes USA NAA U.S. Large-Cap Long Index * NAA U.S. Large-Cap Short Index * H-Factor System * Media * Blog * ETFs * Login Connect with us Learn More About our Solutions Fill out the form below and a Portfolio Specialist will be in touch within 24 hours to help answer any questions and provide additional information about our investment solutions and indexes. First name* Last name* Business Email* Company name* I am a...* Please SelectFinancial AdvisorFinancial Institution I would like to:* * Learn more about New Age Alpha's investment solutions/indexes * Schedule a demo of the H-Factor System * Launch a live demo of the H-Factor System now Forms Submitted By submitting this form you are agreeing to our terms & conditions. Connect With Us NewAgeAlpha Blog Email Subscription Employees Website URL Form Submitted Page UNITED STATES NEW AGE ALPHA LLC 555 Theodore Fremd Avenue, Suite A101 Rye, New York 10580 212.922.2699 212.922.2698 SOUTH AFRICA NEW AGE ALPHA SA (PTY) LTD 18th Floor Metalbox, 25 Owl Street, Auckland Park, Johannesburg 2092 +27.11.486.2500 +27.11.486.2915 NEWSLETTER Subscribe to our newsletter for updates! Subscribe Legal Notices ONE-ON-ONE WITH A PORTFOLIO SPECIALIST Welcome to New Age Alpha. We’re excited to have you join our community of investment professionals who take a different approach to investing. Please choose a time to schedule a One-on-One session with one of our Portfolio Specialists. In the session you will learn: * How to identify and avoid the losers—overpriced stocks caused by human behavior. * How the H-Factor System works, functionality and navigation. * How to best apply our methodology to your own portfolios. * How we use the H-Factor System to analyze stocks and invest. * How to build a portfolio using the H-Factor. * How to best use the H-Factor System to build your practice. Talk to a Specialist Overview Team © 2022 New Age Alpha LLC. All Rights Reserved. New Age Alpha, Human FactorTM, H-Factor, No Alpha No Fee, Avoid the Losers are all trademarks of New Age Alpha LLC. CC: NAA10270B | SKU: 10138 We use cookies to enhance your experience on our site. By carrying on browsing this site, you give consent for cookies to be used. For more details, read our Privacy Policy. 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