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Personalized insights
for every meeting



OPTIMIZE YOUR PITCH FOR EVERY PROSPECT, BASED ON THEIR BEHAVIORAL TRAITS AND
PREFERENCES.

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Haley responds well to...
Verbal affirmation and recognition
Exciting new ideas
Ryan makes decisions by...
Asking direct questions
Thinking through all the details



Meet Crystal, the AI that helps you connect with anyone.



CRYSTAL GIVES YOUR TEAM DISC PERSONALITY INSIGHTS FOR EVERY PROSPECT AND
CUSTOMER.


MORE MEETINGS


IN A FEW SECONDS, THE CRYSTAL CHROME EXTENSION CAN TELL YOU THE BEST WAY TO
COMMUNICATE WITH ANY PROSPECT.

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HIGHER CONVERSION


PERSONALIZE YOUR APPROACH FOR THE UNIQUE CHAMPIONS, DECISION-MAKERS, AND KEY
STAKEHOLDERS INVOLVED IN EVERY DEAL.

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EFFECTIVE COACHING


USE DISC TO BUILD TRUST, IDENTIFY BLIND SPOTS ON YOUR TEAM, AND EQUIP EACH REP
WITH THEIR OWN PLAYBOOK FOR SUCCESS.

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STRONGER HIRES


IDENTIFY THE IDEAL CANDIDATES FOR YOUR TEAM BASED ON BEHAVIORAL TRAITS AND
STRENGTHS.

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How does Crystal work?


CRYSTAL USES MACHINE LEARNING TO PREDICT ANYONE'S DISC PROFILE, WITH OR WITHOUT
AN ASSESSMENT. THESE PROFILES HELP YOU UNDERSTAND PERSONALITY TRAITS,
COMMUNICATION STYLE, BUYING PREFERENCES, MOTIVATIONS.

DISC IS THE MOST WIDELY-USED, RESEARCHED, AND WELL-VALIDATED BEHAVIORAL
FRAMEWORK AVAILABLE, TRUSTED BY MILLIONS OF ORGANIZATIONS WORLDWIDE.


Crystal gives me insights and helps me connect with my clients at a far deeper
level than any google search ever could.
John Barrows
CEO, JBarrows Sales Training
Crystal is like a cheat sheet in the sales process. You can use the right
communication style for every prospect, even in the first call.
Ben Jackson
VP Sales, Flywheel
After 15 years of working with sales people of all types, Crystal has empowered
my team to be more confident in every interaction.
Marie Hale
CEO, @revenue
When I started personalizing my emails with Crystal’s advice, I started getting
way more responses. Much better ones too!
Isaac Garcia
Founder, SalesInsider.io
Crystal has been great for getting to know my teammates and preparing for
meetings. I feel like I have a secret advantage knowing in forming fast
relationships during the call.
Ryan Klaus
Product Leader, Promethium
Crystal helps our coaches accelerate relationships with their clients.
Understanding personality traits, strengths, and styles is critical for building
long-term trust and rapport.
Amanda Watts
Sales Enablement Manager, Tom Ferry
Crystal is a critical tool in helping us better understand a new hire's unique
skill set and how they will work best with our team.
Jim Gallic
SVP, Welltok

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Trusted by thousands of organizations globally


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by creating your Crystal profile

I am...
Most
Least
restrained
i
characterized by reserve or moderation; unemotional or dispassionate


decisive
i
settling an issue; producing a definite result


chatty
i
fond of talking in an easy, informal way


traditional
i
strongly influenced by past events


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