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Friday, March 15


HOW WE MADE THEM LOOK





Freemans' brand evolution: Balancing heritage with cool. Insights from Richard
Cristofoli (CCO, Freemans) & Nicky Bullard (CCO, MullenLowe)

By MullenLowe
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DATE AND TIME

Friday, March 15 · 12 - 12:45pm CET


LOCATION

Online






ABOUT THIS EVENT

 * 45 minutes
 * Mobile eTicket

How do you modernize your brand for younger audiences? And how can you attract
new customers without alienating your already loyal ones?

Join us as we show you how Freemans found the balance between preserving the
heritage of their brand, whilst reviving its “cool” in a way that still feels
natural.

You'll hear from:

 * Richard Cristofoli (Chief Customer Officer, Freemans)
 * Nicky Bullard (Chief Creative Officer, MullenLowe)

You'll also see how we unlocked growth with:

 * A new, disruptive creative brand platform
 * A perfect collaboration with internal stakeholders
 * Our proprietary audience tool which rapidly unearths new growth audiences
   based on attitude








TAGS

 * Online Events
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 * #marketing
 * #digital
 * #brand
 * #retail
 * #agency
 * #transformation
 * #story
 * #genz
 * #freemans
 * #howwemadethemlook


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Organized by
MullenLowe
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