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 * Sales Kick Offs

   
   

 * MEDDPIC Sales Methodology

   
   

 * Online Sales Courses: Self Service

   
   

 * Virtual Instructor-Led Training

   
   

 * Good Old In-Person Sales Training

   
   

 * Sales Kick Offs

   
   

 * MEDDPIC Sales Methodology

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MEDDPICC SALES COURSES & TRAINING

MEDDPICC® by Darius Lahoutifard at MEDDIC Academy


DEFINITION OF MEDDPICC®

MEDDPICC® by MEDDIC Academy is derived from MEDDIC, the most renowned Sales
Qualification Methodology, applicable to any Enterprise Sales Process. It
emphasizes the “Paper process” as well as the “Competition”. “Paper Process” is
the process through which a purchase request has to go inside that company for
such a deal and execute it accordingly. Sellers must understand the “paper
process” and anticipate the issues. Elite Account Executives share the company’s
standard contract or TOS, or terms of services, earlier in the process.


MEDDPICC

 * METRICS: Measurable gain that leads to economic benefit.
 * ECONOMIC BUYER: The person with discretionary access to funds.
 * DECISION PROCESS: The process defined by the client to make a purchase
   decision.
 * DECISION CRITERIA: The criteria defined by the client to make a purchase
   decision.
 * PAPER PROCESS: Customer’s legal and administrative process to sign a contract
   or place a purchase order
 * IDENTIFY PAIN: The pains which require your solution to be remedied.
 * COMPETITION: The client’s alternatives to remedy the pain, including
   no-decision or in-house solutions.
 * CHAMPION: Your Internal Seller.
 * MEDDIC tells you that if you execute the above in any complex B-to-B sales
   campaign, you win the sale. When you don’t win, it’s because you missed at
   least of the above.


HOW DID ALL THIS START?

MEDDIC & MEDDPICC® by MEDDIC Academy are the results of the Sales and
Qualification techniques developed at Parametric Technology Corp., aka PTC . PTC
is a software company with a strong sales culture in the context of Enterprise
Software (now SaaS). The company had over 40 quarters of non-stop growth during
the 90s. The initial Global Sales Management team at PTC developed different
elements of MEDDIC in the field. That initial team of sales managers in the
early 90s, composed of a dozen of trailblazers, are the true creators of MEDDIC.
Later, PTC training managers at the headquarters in Boston were asked to put
together the best practices in the field. They put them together in a formal
practice course for new hires and gave it a name: MEDDIC. You can learn more
here.


HOW DID MEDDIC ACADEMY START?

MEDDIC Academy™’s founder, Darius Lahoutifard, was an early sales leader at PTC
, where MEDDIC was born. He was running one-third of Europe. His region grew
from $4M to $27M in 3 years, beating the main competitor (which was and still is
Dassault Systemes) in their fiefdom (Dassault is a French company). As an
anecdote, Darius’ team was able to beat Dassault in their home market, France,
even though Dassault is the only vendor that PTC never managed to beat. Not even
today (in terms of revenue, market share, headcount, etc…).

Darius naturally contributed to the creation, articulation, and elaboration of
MEDDIC. Most importantly, he successfully executed it in the most competitive
and challenging region. He later practiced it in his career, including his sales
leadership roles at THINK3 and Agile/Oracle, among other companies. Darius made
the first publications regarding MEDDIC and MEDDPICC® later in his career.


HOW DID MEDDIC ACADEMY EVOLVE?

In May 2017 Darius founded MEDDIC Academy™, the first company to offer online
and blended learning programs on MEDDIC and MEDDPICC® for sellers, sales
managers, sales trainers, and Enterprise clients. In 2018, MEDDIC Academy™
became the first company to deliver test-based certifications and make it
possible to become MEDDIC Certified™.

His leadership in democratizing MEDDIC & MEDDPICC was highlighted in June 2020,
when he published the first book ever written on MEDDIC and MEDDPICC®. The book
ranked first in 2 categories on Amazon for weeks, thus obtaining the “Best
Seller” status. In January 2021, Gartner included MEDDIC Academy™ on its Sales
Training Providers Magic Quadrant.

MEDDIC Academy offers on-demand online, instantly available courses, both
virtual and in-person. Different curricula are available for individual
contributors, managers, and trainers. The company also offers vILT programs
(virtual Instructor-Led Training), live online workshops, as well as in-person
training and workshops globally.


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Copyright 2002-2021 - By 01consulting - Los Angeles, CA & Paris, France .
MEDDPICC® is a registered trademark and should not be used without prior written
permission from MEDDIC Academy. "MEDDIC Academy" and "MEDDIC Certified" are
trademarks belonging to MEDDIC Academy and should not be used without prior
written permission from MEDDIC Academy.

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 * MEDDPICC
 * Trainings & Services
   * Online Courses
   * In-Person Trainings & Workshops
 * Customer Testimonials
 * FAQ
 * Contact
   * About

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