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MEET THE SERMO MEDICAL ADVISORY BOARD

The Sermo Medical Advisory Board (MAB) is comprised of members from around the
globe in a variety of specialties who have come together to amplify physicians’
voices in an ever-changing healthcare ecosphere.

With the help of the Sermo Medical Advisory Board, Sermo offers cutting edge
insights to the global healthcare community, aiming to move the industry forward
and drive positive patient outcomes around the world.


OUR MEMBERS


JESÚS ALCARAZ RUBIO, MD

Hematology, Hemotherapy


ESTYLAN DAN ARELLANO, DO

Telemedicine, Emergency Medicine


ROYA AZADI, MD

Internal Medicine, Cosmetic Dermatology


RYAN CHUANG, MD

Emergency Medicine, Medical Toxicology


WADE COOPER, DO

Neurology


ABIMBOLA EKUNDAYO, MD

General Practice


SARA FARAG, MD, FACOG

Obstetrics and Gynecology


ZACHARY HORNE, MD

Radiation Oncology


SHASHANK JAIN, MD, MPH, FACC

Cardiology


GUY JONES, MD

Radiation Medicine, Oncology


SHIVANG JOSHI MD, MPH, RPH, FAHS

Neurology, Headache Medicine


MONICA KAPOOR, MD, FACOG

Obstetrics and Gynecology


JESSICA KNOX, MD, MBA, MPH

Cannabinoid Medicine


RACHEL KNOX, MD, MBA

Cannabinoid Medicine


MASSIMO LANZARO, MD

Psychiatry


KYLE LEE, BMLSC, BMBS, MPH, CCFP

Family Medicine


CLAUDIA MARTORELL, MD, MPH, FACP

Infectious Diseases


JORDAN D. METZL, MD

Sports Medicine


HEIDI MOAWAD, MD

Neurology


ASHISH RANA, MD

Internal Medicine


ELEONORA TEPLINSKY, MD

Oncology, Medical Hematology


ELISSA YOZAWITZ, MD

Pediatric Neurology


SERMO MAB HIGHLIGHTS

Members offer expertise, guidance and counsel that inform the Sermo community,
product roadmap and marketing initiatives as well as the industry at large.


SHOWING UP IN THE WILD

At Digital Pharma East in Philadelphia, members shared their insight during a
Sermo panel discussion about ways in which pharma can most effectively engage
with physicians throughout the product lifecycle.

Drs. Claudia Martorell and Ashish Rana (from left) speaking alongside Sermo
Chief Marketing Officer Erin Fitzgerald. 

Sports medicine physician and best-selling author Dr. Jordan Metzl delivered a
dynamic talk about Covid-19’s impact on how we move our bodies and long-term
implications, like remote work, for 200 executives from Pfizer and others at the
Digital Health Coalition (DHC) summit for global manufacturers.


SPEAKING OUT IN THE PRESS

Sermo MAB members weigh in on important topics from practice-changing therapies
to policy in top tier national, international and healthcare media.

“When you put a fine for a healthcare worker to perform an illegal abortion or
be imprisoned for it, very few are going to be willing to take that risk.  A
life-threatening physical condition or an emergency situation are so hard to
define, that’s where the art of medicine comes in.  It’s going to be hard for
people to define what is and is not a life-threatening emergency.” 
– Dr. Sara Farag, MD, FACOG


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JESÚS ALCARAZ RUBIO, MD

Dr. Alcaraz Rubio is a specialist in Hematology and Hemotherapy in Murcia, Spain
with more than 16 years of experience. He is an authority in the management of
regenerative therapy with plasma growth factors and has had a multitude of
published scientific articles, as well as international book chapters. Dr.
Alcaraz Rubio also belongs to the American Society of Hematology, European
Society of Hematology, American College of Regenerative Medicine, and numerous
other organizations.

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ESTYLAN DAN ARELLANO, DO

Dr. Arellano is a Board Certified Emergency Physician who recently transitioned
to telemedicine. He has 10+ years’ experience working in one of the busiest
Emergency Departments in San Diego County and has mentored PA and medical
students and residents.

Dr. Arellano is the former supervising physician for Curology treating acne and
anti-aging concerns. He currently provides Occupational Medicine and Urgent Care
services via telemedicine for Concentra. He maintains staff privileges at Sharp
Grossmont Hospital in La Mesa, CA.

Outside of medicine, Dr. Arellano has a passion for cars, food, and cooking.

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ROYA AZADI, MD

Dr. Azadi is an established and highly-skilled physician with over 20 years of
experience in Internal Medicine with special interest in aesthetics and cosmetic
dermatology. She actively performs cosmetic and aesthetic procedures and
supervises and trains other doctors, nurse practitioners and physician
assistants at her practice in Austin, TX. She is board certified in Internal
Medicine and is a member of American College of Physicians and Texas Medical
Association.

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RYAN CHUANG, MD

Dr. Chuang graduated from the Health Sciences Technology MD program at Harvard
Medical School and MIT in 2004, and did an emergency residency in Cincinnati.
Soon after, he did a fellowship in medical toxicology at the Rocky Mountain
Poison and Drug Center at Denver Health, and has been pursuing emergency
medicine in medical toxicology in both Calgary and Colorado.

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WADE COOPER, DO

Wade Cooper is the Medical Director of the University of Michigan Headache and
Neuropathic Pain Clinic. He is an assistant professor with the departments of
Neurology and Anesthesiology at the University of Michigan School of Medicine.  

Dr. Cooper also serves as the fellowship director for the Headache Medicine
Fellowship Program. He completed the Integrative Medicine Faculty Scholar
Program at the University of Michigan. His areas of interest include
interventional treatments for chronic headache and inflammation syndromes
related to headache and centralized pain. 

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ABIMBOLA EKUNDAYO, MD

Dr. Ekundayo is a General Practitioner working in Essex. She is passionate about
women’s health and promoting health education as a way of reducing health
inequality. She is also interested in using technology not only to improve
patient care but also to improve the experience of healthcare professionals.

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SARA FARAG, MD, FACOG

Dr. Sara Farag has published numerous peer-reviewed articles, and has earned
several awards for her work as a gynecologist. She graduated from Penn State
College of Medicine in 2012, and completed her residency in Obstetrics and
Gynecology at Mount Sinai Hospital in New York, NY. There, she served as
administrative chief resident from 2015-2016 and completed a fellowship at
Cleveland Clinic Florida in 2018. Currently, she treats patients in a gynecology
private practice in New York.

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ZACHARY HORNE, MD

Dr. Horne is a radiation oncologist with the Allegheny Health Network Cancer
Institute at the Western Pennsylvania Hospital, a women’s hospital where he
specializes in the treatment of breast and gynecologic malignancies. He is the
director of radiation services at West Penn Hospital and of gynecologic
brachytherapy for AHNCI. He has published over 50 peer-reviewed articles and
presents his research work at national and international conferences regularly.

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SHASHANK JAIN, MD, MPH, FACC

Dr. Jain is experienced in providing individual and community based care. He
holds board certifications in Internal Medicine, general Cardiology,
Echocardiography, and Nuclear Cardiology. After completing his Cardiology
fellowship at Thomas Jefferson University, he joined the Penn Presbyterian
Medical Center in Philadelphia as a clinical cardiologist and a clinical
associate with University of Pennsylvania. He has also trained in Interventional
and Structural Cardiology at the Thomas Jefferson University Hospital. Prior to
pursuing cardiology, he worked in internal medicine and helped execute various
public health projects for the WHO. Dr. Jain currently resides in Phoenix, AZ.

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GUY JONES, MD

Dr. Jones serves as Medical Director for Oncology Nevada in Reno which cares for
patients throughout Northern Nevada and California. He was a Research Scholar
for the Howard Hughes Medical Institute and completed his training in Radiation
Oncology at the National Cancer Institute in Bethesda, MD with additional
training in brachytherapy at MD Anderson Cancer Center in Houston, TX. He has a
long history of publishing peer-reviewed manuscripts and is active in local,
state and national medical societies. Dr. Jones specializes in treating cancers
of the bladder, prostate, breast, lung, head & neck, and CNS as well as
radiotherapy for benign conditions such as Trigeminal Neuralgia, Plantar
Fasciitis, Arthritis, and others. His personal interests include running,
rock-climbing, hiking, and fishing.

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SHIVANG JOSHI MD, MPH, RPH, FAHS

Dr. Shivang Joshi is Director of Headache Medicine at Community Neuroscience
Services in Westborough, MA.  

He is an active member of several professional medical societies including the
American Academy of Neurology and the American Headache Society (AHS), engaging
around membership and education.  He serves as Chair of the Pharmacology and
Therapeutics Section of AHS and is a recipient of the organization’s 2012
“Frontiers in Headache Research” Scholarship Award for Cluster Headache
Research.  

Dr. Joshi is board-certified in both Neurology and Headache Medicine. 

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MONICA KAPOOR, MD, FACOG

Dr. Kapoor obtained her bachelor’s degree in mathematics from Creighton
University and her medical degree from Ross University. She completed her
residency training in obstetrics and gynecology at Danbury Hospital in
Connecticut. She has been involved in medical education, serving as the
assistant residency director and assistant professor at New York Medical
College. She is currently the associate residency director at Jamaica Hospital
in Queens, New York where she maintains a very active clinical and surgical
practice.

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JESSICA KNOX, MD, MBA, MPH

Dr. Knox is a board-certified preventive medicine physician with a keen interest
in health literacy and access. She received her bachelor’s degree from Harvard
University before going on to earn her medical and business degrees from Tufts
University. Dr. Knox is a co-founder and CEO of the American Cannabinoid
Clinics, and cofounder of PIVITAL EDU. She is also a co-founder and executive
board member of the Association for Cannabis Health Equity and Medicine (ACHEM).

Close


RACHEL KNOX, MD, MBA

Dr. Knox is a cannabinoid medicine specialist and clinical endocrinologist. She
has founded organizations such as Doctors Knox Inc., American Cannabinoid
Clinics, and PIVITAL EDU to advance education in cannabinoid medicine. She is
also the co-founder and president of the Cannabis Health Equity Movement™
(CHEM), and holds many other board positions under the state of Oregon.

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MASSIMO LANZARO, MD

Dr. Massimo Lanzaro has worked as a Consultant psychiatrist in Italy and in the
UK (winning the NHS fellowship for doctors). He has more than 20 years of
clinical experience effectively treating patients with a wide range of
conditions including PTSD, major depressive disorder, and generalized anxiety,
with a specialization in prevention of psychoses. He has several publications
both online and in peer-reviewed journals. Dr. Lanzaro has published six books;
most recently, “The Doctor of the Soul”.

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KYLE LEE, BMLSC, BMBS, MPH, CCFP

Dr. Lee is an academic family physician and Lecturer in the Department of Family
and Community Medicine at the University of Toronto. He completed his family
medicine training at St. Michaelʼs Hospital, University of Toronto. He also
holds a Master of Public Health from Dalla Lana School of Public Health at the
University of Toronto. He has an interest in immigrant health, primary care
mental health (ADHD) and skin disease. He is fluent in English, Cantonese, and
conversational Mandarin.

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CLAUDIA MARTORELL, MD, MPH, FACP

Dr. Martorell is the Director of The Research Institute in Springfield MA, a
site that offers both Infectious Diseases Medical Care and Clinical Trial
Services. She has served as a Principal Investigator in HIV and HCV among other
Clinical Trials. Dr. Martorell was the recipient of the 2007 Severo Ochoa Award
for outstanding contribution to eradicating HIV/AIDS in the minority community,
and the recipient of the 2004 American Medical Association Foundation Excellence
in Medicine Award. She has also contributed as an author or co-author in HIV and
other topics in major journal publications. She obtained her medical degree from
The University of Puerto Rico School of Medicine, and holds a Masters of Public
Health in Health Care Management from Harvard University School of Public
Health; and a Fellowship in Health Policy and Minority Health Policy from
Harvard University School of Medicine.


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JORDAN D. METZL, MD

Dr. Jordan Metzl is a sports medicine physician at Hospital for Special Surgery
in New York City. He is a trend-setter in the field with multiple publications
in the domains of injury prevention and treatment. He lectures widely on the
topics of sports medicine and preventive health.

Dr. Metzl is the author of five best-selling books including The Exercise Cure
and The Athlete’s Book of Home Remedies and helped start Prescribing the
Medicine of Exercise at Cornell University Medical School. He created the
IronStrength Community Fitness program, a physician-led initiative designed to
promote health through exercise. The program gets thousands of people moving
each year through free fitness classes. He lives and works in New York City.



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HEIDI MOAWAD, MD

Dr. Moawad is a graduate of Case Western Reserve University School of Medicine
and completed her neurology residency at the University of Chicago Hospital. Dr.
Moawad is a clinical assistant professor at CWRU school of Medicine, editor of
the Humanities section of Neurology, and writes and edits medical content for
several consumer websites and has served as a consultant in the area of health
insurance utilization. Dr. Moawad is also the author of Careers Beyond Clinical
Medicine, the book and online resource about non-clinical careers for
physicians.

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ASHISH RANA, MD

Dr. Rana is the Internal Medicine Program Director and Associate Chair of
Academic Medicine at Crozer Health in Upland, PA as well as Professor of
Medicine at Drexel University College of Medicine. He attended medical school at
SUNY, Stony Brook and trained at Thomas Jefferson University Hospital. Working
in academics has enabled him to teach hundreds of medical students and
residents. Dr. Rana has also developed a unique system of scholarly activity
which has produced hundreds of projects that were invited for poster and podium
presentations to different national organizations. 

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ELEONORA TEPLINSKY, MD

Dr. Eleonora Teplinsky is a board-certified medical oncologist and the Head of
Breast and Gynecologic Medical Oncology at Valley-Mount Sinai Comprehensive
Cancer Care in Paramus, NJ. She is a Clinical Assistant Professor of Medicine at
the Icahn School of Medicine at Mount Sinai in New York. Dr. Teplinsky
specializes in breast and gynecologic medical oncology.

Her clinical and research interests focus on young women with breast cancer,
survivorship, exercise oncology and the use of social media in oncology. She is
passionate about oncology education and advocacy on social media and is the host
of the INTERLUDE Podcast where she shares the stories and experiences of those
who have been affected by cancer.

 

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ELISSA YOZAWITZ, MD

Dr. Yozawitz is an Associate Professor of Neurology and Pediatrics. Her clinical
and research interest focuses on children and neonates with epilepsy. Dr.
Yozawitz received her medical degree from Upstate Medical University in 2005.
She completed residency training in pediatrics at Long Island Jewish Medical
Center as well in pediatric neurology at Albert Einstein College of Medicine,
Montefiore Medical Center where she additionally trained with a fellowship in
clinical neurophysiology-EEG track. She previously joined Montefiore Medical
Center as Assistant Professor of Clinical Neurology and Pediatrics, and serves
as a pediatric epileptologist as well as a director of neonatal neurology.