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 * Back
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 * Brand Registry
 * Transparency
 * Project Zero
 * IP Accelerator
 * Counterfeit Crimes Unit
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 * Progress Report


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PROJECT ZERO LEVERAGES THE COMBINED STRENGTHS OF AMAZON AND BRANDS TO DRIVE
COUNTERFEITS TO ZERO


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AUTOMATED PROTECTIONS


Powered by Amazon’s machine learning, automated protections continuously scan
our stores and proactively remove suspected counterfeits. Brands provide key
data points about themselves (e.g., trademarks, logos, etc.) and we scan over 5
billion daily listing update attempts, looking for suspected counterfeits.



SELF-SERVICE COUNTERFEIT REMOVAL


Brands no longer need to contact us to remove counterfeit listings from our
stores. Instead, they have the unprecedented ability to do so themselves using
our new self-service tool. We also use this data to strengthen our automated
protections to better catch potential counterfeit listings proactively in the
future.




PRODUCT SERIALIZATION


Brands apply a unique code on every unit they manufacture for an enrolled
product, allowing Amazon to scan and confirm the authenticity of every one of
those products purchased in Amazon’s stores. With this service, we can detect
and stop counterfeiting for every product unit before it reaches a customer.



WHAT BRANDS ARE SAYING

01/03


WHAT BRANDS ARE SAYING


WHAT BRANDS ARE SAYING

> Project Zero, with its automated protections and the self-service removal of
> counterfeit products, is a significant development that will help ensure our
> customers receive authentic Vera Bradley products from Amazon.


> Project Zero has been a very easy and effective tool at protecting BMW on
> Amazon. We are very appreciative of the tools Amazon has built to enable us to
> protect our brand.


> When we were offered the opportunity to enroll in Amazon Project Zero, we
> jumped on it. Every unit we sell through Amazon has a unique, serialized
> barcode, and our counterfeit problem has nearly disappeared in the United
> States.


For the latest updates on Project Zero, read our official blog post or refer to
the FAQ page.


ELIGIBILITY REQUIREMENTS


STEP 1

Your brand must be enrolled in Amazon Brand Registry with a
government-registered trademark.


STEP 2

 * Be the rights owner of the trademark.
 * Have an Amazon account with access to Brand Registry.
 * Have submitted reports of potential infringements with an acceptance rate of
   at least 90% in the last six months.

To check if you are eligible, sign in using your Amazon account associated with
Brand Registry.
Note: To prevent misuse of our tools, Amazon has the right to evaluate
additional factors to determine a user's eligibility.
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 * Brand Registry
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * Transparency
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * Project Zero
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * IP Accelerator
   * FAQ
   * Contact us
   * Get started
 * Counterfeit Crimes Unit
   * FAQ
   * Contact us
 * Amazon
   * Amazon.com
   * Seller Central

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