campaignresources.dhsc.gov.uk Open in urlscan Pro
2a02:26f0:7100::210:183  Public Scan

Form analysis
1 forms found in the DOM

GET /search/

<form class="nhsuk-header__search-form" id="search" action="/search/" method="get" role="search">
  <label class="nhsuk-u-visually-hidden" for="search-field">Search the CRC website</label>
  <input class="nhsuk-search__input" id="search-field" name="q" type="search" value="" placeholder="Search for resources" autocomplete="off">
  <button class="nhsuk-search__submit" type="submit">
    <svg class="nhsuk-icon nhsuk-icon__search" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false">
      <path d="M19.71 18.29l-4.11-4.1a7 7 0 1 0-1.41 1.41l4.1 4.11a1 1 0 0 0 1.42 0 1 1 0 0 0 0-1.42zM5 10a5 5 0 1 1 5 5 5 5 0 0 1-5-5z"></path>
    </svg>
    <span class="nhsuk-u-visually-hidden">Search</span>
  </button>
</form>

Text Content

COOKIES ON THE CAMPAIGN RESOURCE CENTRE WEBSITE

We've put some small files called cookies on your device to make our site work.

We'd also like to use analytics cookies. These send information about how our
site is used to services called Adobe Analytics, Hotjar and Google Analytics. We
use this information to improve our site.

Let us know if this is OK. We'll use a cookie to save your choice. You can read
more about our cookies before you choose.

 * I'm OK with analytics cookies
 * Do not use analytics cookies

You can change your cookie settings at any time using our cookies page.

Skip to main content
Search the CRC website Search
 * Sign in
 * Register
 * 0 items in basket - view your basket 0

 * Account
 * View basket

Menu
 * Campaigns
 * Resources
 * Campaign planning
 * About

 1. Home
 2. Campaigns

Back to Campaigns

beta This is a new service


BETTER HEALTH CHILDHOOD OBESITY

Helping and supporting families to make healthier choices by moving more and
eating well. Marketing materials include the Children's Healthier Eating
Toolkit, Food Scanner App posters, NCMP posters and leaflets, social media
toolkits and digital assets.


CAMPAIGN DETAILS

Related website
www.nhs.uk/better-health/healthier-families

Target audience: Parents and children, Students and teachers, Healthcare
professionals

Topics: Childhood health, Eating well, Early years, Schools


OVERVIEW

Better Health Childhood Obesity supports families to make healthier choices and
to eat better and move more. A full range of digital and printed resources
are available for partners, including posters, leaflets, social media toolkits,
digital screens and web banners.


PHYSICAL ACTIVITY - 10 MINUTE SHAKE UP

There are also a range of 10 Minute Shake up resources so encourage children to
get active. Better Health have teamed up with Disney to help get kids active
throughout the holidays. Using some of their favourite characters from Disney's
Encanto and Frozen, Disney and Pixar's Lightyear and Marvel's The Avengers, they
will be inspired to be more active whilst having fun throughout the summer and
beyond.

The Chief Medical Officer (CMO) recommends that children have at least 60
minutes of moderate to vigorous physical activity every day. This can be
achieved by one daily session or through shorter bursts of 10 minute activity.
The 10 Minute Shake Up games help to make this recommendation more manageable.
Through playing these games, kids will build skills and grow in confidence, and
most importantly, have fun!


NUTRITION

We have also provided a children's healthier eating toolkit, which contains 10
different activities to help you support families to make positive changes to
their diet, with a particular focus on making healthier swaps.

The activities are easy to run with children aged 4 to 11, requiring minimal
preparation and no expert knowledge. It's perfect for use in a range of settings
with children and young families, such as children's centres, libraries, leisure
centres, breakfast and after-school clubs, and other similar locations.

Also available are a range of National Child Measurement Programme posters and
leaflets .

Make sure you download the NHS Food Scanner app so you can see how it works and
test out the new swaps and augmented reality (AR) features:

 * iOS app
 * Android app

You can also download the app demo video for a quick, easy way to see what the
app is and how it works. It's also perfect for showing to children and young
families as a way of introducing them to the app.



There are also a range of 10 Minute Shake up resources so encourage children to
get active. Better Health have teamed up with Disney to help get kids active
throughout the holidays. Using some of their favourite characters from Disney's
Encanto and Frozen, Disney and Pixar's Lightyear and Marvel's The Avengers, they
will be inspired to be more active whilst having fun throughout the summer and
beyond.

The Chief Medical Officer (CMO) recommends that children have at least 60
minutes of moderate to vigorous physical activity every day. This can be
achieved by one daily session or through shorter bursts of 10 minute activity.
The 10 Minute Shake Up games help to make this recommendation more manageable.
Through playing these games, kids will build skills and grow in confidence, and
most importantly, have fun!


TRACKING ACTIVITY ON YOUR SOCIAL CHANNELS (UTMS AND REPORTING)

In order to track activity on your social channels, we are providing partners
with bespoke UTM tracking.

These links allow you to track traffic from your social media activity to the
Better Health – Healthier Families webpage, and we will provide you with weekly
reports.

Contact the Partnerships team at partnerships@dhsc.gov.uk to learn more about
this and to get your unique link.

We will provide customised web analytics reports containing information from
users who clicked on a unique UTM that brings them to the Better Health –
Healthier Families webpage and then opted-in to cookies, wherever it has been
embedded.


RESOURCES FOR SCHOOLS

There is a comprehensive schools programme, with new curriculum-linked resources
available on School Zone, our dedicated website for teachers.

The resources help pupils to explore what is in their food, and how to make
healthier food and drink swaps using the NHS Food Scanner app.

Teachers can now download these resources to use in the classroom. They include:

 * a take-home leaflet that encourages families to download and use the NHS Food
   Scanner app
 * curriculum-linked activities toolkits for KS1 and KS2, with a range of
   activities to help children explore what's in their food and drink, and to
   make healthier swaps
 * an interactive assembly with a fun NHS Food Scanner app demo
 * a swaps leaderboard to help track class swaps and compete against each other
   to win the most swaps
 * the sharing with families toolkit to enable schools to spread the word about
   the NHS Food Scanner app with parents

We have also provided partners with an accessible, ready-to-use email to promote
these resources to teachers. Please download this and send to teachers and head
teachers through your schools networks.


RELATED E-LEARNING

Free bite sized e-learning introductions to childhood obesity, healthy eating
and child oral health including key evidence, data and signposting.


RESOURCES


PARTNER BRAND GUIDELINES

Partner guidelines for the childhood nutrition Better Health Food Scanner App
campaign.

Last updated: 22 March 2023


FOOD SCANNER APP ICON

For use on websites to promote the NHS Food Scanner app.

Last updated: 22 March 2023


FOOD SCANNER APP POSTERS

Ready-to-use and customisable A3 and A4 posters.

Last updated: 22 March 2023


APP DEMO VIDEO

Get a quick overview of how the NHS Food Scanner app works and what it offers.

Last updated: 22 March 2023


CHILDREN'S HEALTHIER EATING TOOLKIT

Activities to help you support families to make positive changes to their diet.

Last updated: 22 March 2023


FOOD SCANNER APP LEAFLETS

Download or order leaflets promoting the NHS Food Scanner app.

Last updated: 22 March 2023


DIGITAL SCREENS

Ready-to-use and customisable campaign awareness screens for use on digital
displays and TVs.

Last updated: 22 March 2023


DIGITAL OUT OF HOME 6-SHEETS

Out of home 6-sheets to promote awareness of the Food Scanner app campaign.

Last updated: 22 March 2023


DIGITAL WEB BANNERS

Ready to use and customisable web banners (various sizes) to raise awareness of
the Food Scanner App campaign.

Last updated: 22 March 2023


NCMP PRE-MEASUREMENT LEAFLET

The National Child Measurement Programme (NCMP) pre-measurement leaflet aims to
help parents understand the NCMP process.

Last updated: 22 March 2023


TOP TIPS TO KEEP YOUR FAMILY HEALTH LEAFLET

Top tips to keep your family health Leaflet

Last updated: 22 March 2023


10 MINUTE SHAKE UP POSTERS

A range of downloadable and orderable posters are available to support 10 Minute
Shake Up.

Last updated: 20 April 2023


10 MINUTE SHAKE UP TAKE-HOME PACKS

A range of downloadable and orderable take-home packs are available to support
10 Minute Shake Up.

Last updated: 5 April 2023


10 MINUTE SHAKE UP VIDEOS

A range of downloadable videos are available to support 10 Minute Shake Up.

Last updated: 5 April 2023


10 MINUTE SHAKE UP ACTIVITY GUIDE

A Local Partner Activity Guide is available to support 10 Minute Shake Up.

Last updated: 20 April 2023


10 MINUTE SHAKE UP CERTIFICATE

A certificate is available to support 10 Minute Shake Up.

Last updated: 20 April 2023


HEALTHY STEPS

Healthy Steps is an 8-week email programme to support families to make healthier
choices.

Last updated: 15 May 2023


ORGANIC SOCIAL FOR SCHOOLS HEALTHY STEPS RESOURCES

Social media assets to promote Healthy Steps resources for schools.

Last updated: 15 May 2023

Published: 2 March 2022


SUPPORT LINKS

 * Cookies
 * Accessibility statement
 * Privacy policy
 * Terms and conditions
 * Contact us