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Adobe Experience Cloud
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ADOBE WORKFRONT


STOP ASKING YOUR INBOX TO PROJECT MANAGE.

Packed inboxes and chat windows are not your team’s road to efficiency. Connect,
collaborate, and simplify workflows using Adobe Workfront to launch campaigns
and deliver personalized experiences at scale.

Watch overview Take a tour


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Get ready for Adobe Summit. March 25–28, 2024 — Las Vegas and online

Register now


NO MATTER YOUR ROLE, WORKFRONT HAS YOUR FLOW.

MarketingIT & PMOServices

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MARKETING WITH STRATEGY, NOT CROSSED FINGERS.

 * Bring strategy to life. Define goals and map project requests against them,
   connect daily tasks to strategies, and boost productivity with a marketing
   system of record.
 * Plan, prioritize, and iterate work. Compare project plans side by side, pick
   the best one, then adjust it on the fly as new data is added or market
   opportunities change.
 * Make marketing work flow. Accelerate work with automations, templates,
   real-time reports, and marketing-focused Agile boards, as well as direct
   integrations with essential applications like Adobe Creative Cloud.
 * Ensure compliance and brand standards. Use online reviewing to let
   stakeholders comment, request changes, and approve projects while maintaining
   an auditable record of change.
 * Deliver campaign assets for activation. Modify existing assets to kick-start
   new campaigns and send them directly to Adobe Experience Manager for
   activation. Then measure asset effectiveness and replicate what’s working.

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MAINTAIN PROJECT MANAGEMENT STANDARDS. NO MATTER HOW BIG YOUR ORG IS.

 * Align the business strategy. Define goals, build business cases, assess
   strategies. Then connect daily work to goals, all while shortening PMO
   response time.
 * Deliver impact. Create project plans aligned with strategies, compare
   alternative scenarios, vet requests against priorities, and truly understand
   capacity, timelines, and trade-offs.
 * Streamline delivery. Accelerate execution with automations, templates, and
   real-time reporting, track progress to manage risk, and support multiple work
   methodologies, like Scrum and Kanban, in one application.
 * Accelerate and audit approvals. Ensure standards and maintain an auditable
   record of changes with tools that let teams such as IT, design, product,
   legal, and management review, comment, and approve projects online.
 * Stay on budget and on time. Vet processes against strategies and progress
   against goals, connect production to other enterprise applications for
   activation, and measure and evaluate project effectiveness to meet the
   definition of done.

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DON’T JUST DELIVER. EXCEED CLIENT EXPECTATIONS.

 * Drive business results. Define goals and set business strategies, then
   evaluate client requests against them. Streamline internal and external
   collaboration to deliver faster, better results.
 * Plan, prioritize, and iterate work. Create and compare project plans side by
   side to determine the best route, then let automations update plans and task
   assignments as clients’ needs shift.
 * Automate processes. Accelerate campaigns with a centralized system of work,
   as well as automations, templates, and real-time updates. Use any work
   methodology you like, including Agile, Kanban, Scrum, Waterfall, and Gantt.
 * Online reviews and approvals. Keep content compliant and on brand with
   collaborative online reviews that let internal and external stakeholders
   review, comment, and approve assets while maintaining an auditable record of
   changes
 * Streamline asset creation and delivery. Use tools that measure asset
   effectiveness then reuse existing assets as a starting point for new
   campaigns. Approved asset can be sent directly to Adobe Experience Manager
   and other solutions for activation.

WHEN YOU KNOW THAT WORKFRONT IS RIGHT FOR YOU, LET’S CONNECT AND SPEED THIS UP.

Get started

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HERE’S HOW ADOBE WORKFRONT SETS YOU UP FOR SUCCESS.


CRUISE FROM GOALS TO “GO!” — IN ONE PLACE.

Workfront makes your goals visible to all so your team can prioritize work,
track progress, and measure results. And as your goals evolve, Workfront
cascades information to teams executing work on the ground. The result? Greater
alignment, focus, and speed reaching success.

Explore strategic planning




SEE ALL YOUR RESOURCES. ALIGN THEM. THEN ROLL.

See your projects, goals, and team capacity in one place. Workfront gives you
visual resource tools and powerful automations that let you easily analyze
requests against priorities, balance workloads, and identify the best team
members for every job.

Explore resource management


MANAGE GREAT WORK AT ANY SCALE.

With centralized intake and visibility into work in progress — as well as
templates and automated workflows that standardize best practices — you can
boost capacity and deliver great work at scale.

Explore project management




USE ACTUAL, BOUNDARY-LESS COLLABORATION.

Workfront brings collaboration into the applications where work is done, like
Adobe Creative Cloud. It also has online reviewing tools that make stakeholder
approvals a snap and out-of-the-box support for a variety of collaborative work
methodologies like Agile, Kanban, Scrum, and more.

Explore cross-team collaboration

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BETTER TOGETHER.

WORKFRONT + ADOBE EXPERIENCE CLOUD

Get content from ideation to deployment faster with a seamless content supply
chain. Integrate Workfront with Adobe Experience Cloud and Adobe Creative Cloud
to give teams end-to-end visibility, connected workflows, and AI-powered
automations.

Learn more about content supply chain

WORKFRONT + ADOBE MARKETO ENGAGE

Get your B2B campaigns from ideation to market in nearly half the time. Connect
Workfront with Marketo Engage and take advantage of robust automations,
enterprise-wide visibility into performance, streamlined intake, and optimized
workflows.

Learn more about campaign workflow

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SEE WHO’S WORKING SMARTER — NOT HARDER — WITH ADOBE WORKFRONT.

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2,000 HOURS SAVED


PROJECT TIME REDUCED 20%


260% INCREASE IN OUTPUT

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SAVE OVER $2 MILLION

“With the new tools and empowerment, we’re able to have a single source of truth
that the entire organization can work from. Putting information in people’s
hands helps to inspire them to do the best work of their career.”

Peter DeLuca, Chief Creative Officer, T-Mobile

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Read T-Mobile's story


CHECK OUT THESE ADDITIONAL RESOURCES.


Content as a Service - workfront - Wednesday, September 6, 2023 at 12:24


SEE WHAT WORKFRONT CAN DO FOR YOUR WORK MANAGEMENT NEEDS.

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QUESTIONS? WE HAVE ANSWERS.

What is project management?
Project management is the practice of planning, guiding, and monitoring
activities to accomplish project objections. These tasks often need to be
completed by multiple people to achieve a business goal within a finite time
frame and budget.
What is agile project management and what are the four core principles?

Agile project management is an incremental and non-linear approach to project
management. It focuses on breaking down large projects into more manageable
tasks that are completed in short iterations throughout the project life cycle.

The four core principles of agile project management are:

 1. Individuals and interactions over processes and tools
 2. Working software over comprehensive documentation
 3. Customer collaboration over contract negotiation
 4. Responding to change over following a plan

What is sprint planning?
In scrum, an agile project management methodology, projects are divided into
time blocks called sprints, usually two to four weeks long. Sprint planning is
the portion of the sprint cycle in which a scrum teams determines what work can
be executed in the following sprint.
What is workflow automation?
Workflow automation is a business process that uses software to automate
repetitive tasks like email communication, data entry, and software updates to
increase work productivity and efficiencies.
What does Adobe Workfront integrate with?
Workfront includes native integrations with today’s top enterprise tools and
systems, including Adobe Experience Manager, so your team can continue to work
with focus, efficiency, and productivity.
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Adobe Workfront is end-to-end work management for the enterprise.
CardDescription
Workfront brings everything from planning to project management to delivery into
one application.
cardDate
2023-07-25
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Tags
caas:region/north-america, caas:products/workfront, caas:content-type/product

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