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<h1>Mortgage Business Intelligence Made Simple</h1>
<span style="font-size: 24px;">Mortgage forecasts, data, maps, and tools to build effective lending strategies.</span>
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<div style="text-align: center;"><a href="/request-demo" title="Work With Us" class="button-green" id="button">Request a Demo</a><br _moz_dirty="true">
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<h2 style="text-align: center;"><span style="font-size: 30px;">Market-level Mortgage Data and Tools for Growth</span></h2>
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<div class="sfContentBlock"><span style="font-size: 20px;">The size and composition of mortgage opportunity varies from market to market and from year to year. The best way to hit the moving target time and
time again is with data that, down to a neighborhood level, helps reveal missed opportunities and pinpoint tomorrow's hotspots.<br>
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<h2 style="text-align: center;">Diverse Mortgage Lending—More Important Than Ever</h2>
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<p dir="ltr"><span style="font-size: 20px;">At iEmergent, we look at what’s coming in mortgage markets. What have we found? That diversity in lending can no longer be an afterthought. It’s mission critical
for the future of lenders and for the homebuyers in the communities they serve.</span></p>
<p dir="ltr"><span style="font-size: 20px;">What’s your plan to grow and embrace diversity?</span></p>
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<h2 style="text-align: center;">Action-oriented Mortgage Software</h2>
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<p dir="ltr"><span style="font-size: 20px;">Data isn’t useful if you can’t turn it into action. That’s why our powerful platform, Mortgage MarketSmart, blends data from different sources to give you next
steps—for tomorrow, next year, and beyond. </span></p>
<p dir="ltr"><span style="font-size: 20px;">Lenders use Mortgage MarketSmart to look back at missed opportunities, look forward to up-and-coming diverse markets, and build recruitment and resourcing
strategies for targeted growth today.</span></p>
<div><span style="font-size: 20px;"><br>
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<p style="text-align: center;"><a href="/mortgage-marketsmart" title="Learn More" class="button-blue learn-more-button">See Features</a></p>
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<h2 style="text-align: center;">How iEmergent Helps Lenders</h2>
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<p style="text-align: center;"><span style="font-size: 20px;">Whether you’re a top-10 national lender or a small community bank, mortgage market intelligence is vital for lending success. Here are just some of
the ways we help lenders with our data, tools, and expertise.</span></p>
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<p style="text-align: center;"><span style="font-size: 20px;">Identify pockets of growth opportunity</span></p>
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<p style="text-align: center;"><span style="font-size: 20px;">Find high-quality partners and build referral relationships</span></p>
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<p style="text-align: center;"><span style="font-size: 20px;">Pinpoint diverse markets for community lending</span></p>
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<p style="text-align: center;"><span style="font-size: 20px;">Inform strategic decisions like new branches and programs</span></p>
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<p style="text-align: center;"><span style="font-size: 20px;">And more...</span></p>
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<h2 style="text-align: center;">Mortgage Data in Action</h2>
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<div class="sfContentBlock"><span style="font-size: 20px;">Firstrust Bank partnered with iEmergent to flip mortgage originations from 70% wholesale to 70% retail in less than a year.</span>
<p style="text-align: center;"><a href="https://www.iemergent.com/insights/case-study-firstrust-bank" title="Learn More" class="button-blue learn-more-button">Read Case Study</a></p>
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<div class="sfContentBlock"><span style="font-size: 20px;">LMCU uses iEmergent market intelligence to boost their originations, grow referral networks, and recruit top talent. </span>
<p style="text-align: center;"><a href="https://www.iemergent.com/insights/lake-michigan-credit-union-case-study" title="Learn More" class="button-blue learn-more-button">Read Case Study</a></p>
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<div class="sfContentBlock"><span style="font-size: 20px;">First Commonwealth Bank used iEmergent data, tools, and expertise to build a special purpose credit program (SPCP).</span>
<p style="text-align: center;"><a href="https://www.iemergent.com/insights/first-commonwealth-spcp-case-study" title="Learn More" class="button-blue learn-more-button">Read Case Study</a></p>
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<h2 style="text-align: center;">Why We’re Focused on Mortgage Diversity</h2>
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<p dir="ltr"><span style="font-size: 20px;">The future belongs to those who adapt and change. The homebuyer pool is growing more and more diverse, and lenders need to be purposeful about strategies that
reach these changing markets.</span></p>
<p dir="ltr"><span style="font-size: 20px;"><strong>Did you know?</strong></span></p>
<ul>
<li dir="ltr" aria-level="1"><span style="font-size: 20px;">8.5 million new households are forecasted to be formed between 2020-2030. Only 455,000 are expected to be white.</span></li>
<li dir="ltr" aria-level="1"><span style="font-size: 20px;">There are millions of mortgage-ready Black and Hispanic households today.</span></li>
<li dir="ltr" aria-level="1"><span style="font-size: 20px;">There’s $2.5 trillion in purchase opportunity to non-white households over the next 5 years.</span></li>
</ul>
<p dir="ltr"><span style="font-size: 20px;">Equitable lending is a way to help the community, but it’s also a prudent business strategy. The loans are out there; you might just have to proactively look
where you haven’t before.</span></p>
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<h2 style="text-align: center;">What Clients Say</h2>
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<p dir="ltr"><span style="font-size: 20px;"><em>“To say that we used Mortgage MarketSmart to develop an SPCP is a robust understatement… It would be a mistake to think of iEmergent as just a data provider.
They are much more active than that.”</em></span></p>
<p dir="ltr"><span style="font-size: 20px;">Evan Zuverink, First Commonwealth Bank</span></p>
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<p dir="ltr"><span style="font-size: 20px;"><em>“Other market intelligence firms’ products were so technical you’d need a data team to manage them, but iEmergent presented equally powerful capabilities in
an accessible way. You don’t have to be a tech wizard to understand it or use it.”</em></span></p>
<p dir="ltr"><span style="font-size: 20px;">John Harpst, Lake Michigan Credit Union</span></p>
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<p dir="ltr"><span style="font-size: 20px;"><em>“My LOs…are very pleased with how they can use Mortgage MarketSmart to grow volume by helping underserved, mortgage-ready consumers.”</em></span></p>
<p dir="ltr"><span style="font-size: 20px;">Jadira Hoptry, First Merchants Bank</span></p>
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<div class="sfpostAuthorAndDate sfmetainfo"> Posted By Megan Horn on Oct 01, 2024 </div>
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<a id="ctl00_MainContent_C038_masterBlogPostsFrontend_ctl00_ctl00_Repeater_ctrl0_FullStory" class="sfpostFullStory sffullstory" href="insights/from-redlining-risk-to-growth-opportunity">Read More</a>
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In order for the site to function properly JavaScript must be enabled. Request a Demo Login * Home * About * Mortgage MarketSmart * Work With Us * Insights * Support * Contact Menu * Home * About * Mortgage MarketSmart * Work With Us * Insights * Support * Contact * Home * About * Mortgage MarketSmart * Work With Us * Insights * Support * Contact MORTGAGE BUSINESS INTELLIGENCE MADE SIMPLE Mortgage forecasts, data, maps, and tools to build effective lending strategies. Request a Demo MARKET-LEVEL MORTGAGE DATA AND TOOLS FOR GROWTH -------------------------------------------------------------------------------- The size and composition of mortgage opportunity varies from market to market and from year to year. The best way to hit the moving target time and time again is with data that, down to a neighborhood level, helps reveal missed opportunities and pinpoint tomorrow's hotspots. DIVERSE MORTGAGE LENDING—MORE IMPORTANT THAN EVER -------------------------------------------------------------------------------- At iEmergent, we look at what’s coming in mortgage markets. What have we found? That diversity in lending can no longer be an afterthought. It’s mission critical for the future of lenders and for the homebuyers in the communities they serve. What’s your plan to grow and embrace diversity? ACTION-ORIENTED MORTGAGE SOFTWARE -------------------------------------------------------------------------------- Data isn’t useful if you can’t turn it into action. That’s why our powerful platform, Mortgage MarketSmart, blends data from different sources to give you next steps—for tomorrow, next year, and beyond. Lenders use Mortgage MarketSmart to look back at missed opportunities, look forward to up-and-coming diverse markets, and build recruitment and resourcing strategies for targeted growth today. See Features HOW IEMERGENT HELPS LENDERS -------------------------------------------------------------------------------- Whether you’re a top-10 national lender or a small community bank, mortgage market intelligence is vital for lending success. Here are just some of the ways we help lenders with our data, tools, and expertise. Identify pockets of growth opportunity Find high-quality partners and build referral relationships Pinpoint diverse markets for community lending Inform strategic decisions like new branches and programs And more... Set realistic, market-driven sales goals Recruit MLOs based on strategic priorities MORTGAGE DATA IN ACTION -------------------------------------------------------------------------------- Firstrust Bank partnered with iEmergent to flip mortgage originations from 70% wholesale to 70% retail in less than a year. Read Case Study LMCU uses iEmergent market intelligence to boost their originations, grow referral networks, and recruit top talent. Read Case Study First Commonwealth Bank used iEmergent data, tools, and expertise to build a special purpose credit program (SPCP). Read Case Study WHY WE’RE FOCUSED ON MORTGAGE DIVERSITY -------------------------------------------------------------------------------- The future belongs to those who adapt and change. The homebuyer pool is growing more and more diverse, and lenders need to be purposeful about strategies that reach these changing markets. Did you know? * 8.5 million new households are forecasted to be formed between 2020-2030. Only 455,000 are expected to be white. * There are millions of mortgage-ready Black and Hispanic households today. * There’s $2.5 trillion in purchase opportunity to non-white households over the next 5 years. Equitable lending is a way to help the community, but it’s also a prudent business strategy. The loans are out there; you might just have to proactively look where you haven’t before. WHAT CLIENTS SAY -------------------------------------------------------------------------------- “To say that we used Mortgage MarketSmart to develop an SPCP is a robust understatement… It would be a mistake to think of iEmergent as just a data provider. They are much more active than that.” Evan Zuverink, First Commonwealth Bank “Other market intelligence firms’ products were so technical you’d need a data team to manage them, but iEmergent presented equally powerful capabilities in an accessible way. You don’t have to be a tech wizard to understand it or use it.” John Harpst, Lake Michigan Credit Union “My LOs…are very pleased with how they can use Mortgage MarketSmart to grow volume by helping underserved, mortgage-ready consumers.” Jadira Hoptry, First Merchants Bank LATEST FROM OUR BLOG * FROM REDLINING RISK TO GROWTH OPPORTUNITY: KEY TAKEAWAYS FROM OUR ROUNDTABLE Posted By Megan Horn on Oct 01, 2024 Learn the key takeaways from our redlining roundtable, including unintentional redlining, growth in multicultural lending, and more. Read More * IEMERGENT REVISES 2024–2026 U.S. MORTGAGE ORIGINATION FORECAST DOWNWARD Posted By Megan Horn on Sep 25, 2024 iEmergent has updated our 2024-2026 Mortgage Origination Forecast to reflect the most recent economic factors. Read More IEMERGENT AND MORTGAGE MARKETSMART HAVE BEEN FEATURED IN: Top © 2024 iEmergent * * info@iemergent.com 515-327-0070 Terms of Use | Privacy Policy BDOW!