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Proposal 195
Executed


ATRIUM X NOUNS - A LORE EXPERIMENT




PROPOSED BY


0X56...5A3EAT 0XF2244

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55 VOTES


ENDED

1:00 AM GMT


DECEMBER 29, 2022


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16227191

DESCRIPTION


ATRIUM X NOUNS - A LORE EXPERIMENT




DESCRIPTION:

TL,DR
We are proposing to commission Atrium & 3D Print Guy to create a cinematic
1:30-2min animated story introducing the World of Nouns. Bring the expertise of
a Pixar veteran to the Nouns ecosystem enabling us to create a foundational
animated short story & proliferate the meme!

Check out the proposal trailer!


Wait, what is Atrium?
Atrium.art is a crypto-native network of independent artists and creators.
Disciplines represented on Atrium currently include Screenwriting, Animation,
Concept Art, Voice Actors, and Music production. Together, creatives on Atrium
bring experience from Pixar, Marvel, Luma Pictures, Sony, Netflix and many more.

> You can see the work of Artists on Atrium here

Simply put, Atrium is a way to easily piece together veteran talent to produce
cinematic content.

So … What is this animated Lore?
Nouns are cc0 identities coming forth one day at a time. While there have been
explainer videos done via 113 and open video content proposals (explainers) via
181, We want to create an engaging cinematic introduction to the world of nouns.
One that reflects the original intent behind the emergence of Nouns DAO, a story
that shows who nouns are, what they have been up to, and a nod to future plans.
A tale that leaves the audience curious, engaged, and wanting for more.

We believe this animation will serve as a foundation to build an expansive
storyworld on top of nouns cc0 IP. Where any noun could go beyond the core nouns
audience and have a viewership across different communities native to crypto and
beyond.

Who is the creator behind this first story?
Having a creator who understands the NFT space, the broader story, and cinematic
culture is important when developing content to serve as a landing page for
Nouns. We believe that 3D Print Guy is uniquely equipped in style, storytelling
and understanding to provide a memorable rendition of the values and beliefs
behind nouns.


With over 2 decades of experience in the business, including working on films
like Up, he has been tugging on your heart strings over many years. His youtube
page has content eclipsing 45 million views and his characters and plots have
shown the ability to capture the world’s attention. He has also demonstrated an
ability to release relevant content based on trending topics as seen with his
most recent animation about ChatGPT (5k+ likes, 77k+ video views on twitter).

Quick Links about 3D Print Guy -

Youtube

Twitter

In 2022 alone he has produced 15 min of animation both in longer formats and
short viral clips, with sound design and VFX all done in house. In 2023, we hope
to have the opportunity to help proliferate the nouns as well.

Some of the Highlights of 3D Print Guy’s independent work

Imposter Origins: Among Us

30+ mil views between Part 1 and Part 2

Sixstrings: Commissioned Non-canon BAYC Story

Process at Atrium
The entire process is a feedback loop. We would be creating a special channel on
the Atrium discord server where Nouners are welcome to join and follow along the
milestones of the process.

We would love to have at least one nounder to engage in conversation so that the
story stays loosely true to the canon if any.

 * The workflow starts with defining the script and dialogs (if any) for the
   story. This involves defining shot by shot verbatim descriptions of what is
   happening on screen. A good story is a great script in the first step.
 * After the script is done, we start to look for Voice actors who will help
   narrate / engage in dialog based on the script. If the script doesn’t have
   any dialogs and is mostly visually expressive we skip this step.
 * Now the fun part begins where you start to model the characters, the
   environment, the objects in the scene. Rigging a model is technically
   intensive process and better rigged models are more equipped for better
   emotions during a scene (more fluid and organic movements)



 * Once you have the 3d assets ready - you start the process of Look-Dev. Look
   development in CG means you start to give definition to the model through
   textures, lighting, colours etc. They start to come to life.
 * Animatic essentially lets you block out part by part of the story sequence
   with actual scene setup (the animation is not smooth and done yet but
   essentially simulates the storyboard).
 * Using the animatic, Sound design can start to happen.
 * We will review the animatic and invite feedback to the animatic via our
   communication channel.
 * Once the animatic is locked down, the final animation work begins. This is
   the most intensive and time consuming process and takes the bulk of the later
   half of the creation cycle.
 * After final animation is done - it is time for last visual effects, lighting
   passes, refinements before you start to map out the finished sound design
   artefacts as well as the dialogs.
 * And then the final Reveal of the output (examples shared above). Final Output
   to premiere both on Twitter as well as youtube.

We will be utilising the Story’s reach in terms of reshares / likes / social
engagement as metrics for success.

Ask / Cost

All inclusive production cost is proposed to be 20 ETH. (Transferred to the
Atrium Multi-sig upon execution)

Things covered included

 * Storyboarding, Scripting
 * Multiple character plotline (3d Modelling)
 * In 3d animation, cost ramps up as you animate more than one character in a
   scene + dialog work
 * Voice Over + Sound design
 * Animation
 * Final FX

> We will also be including the main characters 3d files (rigged) available for
> download and re-use under cc0.

Production Schedule
Post the proposal execution, we will look at a final production duration of
about 6-8 weeks of the above process.

We will be coordinating the comms and logistics through out the whole process
alongside 3dPrintGuy. Below are the team members involved:

Team at Atrium


 * Supriyo - Founder | Atrium.art
 * Anaroth - Head of Community
 * Bri Ferraro - Artist and Collector Relations
 * Lasharna - Head of Marketing

The Future

After the first nouns story, based on the reception of the content launch and
social signals, Atrium intends to come back with a larger proposal to fund n
(undecided number) number of new original nouns Stories.

This will be Atrium’s take on creating an expanding anthology series centered
around nounish lore where different creators from the Atrium ecosystem come
together to build new characters with their backstories, lore and more.

This will be an interactive exercise where we will do a Casting call and
participating creators / artists themselves make the decision on selecting
casting call winners.

PROPOSED TRANSACTIONS

 1. 0x58947f539f1c1e930c2aea6e8a9fb0ecc9763357.transfer(
     20.0 ETH
    )

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