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CMO LEADERSHIP SUMMIT

APRIL 28 - 30, 2024BELLAGIO HOTEL & CASINO, LAS VEGAS, NV

Solutions, Strategy & Connection at Marketing’s Most Powerful Summit
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JOIN MARKETING’S MOST ESTEEMED SUMMIT.

CONNECT CMO is a peer-led leadership-focused event that is complimentary for
qualified professionals. Discover strategies from field experts, research new
solutions, and meet like-minded peers on your path for professional growth. Your
invitation is waiting.

See Agenda

Why It's Complimentary

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NETWORK AND LEARN FROM THE PEERS DRIVING INNOVATION IN MARKETING.

SPEAKERS



JULIUS FARRINGTON

Vice President of AMER Field Marketing


LILIANA TORRES

Global Head of Marketing – Electrification Servic...


FRANCISCO T. BRAM

Vice President of Marketing & Customer Insights


ZSUZSANNA BLAU

Global Head of Digital Demand and Campaign Manage...


ALEX GENOV

Head of Customer Research and Marketing Insights


BINDU CHELLAPPAN

SVP Marketing Insights


CARLA HERNANDEZ

Vice President of Brand Marketing and Communications


MARCELA PINEROS

Global Head of Sales Enablement


JESSICA WALTERS

Head of Social Media, Vrbo


ROGER ROHATGI

VP, Global Head of Design


GRANT JOHNSON

Chief Marketing Officer


EDWIN WONG

SVP Insights, Research & Innovation


JUSTIN MOLAVI

Director, Pharma Commercial Strategy


ANKUR UTTAM

VP, Data Science & Analytics





OVER 80% OF THE FORTUNE 100 ATTENDS.

In our 15+ year tenure we’ve connected 1000s of peers across every industry.
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RESERVED FOR EXECUTIVES AND TAILORED TO SUPPORT YOUR PROFESSIONAL AND
DEPARTMENTAL GOALS.

Your Pass is CoveredOur sponsors underwrite the majority of your cost of
attendance. Learn More
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you.Learn More
Research MeetingsMake real progress with tailored solutions meetings. Learn More
High level NetworkingConnect with 100s of your peers at in-person summits. Learn
More





AGENDA

Choose from 35+ Sessions, 30 Speakers, 6 Networking Events & More
Sunday, April 28
5:00 - 7:00 PM
WELCOME RECEPTION AND REGISTRATION

Monday, April 29
7:30 - 8:50 AM
BREAKFAST

8:00 - 9:00 AM
KEYNOTE PANEL: DATA-DRIVEN DECISION MAKING: LEVERAGING CUSTOMER INSIGHTS FOR
STRATEGIC PLANNING
TRACK: STRATEGY, VISION & ALIGNMENT



Speakers

Francisco BramVice President of Marketing & Customer InsightsAlbertsons

Julius FarringtonVice President of AMER Field MarketingCisco

Zsuzsanna BlauGlobal Head of Digital Demand and Campaign ManagementNokia

3 speakers
9:00 - 10:00 AM
THE ART OF ALIGNMENT: FOSTERING CROSS-FUNCTIONAL HARMONY IN SALES AND MARKETING
TRACK: STRATEGY, VISION & ALIGNMENT



Speaker

Marcela PinerosGlobal Head of Sales EnablementStripe

Marcela Pineros, Global Head of Sales Enablement, Stripe
9:00 - 10:00 AM
BEYOND LIKES AND SHARES: MEASURING AND ENHANCING THE TRUE IMPACT OF SOCIAL MEDIA
ENGAGEMENT
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



10:00 - 11:00 AM
THE POWER OF PRECISION: ENHANCING MARKETING STRATEGY WITH ANALYTICS
TRACK: MARKETING OPERATIONS & ANALYTICS



Speaker

Francisco BramVice President of Marketing & Customer InsightsAlbertsons

Francisco Bram, Vice President of Marketing & Customer Insights, Albertsons
10:00 - 11:00 AM
NEXT-LEVEL LEAD NURTURING: INNOVATIVE TACTICS FOR CAPTIVATING PROSPECTS AND
DRIVING CONVERSIONS
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



Speaker

Liliana TorresGlobal Head of Marketing – Electrification Services DivisionABB

Liliana Torres, Global Head of Marketing – Electrification Services Division,
ABB
11:00 - 12:00 PM
SOCIAL MEDIA EVOLUTION: CRAFTING ENGAGEMENT-DRIVEN STRATEGIES FOR MAXIMUM IMPACT
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



Speaker

Jessica WaltersHead of Social Media, VrboExpedia Group

Jessica Walters, Head of Social Media, Vrbo, Expedia Group
11:00 - 12:00 PM
HUMANIZING INNOVATION: CONNECTING WITH YOUR CUSTOMERS TO EMBRACE OUR DIGITAL
FUTURE
TRACK: MARKETING OPERATIONS & ANALYTICS



Speaker

Roger RohatgiVP, Global Head of DesignBP

Roger Rohatgi, VP, Global Head of Design, BP
12:00 - 1:00 PM
HARMONIZING SUCCESS: UNLEASHING THE POWER OF CROSS-FUNCTIONAL SYNERGY IN SALES
AND MARKETING
TRACK: STRATEGY, VISION & ALIGNMENT



12:00 - 1:00 PM
ASK THE EXPERTS: HOW TO BOOST EFFICIENCY & FLEXIBILITY WITH AGILE MARKETING
TRACK: MARKETING OPERATIONS & ANALYTICS



Speakers

Roger RohatgiVP, Global Head of Design BP

Justin MolaviDirector, Pharma Commercial StrategyGenentech

2 speakers
1:00 - 2:00 PM
LUNCH

2:00 - 3:00 PM
ASK THE EXPERTS: HOW TO CRAFT A VISIONARY MARKETING STRATEGY FOR THE FUTURE
TRACK: STRATEGY, VISION & ALIGNMENT



Speaker

Marcela PinerosGlobal Head of Sales EnablementStripe

Marcela Pineros, Global Head of Sales Enablement, Stripe
2:00 - 3:00 PM
CONTENT PERSONALIZATION REVOLUTION: FROM STRATEGY TO EXECUTION FOR DEMAND
GENERATION SUCCESS
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



3:00 - 4:00 PM
REVOLUTIONIZING MARKETING: LEVERAGING TECHNOLOGY FOR AGILE STRATEGIES AND
INNOVATION
TRACK: MARKETING OPERATIONS & ANALYTICS



3:00 - 4:00 PM
GIVING CUSTOMERS A VOICE IN A WORLD FULL OF NUMBERS
TRACK: STRATEGY, VISION & ALIGNMENT



Speaker

Alex GenovHead of Customer Research and Marketing InsightsZappos

Alex Genov, Head of Customer Research and Marketing Insights, Zappos
4:00 - 5:00 PM
INTERACTIVE CONTENT REVOLUTION: STRATEGIES TO CAPTIVATE AUDIENCES AND DRIVE
ENGAGEMENT
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



4:00 - 5:00 PM
ASK THE EXPERTS: ENHANCING MARKETING PERFORMANCE WITH MARTECH EVOLUTION
TRACK: MARKETING OPERATIONS & ANALYTICS



5:00 - 6:00 PM
BRAND IDENTITY IN ACTION: CRAFTING CONSISTENT AND AUTHENTIC CUSTOMER TOUCHPOINTS
TRACK: STRATEGY, VISION & ALIGNMENT



5:00 - 6:00 PM
CRAFTING SEAMLESS CUSTOMER JOURNEYS: FROM TOUCHPOINTS TO MEANINGFUL EXPERIENCES
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



6:00 - 9:00 PM
NETWORKING DINNER

Tuesday, April 30
7:30 - 8:50 AM
BREAKFAST

8:00 - 9:00 AM
KEYNOTE TITLE: INSIGHTS-DRIVEN STRATEGY: USING DATA TO INFORM LONG-TERM
MARKETING PLANNING
TRACK: MARKETING OPERATIONS & ANALYTICS



9:00 - 10:00 AM
THE ART OF STORYTELLING: CREATING EMOTIONALLY RESONANT BRAND NARRATIVES
TRACK: STRATEGY, VISION & ALIGNMENT



Speaker

Grant JohnsonChief Marketing Officer Billtrust

Grant Johnson, Chief Marketing Officer , Billtrust
9:00 - 10:00 AM
ASK THE EXPERTS: CRAFTING STRATEGIES TO ENGAGE THE MODERN CONSUMER
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



Speakers

Jessica WaltersHead of Social Media, VrboExpedia Group

Alex GenovHead of Customer Research and Marketing InsightsZappos

Ankur UttamVP, Data Science & AnalyticsPoshmark

3 speakers
10:00 - 11:00 AM
PRIVACY-FIRST MARKETING: NAVIGATING COMPLIANCE CHALLENGES IN DATA-DRIVEN
STRATEGIES
TRACK: MARKETING OPERATIONS & ANALYTICS



10:00 - 11:00 AM
NAVIGATING TOMORROW: UNVEILING THE AI REVOLUTION WITH THE VERGE
TRACK: STRATEGY, VISION & ALIGNMENT



Speaker

Edwin H. WongSVP Insights, Research & InnovationVox Media

Edwin H. Wong, SVP Insights, Research & Innovation, Vox Media
11:00 - 12:00 PM
AI-POWERED MARKETING: STRATEGICALLY INTEGRATING ARTIFICIAL INTELLIGENCE FOR
OPTIMAL ENGAGEMENT
TRACK: DEMAND GEN & CUSTOMER ENGAGEMENT



11:00 - 12:00 PM
NEXT-GEN REPORTING: LEVERAGING EMERGING TRENDS FOR IMPACTFUL DATA COMMUNICATION
TRACK: MARKETING OPERATIONS & ANALYTICS



Download Agenda


KEY CONNECTIONS. ELEVATED AMBIENCE.

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A FULL SUITE OF VIP BENEFITS

As an in-person attendee, you’ll receive the following at no cost:

 * Comped night’s stay at the Bellagio Hotel & Casino – partners are welcome!
 * Exquisite catering for all meals throughout the event
 * 5 on-site networking events
 * Generous travel reimbursement
 * Dedicated Concierge to tailor your experience

CURATED RESEARCH MEETINGS

Your time is valuable, which is why we skip the usual “wandering the exhibition
hall” and connect you directly to relevant solution providers.

Tell us about your current challenges during registration, and we’ll arrange
meetings with a tailored set of solution providers who can help. It’s a simple,
fun way to do solutions research in a relaxed, no-pressure environment.

EVENTS GALLERY



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Quartz is exactly what I've been looking for as a busy marketer who is looking
for the solutions for our company's needs at a specific time. It gives us the
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non-relevant vendors."
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Quartz Events always delivers on their promise of a valuable event with a
quality group of attendees."
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When I first received the invitation to CMO Connect I wasn't sure I wanted to
attend to "yet another event", but the format made me curious early on and that
made me attend to it, and i'm glad I did. It was a high level event, I loved the
format of the facilitated meetings, how the vendors came prepared to our
conversations, leaving more time for us to focus on what's important, if we are
a good fit for each other and can work together. Looking forward for the next
one!"
CRO, Outsmart Digital





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