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Digital Health


AVANLEE CARE JOINS FORCES WITH WALMART, USES TECHNOLOGY TO SUPPORT MILLIONS OF
UNPAID CAREGIVERS

By Annie BurkyJan 13, 2023 10:45am
WalmartagingDigital healthRetail Healthcare
Avanlee Care is rolling out its partnership with Walmart in 10 locations
throughout Arizona, Florida, New York and Texas. The free app helps caregivers
coordinate and support those aging at home. (Shutterstock)

Avanlee Care teamed up with Walmart to bring its digital tool to the 65 million
Americans caring for aging family members. Currently, 90% of seniors are
choosing to age in place and rely on digital tools to access support.




The Avanlee app will be displayed and promoted in the pharmacy and grocery
sections of select Walmart supercenter locations in Arizona, Florida, New York
and Texas. Walmart representatives will be on-site to answer questions and
provide support to shoppers using the mobile app. The app can connect to
wearables, like Fitbit, in order to inform family members about the health of
seniors aging in place. The app also integrates appointments, medication
reminders and grocery lists in one place to ease the burden on caregivers.




“Our team and some executives will be there to talk about the Avanlee app with
caregivers coming into Walmart shopping for their aging parents,”
Avanlee founder and CEO Avanlee Christine told Fierce Healthcare. “It’s exciting
to have somebody like Walmart taking a vested interest in the fact that so many
of their shoppers are caregivers and figuring out how can they just simply make
their lives easier.”

The first customer to receive a delivery of Walmart groceries from the app was
Christine’s own grandmother. The formulation of the app was born out of watching
the women in Christine's family care for her aging grandfather after he was
diagnosed with dementia when she was 10 years old.

That experience, along with watching her grandmother age, inspired Christine to
build various tools as part of the caregiver app. Not only can the indirect cost
of caregiving be diminished through the use of one integrated app, but family
members across the country can stay connected and share the emotional and
financial burden of care, Christine said.



Christine’s mother is the only sibling living near her aging mother. With
Avanlee, her out-of-state sister can order and pay for a grocery list created
through the integration with Walmart products. Currently, only groceries and
health and wellness products can be purchased, but Christine hopes that
medication can be included in the future.


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“No one really gets it until they're in it,” Christine said. “When you're in
caregiving, you're like, ‘I can do this. I'll help mom.’ And then you look at
the end of the week, and then the next week, and then the month, and you add up
all that time, and it's a part-time job.”

Family members get private health reports with Fitbit integration and
track medication and medical appointments. Private, HIPAA-compliant messages can
be sent between caregivers. Christine says that, on average, two to three
caregivers access the app.

The free version of the app allows two family members to access the information,
four managed medications, four managed events and two Walmart shopping lists.
For $10 a month, up to 10 caregivers can join with unlimited medications, events
and lists. With a bump up to $13, for a limited time, up to 30 caregivers can
join.



Walmart shopping lists can be personally made or pulled from a list of
Avanlee-crafted lists directed toward specific conditions. Pre-made lists
include tailoring for gluten-free groceries, dairy-free groceries, low-sodium
groceries, diabetic-friendly groceries, post-surgery support and adaptive
equipment.


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Currently, the most popular features for caregivers are grocery lists followed
by tracking health and vitals. For senior users, support in medication adherence
is the No. 1 used, and the ability to create and save shopping lists. Christine
rejects the notion that seniors can’t use technology, citing a statistic that
over 60% of seniors have a smart device, and she does see a great appreciation
from seniors that all features are in one app.

“We surveyed our top 200 users, and we asked them what would make caregiving
easy; they said, the ability to get all of these products in this app and not
have to use others,” Christine said. “So my mom could do this because she's 100
miles away from me. I don't have the ability to do this for her. That's kind of
the use case of a lot of our users: They're just working people who have an
aging parent and they don't live exactly near and they're trying to get mom or
dad all these products that they need to age at home, and this just made it that
much easier.

Avanlee's primary investor, Esther Dyson, will be in select Walmart locations
participating in the partnership’s pilot launch later this month. Ten locations
in total will participate in the launch with more expected to come.

Avanlee is also looking to expand through partnerships with Medicare Advantage
plans, health plans and employers. The company wants to expand its footprint in
the 4,500 Walmart locations throughout the country where 230 million Americans
shop every week.

Health TechProvidersRetailDigital Healthhome healthcareSocial Determinants of
Health

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