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CMO CORNER

Coverage of industry leaders from our journalists

--------------------------------------------------------------------------------

 * SolStock via Getty Images
   
   
   BLOCKCHAIN, METAVERSE CONTINUE TO COMMAND CMO INTEREST DESPITE SNAGS
   
   Just 10% of surveyed marketers think the metaverse isn’t relevant to their
   industry while 41% plan to use blockchain in 2023, per Deloitte.
   
   By Peter Adams • Jan. 26, 2023
 * Scott Olson via Getty Images
   
   
   STARBUCKS MARKETING EXEC EXITS AFTER 14 YEARS
   
   The company will immediately conduct an internal and external search for a
   successor to Jen Quotson, who leaves the VP of global creative studios post.
   
   By Emma Liem Beckett • Jan. 20, 2023
 * Spencer Platt / Staff via Getty Images
   Deep Dive
   
   
   9 MARKETING TRENDS TO WATCH AS 2023 TESTS TRANSFORMATION BETS
   
   Pivots to ad-supported streaming, alternative measurement currencies and new
   social platforms all face challenges as consumers simplify their choices. 
   
   By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023
 * Mike Mozart via Flickr
   
   
   DENNY’S TAPS CEC ENTERTAINMENT EXEC AS CMO
   
   Sherri Landry will be tasked with growing the chain’s sales and amplifying
   its cultural relevance.
   
   By Emma Liem Beckett • Jan. 10, 2023
 * Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  
   
   Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  

 * Courtesy of Burger King
   
   
   BURGER KING TAPS LONGTIME PEPSICO VETERAN AS CMO
   
   Most recently CMO of Mountain Dew, Pat O’Toole will help grow traffic,
   accelerate sales and support the chain’s Reclaim the Flame plan.
   
   By Chris Kelly • Jan. 10, 2023
 * Brandon Bell via Getty Images
   
   
   MCDONALD’S PREPARES FOR CORPORATE RESTRUCTURING, STAFF CUTS
   
   Morgan Flatley, the chain’s global chief marketing officer, has been promoted
   to EVP, global chief marketing officer and new business ventures.
   
   By Emma Liem Beckett • Jan. 9, 2023
 * petesphotography via Getty Images
   
   
   GARTNER: UNCERTAINTY CLOUDS CMO PROSPECTS FOR 2023
   
   Marketers might need to defend their independence internally as a
   cross-functional focus eats away at budgets that have struggled to bounce
   back.
   
   By Peter Adams • Dec. 6, 2022

 * alamystockphoto.com/cavanimages
   
   Sponsored by Grammarly Business
   
   
   THE BIGGEST HIDDEN COST IMPACTING MARKETING TEAMS IN 2023
   
   Tight budgets are looming. Cut opportunity costs to do more high-value work
   in less time in 2023.
   
   By Dorian Stone • Dec. 5, 2022
 * Access now➔
   Jonathan Francisca / Unsplash
   Trendline
   
   
   INSIDE THE CHANGING DATA LANDSCAPE IN MARKETING
   
   The pandemic accelerated digital transformation, pressuring marketers to
   master data and analytics capabilities that can strengthen personalization
   and foster loyalty.
   
   Access now➔
   Jonathan Francisca / Unsplash
   Trendline
   
   
   INSIDE THE CHANGING DATA LANDSCAPE IN MARKETING
   
   The pandemic accelerated digital transformation, pressuring marketers to
   master data and analytics capabilities that can strengthen personalization
   and foster loyalty.

 * Scott Olson via Getty Images
   
   
   COKE NAMES NEW MARKETING LEAD FOR NORTH AMERICA AMID STRATEGY SHIFT
   
   The appointment is one of several leadership changes taking effect in January
   as the company tries to reduce complexity and improve speed.
   
   By Peter Adams • Nov. 30, 2022
 * Courtesy of Little Caesars
   
   
   LITTLE CAESARS PROMOTES DIGITAL TRAILBLAZER TO CMO
   
   Greg Hamilton takes the reins for marketing as the chain ramps up digital
   transformation and its relationship with the NFL.
   
   By Sara Karlovitch • Oct. 31, 2022
 * Permission granted by American Eagle
   
   
   INSIDE AMERICAN EAGLE’S HOLIDAY SOCIAL MEDIA STRATEGY
   
   The Gen Z retailer looks to immerse consumers in celebrations as company
   research found this holiday season is all about “revenge living.” 
   
   By Jessica Deyo • Oct. 31, 2022
 * Courtesy of Burger King
   
   
   BURGER KING TEAMS WITH CALL OF DUTY FOR EXPANSIVE INTERNATIONAL PROMO
   
   The tie-up comes just over a year after the chain’s former CMO Fernando
   Machado joined Call of Duty publisher Activision Blizzard as CMO.
   
   By Aaron Baar • Oct. 28, 2022
 * Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  

 * Courtesy of Diageo
   
   
   FUTURE FOCUSED: HOW DIAGEO PRIORITIZES SUSTAINABILITY
   
   The company’s Society 2030 program tailors sustainability goals by brand,
   avoiding a one-size-fits-all approach.
   
   By Sara Karlovitch • Oct. 25, 2022
 * Retrieved from PepsiCo Beverages North America on October 18, 2022
   
   
   PEPSI CMO ON STATE OF MEDIA FRAGMENTATION: ‘A DOUBLE-EDGED SWORD’
   
   At Advertising Week, Todd Kaplan discussed the overvaluation of paid media
   and his view of emergent channels like the metaverse, calling it a “fat
   word.”
   
   By Peter Adams • Oct. 19, 2022
 * Courtesy of American Eagle
   
   
   AMERICAN EAGLE CMO SAYS NOW’S THE TIME FOR MARKETERS TO TAKE RISKS
   
   At Advertising Week, the exec cited evidence that stepping outside the box
   has reaped major benefits, like becoming Roblox’s second most visited virtual
   brand.
   
   By Jessica Deyo • Oct. 19, 2022
 * Retrieved from State Farm on September 29, 2022
   
   
   STATE FARM CMO WHO BROUGHT BACK THE JAKE SPOKES-CHARACTER RETIRES
   
   Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who
   has focused on emergent media channels like TikTok and gaming.
   
   By Peter Adams • Sept. 29, 2022
 * Courtesy of Sonic
   
   
   WHY SONIC DROVE AWAY FROM IN-CAR COMMERCIALS FOR ITS LATEST CAMPAIGN
   
   CMO Lori Abou Habib explains the food-focused change and how the QSR has
   benefited from parent Inspire Brands’ bespoke media unit within Publicis.
   
   By Chris Kelly • Sept. 26, 2022
 * Permission granted by Dunkin’
   
   
   DUNKIN’ PROMOTES ARCHITECT BEHIND NEXT-GEN PUSH TO CMO
   
   Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded
   several menu offerings targeted at the “next generation of guests.”
   
   By Peter Adams • Sept. 22, 2022
 * courtneyk via Getty Images
   
   
   60% OF CMOS TO CUT MARKETING ANALYTICS TEAMS BY 2023, GARTNER PREDICTS
   
   A survey calls out inefficiencies in data-driving marketing, which has seen
   rising importance but effectiveness hampered by cognitive bias and
   cherry-picking.
   
   By Sara Karlovitch • Sept. 16, 2022
 * Daphne Howland/Marketing Dive
   
   
   LOWE’S CHIEF MARKETING OFFICER EXITS AS COMPANY REALIGNS STRUCTURE
   
   Marisa Thalberg joined the home improvement retailer from Taco Bell just
   prior to the pandemic upending nearly every aspect of consumers’ lives.
   
   By Caroline Jansen • Sept. 7, 2022
 * Courtesy of Celsius
   Q&A
   
   
   WHAT PEPSICO’S $550M CELSIUS DEAL MEANS FOR THE ENERGY DRINK BRAND
   
   Celsius CEO John Fieldly detailed how the investment and distribution
   agreement will affect the energy drink’s marketing moving forward.
   
   By Chris Kelly • Aug. 22, 2022
 * Stephen Chernin / Stringer via Getty Images
   
   
   RETAIL CMO BUDGETS INCREASED IN 2022: GARTNER
   
   Although marketers are spending more on social media, overall budgets still
   haven’t bounced back to pre-pandemic levels.
   
   By Dani James • Aug. 17, 2022
 * Jesse Grant/Getty Images via Getty Images
   
   
   CHILI’S NAMES GEORGE FELIX AS NEW CMO
   
   The executive previously held leadership roles at Pizza Hut, KFC and Tinder,
   with his latest appointment arriving at a time of rebuilding for Chili’s. 
   
   By Sara Karlovitch • July 20, 2022
 * Retrieved from Ben Rothstein/Prime Video on June 29, 2022
   
   
   CMO OF AMAZON PRIME VIDEO, STUDIOS EXITS AT TRANSITIONAL MOMENT FOR STREAMING
   
   Ukonwa Ojo, who held the role for two years, is leaving as the platform
   readies itself for “Thursday Night Football,” a pricey “Lord of the Rings”
   show and more.
   
   By Peter Adams • June 29, 2022
 * Robin Marchant/Getty Images for NYCWFF via Getty Images
   Q&A
   
   
   WHY HEINEKEN IS RAMPING UP INVESTMENT IN CONSUMER EXPERIENCES
   
   CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1
   and professional soccer as the value of in-person engagement grows.
   
   By Sara Karlovitch • June 21, 2022

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