www.on24.com Open in urlscan Pro
54.86.69.27 Public Scan

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Submitted URL:
https://info.on24.com/dc/0k2EX0ZzzCwZ3b_NeX2n-tLoODjdVSnmSqCypRanR2VVZW4AWYmuEqq0HuoerCVGi2CCQTZuDr-HTjGEHeynrQauEy9uZ...
Effective URL:
https://www.on24.com/resources/asset/innovate-or-stagnate-how-to-drive-change-in-marketing/?partnerref=em2&utm_source...
Submission: On May 12 via api (May 12th 2023, 1:50:40 pm UTC) from US — Scanned from DE

Form analysis
2 forms found in the DOM

<form class="" id="mktoForm_3814" data-id="3814" __bizdiag="196418890" __biza="WJ__" novalidate="novalidate" data-initial-wrapper-tagging-complete="true">
  <h2 class="form-title">Register Now</h2>
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoRound .mktoButton {
      color: #fff;
      border: 1px solid #a3bee2;
      -webkit-border-radius: 5px;
      -moz-border-radius: 5px;
      border-radius: 5px;
      background-color: #779dd5;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#779dd5), to(#5186cb));
      background-image: -webkit-linear-gradient(top, #779dd5, #5186cb);
      background-image: -moz-linear-gradient(top, #779dd5, #5186cb);
      background-image: linear-gradient(to bottom, #779dd5, #5186cb);
      padding: 0.4em 1em;
      font-size: 1em;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:hover {
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:focus {
      outline: none;
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:active {
      background-color: #5186cb;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#5186cb), to(#779dd5));
      background-image: -webkit-linear-gradient(top, #5186cb, #779dd5);
      background-image: -moz-linear-gradient(top, #5186cb, #779dd5);
      background-image: linear-gradient(to bottom, #5186cb, #779dd5);
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  </style>
  <div class="mktoFormRow" data-wrapper-for="Email">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Email" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Business Email:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Business Email*" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="FirstName">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="FirstName" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>First Name:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name*" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow" data-wrapper-for="LastName">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="LastName" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Last Name:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name*" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="Company">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Company" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Company Name:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Company Name*" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="Title">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Title" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Job Title:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Title" name="Title" placeholder="Job Title*" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
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  <div class="mktoFormRow" data-wrapper-for="Country">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Country" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Country:*
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;">
          <option value="">Country*</option>
          <option value="United States">United States </option>
          <option value="Canada">Canada </option>
          <option value="United Kingdom">United Kingdom </option>
          <option value="Afghanistan">Afghanistan </option>
          <option value="Aland Islands">Aland Islands </option>
          <option value="Albania">Albania </option>
          <option value="Algeria">Algeria </option>
          <option value="American Samoa">American Samoa </option>
          <option value="Andorra">Andorra </option>
          <option value="Angola">Angola </option>
          <option value="Anguilla">Anguilla </option>
          <option value="Anonymous Proxies">Anonymous Proxies </option>
          <option value="Antarctica">Antarctica </option>
          <option value="Antigua and Barbuda">Antigua and Barbuda </option>
          <option value="Argentina">Argentina </option>
          <option value="Armenia">Armenia </option>
          <option value="Aruba">Aruba </option>
          <option value="Asia Pacific Region">Asia Pacific Region </option>
          <option value="Australia">Australia </option>
          <option value="Austria">Austria </option>
          <option value="Azerbaijan">Azerbaijan </option>
          <option value="Bahamas">Bahamas </option>
          <option value="Bahrain">Bahrain </option>
          <option value="Bangladesh">Bangladesh </option>
          <option value="Barbados">Barbados </option>
          <option value="Belarus">Belarus </option>
          <option value="Belgium">Belgium </option>
          <option value="Belize">Belize </option>
          <option value="Benin">Benin </option>
          <option value="Bermuda">Bermuda </option>
          <option value="Bhutan">Bhutan </option>
          <option value="Bolivia">Bolivia </option>
          <option value="Bonaire, Saint Eustatius and Saba">Bonaire, Saint Eustatius and Saba </option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina </option>
          <option value="Botswana">Botswana </option>
          <option value="Bouvet Island">Bouvet Island </option>
          <option value="Brazil">Brazil </option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory </option>
          <option value="Brunei Darussalam">Brunei Darussalam </option>
          <option value="Bulgaria">Bulgaria </option>
          <option value="Burkina Faso">Burkina Faso </option>
          <option value="Burundi">Burundi </option>
          <option value="Cambodia">Cambodia </option>
          <option value="Cameroon">Cameroon </option>
          <option value="Cape Verde">Cape Verde </option>
          <option value="Cayman Islands">Cayman Islands </option>
          <option value="Central African Republic">Central African Republic </option>
          <option value="Chad">Chad </option>
          <option value="Chile">Chile </option>
          <option value="China">China </option>
          <option value="Christmas Island">Christmas Island </option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands </option>
          <option value="Colombia">Colombia </option>
          <option value="Comoros">Comoros </option>
          <option value="Congo">Congo </option>
          <option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the </option>
          <option value="Cook Islands">Cook Islands </option>
          <option value="Costa Rica">Costa Rica </option>
          <option value="Cote D'Ivoire">Cote D'Ivoire </option>
          <option value="Croatia">Croatia </option>
          <option value="Cuba">Cuba </option>
          <option value="Curacao">Curacao </option>
          <option value="Cyprus">Cyprus </option>
          <option value="Czech Republic">Czech Republic </option>
          <option value="Denmark">Denmark </option>
          <option value="Djibouti">Djibouti </option>
          <option value="Dominica">Dominica </option>
          <option value="Dominican Republic">Dominican Republic </option>
          <option value="Ecuador">Ecuador </option>
          <option value="Egypt">Egypt </option>
          <option value="El Salvador">El Salvador </option>
          <option value="Equatorial Guinea">Equatorial Guinea </option>
          <option value="Eritrea">Eritrea </option>
          <option value="Estonia">Estonia </option>
          <option value="Ethiopia">Ethiopia </option>
          <option value="Europe">Europe </option>
          <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas) </option>
          <option value="Faroe Islands">Faroe Islands </option>
          <option value="Fiji">Fiji </option>
          <option value="Finland">Finland </option>
          <option value="France">France </option>
          <option value="French Guiana">French Guiana </option>
          <option value="French Polynesia">French Polynesia </option>
          <option value="French Southern Territories">French Southern Territories </option>
          <option value="Gabon">Gabon </option>
          <option value="Gambia">Gambia </option>
          <option value="Georgia">Georgia </option>
          <option value="Germany">Germany </option>
          <option value="Ghana">Ghana </option>
          <option value="Gibraltar">Gibraltar </option>
          <option value="Greece">Greece </option>
          <option value="Greenland">Greenland </option>
          <option value="Grenada">Grenada </option>
          <option value="Guadeloupe">Guadeloupe </option>
          <option value="Guam">Guam </option>
          <option value="Guatemala">Guatemala </option>
          <option value="Guernsey">Guernsey </option>
          <option value="Guinea">Guinea </option>
          <option value="Guinea-Bissau">Guinea-Bissau </option>
          <option value="Guyana">Guyana </option>
          <option value="Haiti">Haiti </option>
          <option value="Heard Island and Mcdonald Islands">Heard Island and Mcdonald Islands </option>
          <option value="Holy See (Vatican City State)">Holy See (Vatican City State) </option>
          <option value="Honduras">Honduras </option>
          <option value="Hong Kong">Hong Kong </option>
          <option value="Hungary">Hungary </option>
          <option value="Iceland">Iceland </option>
          <option value="India">India </option>
          <option value="Indonesia">Indonesia </option>
          <option value="Iran, Islamic Republic of">Iran, Islamic Republic of </option>
          <option value="Iraq">Iraq </option>
          <option value="Ireland">Ireland </option>
          <option value="Isle of Man">Isle of Man </option>
          <option value="Israel">Israel </option>
          <option value="Italy">Italy </option>
          <option value="Jamaica">Jamaica </option>
          <option value="Japan">Japan </option>
          <option value="Jersey">Jersey </option>
          <option value="Jordan">Jordan </option>
          <option value="Kazakhstan">Kazakhstan </option>
          <option value="Kenya">Kenya </option>
          <option value="Kiribati">Kiribati </option>
          <option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of </option>
          <option value="Korea, Republic of">Korea, Republic of </option>
          <option value="Kosovo">Kosovo </option>
          <option value="Kuwait">Kuwait </option>
          <option value="Kyrgyzstan">Kyrgyzstan </option>
          <option value="Lao People's Democratic Republic">Lao People's Democratic Republic </option>
          <option value="Latvia">Latvia </option>
          <option value="Lebanon">Lebanon </option>
          <option value="Lesotho">Lesotho </option>
          <option value="Liberia">Liberia </option>
          <option value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya </option>
          <option value="Liechtenstein">Liechtenstein </option>
          <option value="Lithuania">Lithuania </option>
          <option value="Luxembourg">Luxembourg </option>
          <option value="Macao">Macao </option>
          <option value="Macedonia, the Former Yugoslav Republic of">Macedonia, the Former Yugoslav Republic of </option>
          <option value="Madagascar">Madagascar </option>
          <option value="Malawi">Malawi </option>
          <option value="Malaysia">Malaysia </option>
          <option value="Maldives">Maldives </option>
          <option value="Mali">Mali </option>
          <option value="Malta">Malta </option>
          <option value="Marshall Islands">Marshall Islands </option>
          <option value="Martinique">Martinique </option>
          <option value="Mauritania">Mauritania </option>
          <option value="Mauritius">Mauritius </option>
          <option value="Mayotte">Mayotte </option>
          <option value="Mexico">Mexico </option>
          <option value="Micronesia, Federated States of">Micronesia, Federated States of </option>
          <option value="Moldova, Republic of">Moldova, Republic of </option>
          <option value="Monaco">Monaco </option>
          <option value="Mongolia">Mongolia </option>
          <option value="Montenegro">Montenegro </option>
          <option value="Montserrat">Montserrat </option>
          <option value="Morocco">Morocco </option>
          <option value="Mozambique">Mozambique </option>
          <option value="Myanmar">Myanmar </option>
          <option value="Namibia">Namibia </option>
          <option value="Nauru">Nauru </option>
          <option value="Nepal">Nepal </option>
          <option value="Netherlands">Netherlands </option>
          <option value="Netherlands Antilles">Netherlands Antilles </option>
          <option value="New Caledonia">New Caledonia </option>
          <option value="New Zealand">New Zealand </option>
          <option value="Nicaragua">Nicaragua </option>
          <option value="Niger">Niger </option>
          <option value="Nigeria">Nigeria </option>
          <option value="Niue">Niue </option>
          <option value="Norfolk Island">Norfolk Island </option>
          <option value="Northern Mariana Islands">Northern Mariana Islands </option>
          <option value="Norway">Norway </option>
          <option value="Oman">Oman </option>
          <option value="Other Country">Other Country </option>
          <option value="Pakistan">Pakistan </option>
          <option value="Palau">Palau </option>
          <option value="Palestinian Territory, Occupied">Palestinian Territory, Occupied </option>
          <option value="Panama">Panama </option>
          <option value="Papua New Guinea">Papua New Guinea </option>
          <option value="Paraguay">Paraguay </option>
          <option value="Peru">Peru </option>
          <option value="Philippines">Philippines </option>
          <option value="Pitcairn">Pitcairn </option>
          <option value="Poland">Poland </option>
          <option value="Portugal">Portugal </option>
          <option value="Puerto Rico">Puerto Rico </option>
          <option value="Qatar">Qatar </option>
          <option value="Reunion">Reunion </option>
          <option value="Romania">Romania </option>
          <option value="Russian Federation">Russian Federation </option>
          <option value="Rwanda">Rwanda </option>
          <option value="Saint Bartelemey">Saint Bartelemey </option>
          <option value="Saint Helena">Saint Helena </option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis </option>
          <option value="Saint Lucia">Saint Lucia </option>
          <option value="Saint Martin">Saint Martin </option>
          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon </option>
          <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines </option>
          <option value="Samoa">Samoa </option>
          <option value="San Marino">San Marino </option>
          <option value="Sao Tome and Principe">Sao Tome and Principe </option>
          <option value="Satellite Providers">Satellite Providers </option>
          <option value="Saudi Arabia">Saudi Arabia </option>
          <option value="Senegal">Senegal </option>
          <option value="Serbia">Serbia </option>
          <option value="Seychelles">Seychelles </option>
          <option value="Sierra Leone">Sierra Leone </option>
          <option value="Singapore">Singapore </option>
          <option value="Sint Maarten">Sint Maarten </option>
          <option value="Slovakia">Slovakia </option>
          <option value="Slovenia">Slovenia </option>
          <option value="Solomon Islands">Solomon Islands </option>
          <option value="Somalia">Somalia </option>
          <option value="South Africa">South Africa </option>
          <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands </option>
          <option value="South Sudan">South Sudan </option>
          <option value="Spain">Spain </option>
          <option value="Sri Lanka">Sri Lanka </option>
          <option value="Sudan">Sudan </option>
          <option value="Suriname">Suriname </option>
          <option value="Svalbard and Jan Mayen">Svalbard and Jan Mayen </option>
          <option value="Swaziland">Swaziland </option>
          <option value="Sweden">Sweden </option>
          <option value="Switzerland">Switzerland </option>
          <option value="Syrian Arab Republic">Syrian Arab Republic </option>
          <option value="Taiwan">Taiwan </option>
          <option value="Tajikistan">Tajikistan </option>
          <option value="Tanzania, United Republic of">Tanzania, United Republic of </option>
          <option value="Thailand">Thailand </option>
          <option value="Timor-Leste">Timor-Leste </option>
          <option value="Togo">Togo </option>
          <option value="Tokelau">Tokelau </option>
          <option value="Tonga">Tonga </option>
          <option value="Trinidad and Tobago">Trinidad and Tobago </option>
          <option value="Tunisia">Tunisia </option>
          <option value="Turkey">Turkey </option>
          <option value="Turkmenistan">Turkmenistan </option>
          <option value="Turks and Caicos Islands">Turks and Caicos Islands </option>
          <option value="Tuvalu">Tuvalu </option>
          <option value="Uganda">Uganda </option>
          <option value="Ukraine">Ukraine </option>
          <option value="United Arab Emirates">United Arab Emirates </option>
          <option value="United States Minor Outlying Islands">United States Minor Outlying Islands </option>
          <option value="Uruguay">Uruguay </option>
          <option value="Uzbekistan">Uzbekistan </option>
          <option value="Vanuatu">Vanuatu </option>
          <option value="Venezuela">Venezuela </option>
          <option value="Vietnam">Vietnam </option>
          <option value="Virgin Islands, British">Virgin Islands, British </option>
          <option value="Virgin Islands, U.S.">Virgin Islands, U.S. </option>
          <option value="Wallis and Futuna">Wallis and Futuna </option>
          <option value="Western Sahara">Western Sahara </option>
          <option value="Yemen">Yemen </option>
          <option value="Zambia">Zambia </option>
          <option value="Zimbabwe">Zimbabwe </option>
        </select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow mktoPlaceholder" data-wrapper-for="State">
    <div class="mktoPlaceholder mktoPlaceholderState"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow mktoPlaceholder" data-wrapper-for="PostalCode">
    <div class="mktoPlaceholder mktoPlaceholderPostalCode"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="Primary_Goal__c">
    <div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Primary_Goal__c" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap"><label for="Primary_Goal__c" id="LblPrimary_Goal__c" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>What's your #1 marketing goal?:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Primary_Goal__c" name="Primary_Goal__c" aria-labelledby="LblPrimary_Goal__c InstructPrimary_Goal__c" class="mktoField mktoHasWidth" style="width: 300px;">
          <option value="">Select...</option>
          <option value="Increase leads and conversions">Increase leads and conversions</option>
          <option value="Drive product adoption">Drive product adoption</option>
          <option value="Improve data and integrations">Improve data and integrations</option>
          <option value="Rethink physical / digital events">Rethink physical / digital events</option>
          <option value="Scale ABM campaigns">Scale ABM campaigns</option>
          <option value="More than 1 above">More than 1 above</option>
          <option value="Other / Unsure">Other / Unsure</option>
        </select><span id="InstructPrimary_Goal__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow mktoPlaceholder" data-wrapper-for="Request_Opt_In">
    <div class="mktoPlaceholder mktoPlaceholderRequest_Opt_In"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="Opt_in_Date__c"><input type="hidden" name="Opt_in_Date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="partnerref"><input type="hidden" name="partnerref" class="mktoField mktoFieldDescriptor mktoFormCol" value="em2" data-wrapper-for="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" data-wrapper-for="utm_campaign"><input type="hidden" name="utm_campaign" class="mktoField mktoFieldDescriptor mktoFormCol" value="WCAM_CA_Mercer" data-wrapper-for="" style="margin-bottom: 10px;">
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INNOVATE OR STAGNATE: HOW TO DRIVE CHANGE IN MARKETING

 * May 25, 2023
 * 10am PT
 * 1pm ET

Shifting buying behaviours and heightened expectations have brought businesses
to a crossroads: innovate or be left behind.

But once you have a vision for change, how do you make it a reality?

Join Natalie Truong, CMO of Mercer and Callan Young, CMO of ON24 as they share
their real-world experience in leading business transformations that turn into
tangible plans, get cross-functional support and make a measurable impact.

Key takeaways from this fireside chat include:

 * How Mercer adapted their business model and built a new e-commerce channel
 * Advice for managing transformation initiatives across the business, from
   concept to execution
 * Ways to get executive buy-in and break through common pitfalls that stand in
   the way
 * Tips to create a culture of innovation that fosters curiosity, learning and
   readiness for change

Learn how you can be an agent of change – register now!


INNOVATE OR STAGNATE: HOW TO DRIVE CHANGE IN MARKETING

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Natalie Truong

Chief Marketing Officer - Asia, Middle East & Africa (AMEA) & Partner at Mercer

Callan Young

Chief Marketing Officer at ON24

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