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Text Content

Keynote On Stage About Topics Resources Booking
+1 (561) 577-1979





THE


CULTURE
IMPERATIVE™

--------------------------------------------------------------------------------

A Keynote to transform your culture
and propel your organization
to stratospheric success.

Book Manuel For Your Next Keynote

MANUEL PALACHUK
Culture Fanatic,  Transformation Guru
Founder & CEO of the International Culture Initiative™



THE


CULTURE
IMPERATIVE™

--------------------------------------------------------------------------------

A Keynote to transform your culture
and propel your organization
to stratospheric success.

Book Manuel For Your Next Keynote

MANUEL PALACHUK
Culture Fanatic,  Transformation Guru
Founder & CEO of the International Culture Initiative™




"EVERY LEADER AND MANAGER ALIKE SHOULD SEE THE CULTURE IMPERATIVE KEYNOTE. IT
WILL CHANGE HOW YOU VIEW YOUR ORGANIZATION'S CULTURE!"

ERICK SIMPSON - Creator of MSP Mastered®, MSP Channel Expert

“HE DOES A WONDERFUL JOB OF COMMUNICATING HIS MESSAGE AND GIVES (THE AUDIENCE)
ACTIONABLE TAKEAWAYS THAT THEY CAN PUT INTO PRACTICE THE NEXT DAY.”

ANDRA HEDDEN - Chief Marketing Officer, Marketopia

"IT RESONATED WITH SO MANY PEOPLE IN THE ROOM, AND I'VE HAD SO MANY PEOPLE COME
UP TO ME AFTERWARDS (AND) SAY, 'HEY, WE NEED TO KNOW MORE ABOUT THIS.'”

WAYNE SMALL - CEO, SMBiT Professionals

Keynote Show Reel

Click for sound



2:50










What's thriving in your organization?
Culture? or Toxiculture?

Culture


It's what sets you up for success, and it can absolutely make or break you.



But where does culture come from?

Culture must come from the top!



But what happens if the culture is poorly seeded or simply undefined?

You get what grows from beneath - weeds and all!



So, how do you cultivate a strong and lasting culture?

You give your organization a solid framework for building a positive, cohesive
culture.

That's Where Manuel Comes In...

What's thriving in your organization?
Culture? or Toxiculture?


CULTURE


IT'S WHAT SETS YOU UP FOR SUCCESS, AND IT CAN ABSOLUTELY MAKE OR BREAK YOU.

BUT WHERE DOES CULTURE COME FROM?


CULTURE MUST COME FROM THE TOP!



BUT WHAT HAPPENS IF THE CULTURE IS POORLY SEEDED OR SIMPLY UNDEFINED?


YOU GET WHAT GROWS FROM BENEATH - WEEDS AND ALL!

SO, HOW DO YOU CULTIVATE A STRONG AND LASTING CULTURE?


YOU GIVE YOUR ORGANIZATION A SOLID FRAMEWORK FOR BUILDING A POSITIVE, COHESIVE
CULTURE.

That's Where Manuel Comes In...

Hi!
I'm Manuel

When I began my consulting career, the first company I took on brought me
face-to-face with my most significant business challenge encountered before or
since. My objectives were simple and success seemed largely inevitable, but then
catastrophe struck. The young Owner and CEO died in a diving accident.

Only when faced with this crisis were the perceived simple flaws in the company
culture revealed for the massive structural cracks they, in fact, were. I wanted
to give up on consulting! I feared I’d never be able to protect an organization
from the toxic people in the world.

But instead, I dove in.

The repercussions of that experience crystallized my already strong belief –
culture is everything in an organization, even above strategy! It’s what sets
you up for success, and it can absolutely make or break you.

From that moment on, I vowed I would never again let any client suffer this kind
of destruction because of a poorly seeded, undernourished, or simply undefined
culture.

Addressing organizational culture would always be the first initiative tackled
at the onset of any engagement.

Only after taking this stance was I able to see the extraordinary strength and
cohesiveness that results from aligning your people with a clearly defined and
well-nurtured culture. It becomes a competitive advantage for the organization
that is nearly unbeatable.

Culture is at the heart of my first book Getting To The Next Level, and it is
the subject of my keynote presentation and second book The Culture Imperative.
With these, my aim is to educate and catalyze culture transformation for any
organization in my sphere of impact.

Today, I continue to help teams and organizations pull back the curtain to
reveal the true nature of the culture they've cultivated, and then guide them to
transform it into a positive, cohesive one by simply laying the Cornerstones of
Culture™.

  Read Manuel's Full Bio

Hi!
I'm Manuel

When I began my consulting career, the first company I took on brought me
face-to-face with my most significant business challenge encountered before or
since. My objectives were simple and success seemed largely inevitable, but then
catastrophe struck. The young Owner and CEO died in a diving accident.

Only when faced with this crisis were the perceived simple flaws in the company
culture revealed for the massive structural cracks they, in fact, were. I wanted
to give up on consulting! I feared I’d never be able to protect an organization
from the toxic people in the world.

But instead, I dove in.

The repercussions of that experience crystallized my already strong belief –
culture is everything in an organization, even above strategy! It’s what sets
you up for success, and it can absolutely make or break you.

From that moment on, I vowed I would never again let any client suffer this kind
of destruction because of a poorly seeded, undernourished, or simply undefined
culture.

Addressing organizational culture would always be the first initiative tackled
at the onset of any engagement.

Only after taking this stance was I able to see the extraordinary strength and
cohesiveness that results from aligning your people with a clearly defined and
well-nurtured culture. It becomes a competitive advantage for the organization
that is nearly unbeatable.

Culture is at the heart of my first book Getting To The Next Level, and it is
the subject of my keynote presentation and second book The Culture Imperative.
With these, my aim is to educate and catalyze culture transformation for any
organization in my sphere of impact.

Today, I continue to help teams and organizations pull back the curtain to
reveal the true nature of the culture they've cultivated, and then guide them to
transform it into a positive, cohesive one by simply laying the Cornerstones of
Culture™.

  Read Manuel's Full Bio

"His topic, (The) Culture Imperative, was fabulous because it was really
engaging with the audience and exactly what we needed for the event."

DAVE SEIBERT - President, SMB TechFest

"Manuel was super easy to work with, super prepared. The Culture
Imperative ... was well delivered, it was polished. Manuel was great at adapting
to time and adjusting his presentation to suit the audience."

MITCH COLTON - Technical Director, CCT Productions

“He's always been one of the easiest speakers to work with. Schedule changes
happen; Manuel has always been extremely accommodating when they do.”

RICH FREEMAN - Founder, Channelholic

On Stage Show Reel

Click for sound



2:38











THE


CULTURE
IMPERATIVE™

--------------------------------------------------------------------------------

The Cost of Getting It Wrong
and How to Get It Right

This motivational presentation is the ultimate case study of the destructive
power of a toxic culture. It begins with a compelling real-life narrative of one
company's pursuit of success that's permeated by nothing less than catastrophe,
revealing a deeply flawed company culture.

 

The captivating and engaging narrative is woven together with stories both
humorous and heart-wrenching. It’s followed by an in-depth discussion on what
went wrong and culminates with a case study on how your organization can avoid
the same pitfalls, get the culture right, and make it to the next level.

 

No matter your organization or endeavor, you are bound to catch a glimpse of
yourself in the reflection of the scenarios that are laid out. What may be of
greatest value is not what you get from this presentation, but rather what you
do with it.

Keynote Topics & Takeaways

What’s thriving in your organization?
Culture or Toxiculture?

Every day, organizations of all sizes deal with a toxic culture. But it’s only
when faced with significant adversity that the true toxicity is discovered. And
by then, it’s too late.

 

The Culture Conundrum

How do you align your people with your purpose? And how do you get everyone on
your team pulling in the same direction and chanting the same chant?

 

The Culture Perspective

The size of your organization does not determine whether you need your people to
be aligned to a strong cohesive culture. ALL organizations need alignment to
culture.

 

The Culture Impasse

If you neglect the culture, or simply allow it to grow from the bottom up, you
will inevitably find yourself at an impasse, and you will not get to the next
level.

 

The Culture Imperative

Culture is everything in an organization, even above strategy. It’s what sets
you up for success, and it can absolutely make or break the business. Get it
right and massive if not stratospheric success is possible. Get it wrong and
nothing less than the entire organization is at stake.

The Cornerstones of Culture™

The cornerstones of culture give us the framework to build a solid, strong, and
cohesive culture that can propel any organization to stratospheric success.

 

Shared Vision

Vision is not Mission – It’s a view of how the world could be if we succeed.
Vision is what your team couples to, gets passionate about; it’s what makes them
feel like what they do in the world matters.

 

The Mission

Mission is not Vision – It’s the 20-mile march. A clearly defined Mission
focuses all efforts and energy like a laser to attain the Vision. It makes the
team cohesive and strong.

 

The Human Element

This is the most valuable resource we have – It is the manifestation of our
internal passion, dedication, and drive. Recognize it, nurture it, lean into it,
and embrace it!

 

Core Values

Values matter! – They can’t be bought, sold, bypassed, or compromised. They
ultimately determine who gets in, who doesn’t, who gets to stay, and who has to
go!

 

  Download The Keynote One-Page


THE


CULTURE
IMPERATIVE™

--------------------------------------------------------------------------------

THE COST OF GETTING IT WRONG
AND HOW TO GET IT RIGHT

THIS MOTIVATIONAL PRESENTATION IS THE ULTIMATE CASE STUDY OF THE DESTRUCTIVE
POWER OF A TOXIC CULTURE. IT BEGINS WITH A COMPELLING REAL-LIFE NARRATIVE OF ONE
COMPANY'S PURSUIT OF SUCCESS THAT'S PERMEATED BY NOTHING LESS THAN CATASTROPHE,
REVEALING A DEEPLY FLAWED COMPANY CULTURE.

 

THE CAPTIVATING AND ENGAGING NARRATIVE IS WOVEN TOGETHER WITH STORIES BOTH
HUMOROUS AND HEART-WRENCHING. IT’S FOLLOWED BY AN IN-DEPTH DISCUSSION ON WHAT
WENT WRONG AND CULMINATES WITH A CASE STUDY ON HOW YOUR ORGANIZATION CAN AVOID
THE SAME PITFALLS, GET THE CULTURE RIGHT, AND MAKE IT TO THE NEXT LEVEL.

 

NO MATTER YOUR ORGANIZATION OR ENDEAVOR, YOU ARE BOUND TO CATCH A GLIMPSE OF
YOURSELF IN THE REFLECTION OF THE SCENARIOS THAT ARE LAID OUT. WHAT MAY BE OF
GREATEST VALUE IS NOT WHAT YOU GET FROM THIS PRESENTATION, BUT RATHER WHAT YOU
DO WITH IT.

KEYNOTE TOPICS & TAKEAWAYS

What’s thriving in your organization?
Culture or Toxiculture?

Every day, organizations of all sizes deal with a toxic culture. But it’s only
when faced with significant adversity that the true toxicity is discovered. And
by then, it’s too late.

The Culture Conundrum

How do you align your people with your purpose? And how do you get everyone on
your team pulling in the same direction and chanting the same chant?

The Culture Perspective

The size of your organization does not determine whether you need your people to
be aligned to a strong cohesive culture. ALL organizations need alignment to
culture.

The Culture Impasse

If you neglect the culture, or simply allow it to grow from the bottom up, you
will inevitably find yourself at an impasse, and you will not get to the next
level.

The Culture Imperative

Culture is everything in an organization, even above strategy. It’s what sets
you up for success, and it can absolutely make or break the business. Get it
right and massive if not stratospheric success is possible. Get it wrong and
nothing less than the entire organization is at stake.

The Cornerstones of Culture™

The cornerstones of culture give us the framework to build a solid, strong, and
cohesive culture that can propel any organization to stratospheric success.

Shared Vision

Vision is not Mission – It’s a view of how the world could be if we succeed.
Vision is what your team couples to, gets passionate about; it’s what makes them
feel like what they do in the world matters.

The Mission

Mission is not Vision – It’s the 20-mile march. A clearly defined Mission
focuses all efforts and energy like a laser to attain the Vision. It makes the
team cohesive and strong.

The Human Element

This is the most valuable resource we have – It is the manifestation of our
internal passion, dedication, and drive. Recognize it, nurture it, lean into it,
and embrace it!

Core Values

Values matter! – They can’t be bought, sold, bypassed, or compromised. They
ultimately determine who gets in, who doesn’t, who gets to stay, and who has to
go!

  Download The Keynote One-Page


EVENT RESOURCES & FAQ

Below are select resources for your event and the promotion of it.

If you don't see something you need, please reach out to me or my team and we'll
accommodate.

Speaker One-Page

This downloadable PDF has all of the most important information about Manuel on
a single page.

DOWNLOAD



Keynote One-Page

This downloadable PDF includes a brief intro to The Culture Imperative keynote,
including key topics and takeaways.

DOWNLOAD

Why Work With Manuel

This downloadable PDF contains a quick list of the most important reasons you
should work with Manuel and kick your next event off with a bang.

DOWNLOAD



Speaker Media Kit

This downloadable PDF includes everything you need to know about Manuel and
more.

Be sure to also download the Keynote One-Page above.

DOWNLOAD

Manuel's Bio

This downloadable PDF includes an About Manuel narrative, as well as Short,
Medium, and Long versions of Manuel's bio for use in your event marketing
material.

DOWNLOAD



PROMOTIONAL IMAGES

Click Any Image Below to See the Hi-Res Downloadable Version






TRAVEL & ACCOMMODATIONS REQUIREMENTS

Manuel travels from his home base on the Southeast Coast of the U.S.

Manuel will fly Economy if it is a short, single hop. Otherwise, he requests at
least Business Class in order to arrive fresh and ready to inspire.

As for accommodations, Manuel does not fly the morning of a keynote. He requests
a room for the evening before the event so that he is well-rested and on top of
his game to kick off your event.

A/V REQUIREMENTS

Manuel only needs a breathing audience and a bottle of water!

However, his preference for microphone is:
1)  Headset
2)  Lapel mic
3)  Handheld - if that's all you have available

All of Manuel's slides ae created in PowerPoint and contain no video or audio -
so presentation should be straight forward. 

Regarding stage setup: Please no podium. A stool at center stage would be nice
though. ☺

SPEAKER INTRO & WALK-ON MUSIC

Manuel's Speaker Introduction

 "Today our speaker is a culture fanatic and transformation guru.

He is here to share with us the cautionary tale of a toxic culture and how it
devastated an organization from within.

Along the way, he will reveal the four cornerstones of culture that will help
you to transform your culture into a positive, cohesive one.

Our speaker is a lifelong student of culture, having studied it up close in both
the public and private sectors, in hundreds of organizations across four
continents. He has run several successful companies and mentored many more
around the world.

He is an award-winning martial arts student and certified instructor. As a COPE
instructor and Sea Scout Skipper, he has taken teams and crews to top-level
honors in their competitions.

He is the Founder & CEO of the International Culture Initiative™, a foundation
focused on helping organizations and teams get their culture right.

He is positioned at the intersection of Culture, Strategy, and Leadership, and
transformation is his work.

Please welcome the author of the book The Culture Imperative…  Manuel Palachuk."

  Click Here To Download The Printable Version

 



Walk-on Music Preferences

1)  Relax by Franky Goes To Hollywood
     Click to Find it on Spotify

2)  Confident by Demi Lovato
     Click to Find it on Spotify


EVENT RESOURCES & FAQ

Below are select resources for your event and the promotion of it.

If you don't see something you need, please reach out to me or my team and we'll
accommodate.

SPEAKER ONE-PAGE

This downloadable PDF has all of the most important information about Manuel on
a single page.

DOWNLOAD


KEYNOTE ONE-PAGE

This downloadable PDF includes a brief intro to The Culture Imperative keynote,
including key topics and takeaways.

DOWNLOAD


WHY WORK WITH MANUEL

This downloadable PDF contains a quick list of the most important reasons you
should work with Manuel and kick your next event off with a bang.

DOWNLOAD


SPEAKER MEDIA KIT

This downloadable PDF includes everything you need to know about Manuel and
more.

Be sure to also download the Keynote One-Page above.

DOWNLOAD


MANUEL'S BIO

This downloadable PDF includes an About Manuel narrative, as well as Short,
Medium, and Long versions of Manuel's bio for use in your event marketing
material.

DOWNLOAD



PROMOTIONAL IMAGES

Click Any Image Below to See the Hi-Res Downloadable Version






TRAVEL & ACCOMMODATIONS REQUIREMENTS

Manuel travels from his home base on the Southeast Coast of the U.S.

Manuel will fly Economy if it is a short, single hop. Otherwise, he requests at
least Business Class in order to arrive fresh and ready to inspire.

As for accommodations, Manuel does not fly the morning of a keynote. He requests
a room for the evening before the event so that he is well-rested and on top of
his game to kick off your event.

A/V REQUIREMENTS

Manuel only needs a breathing audience and a bottle of water!

However, his preference for microphone is:
1)  Headset
2)  Lapel mic
3)  Handheld - if that's all you have available

SPEAKER INTRO & WALK-ON MUSIC

Manuel's Speaker Introduction

 "Today our speaker is a culture fanatic and transformation guru.

He is here to share with us the cautionary tale of a toxic culture and how it
devastated an organization from within.

Along the way, he will reveal the four cornerstones of culture that will help
you to transform your culture into a positive, cohesive one.

Our speaker is a lifelong student of culture, having studied it up close in both
the public and private sectors, in hundreds of organizations across four
continents. He has run several successful companies and mentored many more
around the world.

He is an award-winning martial arts student and certified instructor. As a COPE
instructor and Sea Scout Skipper, he has taken teams and crews to top-level
honors in their competitions.

He is the Founder & CEO of the International Culture Initiative™, a foundation
focused on helping organizations and teams get their culture right.

He is positioned at the intersection of Culture, Strategy, and Leadership, and
transformation is his work.

Please welcome the author of the book The Culture Imperative…  Manuel Palachuk."

  Click Here To Download The Printable Version

 



Walk-on Music Preferences

1)  Relax by Franky Goes To Hollywood
     Click to Find it on Spotify

2)  Confident by Demi Lovato
     Click to Find it on Spotify


WORKSHOPS  COMING IN 2024!

As I'm working on my next book: The Culture Imperative (Expected Q1 2024), we're
also developing some very unique hands-on workshops for identifying and aligning
organizational and team culture. I'll also be putting together some excellent
hands-on leadership and team development training.

So, feel free to fill out he Contact form below and simply check the box for
Workshops, and we'll keep you in the know.

 

Click for sound













Tap Into Manuel's Infectious Energy and Let Him Inspire Your Audience.

 

Experience First-Hand Why He's a Culture Fanatic and The Transformation Guru!


START A CONVERSATION

 

About You and Your Event

Interested in Keynote
Interested in Consulting
Interested in Workshop
Interested in Podcast/Interview
Interested in Other

Submit

We're pretty good about responding to inquiries within about 24 hours, but don't
hesitate to follow up or call if you'd like!

TAP INTO MANUEL'S INFECTIOUS ENERGY AND LET HIM INSPIRE YOUR AUDIENCE.

 

EXPERIENCE FIRST-HAND WHY HE'S A CULTURE FANATIC AND THE TRANSFORMATION GURU!



START A CONVERSATION

ABOUT YOU AND YOUR EVENT

 

Interested in Keynote
Interested in Consulting
Interested in Workshop
Interested in Podcast/Interview
Interested in Other

Submit

We're pretty good about responding to inquiries within about 24 hours, but don't
hesitate to follow up or call if you'd like!


© 2024 MPI


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