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Crystal Media

Marketing Clarity

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A TRANSFORMATIONAL BUSINESS CONFERENCE FOR RETAILERS



APRIL 28-29, 2024; THE GAYLORD ROCKIES RESORT, DENVER, CO

Register Now

"I've owned a business for 30 years, and I've been to a lot of these
conferences. This conference was exceptional. The speakers were amazing and we
had a lot of takeaways." - Dale Williams, EVOLVE 2023 Attendee


MARKETING IS CONSTANTLY CHANGING.


HOW ARE YOU TAKING ADVANTAGE OF WHAT'S AVAILABLE NOW?

EVOLVE Will Help You:

Master the future of marketing
Gain actionable insights for repeatable success
Discover insider secrets and strategies that work NOW



Why EVOLVE?

You'll access proven strategies to grow your business, save time, and eliminate
worry about what works and what doesn't. And, this conference is made for
independent retailers. The agenda will help you grow your store, and you'll be
so happy to see how relevant the content is to your business.

DON'T BE LEFT BEHIND!

If you’re ready to learn the BEST strategies working TODAY to grow your store,
then this is a must-attend event.

CLAIM YOUR TICKET NOW




TOP FIVE REASONS EVOLVE 2024 IS A MUST-ATTEND EVENT

 1. Latest Marketing Insights and Trends: Keeping up with what's working in
    marketing and anticipating future trends is invaluable for retailers aiming
    to stay ahead of the competition. This knowledge can directly impact a
    retailer's ability to attract and retain customers, potentially leading to
    significant revenue growth.
 2. AI and Business Tools Utilization: Learning to leverage AI and other
    business tools can streamline operations, enhance customer experiences, and
    open new avenues for sales and engagement, marking a substantial value-add
    for attendees.
 3. Networking Opportunities: Connecting with forward-thinking, like-minded
    retailers and industry experts can lead to new business opportunities,
    partnerships, and collaborations that might otherwise be inaccessible,
    adding substantial long-term value.
 4. Strategic Confidence and Excitement: Gaining clarity on where to focus
    marketing efforts and resources can save retailers from costly trial and
    error, while the inspiration and confidence gained from the event can
    invigorate their approach to business, which is a less tangible but highly
    significant value.
 5. Competitive Advantage: By embracing the tools and strategies discussed at
    EVOLVE, retailers can distinguish themselves in a crowded market, attracting
    more customers and building stronger, more meaningful connections.

Join us at EVOLVE 2024 for an experience that will transform your retail
success. Are you ready to EVOLVE?

 

Register Now


WHO SHOULD ATTEND EVOLVE 2024?


BOUTIQUES





FLORISTS AND GARDEN CENTERS





GIFT, HOME, AND FURNITURE STORES





JEWELERS





QUILTING & CRAFT STORES





PET SHOPS





SPECIALTY RETAILERS





TOY STORES




"I was not sure I could really 'learn' more and yet I left EVOLVE with a clear
mindset of what needs to be done by ME to make Social Media work FOR my
business. Going to EVOLVE has put into motion a clear plan that I feel is
achievable. Thank you!" - Marie Foley, Revolutionary Concord, EVOLVE 2023
Attendee

IF YOU STRUGGLE WITH THE BELOW...

 * Your social media/digital marketing plan.
 * Innovative marketing and content ideas.
 * Finding the time to get it all done/knowing how to spend your time.
 * Growing your business.
 * Leveraging A.I.
 * Keeping up with current trends.
 * Adapting to marketing changes.

Then EVOLVE is for you! Join the Crystal Media team and the 10+ Featured
Speakers!

IF YOU STRUGGLE WITH THE BELOW...

 * Your social media/digital marketing plan.
 * Innovative marketing and content ideas.
 * Finding the time to get it all done/knowing how to spend your time.
 * Growing your business.
 * Leveraging A.I.
 * Keeping up with current trends.
 * Adapting to marketing changes.

Then EVOLVE is for you! Join the Crystal Media team and the 10+ Featured
Speakers!


HEAR FROM EVOLVE 2023 ATTENDEES



"Great Content! Well executed. Amazing job." - Risa Rodgers, EVOLVE 2023
Attendee

"It was fabulous! From the organization, communication, snacks, and of course
the content... it was an A+ course!" - Ginger Hazel, EVOLVE 2023 Attendee

"This has been an amazing experience... Make sure you put [EVOLVE] on your
bucket list to attend!"- Lori Foster, EVOLVE 2023 Attendee

"It's been the best experience. Crystal was great. We have so many ideas going
home now, and we're excited!"- Sarah Williams, EVOLVE 2023 Attendee

"I really enjoyed putting myself out of my comfort zone. Having to sit with,
network with, and enjoy 'off time' with the people who I did not know was huge
for me. It was neat that we all come from a common background of
marketing/managing/social media, so there was something that could be talked
about. Attending this conference was 'brave' for me, and showed me I can do big
things!"- Molly Hurrish, EVOLVE 2023 Attendee


EPIC SPEAKERS. EPIC TRANSFORMATION.


CRYSTAL VILKAITIS

KEYNOTE SPEAKER

SEVERAL SOCIAL MEDIA TOPICS

Session Details


DONALD MILLER

KEYNOTE SPEAKER

THE SIX KEYS TO GROWING ANY SMALL BUSINESS

Session Details


JEN GOTTLIEB

KEYNOTE SPEAKER

COURAGE IN THE SPOTLIGHT: MASTERING THE ART OF BEING SEEN

profile bio


NICOLE LEINBACH

MODERATOR & KEYNOTE SPEAKER

GENERATIONAL SHOPPING PANEL

Session Details


 STEPH BECHARD

BREAKOUT SPEAKER

MOVE YOUR MERCHANDISE WITH THE TOP 5 SOCIAL SELLING STRATEGIES

Session Details Coming Soon


BETH RICH

BREAKOUT SPEAKER

UNLOCKING RETAIL RICHES: THE PROVEN FORMULA FOR TRIPLING REVENUE IN THREE YEARS

Session Details


VI WICKAM

BREAKOUT SPEAKER

PROTECTING YOUR ASS-ETS

Session Details


GEORGANNE BENDER

BREAKOUT SPEAKER

TAKEOVER MY MAKEOVER: IT’S TIME TO RE-INVENT YOUR RETAIL SPACE

Session Details


MATT HARRIS

BREAKOUT SPEAKER

THE WORLD IS YOUR OYSTER: UNVEILING THE POWER OF PERCEPTION

Session Details


DANE COHEN

KEYNOTE SPEAKER

DETAILS COMING SOON!

profile bio


KATHY CRUZ

BREAKOUT SPEAKER

PATHWAY TO PROFITABILITY: CHARTING THE COURSE TO RETAIL SUCCESS

Session details


NICK MCHENRY

BREAKOUT SPEAKER

DETAILS COMING SOON!

Profile Bio


JAMIE SMITH

BREAKOUT SPEAKER

ELEVATE, INNOVATE & DISTINGUISH YOUR BUSINESS

Session Details




IF YOU'RE A RETAILER, YOU WON'T WANT TO MISS THIS EVENT!


A PERSONAL INVITE FROM CRYSTAL MEDIA’S CEO

“I'm on a mission to help small businesses build their dream businesses. My team
and I are here to support you every step of the way and I won't stop until you
feel confident in your ability to implement the best marketing practices for
your business. Our EVOLVE lineup of inspiring and educational speakers will
offer a fresh perspective that can change the trajectory of your business
forever. So come and get re-energized, learn how to drive more customers into
the store, and EVOLVE your business in 2024 and beyond! I'm so excited to see
you in Denver and can't wait to help you achieve your business goals.”


Crystal Vilkaitis, CEO, Crystal Media


THE COST OF MISSING EVOLVE: DON'T LET OPPORTUNITY PASS YOU BY!

 * * Are you prepared to see your competitors move ahead while you remain stuck
     with outdated marketing methods? Missing EVOLVE could leave you grappling
     in the dark, unaware of the new, effective strategies crucial for staying
     competitive.

 

 * * How will you spark innovation in your marketing efforts? Without the fresh
     ideas and insights from industry leaders at EVOLVE, your creativity might
     be stifled, hindering your ability to effectively navigate the rapidly
     changing landscape.

 

 * * What connections will you miss? EVOLVE presents a rare opportunity to
     network and collaborate with other forward-thinking business owners and
     thought leaders, which could be the catalyst for propelling your business
     forward.

 

 * * How will you measure the effectiveness of your current strategies?
     Bypassing the accountability and feedback opportunities at EVOLVE could
     slow down your growth and adaptation to market demands, keeping you from
     reaching your full potential.

 


CHOOSE YOUR EVOLVE 2024 PASS

24
Days

13
Hours

52
Minutes

46
Seconds



STANDARD PASS


YOUR PRICE: $1,997!

 * KEYNOTE SESSIONS
   
   Access the best marketing and business strategies from our curated experts.
   
   

 * BREAKOUT SESSIONS
   
   Access to all breakout sessions by retail experts.
   
   

 * MEET GUEST SPEAKERS
   
   Throughout the event connect with award-winning speakers and experts.
   
   

 * PRIVATE FACEBOOK GROUP
   
   Connect with other EVOLVE attendees!
   
   

 * DISCOUNTED HOTEL ROOMS
   
   Book early at a special discounted group rate!
   
   

 * EVOLVE PRINTED WORKBOOK
   
   Access all session slides from Crystal Media plus worksheets and guides.
   
   

 * ACCESS TO COCKTAIL RECEPTION
   
   Mix and mingle with your like-minded retailers and sponsors. 
   
   

 * VIP COCKTAIL RECEPTION + NETWORKING
   
   Special access to the VIP only event.
   
   

 * 1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT)
   
   VIP Workshop training - details to follow.
   
   

 * VIP LOUNGE & SNACKS
   
   Access to the VIP-only networking lounge with complimentary snacks.
   
   

 * BUFFET LUNCH
   
   Access to the VIP-only buffet lunch.
   
   

 * PRIORITY CHECK-IN
   
   Enjoy priority check-in to start your VIP experience right.
   
   

CLAIM YOUR STANDARD TICKET NOW


SOLD OUT


VIP ALL-ACCESS PASS

 * KEYNOTE SESSIONS
   
   Access the best marketing and business strategies from our curated experts.
   
   

 * BREAKOUT SESSIONS
   
   Access to all breakout sessions by retail experts.
   
   

 * MEET GUEST SPEAKERS
   
   Throughout the event connect with award-winning speakers and experts.
   
   

 * PRIVATE FACEBOOK GROUP
   
   Connect with other EVOLVE attendees!
   
   

 * DISCOUNTED HOTEL ROOMS
   
   Book early at a special discounted group rate!
   
   

 * EVOLVE PRINTED WORKBOOK
   
   Access all session slides from Crystal Media plus worksheets and guides.
   
   

 * ACCESS TO COCKTAIL RECEPTION
   
   Mix and mingle with your like-minded retailers and sponsors. 
   
   

 * VIP COCKTAIL RECEPTION + NETWORKING
   
   Special access to the VIP only event.
   
   

 * 1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT)
   
   VIP Workshop training - details to follow.
   
   

 * VIP LOUNGE & SNACKS
   
   Access to the VIP-only networking lounge with complimentary snacks.
   
   

 * BUFFET LUNCH
   
   Access to the VIP-only buffet lunch.
   
   

 * PRIORITY CHECK-IN
   
   Enjoy priority check-in to start your VIP experience right.
   
   

SOLD OUT

MONEY BACK GUARANTEED: IF YOU'RE NOT SATISFIED WITH THIS EVENT, WE'LL REFUND
YOUR MONEY, NO QUESTIONS ASKED.

YOUR

BREAKTHROUGH

IS COMING.




A HUGE THANK YOU TO OUR SPONSORS!






EVOLVE 2024 HOTEL DETAILS

DISCOUNTED CONFERENCE RATE

Book your hotel room for EVOLVE 2024 at special rates, available here on an
exclusive basis.

Additional nearby hotels include Courtyard Mariott Denver Airport, Residence Inn
Denver, Airport/ Convention Center, Fairfield Inn & Suites Denver Airport,
SpringHill Suites Denver Airport, and Element Denver International Airport.



ABOUT GAYLORD ROCKIES RESORT & CONVENTION CENTER

Standing at the edge of the Front Range, Gaylord Rockies Resort & Convention
Center showcases the state’s alpine charm and offers guests a welcome reprieve
from the typical mountain resort stay.

From the hotel’s thrilling Arapahoe Springs Water Park, to an exciting lineup of
family-friendly activities and entertainment, there’s something for the entire
family to enjoy. Guests can explore the beautiful Grand Lodge and its stunning
mountain views, five delicious restaurants, bars, the world-class Relâche Spa,
and a state-of-the-art fitness center.

Gaylord Rockies Resort & Convention Center
Only 11 minutes to the Denver International Airport!


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NICOLE LEINBACH


MODERATOR & KEYNOTE SPEAKER

GENERATIONAL SHOPPING PANEL

Have you ever wondered how consumers make decisions based on their generational
preferences? Join globally recognized retail thought leader Nicole Leinbach,
Founder of RetailMinded.com, as she moderates a discussion across the
generations. Expect to gain practical insight inside the minds of today’s
consumers, including a Gen Z college student, a Millennial, and a Gen X and
Boomer woman.

This panel will reveal the realities of how consumers truly navigate their paths
to purchase while revealing what you – brick and mortar decision-makers – can do
to ensure you’re prepared to capture both their attention and dollars. Come
prepared with questions for a Q&A opportunity at the conclusion of this
engaging, informative, and eye-opening discussion!

About Nicole:

Retail Minded’s Founder Nicole Leinbach is recognized as a global retail thought
leader from companies that include IBM, American Express, Lightspeed POS and
more – including having been recognized as #3 out of 100 worldwide retail
influencers. Together with her Retail Minded team, Leinbach regularly produces
events at industry trade shows that include ASD Market Week, NY NOW, IGES and
more. She also contributes to media outlets that include Forbes, Entrepreneur,
NBC and others – as well as speaks at worldwide events with a core concentration
on commerce and consumer experiences.

In addition to Retail Minded, Leinbach is also the Co-Founder of the Independent
Retailer Conference and Author of the book “Retail 101: The Guide to Managing &
Marketing Your Business” from McGraw-Hill and supported American Express’s Small
Business Saturday as their Spokesperson since 2014. Additionally, in 2022, WWD
recognized Leinbach as one of their Inspirational Women to follow in fashion and
retail.

×


DONALD MILLER


KEYNOTE SPEAKER

THE SIX KEYS TO GROWING ANY SMALL BUSINESS

Most small business owners feel like they are winging it. But feeling like you
are making
it up as you go along gets frustrating and can make you want to quit. How do we
alleviate that
frustration and pain? Here’s the key: Understand that your business actually
works like an airplane.
That’s right, an airplane. The cockpit is your leadership, the right engine is
your marketing, the left
engine is your sales, the wings are your products, the body is your overhead,
and the fuel tanks are
your cash flow.
Every small business wants to grow their business but very few small business
owners know how. If
a small business owner understands how to manage the six parts of their
business, their business
will fly far and fast.
This keynote comes with an online tool allowing the audience to walk away with a
checklist that will
ensure their business is in great shape. Some audience members believe this
single keynote taught
them more than an entire business education.

About Donald:

Donald Miller is a favorite speaker at every event he headlines. He is the CEO
of StoryBrand and Business Made Simple. He is the author of ten books including
Building a StoryBrand, Marketing Made Simple and How to Grow Your Small
Business. Collectively, his books have spent more than a year on the NYT
Bestsellers list. Learn more at businessmadesimple.com

×


JEN GOTTLIEB


KEYNOTE SPEAKER

About Jen:

Introducing Jen Gottlieb, powerhouse entrepreneur, international speaker, host
of the I Dare You Podcast, and co-founder of Super Connector Media – an
award-winning training, events, and online education company. With a successful
five-year stint as a VH1 host and a career as a Broadway actress, Jen has been
making waves in the entrepreneurial world by teaching business owners how to
build profitable brands and become “The Recognized Expert” in their field.

As a sought-after speaker, Jen has shared the stage with top thought-leaders and
celebrities, including Gary Vaynerchuk, Marie Forleo, Eric Thomas, Emmit Smith,
Snoop Dogg, and Martha Stewart. Her work has been featured in Forbes, Business
Insider, Maxim, Goop, Women’s Health, and other major publications.

Jen’s company, Super Connector Media, was recently listed on the INC 5000 list
of fastest-growing private companies in America, and Jen herself was named one
of the “Top 50 Speakers in The World” by Real Leaders Magazine.

Despite her many accolades, Jen remains a true New Yorker at heart and shares
her Manhattan home with her husband Chris and their three adorable dogs, Tammie,
Teddy, and King Arthur.

×


BETH RICH


BREAKOUT SPEAKER

SESSION DETAILS COMING SOON!



About Beth:

Beth Rich is the proud owner of Mix It Up. She brought over 35 years of sales
and marketing experience to the store when she purchased it in September of
2018. She loves being a business owner and an involved member of her Coeur
d’Alene community. A strong focus on Customer Service and curating exceptional,
unique gift and home decor inventory are the foundations of the success of the
store. Beth loves creating interesting story displays with the merchandise she
carefully curates and she would love to have you stop in. She is usually in the
store and loves seeing return customers who are now friends and meeting people
stopping in for the first time.

×


GEORGANNE BENDER


BREAKOUT SPEAKER

Takeover My Makeover: It’s Time to Re-invent Your Retail Space

There are two retail statistics every retailer needs to know: 1.) 75% of retail
journeys still end in a brick and mortar store, even those that begin online;
and 2.) 50% of the sales floor isn’t seen by shoppers. To be competitive
requires a store layout that is deliberately set to encourage shoppers to stay
longer and buy more. It’s easy to control how customers move about the store,
and shop displays, when the techniques to make that happen are utilized.

Professional store planner Georganne Bender will share how simple moves can work
wonders to increase sales. You’ll learn how to identify the Enablers, the
Inhibitors, and Impression Points on the sales floor and put them to work to
increase sales, how to properly utilize the first 10’ inside the store, how to
discover the store’s Lake Front Property and what to do with it, where to place
the checkout counter, how to set displays that encourage shopper interaction,
and more. You’ll leave this presentation with easy layout tricks of the trade
attendees will be able to implement the second they return to the store.



Bonus!
Each attendee will receive a complimentary one-on-one Zoom consultation call
with to answer their specific store layout and design questions, plus a
complimentary copy of KIZER & BENDER’S best-selling eBook on Visual
Merchandising & Store Design.



About Georganne:

Georganne Bender is a speaker, retail strategist, author, and consultant.
Georganne and her business partner, Rich Kizer, have helped thousands of
businesses in the retail, creative, restaurant, healthcare, deathcare,
hospitality, collegiate, toy, travel, tanning, beauty, tech, auto, sales and
service industries grow their sales since 1990. Georganne is particularly known
for her store makeover and visual merchandising skills.

KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top
100 Retail Influencers, and the Top Retail Industry Experts to Follow on Social
Media. They made Meetings & Conventions Magazine’s list of Meeting Planners
Favorite Keynote Speakers and have been named two of Retailing’s Most
Influential People. Their award-winning Retail Adventures Blog is consistently
listed among important retail and small business blogs, and was listed at the
number one retail blog by Shopify in 2023. As global retail thought leaders,
KIZER & BENDER serve as BrainTrust panelists for RetailWire, and are partners
and emcees for the popular Independent Retailer Conference held twice a year in
Las Vegas.

Georganne and Rich are experts on generational diversity, consumer trends,
marketing and promotion, and everything retail. As consumer anthropologists they
stalk and study that most elusive of mammals: Today’s consumer. Each year KIZER
& BENDER host consumer focus groups, one-on-one interviews, and intensive
on-site studies. The result of their research is literally straight from the
mouth of the consumer: solid ground level intelligence you can use to better
serve your own customers. KIZER & BENDER are married, just not to each other.
2023 marks their 33rd anniversary as a speaking team.

×


VI WICKAM


KEYNOTE SPEAKER

PROTECTING YOUR ASS-ETS

Your plate is plenty full with running your business. The last thing you want to
be doing is managing your digital marketing. That is definitely NOT your
specialty.

That means you’re probably going to need a digital marketing expert on your
team. But, not all digital marketers are competent, hard working, and looking
out for your best interests. It’s crucial that you know enough about digital
marketing to protect yourself and your business’ online property from shady
players.

This talk will lead you through the critical elements of understanding and
protecting your digital assets.

About Vi:

Uber-geek and award-winning musician. He’s the guy you want on your side in a
digital duel.

For over 20 years, Vi has helped businesses with Google AdWords Management,
Remarketing, Banner Ads, and YouTube Ads. He’s also well versed in web
development, Microsoft Ads, Facebook, and business strategy.

He’s crazy about dark chocolate and will bust out a smile-inducing song played
on his Great-Grandfather’s violin. He’s extra nerdy about the machine inside
Google that makes businesses successful.

He holds a solemn vow to make sure your website and data are firmly within your
control (a rare promise in the digital world). You’ll find him in America’s
Rocky Mountains and open plains ready to help when you are.

×


MATT HARRIS


KEYNOTE SPEAKER

THE WORLD IS YOUR OYSTER: UNVEILING THE POWER OF PERCEPTION

Come join Matt Harris, a certified pearl specialist, pearl historian, and
acclaimed storyteller, as he takes you on an illuminating journey at Evolve.
Dive deep into the crucial role that perception plays in both personal and
event-related circumstances. Matt leverages his own rich tapestry of experiences
to turn these complex concepts into relatable, everyday pearls of wisdom.

Discover the pitfalls of personal limitations and why these self-imposed
barriers are nothing more than illusions. Matt deftly untangles these intricate
subjects through riveting stories drawn from his diverse past—from leading
fast-growth retail businesses to designing jewelry for celebrities. These
narratives serve as potent vehicles for life-altering lessons.

Walk away with practical take-away tasks and thought-provoking insights designed
to empower you to evolve and to conquer your own world. By the end of this
engaging session, you’ll not only gain a fresh perspective but also acquire the
tools to put your dreams within arm’s reach. Be prepared to see the world, and
yourself, through a newly polished lens. When Matt speaks, not just pearls
shimmer; so does your infinite potential.

About Matt:

Matt Harris is an entrepreneur who has lived a diverse professional life. His
professional roles have included music conducting, a management role at Warners
Brothers, starting and operating a successful venture-backed software company,
wine distribution and jewelry retail. When he reached his 50’s, Matt decided to
dedicate the rest of his professional life to his passion… pearls. He is now a
well respected pearl specialist, pearl jewelry designer and pearl historian.

Matt has given speeches about pearls and pearl jewelry for the Women’s Jewelry
Association, the annual “Pearls on the Bay” conference, and he most recently
spoke in Tahiti about “The History of Pearls : Rarely Told Stories About the
World’s Most Interesting Gem”. He has designed pearl jewelry for Debra Messing
to wear on Will & Grace, for Britney Spears, Kate Flannerly (The Office),
Victoria’s Secret models, olympic gold medal athletes and for national news
anchors. Matt has been profiled in jewelry magazines such as JCK Style, the
Wedding Channel and Luxury Las Vegas and has appeared on CNN and MSNBC. He has
also been interviewed by Money Magazine, Business Week, the Wall Street Journal,
Young Money Magazine, the LA Times, NASDAQ.com, Yahoo Finance and San Francisco
Chronicle.

×


CRYSTAL VILKAITIS


KEYNOTE SPEAKER

Simplify Your Social:The Proven Framework for Consistent, Meaningful Social
Media Success

It’s easy to feel overwhelmed by the online marketing world, or to be stuck in a
cycle of repetitive, ineffective content. Until now. In this transformative
seminar, Crystal will cover the:

 * Proven 30-Post Framework: Learn to craft compelling and results-driven
   content that’s SO EASY to create.
 * Attention Economy: Understand how to effectively capture and retain your
   audience’s (very limited) attention.
 * Independent Retailer Advantage: Discover how to leverage your unique benefits
   over big boxes and Amazon
 * The #1 reason small businesses fail at marketing on social media and how you
   can avoid this

Stop wasting time on posts that don’t resonate and start building a strong,
cohesive, and successful social media strategy. It’s time to simplify your
social, unleash your potential, and let your business truly shine online. Step
into this seminar and step into your future success.

Unleash the AI Advantage:Ignite Your Retail Brand’s Digital Success with ChatGPT

Discover the game-changing potential of AI and ChatGPT for independent
retailers! This seminar unveils practical strategies to save time, generate
content ideas, support marketing efforts, and optimize websites. With insider
tips and pro techniques, you’ll learn how to stand out on social media,
captivate your audience, and skyrocket your online presence while saving a ton
of time. Join Crystal for an exciting session that will revolutionize the way
you thrive in the digital marketplace. No technical knowledge required.

15-Mile Famous:From best-kept secret to local celebrity!

Join Crystal in her transformative seminar “15-Mile Famous.” Crystal breaks down
the art of local marketing, guiding businesses to shift focus from expansive
national pursuits to cultivating a robust local presence. In this session,
you’ll discover practical strategies to become a household name in your town,
turning the local spotlight into a game-changing boost for your business. With
inspiring stories of retailers who’ve mastered the local fame game, this seminar
is set to redefine your approach to marketing. Don’t miss out on this
opportunity – you might just become the next big thing in your town!

Dare to Be Different:Transformative Thinking to Create Your Unique Business
Strategy

This seminar is designed for forward-thinking entrepreneurs and small business
owners eager to carve out their distinct place in the market. In this session,
we’ll dive into innovative and unconventional strategies that challenge the
status quo, empowering you to craft a business strategy that’s not only unique
but deeply connected to your vision and values. By reworking perspectives and
embracing transformative thinking, you’ll discover how to make traditional
competition irrelevant and build a brand that truly stands out. This seminar is
your gateway to evolving your business approach, ensuring you stay relevant and
successful in an ever-changing landscape. Get ready to transform your thinking
and revolutionize your business..

About Crystal:

Crystal Vilkaitis is a world-class social media expert and powerful speaker who
helps retailers shine online and bring their unique brilliance to the local and
global masses. Fueling entrepreneurs with empowerment to evolve their visibility
and results, Crystal’s on a mission to help Main Street businesses thrive. She
founded Crystal Media in 2012, where she’s worked with thousands of retailers to
increase traffic, sales, and profits using social media. She’s shared the stage
with Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, Jim Kwik and many more.
Most recently she launched Crystal Uncorked, a podcast that features inspiring
guests and interesting business conversations, over a glass of wine. She started
the show to share open and honest conversations about her journey, and to talk
to other entrepreneurs about their experiences. To learn more visit
www.crystalmediaco.com.

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KATHY CRUZ


BREAKOUT SPEAKER

Pathway to Profitability: Charting the Course to Retail Success

Unlock the secrets of thriving Indie Retailers with this 45-minute presentation,
“Pathway to Profitability: Retail Success Unveiled.” Dive into real-life
examples from various retail store models, revealing the keys to sustainable
growth.

During this presentation you’ll learn how successful store owners understand and
leverage their numbers then adapt their strategies to stay ahead.

You’ll discover what healthy retail benchmarks are and how making adjustments
are essential to profit success.

With actionable steps and practical advice, you’ll explore how to reinvest
wisely for long-term prosperity and how to create a pathway that suits YOUR
business and goals best.

About Kathy:

With a passion for indie retail, an eye for trends and an analytical mind, Kathy
has carved her niche as a go-to expert for brick and mortar business owners
looking to thrive in the ever-evolving retail landscape.

Kathy’s journey in the world of entrepreneurship began when she opened a retail
business with her sister over a decade ago. Kathy quickly gained a reputation
for her keen business acumen and innovative approach to retail.

As the founder of Savvy Shopkeeper, Kathy has transformed her experiences and
insights into a valuable resource for fellow shop owners. Through her blog,
podcast, and social media platforms, Kathy shares practical tips, success
stories, and industry trends, empowering indie retailers to navigate challenges
and maximize their potential.

Known for her authenticity and relatable approach, Kathy understands the
day-to-day struggles of running a retail business and leads a supportive
mastermind community, Master Shopkeepers, where brick and mortar store owners
all across the world can learn from her and from each other. Her mantra revolves
around the belief that a combination of passion, knowledge, adaptability and
mindset is key to thriving in the competitive retail landscape.

Kathy Cruz continues to inspire and uplift entrepreneurs in the retail sector,
proving that with the right mindset and resources, any small business can
flourish. Whether you’re a seasoned shop owner or just starting out, Kathy’s
expertise is your guiding light on the path to retail success.

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DANE COHEN


KEYNOTE SPEAKER

About Dane:

Dane brings more than a decade of experience in the fashion, wholesale, and
retail industry to the Management One team. Independent retail is in his blood
as he formerly led the retail division of the family-owned chain of specialty
department stores, Lester’s. Prior to that, he oversaw the global sales relaunch
for the men’s collection of Helmut Lang, working with retailers to build
distribution channels and growth strategy. Getting his start in the industry at
PROJECT Global Tradeshow, he built relationships across the menswear industry
and launched the inaugural season of The Tents. Passionate about the new future
of retail, Dane is excited to work with retailers and strategic partners to grow
the Management One network and help strengthen independent and family-owned
retail businesses. As the Director of Sales & Business Development, his diverse
background in leading sales and retail teams, brand marketing, events, and
merchandising provides him a unique and informed perspective for our clients.

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NICK MCHENRY


BREAKOUT SPEAKER

About Nick:

Nick McHenry is the Founder and CEO of OneShop, an all-in-one digital marketing
platform designed for brick and mortar retailers. With a career spanning over a
decade, Nick began his journey on the retail floors during his late teens,
learning the ins and outs of the industry and then spent 10 years working in
wholesale for luxury brands such as Giorgio Armani and Philipp Plein. Today,
Nick brings his wealth of experience to OneShop, helping retailers leverage
digital marketing tools to boost their sales by connecting with customers on all
channels through shoppable video, photo and text. When he’s not busy leading his
team at OneShop, Nick is either playing the drums or posting retail memes on
TikTok.  Learn more at oneshopretail.com

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JAMIE SMITH


BREAKOUT SPEAKER

Elevate, Innovate & Distinguish Your Business:Learn Adaptive Strategies & Create
Business Growth Even Amidst Economic Uncertainties

Set your business distinctly ahead of the competition even in unpredictable
times. This breakout session will guide you through crafting new strategies,
uncovering now-or-never opportunities, and the power of strategic
collaborations.

Learn how to expand your sphere, adapt, and evolve your business model to not
just survive but flourish. Discover how to become a relentless problem solver,
reframe challenges as opportunities, and ask the questions that lead to
innovation. This session is a blueprint for those ready to lead the way in their
industry. Join us to transform your business into a beacon of innovation,
excellence, and unmatched customer experience in a crowded market.

This is a not-to-be-missed opportunity!

About Jamie:

Jamie G. empowers entrepreneurs to rise above the doubts, beliefs and behaviors
that are holding
them back, so they can elevate, innovate and distinguish their business in any
environment. As a
business & lifestyle elevation strategist, speaker, and content creator Jamie is
the founder of
L.U.X.E. everyday. LUXE stands for L.ead a U.nique e.X.traordinary E.xistence
everyday.

Jamie has worked with entrepreneurs for the past 15 years leading them into
their greatness and
accelerating breakthroughs. Her powerful signature online program, “Unstoppable:
ActivateYour Extraordinary Power” provides the system and tools that are
necessary to succeed in any
situation, while catapulting one’s life and business to the next level.

Jamie is an international speaker who has presented in China, Sweden, Canada and
across the
United States. She has been featured in publications such Authority Magazine,
Health & Fitness
and American Council on Exercise. Jamie has been a spokesperson for BMW, Kia and
Bodybar
and was selected by REEBOK to be one of the 7 global athletes to launch their
dance fitness
line into international and U.S. markets.

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