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* Skip to main content * Login Crystal Media Marketing Clarity Menu * Blog * Services Submenu * SCALE * Ads Management * Get Listed * Insider Membership * EVOLVE * Podcast * About Submenu * About Us * Meet the Team * Case Studies * Testimonials * Let’s Connect * Free Training A TRANSFORMATIONAL BUSINESS CONFERENCE FOR RETAILERS APRIL 28-29, 2024; THE GAYLORD ROCKIES RESORT, DENVER, CO Register Now "I've owned a business for 30 years, and I've been to a lot of these conferences. This conference was exceptional. The speakers were amazing and we had a lot of takeaways." - Dale Williams, EVOLVE 2023 Attendee MARKETING IS CONSTANTLY CHANGING. HOW ARE YOU TAKING ADVANTAGE OF WHAT'S AVAILABLE NOW? EVOLVE Will Help You: Master the future of marketing Gain actionable insights for repeatable success Discover insider secrets and strategies that work NOW Why EVOLVE? You'll access proven strategies to grow your business, save time, and eliminate worry about what works and what doesn't. And, this conference is made for independent retailers. The agenda will help you grow your store, and you'll be so happy to see how relevant the content is to your business. DON'T BE LEFT BEHIND! If you’re ready to learn the BEST strategies working TODAY to grow your store, then this is a must-attend event. CLAIM YOUR TICKET NOW TOP FIVE REASONS EVOLVE 2024 IS A MUST-ATTEND EVENT 1. Latest Marketing Insights and Trends: Keeping up with what's working in marketing and anticipating future trends is invaluable for retailers aiming to stay ahead of the competition. This knowledge can directly impact a retailer's ability to attract and retain customers, potentially leading to significant revenue growth. 2. AI and Business Tools Utilization: Learning to leverage AI and other business tools can streamline operations, enhance customer experiences, and open new avenues for sales and engagement, marking a substantial value-add for attendees. 3. Networking Opportunities: Connecting with forward-thinking, like-minded retailers and industry experts can lead to new business opportunities, partnerships, and collaborations that might otherwise be inaccessible, adding substantial long-term value. 4. Strategic Confidence and Excitement: Gaining clarity on where to focus marketing efforts and resources can save retailers from costly trial and error, while the inspiration and confidence gained from the event can invigorate their approach to business, which is a less tangible but highly significant value. 5. Competitive Advantage: By embracing the tools and strategies discussed at EVOLVE, retailers can distinguish themselves in a crowded market, attracting more customers and building stronger, more meaningful connections. Join us at EVOLVE 2024 for an experience that will transform your retail success. Are you ready to EVOLVE? Register Now WHO SHOULD ATTEND EVOLVE 2024? BOUTIQUES FLORISTS AND GARDEN CENTERS GIFT, HOME, AND FURNITURE STORES JEWELERS QUILTING & CRAFT STORES PET SHOPS SPECIALTY RETAILERS TOY STORES "I was not sure I could really 'learn' more and yet I left EVOLVE with a clear mindset of what needs to be done by ME to make Social Media work FOR my business. Going to EVOLVE has put into motion a clear plan that I feel is achievable. Thank you!" - Marie Foley, Revolutionary Concord, EVOLVE 2023 Attendee IF YOU STRUGGLE WITH THE BELOW... * Your social media/digital marketing plan. * Innovative marketing and content ideas. * Finding the time to get it all done/knowing how to spend your time. * Growing your business. * Leveraging A.I. * Keeping up with current trends. * Adapting to marketing changes. Then EVOLVE is for you! Join the Crystal Media team and the 10+ Featured Speakers! IF YOU STRUGGLE WITH THE BELOW... * Your social media/digital marketing plan. * Innovative marketing and content ideas. * Finding the time to get it all done/knowing how to spend your time. * Growing your business. * Leveraging A.I. * Keeping up with current trends. * Adapting to marketing changes. Then EVOLVE is for you! Join the Crystal Media team and the 10+ Featured Speakers! HEAR FROM EVOLVE 2023 ATTENDEES "Great Content! Well executed. Amazing job." - Risa Rodgers, EVOLVE 2023 Attendee "It was fabulous! From the organization, communication, snacks, and of course the content... it was an A+ course!" - Ginger Hazel, EVOLVE 2023 Attendee "This has been an amazing experience... Make sure you put [EVOLVE] on your bucket list to attend!"- Lori Foster, EVOLVE 2023 Attendee "It's been the best experience. Crystal was great. We have so many ideas going home now, and we're excited!"- Sarah Williams, EVOLVE 2023 Attendee "I really enjoyed putting myself out of my comfort zone. Having to sit with, network with, and enjoy 'off time' with the people who I did not know was huge for me. It was neat that we all come from a common background of marketing/managing/social media, so there was something that could be talked about. Attending this conference was 'brave' for me, and showed me I can do big things!"- Molly Hurrish, EVOLVE 2023 Attendee EPIC SPEAKERS. EPIC TRANSFORMATION. CRYSTAL VILKAITIS KEYNOTE SPEAKER SEVERAL SOCIAL MEDIA TOPICS Session Details DONALD MILLER KEYNOTE SPEAKER THE SIX KEYS TO GROWING ANY SMALL BUSINESS Session Details JEN GOTTLIEB KEYNOTE SPEAKER COURAGE IN THE SPOTLIGHT: MASTERING THE ART OF BEING SEEN profile bio NICOLE LEINBACH MODERATOR & KEYNOTE SPEAKER GENERATIONAL SHOPPING PANEL Session Details STEPH BECHARD BREAKOUT SPEAKER MOVE YOUR MERCHANDISE WITH THE TOP 5 SOCIAL SELLING STRATEGIES Session Details Coming Soon BETH RICH BREAKOUT SPEAKER UNLOCKING RETAIL RICHES: THE PROVEN FORMULA FOR TRIPLING REVENUE IN THREE YEARS Session Details VI WICKAM BREAKOUT SPEAKER PROTECTING YOUR ASS-ETS Session Details GEORGANNE BENDER BREAKOUT SPEAKER TAKEOVER MY MAKEOVER: IT’S TIME TO RE-INVENT YOUR RETAIL SPACE Session Details MATT HARRIS BREAKOUT SPEAKER THE WORLD IS YOUR OYSTER: UNVEILING THE POWER OF PERCEPTION Session Details DANE COHEN KEYNOTE SPEAKER DETAILS COMING SOON! profile bio KATHY CRUZ BREAKOUT SPEAKER PATHWAY TO PROFITABILITY: CHARTING THE COURSE TO RETAIL SUCCESS Session details NICK MCHENRY BREAKOUT SPEAKER DETAILS COMING SOON! Profile Bio JAMIE SMITH BREAKOUT SPEAKER ELEVATE, INNOVATE & DISTINGUISH YOUR BUSINESS Session Details IF YOU'RE A RETAILER, YOU WON'T WANT TO MISS THIS EVENT! A PERSONAL INVITE FROM CRYSTAL MEDIA’S CEO “I'm on a mission to help small businesses build their dream businesses. My team and I are here to support you every step of the way and I won't stop until you feel confident in your ability to implement the best marketing practices for your business. Our EVOLVE lineup of inspiring and educational speakers will offer a fresh perspective that can change the trajectory of your business forever. So come and get re-energized, learn how to drive more customers into the store, and EVOLVE your business in 2024 and beyond! I'm so excited to see you in Denver and can't wait to help you achieve your business goals.” Crystal Vilkaitis, CEO, Crystal Media THE COST OF MISSING EVOLVE: DON'T LET OPPORTUNITY PASS YOU BY! * * Are you prepared to see your competitors move ahead while you remain stuck with outdated marketing methods? Missing EVOLVE could leave you grappling in the dark, unaware of the new, effective strategies crucial for staying competitive. * * How will you spark innovation in your marketing efforts? Without the fresh ideas and insights from industry leaders at EVOLVE, your creativity might be stifled, hindering your ability to effectively navigate the rapidly changing landscape. * * What connections will you miss? EVOLVE presents a rare opportunity to network and collaborate with other forward-thinking business owners and thought leaders, which could be the catalyst for propelling your business forward. * * How will you measure the effectiveness of your current strategies? Bypassing the accountability and feedback opportunities at EVOLVE could slow down your growth and adaptation to market demands, keeping you from reaching your full potential. CHOOSE YOUR EVOLVE 2024 PASS 24 Days 13 Hours 52 Minutes 46 Seconds STANDARD PASS YOUR PRICE: $1,997! * KEYNOTE SESSIONS Access the best marketing and business strategies from our curated experts. * BREAKOUT SESSIONS Access to all breakout sessions by retail experts. * MEET GUEST SPEAKERS Throughout the event connect with award-winning speakers and experts. * PRIVATE FACEBOOK GROUP Connect with other EVOLVE attendees! * DISCOUNTED HOTEL ROOMS Book early at a special discounted group rate! * EVOLVE PRINTED WORKBOOK Access all session slides from Crystal Media plus worksheets and guides. * ACCESS TO COCKTAIL RECEPTION Mix and mingle with your like-minded retailers and sponsors. * VIP COCKTAIL RECEPTION + NETWORKING Special access to the VIP only event. * 1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT) VIP Workshop training - details to follow. * VIP LOUNGE & SNACKS Access to the VIP-only networking lounge with complimentary snacks. * BUFFET LUNCH Access to the VIP-only buffet lunch. * PRIORITY CHECK-IN Enjoy priority check-in to start your VIP experience right. CLAIM YOUR STANDARD TICKET NOW SOLD OUT VIP ALL-ACCESS PASS * KEYNOTE SESSIONS Access the best marketing and business strategies from our curated experts. * BREAKOUT SESSIONS Access to all breakout sessions by retail experts. * MEET GUEST SPEAKERS Throughout the event connect with award-winning speakers and experts. * PRIVATE FACEBOOK GROUP Connect with other EVOLVE attendees! * DISCOUNTED HOTEL ROOMS Book early at a special discounted group rate! * EVOLVE PRINTED WORKBOOK Access all session slides from Crystal Media plus worksheets and guides. * ACCESS TO COCKTAIL RECEPTION Mix and mingle with your like-minded retailers and sponsors. * VIP COCKTAIL RECEPTION + NETWORKING Special access to the VIP only event. * 1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT) VIP Workshop training - details to follow. * VIP LOUNGE & SNACKS Access to the VIP-only networking lounge with complimentary snacks. * BUFFET LUNCH Access to the VIP-only buffet lunch. * PRIORITY CHECK-IN Enjoy priority check-in to start your VIP experience right. SOLD OUT MONEY BACK GUARANTEED: IF YOU'RE NOT SATISFIED WITH THIS EVENT, WE'LL REFUND YOUR MONEY, NO QUESTIONS ASKED. YOUR BREAKTHROUGH IS COMING. A HUGE THANK YOU TO OUR SPONSORS! EVOLVE 2024 HOTEL DETAILS DISCOUNTED CONFERENCE RATE Book your hotel room for EVOLVE 2024 at special rates, available here on an exclusive basis. Additional nearby hotels include Courtyard Mariott Denver Airport, Residence Inn Denver, Airport/ Convention Center, Fairfield Inn & Suites Denver Airport, SpringHill Suites Denver Airport, and Element Denver International Airport. ABOUT GAYLORD ROCKIES RESORT & CONVENTION CENTER Standing at the edge of the Front Range, Gaylord Rockies Resort & Convention Center showcases the state’s alpine charm and offers guests a welcome reprieve from the typical mountain resort stay. From the hotel’s thrilling Arapahoe Springs Water Park, to an exciting lineup of family-friendly activities and entertainment, there’s something for the entire family to enjoy. Guests can explore the beautiful Grand Lodge and its stunning mountain views, five delicious restaurants, bars, the world-class Relâche Spa, and a state-of-the-art fitness center. Gaylord Rockies Resort & Convention Center Only 11 minutes to the Denver International Airport! * Privacy Policy * Terms * About * Contact Us * Support * Login Copyright © 2024 Crystal Media | Website by Wickam Group This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT Privacy & Cookies Policy Close PRIVACY OVERVIEW This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities... Necessary Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Non-necessary Non-necessary Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. SAVE & ACCEPT NICOLE LEINBACH MODERATOR & KEYNOTE SPEAKER GENERATIONAL SHOPPING PANEL Have you ever wondered how consumers make decisions based on their generational preferences? Join globally recognized retail thought leader Nicole Leinbach, Founder of RetailMinded.com, as she moderates a discussion across the generations. Expect to gain practical insight inside the minds of today’s consumers, including a Gen Z college student, a Millennial, and a Gen X and Boomer woman. This panel will reveal the realities of how consumers truly navigate their paths to purchase while revealing what you – brick and mortar decision-makers – can do to ensure you’re prepared to capture both their attention and dollars. Come prepared with questions for a Q&A opportunity at the conclusion of this engaging, informative, and eye-opening discussion! About Nicole: Retail Minded’s Founder Nicole Leinbach is recognized as a global retail thought leader from companies that include IBM, American Express, Lightspeed POS and more – including having been recognized as #3 out of 100 worldwide retail influencers. Together with her Retail Minded team, Leinbach regularly produces events at industry trade shows that include ASD Market Week, NY NOW, IGES and more. She also contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences. In addition to Retail Minded, Leinbach is also the Co-Founder of the Independent Retailer Conference and Author of the book “Retail 101: The Guide to Managing & Marketing Your Business” from McGraw-Hill and supported American Express’s Small Business Saturday as their Spokesperson since 2014. Additionally, in 2022, WWD recognized Leinbach as one of their Inspirational Women to follow in fashion and retail. × DONALD MILLER KEYNOTE SPEAKER THE SIX KEYS TO GROWING ANY SMALL BUSINESS Most small business owners feel like they are winging it. But feeling like you are making it up as you go along gets frustrating and can make you want to quit. How do we alleviate that frustration and pain? Here’s the key: Understand that your business actually works like an airplane. That’s right, an airplane. The cockpit is your leadership, the right engine is your marketing, the left engine is your sales, the wings are your products, the body is your overhead, and the fuel tanks are your cash flow. Every small business wants to grow their business but very few small business owners know how. If a small business owner understands how to manage the six parts of their business, their business will fly far and fast. This keynote comes with an online tool allowing the audience to walk away with a checklist that will ensure their business is in great shape. Some audience members believe this single keynote taught them more than an entire business education. About Donald: Donald Miller is a favorite speaker at every event he headlines. He is the CEO of StoryBrand and Business Made Simple. He is the author of ten books including Building a StoryBrand, Marketing Made Simple and How to Grow Your Small Business. Collectively, his books have spent more than a year on the NYT Bestsellers list. Learn more at businessmadesimple.com × JEN GOTTLIEB KEYNOTE SPEAKER About Jen: Introducing Jen Gottlieb, powerhouse entrepreneur, international speaker, host of the I Dare You Podcast, and co-founder of Super Connector Media – an award-winning training, events, and online education company. With a successful five-year stint as a VH1 host and a career as a Broadway actress, Jen has been making waves in the entrepreneurial world by teaching business owners how to build profitable brands and become “The Recognized Expert” in their field. As a sought-after speaker, Jen has shared the stage with top thought-leaders and celebrities, including Gary Vaynerchuk, Marie Forleo, Eric Thomas, Emmit Smith, Snoop Dogg, and Martha Stewart. Her work has been featured in Forbes, Business Insider, Maxim, Goop, Women’s Health, and other major publications. Jen’s company, Super Connector Media, was recently listed on the INC 5000 list of fastest-growing private companies in America, and Jen herself was named one of the “Top 50 Speakers in The World” by Real Leaders Magazine. Despite her many accolades, Jen remains a true New Yorker at heart and shares her Manhattan home with her husband Chris and their three adorable dogs, Tammie, Teddy, and King Arthur. × BETH RICH BREAKOUT SPEAKER SESSION DETAILS COMING SOON! About Beth: Beth Rich is the proud owner of Mix It Up. She brought over 35 years of sales and marketing experience to the store when she purchased it in September of 2018. She loves being a business owner and an involved member of her Coeur d’Alene community. A strong focus on Customer Service and curating exceptional, unique gift and home decor inventory are the foundations of the success of the store. Beth loves creating interesting story displays with the merchandise she carefully curates and she would love to have you stop in. She is usually in the store and loves seeing return customers who are now friends and meeting people stopping in for the first time. × GEORGANNE BENDER BREAKOUT SPEAKER Takeover My Makeover: It’s Time to Re-invent Your Retail Space There are two retail statistics every retailer needs to know: 1.) 75% of retail journeys still end in a brick and mortar store, even those that begin online; and 2.) 50% of the sales floor isn’t seen by shoppers. To be competitive requires a store layout that is deliberately set to encourage shoppers to stay longer and buy more. It’s easy to control how customers move about the store, and shop displays, when the techniques to make that happen are utilized. Professional store planner Georganne Bender will share how simple moves can work wonders to increase sales. You’ll learn how to identify the Enablers, the Inhibitors, and Impression Points on the sales floor and put them to work to increase sales, how to properly utilize the first 10’ inside the store, how to discover the store’s Lake Front Property and what to do with it, where to place the checkout counter, how to set displays that encourage shopper interaction, and more. You’ll leave this presentation with easy layout tricks of the trade attendees will be able to implement the second they return to the store. Bonus! Each attendee will receive a complimentary one-on-one Zoom consultation call with to answer their specific store layout and design questions, plus a complimentary copy of KIZER & BENDER’S best-selling eBook on Visual Merchandising & Store Design. About Georganne: Georganne Bender is a speaker, retail strategist, author, and consultant. Georganne and her business partner, Rich Kizer, have helped thousands of businesses in the retail, creative, restaurant, healthcare, deathcare, hospitality, collegiate, toy, travel, tanning, beauty, tech, auto, sales and service industries grow their sales since 1990. Georganne is particularly known for her store makeover and visual merchandising skills. KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. They made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers and have been named two of Retailing’s Most Influential People. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs, and was listed at the number one retail blog by Shopify in 2023. As global retail thought leaders, KIZER & BENDER serve as BrainTrust panelists for RetailWire, and are partners and emcees for the popular Independent Retailer Conference held twice a year in Las Vegas. Georganne and Rich are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: Today’s consumer. Each year KIZER & BENDER host consumer focus groups, one-on-one interviews, and intensive on-site studies. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers. KIZER & BENDER are married, just not to each other. 2023 marks their 33rd anniversary as a speaking team. × VI WICKAM KEYNOTE SPEAKER PROTECTING YOUR ASS-ETS Your plate is plenty full with running your business. The last thing you want to be doing is managing your digital marketing. That is definitely NOT your specialty. That means you’re probably going to need a digital marketing expert on your team. But, not all digital marketers are competent, hard working, and looking out for your best interests. It’s crucial that you know enough about digital marketing to protect yourself and your business’ online property from shady players. This talk will lead you through the critical elements of understanding and protecting your digital assets. About Vi: Uber-geek and award-winning musician. He’s the guy you want on your side in a digital duel. For over 20 years, Vi has helped businesses with Google AdWords Management, Remarketing, Banner Ads, and YouTube Ads. He’s also well versed in web development, Microsoft Ads, Facebook, and business strategy. He’s crazy about dark chocolate and will bust out a smile-inducing song played on his Great-Grandfather’s violin. He’s extra nerdy about the machine inside Google that makes businesses successful. He holds a solemn vow to make sure your website and data are firmly within your control (a rare promise in the digital world). You’ll find him in America’s Rocky Mountains and open plains ready to help when you are. × MATT HARRIS KEYNOTE SPEAKER THE WORLD IS YOUR OYSTER: UNVEILING THE POWER OF PERCEPTION Come join Matt Harris, a certified pearl specialist, pearl historian, and acclaimed storyteller, as he takes you on an illuminating journey at Evolve. Dive deep into the crucial role that perception plays in both personal and event-related circumstances. Matt leverages his own rich tapestry of experiences to turn these complex concepts into relatable, everyday pearls of wisdom. Discover the pitfalls of personal limitations and why these self-imposed barriers are nothing more than illusions. Matt deftly untangles these intricate subjects through riveting stories drawn from his diverse past—from leading fast-growth retail businesses to designing jewelry for celebrities. These narratives serve as potent vehicles for life-altering lessons. Walk away with practical take-away tasks and thought-provoking insights designed to empower you to evolve and to conquer your own world. By the end of this engaging session, you’ll not only gain a fresh perspective but also acquire the tools to put your dreams within arm’s reach. Be prepared to see the world, and yourself, through a newly polished lens. When Matt speaks, not just pearls shimmer; so does your infinite potential. About Matt: Matt Harris is an entrepreneur who has lived a diverse professional life. His professional roles have included music conducting, a management role at Warners Brothers, starting and operating a successful venture-backed software company, wine distribution and jewelry retail. When he reached his 50’s, Matt decided to dedicate the rest of his professional life to his passion… pearls. He is now a well respected pearl specialist, pearl jewelry designer and pearl historian. Matt has given speeches about pearls and pearl jewelry for the Women’s Jewelry Association, the annual “Pearls on the Bay” conference, and he most recently spoke in Tahiti about “The History of Pearls : Rarely Told Stories About the World’s Most Interesting Gem”. He has designed pearl jewelry for Debra Messing to wear on Will & Grace, for Britney Spears, Kate Flannerly (The Office), Victoria’s Secret models, olympic gold medal athletes and for national news anchors. Matt has been profiled in jewelry magazines such as JCK Style, the Wedding Channel and Luxury Las Vegas and has appeared on CNN and MSNBC. He has also been interviewed by Money Magazine, Business Week, the Wall Street Journal, Young Money Magazine, the LA Times, NASDAQ.com, Yahoo Finance and San Francisco Chronicle. × CRYSTAL VILKAITIS KEYNOTE SPEAKER Simplify Your Social:The Proven Framework for Consistent, Meaningful Social Media Success It’s easy to feel overwhelmed by the online marketing world, or to be stuck in a cycle of repetitive, ineffective content. Until now. In this transformative seminar, Crystal will cover the: * Proven 30-Post Framework: Learn to craft compelling and results-driven content that’s SO EASY to create. * Attention Economy: Understand how to effectively capture and retain your audience’s (very limited) attention. * Independent Retailer Advantage: Discover how to leverage your unique benefits over big boxes and Amazon * The #1 reason small businesses fail at marketing on social media and how you can avoid this Stop wasting time on posts that don’t resonate and start building a strong, cohesive, and successful social media strategy. It’s time to simplify your social, unleash your potential, and let your business truly shine online. Step into this seminar and step into your future success. Unleash the AI Advantage:Ignite Your Retail Brand’s Digital Success with ChatGPT Discover the game-changing potential of AI and ChatGPT for independent retailers! This seminar unveils practical strategies to save time, generate content ideas, support marketing efforts, and optimize websites. With insider tips and pro techniques, you’ll learn how to stand out on social media, captivate your audience, and skyrocket your online presence while saving a ton of time. Join Crystal for an exciting session that will revolutionize the way you thrive in the digital marketplace. No technical knowledge required. 15-Mile Famous:From best-kept secret to local celebrity! Join Crystal in her transformative seminar “15-Mile Famous.” Crystal breaks down the art of local marketing, guiding businesses to shift focus from expansive national pursuits to cultivating a robust local presence. In this session, you’ll discover practical strategies to become a household name in your town, turning the local spotlight into a game-changing boost for your business. With inspiring stories of retailers who’ve mastered the local fame game, this seminar is set to redefine your approach to marketing. Don’t miss out on this opportunity – you might just become the next big thing in your town! Dare to Be Different:Transformative Thinking to Create Your Unique Business Strategy This seminar is designed for forward-thinking entrepreneurs and small business owners eager to carve out their distinct place in the market. In this session, we’ll dive into innovative and unconventional strategies that challenge the status quo, empowering you to craft a business strategy that’s not only unique but deeply connected to your vision and values. By reworking perspectives and embracing transformative thinking, you’ll discover how to make traditional competition irrelevant and build a brand that truly stands out. This seminar is your gateway to evolving your business approach, ensuring you stay relevant and successful in an ever-changing landscape. Get ready to transform your thinking and revolutionize your business.. About Crystal: Crystal Vilkaitis is a world-class social media expert and powerful speaker who helps retailers shine online and bring their unique brilliance to the local and global masses. Fueling entrepreneurs with empowerment to evolve their visibility and results, Crystal’s on a mission to help Main Street businesses thrive. She founded Crystal Media in 2012, where she’s worked with thousands of retailers to increase traffic, sales, and profits using social media. She’s shared the stage with Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, Jim Kwik and many more. Most recently she launched Crystal Uncorked, a podcast that features inspiring guests and interesting business conversations, over a glass of wine. She started the show to share open and honest conversations about her journey, and to talk to other entrepreneurs about their experiences. To learn more visit www.crystalmediaco.com. × KATHY CRUZ BREAKOUT SPEAKER Pathway to Profitability: Charting the Course to Retail Success Unlock the secrets of thriving Indie Retailers with this 45-minute presentation, “Pathway to Profitability: Retail Success Unveiled.” Dive into real-life examples from various retail store models, revealing the keys to sustainable growth. During this presentation you’ll learn how successful store owners understand and leverage their numbers then adapt their strategies to stay ahead. You’ll discover what healthy retail benchmarks are and how making adjustments are essential to profit success. With actionable steps and practical advice, you’ll explore how to reinvest wisely for long-term prosperity and how to create a pathway that suits YOUR business and goals best. About Kathy: With a passion for indie retail, an eye for trends and an analytical mind, Kathy has carved her niche as a go-to expert for brick and mortar business owners looking to thrive in the ever-evolving retail landscape. Kathy’s journey in the world of entrepreneurship began when she opened a retail business with her sister over a decade ago. Kathy quickly gained a reputation for her keen business acumen and innovative approach to retail. As the founder of Savvy Shopkeeper, Kathy has transformed her experiences and insights into a valuable resource for fellow shop owners. Through her blog, podcast, and social media platforms, Kathy shares practical tips, success stories, and industry trends, empowering indie retailers to navigate challenges and maximize their potential. Known for her authenticity and relatable approach, Kathy understands the day-to-day struggles of running a retail business and leads a supportive mastermind community, Master Shopkeepers, where brick and mortar store owners all across the world can learn from her and from each other. Her mantra revolves around the belief that a combination of passion, knowledge, adaptability and mindset is key to thriving in the competitive retail landscape. Kathy Cruz continues to inspire and uplift entrepreneurs in the retail sector, proving that with the right mindset and resources, any small business can flourish. Whether you’re a seasoned shop owner or just starting out, Kathy’s expertise is your guiding light on the path to retail success. × DANE COHEN KEYNOTE SPEAKER About Dane: Dane brings more than a decade of experience in the fashion, wholesale, and retail industry to the Management One team. Independent retail is in his blood as he formerly led the retail division of the family-owned chain of specialty department stores, Lester’s. Prior to that, he oversaw the global sales relaunch for the men’s collection of Helmut Lang, working with retailers to build distribution channels and growth strategy. Getting his start in the industry at PROJECT Global Tradeshow, he built relationships across the menswear industry and launched the inaugural season of The Tents. Passionate about the new future of retail, Dane is excited to work with retailers and strategic partners to grow the Management One network and help strengthen independent and family-owned retail businesses. As the Director of Sales & Business Development, his diverse background in leading sales and retail teams, brand marketing, events, and merchandising provides him a unique and informed perspective for our clients. × NICK MCHENRY BREAKOUT SPEAKER About Nick: Nick McHenry is the Founder and CEO of OneShop, an all-in-one digital marketing platform designed for brick and mortar retailers. With a career spanning over a decade, Nick began his journey on the retail floors during his late teens, learning the ins and outs of the industry and then spent 10 years working in wholesale for luxury brands such as Giorgio Armani and Philipp Plein. Today, Nick brings his wealth of experience to OneShop, helping retailers leverage digital marketing tools to boost their sales by connecting with customers on all channels through shoppable video, photo and text. When he’s not busy leading his team at OneShop, Nick is either playing the drums or posting retail memes on TikTok. Learn more at oneshopretail.com × JAMIE SMITH BREAKOUT SPEAKER Elevate, Innovate & Distinguish Your Business:Learn Adaptive Strategies & Create Business Growth Even Amidst Economic Uncertainties Set your business distinctly ahead of the competition even in unpredictable times. This breakout session will guide you through crafting new strategies, uncovering now-or-never opportunities, and the power of strategic collaborations. Learn how to expand your sphere, adapt, and evolve your business model to not just survive but flourish. Discover how to become a relentless problem solver, reframe challenges as opportunities, and ask the questions that lead to innovation. This session is a blueprint for those ready to lead the way in their industry. Join us to transform your business into a beacon of innovation, excellence, and unmatched customer experience in a crowded market. This is a not-to-be-missed opportunity! About Jamie: Jamie G. empowers entrepreneurs to rise above the doubts, beliefs and behaviors that are holding them back, so they can elevate, innovate and distinguish their business in any environment. As a business & lifestyle elevation strategist, speaker, and content creator Jamie is the founder of L.U.X.E. everyday. LUXE stands for L.ead a U.nique e.X.traordinary E.xistence everyday. Jamie has worked with entrepreneurs for the past 15 years leading them into their greatness and accelerating breakthroughs. Her powerful signature online program, “Unstoppable: ActivateYour Extraordinary Power” provides the system and tools that are necessary to succeed in any situation, while catapulting one’s life and business to the next level. Jamie is an international speaker who has presented in China, Sweden, Canada and across the United States. She has been featured in publications such Authority Magazine, Health & Fitness and American Council on Exercise. Jamie has been a spokesperson for BMW, Kia and Bodybar and was selected by REEBOK to be one of the 7 global athletes to launch their dance fitness line into international and U.S. markets. × Start your week off right with the Rise & Shine: our super-quick newsletter that delivers one weekly social media/digital marketing gem to your inbox every Monday morning! From time-saving tips to current industry trends to the latest Rooted in Retail episode, you’ll get relevant info to help you shine online. By entering your info, you’ll be on the Crystal Media newsletter list with FREE access to exclusive insights and inspiring episodes of Rooted in Retail, delivered to your inbox. (Unsubscribe anytime with a click.) You also agree to our Terms of Use and Privacy Policy. × Chat with us, powered by LiveChat ×