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Skip to main content CONTINUE TO SITE ➞ DON’T MISS TOMORROW’S MARKETING INDUSTRY NEWS Let Marketing Dive’s free newsletter keep you informed, straight from your inbox. * Daily Dive M-F * Mobile Weekly Every Thursday * Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. * Deep Dive * Library * Events * Press Releases * Topics Subscribe * Search * Subscribe Search * Brand Strategy * Mobile * Creative * Social Media * Video * Agencies * Data/Analytics * Influencer Marketing * Ad Tech * CMO Corner Courtesy of Dr. Squatch HOW DR. SQUATCH TURNED SYDNEY SWEENEY INTO THE ‘BODY WASH GENIE’ The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.” Read more ➔ TOP STORIES 1. JOHNNIE WALKER PLAYS ‘SQUID GAME’ WITH CUSTOM BOTTLES, CO-BRANDED CAMPAIGN 2. LEVI’S GETS NOSTALGIC WITH BEYONCÉ IN FIRST CHAPTER OF NEW CAMPAIGN 3. SHAKE SHACK TOUTS PREMIUM INGREDIENTS IN MULTICHANNEL ‘WORTH IT’ ADS 4. TOP MARKETING CONFERENCES TO ATTEND IN 2025 5. NEW BRANDS JUMP AT ENDORSEMENT DEALS WITH INFLUENCERS, CELEBRITIES: STUDY THE LATEST * * Portra via Getty Images HOW BRANDS CAN REDUCE THEIR CARBON FOOTPRINT TO MAKE ADVERTISING GAINS Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola. Agencies * Courtesy of Mondelē z International MONDELĒZ EXPANDS GENERATIVE AI MARKETING BETS WITH NEW PLATFORM Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video. Updated Sept. 27, 2024 Brand Strategy * Courtesy of Gopuff GATORADE, CHIPS AHOY AMONG BRANDS TESTING GOPUFF’S NEW AD FEATURES The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform. Mobile * monkeybusinessimages via Getty Images PRIVACY LAWS RAISE QUESTIONS FOR ADVERTISERS: HERE’S WHAT THE NUMBERS SAY A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners. Data/Analytics * * Permission granted by Sour Patch Kids SOUR PATCH KIDS TRANSLATES CORPORATE LINGO AS GEN Z ENTERS THE WORKFORCE A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads. Mobile * Peyton Bigora/Marketing Dive WHAT TO KNOW ABOUT PRIVACY LAWS WHEN COLLECTING PERSONAL DATA ON SHOPPERS Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect. Brand Strategy * Michael M. Santiago via Getty Images FORRESTER: ONLINE AD TOLERANCE RISES WHILE TRUST REMAINS LOW Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned. Mobile * Courtesy of Volkswagen VOLKSWAGEN INTEGRATES GOOGLE’S GENERATIVE AI TO ENHANCE APP EXPERIENCE Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?” Mobile * * Courtesy of Pacsun VIRTUAL INFLUENCERS GAIN TRACTION The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report. Mobile * Courtesy of Nespresso NESPRESSO CELEBRATES ALUMINUM IN ENVIRONMENTAL-FORWARD CAMPAIGN The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal. Creative * Courtesy of Firehouse Subs FIREHOUSE SUBS BRINGS BACK FAN-FAVORITE HOT SAUCE BAR WITH NEW CAMPAIGN The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year. Brand Strategy * Courtesy of Mazda Q&A MAZDA’S CMO ON HOW A NEW BRAND PLATFORM HELPS IT PUNCH ABOVE ITS WEIGHT WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. Brand Strategy * Courtesy of Coca-Cola COCA-COLA TO DISCONTINUE ITS SPICED FLAVOR AFTER 7 MONTHS The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025. Brand Strategy * Courtesy of Kay Jewelers KAY JEWELERS REFRESHES BRAND TO BETTER REACH GEN Z, MILLENNIALS “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products. Brand Strategy * Retrieved from TikTok on August 23, 2023 Column SOCIABLE: TIKTOK UPDATES SEARCH ADS WITH KEYWORD TARGETING According to TikTok, 23% of users search for something within 30 seconds of opening the app. Social Media * Courtesy of Hi-Chew HI-CHEW INTRODUCES NEW MASCOT CHEWBIE TO EXPAND US PRESENCE The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!” Brand Strategy * Courtesy of Taco Bell TACO BELL TEAMS WITH MUSICIAN OMAR APOLLO FOR HOT SAUCE COLLABORATION To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app. Brand Strategy * Permission granted by FCB Deep Dive WHAT FCB’S STEALTHY DATA UNIT SAYS ABOUT THE FUTURE OF AGENCY CREATIVITY FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty. Brand Strategy * Courtesy of Qdoba QDOBA LOOKS TO OWN NATIONAL QUESO DAY ON ITS WAY TO NATIONAL EXPANSION New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations. Updated Sept. 26, 2024 Creative * vgajic via Getty Images PUBLICIS ACQUIRES MARS UNITED COMMERCE TO FUEL FULL-FUNNEL MARKETING The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year. Agencies * Courtesy of PepsiCo Beverages North America Column CAMPAIGN TRAIL: BRISK ICED TEA BRINGS BACK CLASSIC CLAYMATION WITH DOJA CAT A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat. Campaign Trail * Courtesy of Amazon AMAZON LAUNCHES AI-POWERED VIDEO AD GENERATOR AHEAD OF HOLIDAYS Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. Video * Peyton Bigora/Marketing Dive HOW KROGER IS USING STANDARDIZED METRICS TO BOOST ITS RETAIL MEDIA NETWORK The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model. Brand Strategy * Permission granted by Amazon Ads DOMINO’S, PELOTON LAND ON TWITCH’S NEW CUSTOM-BRANDED FORTNITE WORLDS Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers. Video * Courtesy of Chipotle Mexican Grill CHIPOTLE PLANS DIGITAL SCAVENGER HUNT TO DOLE OUT $1M IN FREE QUESADILLAS As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer. Brand Strategy More stories GET THE FREE NEWSLETTER Subscribe to Marketing Dive for top news, trends & analysis Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Mobile Weekly Every Thursday * Select Newsletter: Agencies Weekly Every Monday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. MOST POPULAR 1. Levi’s gets nostalgic with Beyoncé in first chapter of new campaign 2. Sour Patch Kids translates corporate lingo as Gen Z enters the workforce 3. Mondelēz expands generative AI marketing bets with new platform 4. New brands jump at endorsement deals with influencers, celebrities: study LIBRARY RESOURCES * Trendline Inside retail’s 2024 holiday season Supported by Listrak * Trendline Creating a strong customer loyalty program Supported by Medallia * Trendline Inside the rise of digital wallets Supported by Vibes View all COMPANY ANNOUNCEMENTS * Agrovision Welcomes Fadi Karam as CMO, Leading Global Marketing Strategy and Market Expansion From Agrovision * The Happy Hour to Remember with the Thomas Ashbourne Celebrity Family LIVE From Thomas Ashbourne Craft Spirits * Content Creators Can Now Level Up Their Game with this Revolutionary Platform From Jackson Pierre * ew Relationship Marketing Report from Marigold Reveals the Personalization Gap and Why Loyalty… From Marigold View all | Post a press release WHAT WE’RE READING * AdExchanger The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next * Bloomberg Ryan Reynolds’ MNTN Is Said to Tap Morgan Stanley for 2025 IPO * Ad Age How CMOs are considering work-life balance when seeking their next roles View all EVENTS * 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and impact.com and Acceleration Partners * 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar * 22 OCT Virtual Event | 1 p.m. ET Inside the Modern Marketing Data Stack Presented by Snowflake View all | Promote an event INDUSTRY INTEL * Building an Always-On Acquisition Strategy Using Consumer Intent Data Webinar - on demand • Provided by Terakeet * Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud * Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle MARKETING DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Mobile Weekly Every Thursday * Select Newsletter: Agencies Weekly Every Monday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. 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