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ETBRADEQUITY MARTECH ASIA SUMMIT

September 22, 2022 | The Lalit, New Delhi
Register Now Join as Partner Notify Me
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PARTNERS

PRESENTING PARTNER


POWERED BY


GOLD PARTNER


ASSOCIATE PARTNERS


CUSTOMER EXPERIENCE PARTNER


CO-PARTNERS



AN INITIATIVE BY





Brands are leveraging MarTech stacks to solve their marketing challenges in the
rapidly evolving data-driven era.


OVERVIEW

The Marketing Technology industry is growing in leaps and bounds with India
becoming a huge market for it. Be it automation, chatbots, personalisation or
security, brands are constantly on the lookout for the right MarTech tools and
technologies to decode the customer data, create seamless solutions and increase
RoI. Marketers are bullish on using marketing technology for their brands
considering the changing marketing dynamics in a data-driven era. With the
adoption and acceleration of digitization, marketing, and technology, MarTech
has become quite a preferred tool across mediums. It is bound to grow smarter
and more accurately on the back of Artificial Intelligence that will change the
overall Martech landscape, and enable newer tools that can present insights,
interpret context, and apply meaning, allowing more decision-making capacity for
marketers. As per reports, the global market for Martech stands at USD 344bn in
2021 and is expected to grow at a rapid pace. Let us now deep dive into the key
Martech trends that are shaping the future of this domain.

Register Now


1 Day
2Tracks
40+Speakers
500+Attendees
Unlimited Networking



AGENDA

 * Track 1 - Crystal Ballroom
 * Track 2 - Regency 1

 * 09:00 AM – 09:50 AM
   
   
   REGISTRATION

 * + 09:50 AM – 10:00 AM
   
   
   OPENING ADDRESS
   
   Satrajit Sen, Head - Product & Community, ETBrandEquity
 * + 10:00 AM – 10:20 AM
   
   
   KEYNOTE: CUSTOMER EXPERIENCE: THE ESSENTIAL UPGRADE
   
   Navnit Nakra, Chief Executive Officer - India, OnePlus
 * + 10:25 AM – 10:45 AM
   
   
   TO BE ANNOUNCED
   
   Venu Juvvala, Country Leader Digital Experiences, Adobe India
 * + 10:50 AM – 11:10 AM
   
   
   DRIVING GROWTH IN A PRIVACY-FIRST WORLD
   
   Roma Datta Chobey, Managing Director Sales, Google India
 * 11:15 AM – 11:35 AM
   
   
   NETWORKING TEA/COFFEE BREAK

 * + 11:40 AM – 12:20 PM
   
   
   DISCUSSION CAFE 1: LEVERAGING A MOBILE-CENTRIC MARTECH STACK
   
   Session Chair: Shweta Mulki, Features Editor - Martech, ETBrandEquity.com
   
   Panelists:
    * Anuja Mishra, Chief Marketing Officer, Mamaearth
    * Ashutosh Dabral, Chief Product Officer, Tata CLiQ
    * Meenakshi Dawar, Head of Experience, Spinny
    * Piyush Kumar, VP - Head Data Platform Engineering, MakeMyTrip
    * Shivangi Boghani, Associate Vice President - India, Middle East & Africa,
      MoEngage
       

 * + 12:25 PM – 01:05 PM
   
   
   DISCUSSION CAFE 2: STRIKING A BALANCE BETWEEN PRIVACY AND PERSONALISATION
   
   Session Chair: Satrajit Sen, Head of Product & Community, ETBrandEquity.com
   
   Panelists:
    * Aabhinna Khare, Chief Marketing & Digital Office, Bajaj Capital
    * Abhay Johrey, Head - Digital Strategy, ICICI Bank
    * Mike Katayama, Ads Privacy Lead, Google Asia Pacific
    * Mukesh Sharma, Chief Technology Officer, Paisabazaar
    * Punit Banga, General Manager, Customer Experience Transformation, Nissan

 * + 01:10 PM – 01:25 PM
   
   
   TO BE ANNOUNCED
   
   Tamanna Dhamija, CEO and Co-Founder Convosight
 * 01:25 PM – 02:15 PM
   
   
   POWER LUNCH

 * 02:20 PM – 02:40 PM
   
   
   SESSION BY EXOTEL

 * + 02:45 PM – 03:05 PM
   
   
   LEVERAGING DATA AND OMNI-CHANNEL COMMUNICATION TO TRANSFORM CUSTOMER
   EXPERIENCE
   
   Abhishek Biswal, Business Head, Airtel IQ
 * + 03:10 PM – 03:50 PM
   
   
   DISCUSSION CAFE 3: CONVERSATIONAL COMMERCE: THE NEXT FRONTIER
   
   Session Chair: Satrajit Sen, Head of Product & Community, ET BrandEquity
   
   Panelists:
    * Abhishek Biswal, Business Head, Airtel IQ
    * Arpit Singhal, AVP - Marketing, GoMechanic
    * Chetan Borkar, Country Manager- India, CM.com
    * Prasun Kumar, Chief Marketing Officer, Justdial
    * Utsav Malhotra, Chief Operating Officer, Noise

 * 03:50 PM – 04:00 PM
   
   
   NETWORKING BREAK

 * + 04:05 PM – 04:25 PM
   
   
   KEYNOTE FIRESIDE CHAT: RAMPING UP ONLINE CONSUMER EXPERIENCE
   
   Session Chair:  To be announced
   
   Panelists: Abhishek Ganguly, Managing Director, PUMA India & Southeast Asia
 * + 04:30 PM – 04:45 PM
   
   
   FEATURED CASE STUDY - DECODING MARUTI'S SUZUKI'S JOURNEY TO NEXA VERSE
   
   Speaker: Shashank Srivastava, Executive Director - Marketing & Sales, Maruti
   Suzuki India

 * + 04:50 PM – 05:10 PM
   
   
   FEATURED FIRESIDE CHAT ON LEADING MARKETING TEAMS IN THE TRANSIENT WORLD
   
   Session Chair: To be announced
   
   Speakers:
   
    * Anshul Khanna, Sr. Director and Category Head - India Foods, PepsiCo
    * Dilen Gandhi, Regional Marketing Director, Health,- South Asia, Reckitt

 * 05:10 PM – 07:00 PM
   
   
   REGENCY 1 - BEER GARDEN!

 * + 11:40 AM – 12:20 PM
   
   
   DISCUSSION CAFE 1: PLANNING AND ACTIVATING THE RELEVANT MARTECH STACK
   
   Session Chair: Anirban Roy Choudhury, Assistant Editor - Special Initiatives,
   ETBrandEquity.com
   
   Panelists:
    * Jaya Jamrani, Vice President – Marketing, Castrol India
    * Rahul Talwar, Chief Marketing Officer, Max Life Insurance
    * Reema Jain, Chief Information & Digital Officer, Hero MotoCorp
    * Shakeel Anjum, General Manager - Sales & Marketing, Honda Cars India
    * Vyshak Venugopalan, Director - Solutions Consulting Adobe India

 * + 12:25 PM – 01:05 PM
   
   
   DISCUSSION CAFE 2: CREATING PHYGITAL CX AT SCALE
   
   Session Chair: Devesh Gupta, Content Lead - Product & Community,
   ETBrandEquity.com
   
   Panelists:
    * Pranshu Rastogi, Head - Customer Experience, Dominos
    * Rahul Tandon, Head - Marketing, BPCL
    * Sai Thota, Head - Digital Marketing, Ferns N Petals
    * Smerth Khanna, Business Head - Ecommerce, Dabur India and SAARC
    * Yash Sultania, Chief Executive Officer, Survey2Connect

 * + 02:20 PM – 02:40 PM
   
   
   POINT-TO-POINT METAVERSE: HYPE OR HIT?
   
   Session Chair: Niraj Ruparel, Niraj Ruparel Head Of Mobile & Emerging Tech -
   Groupm India, Emerging Tech Lead - WPP India
   
   Panelists:
    * Aditya Datta, Commercial And Marketing Director, Gujarat Titans
    * Jatin Chhikara, Head - Digital Marketing, CRM & Analytics, Royal Enfield

 * 02:45 PM – 03:05 PM
   
   
   FIRESIDE CHAT BY VIZURY

 * + 03:10 PM – 03:50 PM
   
   
   DISCUSSION CAFE 3: INCREASING EFFICIENCY WITH MARKETING AUTOMATION
   
   Session Chair: Abhijit Banerjee, Director, Deloitte
   
   Panelists:
    * Deepak Gupta, Chief Operating Officer, Bombay Shaving Company
    * Monish Vohra ,Executive Vice President & Head Operations, SBI Card
    * Nikhil Gupta, Co-Founder, LimeChat
    * Puneet Tripathi, Head of Data Science, Wakefit
    * Sahibjeet Singh, Product and Marketing Lead, Zomato
    * Soumya Kant, Co-Founder & Chief Growth Officer, Clovia




FOCUSSED INDUSTRIES

 * FMCG
 * Auto
 * Retail & Ecommerce
 * BFSI
 * Manufacturing

 * Hospitality
 * Telecom
 * Healthcare
 * Travel
 * Technology (Ed-tech, delivery-tech, travel-tech)




KEYNOTE SPEAKERS

ABHISHEK GANGULY

Managing Director

NAVNIT NAKRA

Chief Executive Officer



FEATURED SPEAKERS

ANSHUL KHANNA

Sr. Director and Category Head - India Foods, PepsiCo

DILEN GANDHI

Regional Marketing Director, Health - South Asia

SHASHANK SRIVASTAVA

Executive Director - Marketing & Sales



SPEAKERS

AABHINNA KHARE

Chief Marketing & Digital Officer

ABHISHEK BISWAL

Business Head

ABHAY JOHREY

Head - Digital Strategy

ABHIJIT BANERJEE

Director, Deloitte

ADITYA DATTA

Commercial And Marketing Director, Gujarat Titans

ALEX BROWN

eCommerce Entrepreneur

ANUJA MISHRA

Chief Marketing Officer

ARPIT SINGHAL

AVP - Marketing, GoMechanic

ASHISH TIWARI

Chief Marketing & Digital Officer

ASHUTOSH DABRAL

Chief Product Officer

CHETAN BORKAR

Country Manager- India, CM.com

DEEPAK GUPTA

Chief Operating Officer

JATIN CHHIKARA

Head - Digital Marketing, CRM & Analytics

JAYA JAMRANI

Vice President – Marketing

MEENAKSHI DAWAR

Head of Experience

MIKE KATAYAMA

Ads Privacy Lead

MONISH VOHRA

Executive Vice President & Head Operations

MUKESH SHARMA

Chief Technology Officer

NADIA OMER

Chief Growth Officer

NIKHIL GUPTA

Co-Founder, LimeChat

NIRAJ RUPAREL

Niraj Ruparel Head Of Mobile & Emerging Tech

PIYUSH KUMAR

VP & Head Data Platform Engineering

PRANSHU RASTOGI

Head - Customer Experience

PRASUN KUMAR

Chief Marketing Officer

PRIYANKA SEHGAL

Founder & CEO

PUNEET TRIPATHI

Head of Data Science

PUNIT BANGA

General Manager, Customer Experience Transformation, Nissan

RAHUL TALWAR

Chief Marketing Officer

RAHUL TANDON

Head - Marketing, BPCL

REEMA JAIN

Chief Information & Digital Officer

ROMA DATTA CHOBEY

Managing Director Sales

SAI THOTA

Head - Digital Marketing

SAHIBJEET SINGH

Product and Marketing Lead

SARAH MATHEWS

Director of Media Partnerships APAC

SOUMYA KANT

Co-Founder & Chief Growth Officer

SHAKEEL ANJUM

General Manager - Sales & Marketing

SHIVANGI BOGHANI

Associate Vice President - India, Middle East & Africa, MoEngage

SHUBHO SENGUPTA

Director - Media & Creative

SMERTH KHANNA

Business Head – Ecommerce & Modern Trade

TAMANNA DHAMIJA

CEO and Co-Founder

UTSAV MALHOTRA

Chief Operating Officer

VENU JUVVALA

Country Leader Digital Experiences

VYSHAK VENUGOPALAN

Director - Solutions Consulting

YASH SULTANIA

Chief Executive Officer

ANIRBAN ROY CHOUDHURY

Assistant Editor - Special Initiatives

DEVESH GUPTA

Content Lead - Product & Community

SATRAJIT SEN

Head- Product & Community

SHWETA MULKI

Features Editor - Martech



WHO SHOULD ATTEND?

 * CEOs, CMOs, CCOs, CIOs
 * Digital & Innovation Heads
 * Technology Companies & Professionals
 * Customer Delivery Heads
 * Head of Analytics & Consumer Insights
 * Head UI/UX & Design

 * Customer Experience Heads
 * Marketing Heads
 * Customer Service Heads
 * Customer Support & Operation Heads
 * Product & Brand Heads




WHY JOIN US

 * Get actionable insights from industry experts on how to rethink business &
   operating models in the new normal.
 * Know how leading brands are using marketing technology to enable CX: AI, Big
   Data, IoT and more.
 * Hear marketers from across industries, their learnings on how to fetch RoI
   from marketing technologies investments.
 * Discover how to leverage data analytics to generate actionable insights.
 * Master the art of decoding martech stacks aligned to business goals.





CONTACT US

For Marketing Alliances
Gaurav Vadhera
gaurav.kumar3@timesinternet.in Mob: +91 981 818 9504
For Speaking Opportunity
Vivek Sheth
vivek.sheth@timesinternet.in Mob: +91 808 266 7585
For Registration Queries
Sonika Marwah
sonika.marwah@timesinternet.in Mob: +91 981 174 4901


For Partnership Opportunities
Riju Goel Jain
riju.jain@timesinternet.in Mob: +91 987 308 9731
Ashish Kumar
ashish.kumar3@timesinternet.in Mob: +91 974 076 1921



For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives &
Business Strategy, The Economic Times Business Verticals.




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