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Content – Search – PR – Social

Why Noise Cancelling?


“Noise Cancelling” headphones were first introduced into aviation for pilots, to
ensure better communication. Bose improved on the concept and took the system to
consumers in the late eighties. Today, “Noise Cancelling” is the pre-eminent
descriptor when applied to headphones. Anyone serious about listening to their
favourite track wouldn’t consider anything else.

We apply that same principle to marketing communications. Why can you ‘listen’
with greater clarity when you cancel the noise? Because you can focus on what’s
important, what’s meaningful.




OUR APPROACH

Pure TM

To arrive at the most valuable outcomes you need a process that digs deep and
asks the most searching of questions. After all when looking for the purest
gold, you don’t avoid the grit. You sift, you search, you polish.

Our PURE methodology takes brands through a series of meaningful steps to
achieve their goals. At each stage, our endeavour is to uncover one truly
mesmerising thought. Brands can engage with any part of this journey. From start
to finish, we aim to arrive at a place of true value – with a genuine nugget at
every step. No clutter, no confusion. Just a clear, unambiguous, crisp goal
shining through.


PURE NOISE CANCELLING METHODOLOGY

Cancelling noise. Cutting clutter. Earning attention. A gold standard 4-stage
process that adds meaningful value, not meaningless noise.
A methodology that takes brands through a series of meaningful steps.
Scroll or drag
01Purpose

Purpose
The most meaningful objective

When you cut out all the noise and take away every distraction, what’s your one,
truest ambition? We immerse ourselves in your brand and ask the toughest of
questions – identifying where the truest value can be found.

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Pure tm


02Understand

Understand
The purest, most valuable insights

We live in a world of infinite data. We have too much knowledge but not enough
wisdom. Our research and insight teams blend data with human interpretation,
intuition, and experience in a way that feels just right and arrives at one,
purposeful thought.

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Pure tm


03Refine

Refine
Crafting gold-standard creative

The Refinery is where we build the freshest of content and creative – where our
ideas come to life.

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Pure tm


04Experience

Experience
The most impactful channel mix

This is where the action is. Where the ideas shine. Where that gorgeous creative
connects with audiences across all your platforms – owned, earned, or paid,
depending on the strategy.

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Pure tm





OUR EXPERTISE

We don’t do everything. But everything we do, we do exceptionally well. We have
focused on specialist sectors because it’s where we have decades of expertise
and experience.


TRAVEL AND LEISURE

No one gets travel and leisure like we do. Our expertise comes from years of
working with some of the biggest names in the business. Consumer behaviour
insights, search trend tracking, deep dives into sector developments – we find
the most valuable ideas and we bring them to life with gorgeous creative.

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HOSPITALITY, FOOD AND DRINK

With a wide roster of food and drink clients, we know what audiences want. SEO,
insight and data underpin our approach. But it’s our creativity and experience
that help us cut through the noise. Pub companies, luxury food, high street
giants – we’ve done them all, and got the results to prove it.

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HOUSE, HOMES AND LIFESTYLE

Our big name home and lifestyle clients know we understand their audiences.
Because we’ve shown them time and again that our targeted strategies get the
right eyes on their brand. From TV coverage to big uplifts in engagement on
social and websites – we target the most valuable channels. And we do it
exceptionally well.

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CORPORATE COMMUNICATIONS AND CONTENT

Corporate communications should be a multifaceted discipline that necessitates a
deft approach and an ability to convey serious and sometimes complex topics to a
combination of niche and/or mass market audiences. Unlike so many corporate and
trade specialists, we consider the most effective way to add value; utilising
surprising combinations of content and channels to land our messages in the most
effective way.

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PORTFOLIO




CASE STUDIES

Explore our work

Find out how we helped our clients cut through the noise to achieve meaningful
results.

Corporate Communications and Content


NORTHERN GAS NETWORKS VIEW PROJECT

Sustainable thought leaders

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Corporate Communications and Content


MEPC VIEW PROJECT

Building the Leeds business district

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House, Homes and Lifestyle


BIC VIEW PROJECT

Engaging Gen-Z’s creativity for a back to school campaign

Read More
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NEWS & VIEWS

Insights and more

The latest industry trends, thought-leadership and news


FLOTILLA ANNOUNCEMENT RELEASE

GOLD79 announces partnership with Flotilla.

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A DAY IN THE LIFE OF A SENIOR ACCOUNT MANAGER

Nathanial Eker-Male is a Senior Account Manager in Gold79’s London office…

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TIKTOK AND GOOGLE SEARCH RESULTS

TikTok is slowly rolling out a feature for select users that could redefine how
we search for information online – the integration of Google search results.

Read More
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© Gold79 2023 All Rights Reserved
Get in touch
shine@gold79.co.uk

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