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Submission: On December 21 via api from US — Scanned from DE
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đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order đ Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC+ MEMBERSHIP For product marketing leaders BECOME AN EXEC+ MEMBER YOUR EXEC+ TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHATâS INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES PRESENTATIONS EBOOKS GUIDES PODCASTS REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us PRODUCT MARKETING SALARY REPORT STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET SALES ENABLEMENT LANDSCAPE PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS COMPETITIVE INTELLIGENCE TRENDS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PMM IQ TEST PMM LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMMC - Level 1 PMM CERTIFIED: CORE On-demand LIVE & ONLINE Part-time or full-time LIVE & IN-PERSON Pick your city PMM CERTIFIED: TEAMS B2C PMM CERTIFIED CUSTOMER MARKETING CERTIFIED PRODUCT-LED GROWTH CERTIFIED VIEW ALL CORE PMM CERTIFIED: ADVANCED Establish your influence and strategic value PMMC II - Level 2 PMM CERTIFIED: ADVANCED On-demand MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED PRICING CERTIFIED GO-TO-MARKET CERTIFIED ALL PMM MASTERS PMM CERTIFIED: LEADERSHIP The ultimate roadmap for PMM leaders PMMC III - Level 3 PMM CERTIFIED: LEADERSHIP On-demand PMM LEADERSHIP ACCELERATOR Live & online ALL PMM COURSES PMM TRAINING Individual & org-wide options ENTERPRISE & CUSTOM TRAINING SCHOLAR PROGRAM CERTIFICATION JOURNEY WHY PMMS â€ïž PMMC Events VIRTUAL EVENTS & MEETUPS Connecting our global community PMM TALKS Knowledge worth knowing PMM MEETUPS City chapters PMM NOW Exclusive live streams IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | AUSTIN | FEB 13 & 14 PMM SUMMIT | NYC | MAR 21 & 22 PMM SUMMIT | PARIS | MAR 26 SUMMIT CALENDAR 2024 QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community PMA COMMUNITIES Connect and collaborate SLACK COMMUNITY MEETUPS PMA LINKEDIN COMMUNITY NEWSLETTER MEET THE AMBASSADORS BECOME AN AMBASSADOR What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs Accelerate your product marketing career. Develop your knowledge in every aspect of PMM with ideas and resources you can apply to everyday projects. Learn today, apply tomorrow. Sign up Download the brochure Already a Pro member? Upgrade to Pro+ here. World-class PMM resources worth $16,000+ in 1 membership dashboard. That's 90% off. * PMM Certified: Core * PMM Certified: Advanced * 20+ Masters certifications * 4x fundamentals course * 100+ templates & frameworks * 500+ hours of OnDemand insights * 100s of exclusive content * In-person PMM summit ticket * Member-only events * Mentor program * PMM Hired What's Pro+ membership? Pro+ membership is the ultimate certifications and membership subscription for PMMs with 0-4 years experience looking to fast-track their learning journey and soar to success. With expert-led training, cutting-edge resources, and a supportive community of like-minded PMMs, you'll have everything you need to launch your career and tackle everyday PMM challenges with confidence. Fill important knowledge and skills gaps. Learn more Why sign up? Professional development is not linear. For some topics and instances, you might need a really robust course to help thoroughly understand the topic at hand. In others, you might need access to a practical case study or ready-to-use template you can digest on-the-spot. A course wonât fulfil the second need, and a template wonât fulfil the first. Which is why Pro+ membership includes both. Weâre centralizing both types of L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarterâs needs. Convince your boss âThe Product Marketing Alliance has become an essential source of valuable and actionable insights, discussions, templates, interviews, events, the list goes on. I feel my product marketing knowledge, experience, and passion for the role has only deepened. Highly recommend!â - Abby Hehemann, Director of Product Marketing at GetResponse Become a Pro+ member Learn from top product marketers like: Holly Watson, Senior Product Marketing Manager at Amazon Web Services Jony Tabuteau, Product Marketing Team Lead at Xero Div Manickam, Product Marketing Leader Jacob Hkeik, Head of Product Marketing at Salesforce Sudha Ranganathan, Director of Product Marketing at LinkedIn Scott Shapiro, Product Marketing Manager at Grammarly Ashley Herbert Popa, Head of Product Marketing at Recruitee Alex McDonnell, Marketing Intelligence Lead at Airtable Chelsea Sutton, Senior Director of Product Marketing at Netflix đ If you're looking to subscribe your team, speak to Tom about team rates at t.madden@pmmalliance.com, or schedule time directly in his diary. What's included in a Pro+ membership? đ 20+ certifications. Cutting-edge curriculums created with leading PMM experts. Positioning, pricing, storytelling, PMM leadership skills, and much more. đ 100+ templates. Save time, and work off industry-standard frameworks. Battle-tested and community-vetted templates. đïž In-person events. A free ticket (RRP $1,295) to a Product Marketing Summit of your choice - the #1 way to stay up-to-date with the latest product marketing trends and grow your network overnight. đ„ #1 PMM community. Solve challenges by leaning on the largest PMM community in the world. Share best practices, make life-long connections, and bounce ideas around with 50,000+ of your peers. Everything you need to excel. đ„ Mentor program. Grow your personal and professional confidence with support and advice from experienced PMM mentors - or impart your wisdom and become a mentor yourself. đŹ 500+ OnDemand presentations. Expedite your learning journey by tapping into first-hand insights and success stories from PMMs at Google, LinkedIn, Etsy, and IBM. đ Peer councils and meetups. Network, connect, and collaborate with an intimate pod of your own product marketing peers, and level up together. đŁ Learning paths and toolkits. Streamline your workflow and productivity with a bank of advanced learning paths and toolkits. Become a Pro+ member Why choose PMA "A Top-Tier Learning Platform for Product Marketing Excellence!" What do you like best about Product Marketing Alliance? There are numerous aspects of the Product Marketing Alliance that I appreciate, making it hard to pinpoint just one! The vast array of learning resources available is astounding and caters to all levels of expertise in product marketing. The 'Positioning & Messaging: Fundamentals' course is a standout, providing detailed, actionable insights and valuable knowledge. The course's content is expertly curated, well-structured, and employs a practical, hands-on approach with plenty of real-world examples and case studies. This focus on application-oriented learning is something I truly value about the Product Marketing Alliance. The learning doesn't just stop at the course material - the platform fosters a collaborative environment where you can learn from industry leaders and peers. This dynamic and interactive approach is the backbone of the holistic learning experience provided by the Product Marketing Alliance. What do you dislike about Product Marketing Alliance? To be honest, there's very little to dislike about the Product Marketing Alliance. The platform is truly dedicated to advancing product marketing professionals' skills and knowledge. If I had to pick a point for improvement, it would be the interface of the learning platform. While the course content is superb, navigating through the platform can sometimes feel a bit cumbersome and not as intuitive as it could be - especially when sometimes you have to replay videos to get it to move onto the next section. I would also appreciate the ability to read the video transcripts. A minor improvement in user experience would make this already fantastic platform even better. That being said, the slight navigational hurdles in no way overshadow the excellent learning opportunities provided by the Product Marketing Alliance. The platform's commitment to creating high-quality, relevant content that empowers product marketers to excel in their roles is evident. I wholeheartedly recommend the Product Marketing Alliance to anyone looking to boost their product marketing acumen. It is truly a top-tier resource in the field! What problems is Product Marketing Alliance solving and how is that benefiting you? The Product Marketing Alliance is a comprehensive solution to several pressing issues that product marketing professionals often encounter. Need for practical knowledge and application: Often, it's not enough to have theoretical knowledge about marketing concepts. The real challenge lies in its application. The Product Marketing Alliance's 'Positioning & Messaging: Fundamentals' course bridges this gap beautifully by providing real-world examples and case studies, making the learning experience more hands-on and practical. Skill advancement and career growth: The Product Marketing Alliance serves as a catalyst for career progression by offering a wide array of courses designed to develop and enhance your skills in product marketing. By taking the 'Positioning & Messaging: Fundamentals' course, I've been able to craft more effective and targeted messaging and positioning frameworks, which has considerably improved our marketing initiatives' effectiveness. Community building and networking: The platform serves as a hub for product marketers worldwide to connect, share knowledge, and learn from one another. The sense of community is strong, and it's been beneficial for me to engage with like-minded professionals, garner diverse perspectives, and get real-time feedback on ideas and challenges. Continual learning: In the rapidly evolving field of product marketing, staying up-to-date is critical. The Product Marketing Alliance solves this by providing continuous learning opportunities through their extensive resource library, webinars, and regular course updates. These aspects of the Product Marketing Alliance have benefitted me immensely, enabling me to stay at the top of my game, adapt to industry trends, and contribute more effectively to my organization's growth. Response from Marbie Somoza of Product Marketing Alliance Hi Andrew, Thank you so much for your positive feedback! We're glad to have you as one of our students and to see that you've learned a lot during your in-person training. We'll continue working hard to provide you with an excellent experience and not only be a treasure trove of information and solutions but also be a source of ongoing inspiration. Thanks for taking the time to write this review; it means a lot to us. Cheers! Regards, Marbie P.S. If you ever need help, please don't hesitate to reach out; we're always here. Read more Andrew L. May 30 "In depth overview of what it means to be a Product Marketing Manager" What do you like best about Product Marketing Alliance? During the two day in-person PMM course I was able to learn from an expert with a wealth of knowledge and various professional experiences. Also we shared information as a collective, learning from successes and also mistakes. There was a lot of information that one could take away and immediately apply to their work or role. This makes the training relevant and useful. There was a lot of information also about how best to understand and grow out markets. Would highly recommend to those starting their career in Product Marketing, and also those who have done it for a while. What do you dislike about Product Marketing Alliance? It was too short! Two days meant that the level of information shared was high but within a short amount of time. There were some bits I would like to delve into more. What problems is Product Marketing Alliance solving and how is that benefiting you? How to approach product marketing with my internal team, for my existing customers and also to attract new prospects and customers. The information I have gathered will help me and my company succeed at better reaching and connecting with existing and new customers. Response from Marbie Somoza of Product Marketing Alliance Hi Emma, Thank you so much for your positive feedback! We're glad to have you as one of our students and to see that you've learned a lot during your in-person training. It makes us incredibly happy to know that we were able to help you achieve your goals. We'll continue working hard to provide you with an excellent experience. Thanks for taking the time to write this review; it means a lot to us. Cheers! Regards, Marbie P.S. If you ever need help, please don't hesitate to reach out; we're always here. Read more Emma M. May 22 "Excellent resources for PMMs!" What do you like best about Product Marketing Alliance? PMA has done a great job of curating product marketing experts across a variety of industries to provide real-world insights and best practices. My favorite part about the Product Marketing Leadership program was the weekly sessions with PMA Ambassadors, touching on topics from how to hire successful PMM teams, to launch strategies and more! Regardless of where you are in your product marketing journey, PMA is a great resource for you and your team. What do you dislike about Product Marketing Alliance? There is so much great content, it would be helpful if more was readily available without having to have an Exec membership What problems is Product Marketing Alliance solving and how is that benefiting you? PMA is providing me with real-world tools and resources I need to help me be a better more strategic product marketer. It has opened up a giant network of others who have the same challenges that I do and provides a space to share best practices and successes. Response from Georgia Horsley of Product Marketing Alliance Hi Erin, Thanks for taking the time to leave us a review. I'm glad to hear that you found our Product Marketing Leadership Accelerator course useful, especially the weekly meet-ups. All the best, Georgia Customer Success Manager Read more Erin S. May 2 "Access great resources and build your network as a Product Marketing professional" What do you like best about Product Marketing Alliance? PMA offers many complementary resources for members. I particularly enjoy the Slack community, which provides valuable recommendations and advice. The experience level of participants and the industries represented varies, and I appreciate the diversity of thinking across the group. What do you dislike about Product Marketing Alliance? I'm not always clear on what is included in my membership or what requires a higher level of membership. What problems is Product Marketing Alliance solving and how is that benefiting you? Tools and best practices that help me maximize operational efficiency across the organization. Response from Georgia Horsley of Product Marketing Alliance Hi Heather, Thanks for taking the time to leave us a review. We appreciate your comments and will be taking your feedback on board. I'm glad to hear that the Slack community has been particularly useful! All the best, Georgia Customer Success Manager Read more Heather I. April 25 "Just what I needed to transition into a PMM role!" What do you like best about Product Marketing Alliance? The course was well-paced and provided enough high-level and detailed instruction that I feel confident I can transition into a Product Marketing role. The mix of video, guest speakers, and written material was very helpful and taking tests per module was much preferred over one long test at the end. What do you dislike about Product Marketing Alliance? Bryony is great, but her cadence was SO slow. I was able to overcome this by putting the videos at a faster speed. What problems is Product Marketing Alliance solving and how is that benefiting you? I am transitioning into a Product Marketing role, and I needed to learn more about the function within the marketing and greater org. Response from Georgia Horsley of Product Marketing Alliance Hi Ren, I'm so glad to hear that the course has helped with your transition into a new Product Marketing role. Wishing you the best of luck with the new role, going forward! All the best, Georgia Customer Success Manager Read more Ren T. April 20 "Great course" What do you like best about Product Marketing Alliance? The course is set up in a way that you get a 360 degree of what a product marketeer can do. You also get a broad set of tools to do your job and many different templates to help you with that. This gives me a lot of confidence to properly do my role. Especially since most product marketeers are the only ones fulfilling such a role. What do you dislike about Product Marketing Alliance? It was too short. Would be great to have 4-5 days and take the theory into practise. What problems is Product Marketing Alliance solving and how is that benefiting you? giving a 360 overview of how you can fulfill your job role. Response from Georgia Horsley of Product Marketing Alliance Hi Jessica, Thanks for taking the time to leave us a review. I'm glad to hear that you found our Product Marketing Certified: Core in-person 2-day course useful. I have logged your feedback about the course feeling too short. All the best, Georgia Customer Success Manager Read more Jessica v. April 19 "For all things product marketing" What do you like best about Product Marketing Alliance? Right from the resources where in-depth articles are available to navigate the different aspects of product marketing, to the carefully designed courses, everything is a must for product marketers of all levels. The slack community is the icing on the cake. What do you dislike about Product Marketing Alliance? At the moment there is nothing that I dislike about the Product Marketing Alliance. Although it would have been great to have the courses priced a little bit more reasonably. What problems is Product Marketing Alliance solving and how is that benefiting you? Every company has its own way of running the product marketing function. PMA helps users navigate these different methods. For example, GTM for a product led company would be vastly different from a sales led company. Response from Georgia Horsley of Product Marketing Alliance Hi Yatin, Thank you for your feedback! I'm glad to hear that you've found our range of resources helpful. We will take your comments about our courses onboard! Thanks for being part of our community :) Georgia Customer Success Manager Read more Yatin P. March 29 "A beautiful community of product marketers" What do you like best about Product Marketing Alliance? I love having access to SO many templates (personas, sales scripts, interviews, etc.) and unlimited access to videos for training purposes. It's also great to get exclusive content and blogs get sent periodically by email. What do you dislike about Product Marketing Alliance? Is too much content a bad thing? The resources are unlimited! No downsides on my end. What problems is Product Marketing Alliance solving and how is that benefiting you? Providing templates for building product-related content Response from Georgia Horsley of Product Marketing Alliance Hi Steven, Thank you for your glowing feedback! I'm glad to hear that you've found our templates, content, and on-demand videos useful. Please let us know if there are any other content/templates ideas you'd like to see on the website in future! Thanks for being part of our community :) Georgia Customer Success Manager Read more Steven M. March 29 Load More FAQs WHOâS THIS SUBSCRIPTION FOR? If youâre looking to transition into product marketing, are in the early stages of your product marketing career, or are starting to get more settled but would like a bit of a boost and a refresh, then this subscription is tailor-made for you. HOW DOES THIS SUBSCRIPTION WORK? Providing you keep your subscription active, you get unlimited access to a huge suite of courses and resources to help you throughout your career. This includes all (current and future) Fundamentals, Mastersâ, and Core courses. Plus, access to all resources that are included within the PMA Pro membership plan (see whatâs included here). You also have access to PMM Hired, virtual workshops, and upcoming Micro courses. HOW MUCH IS THIS SUBSCRIPTION? You get all of this for just $1,999 a year. Given that one Masterâs course (out of 19!) is $500, weâre practically giving them away to you! LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hoursâ worth of PMM presentations and mentors, our membership plans are packed with awesome product marketing resources. Sign up Learn more GET PRODUCT MARKETING CERTIFIED. PMMCâą unleashes product marketersâ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. Get certified GET PMM LEADERSHIP CERTIFIED. Built with some of the world's best-known brands, including LinkedIn, Hotjar and Shopify, this course has one goal in mind... To empower generations of PMM leaders. Forge your own path, supercharge your career, become a leader. Get Certified Product Marketing Alliance â Pro+ membership Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Letâs elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service * Help Centre RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis English * Đ ŃŃŃĐșĐžĐč * PortuguĂȘs * Nederlands * Italiano * æ„æŹèȘ * Español * äžæ (çźäœ) * Français * Deutsch * PortuguĂȘs Brasileiro