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MY 7 TRIGGERS

Unlock the Secret to Effortless Sales Conversations that Result in Your Prospect
Automatically and Eagerly Saying "Yes" to Your Offer...

What if You Knew Exactly What Would Make Them Say Yes?



IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.

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"A much better, easier way to get results!"

“Outstanding! After years of persuading with reason and logic, The 7 Triggers
showed us a much better, easier way to get results. Every meeting is now planned
around the 7 Triggers. This works!”

Thomas Hill

Morgan Stanley

There is no more competitive skill than the ability to...



I want the whole thing.

Sign up for the All Access Pass

MASTER CLASS COURSES • TRIGGER BUILDER SOFTWARE • 7 TRIGGERS MOBILE APP •
DOWNLOADS BUNDLE • PEERS & EXPERTS FORUM


DETAILS & SIGNUP

Can I get just a taste?

Enroll in the 7-Lesson Secrets of Persuasion Quickstart for just $37 (regularly
$149)

SYSTEM OVERVIEW  • ALL 7 TRIGGERS • EXAMPLES & CASE STUDIES


DETAILS & SIGNUP

The Proven Force Multiplier for Any Selling Model or Method.



After 10 years in the field, see what the sales professionals using our system
have to say...

“7 Triggers trumps every other program...!”

“The 7 Triggers system trumps every other program out there because it's not
about how we sell, but how others decide to buy.”

 

– Jim Smith  Director, National Accounts | ABBVIE PHARMACEUTICAL

 

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Thomas Hill

Morgan Stanley

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“Outstanding! After years of persuading with reason and logic, The 7 Triggers
showed us a much better, easier way to get results. Every meeting is now planned
around the 7 Triggers. This works!”

Mike Iandolo

Cisco Systems

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“7 Triggers has helped our businesses run more efficiently. By better
encouraging willing compliance, the system helps our leadership get things done
more quickly, more easily, and with better results.”

Dobbin Buck

GetUWired

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“I’ve consumed so many books and courses on sales and persuasion that you might
call me something of an expert on the available content. 7 Triggers is the
essential. It’s our go-to system, mandatory for my team.”

Lynn Howland

Amgen Pharmaceuticals

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“The 7 Triggers has been a game-changer for us in both marketing and sales. It
has been part of every new product and market rollout because it gets us to
optimal messaging fast.”

Chris Ryan

Business Insider

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“When you're in a competitive category you need an edge. That's what the 7
Triggers has done for us, and the results are indisputable. We build better
relationships faster and consistently get more spend share.”

Mary Patterson

Horizon Pharmaceutical

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“Sales in our ultra-orphan drug category were a challenge due to the extremely
limited market. In the year following adoption of 7 Triggers programming we saw
an astounding 34% increase.”

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“Russell has raised the bar with the online course. Bravo!”

“Efficient and effective way to enhance your skill set, it also allows you to
customize each interaction. Russell has raised the bar with the online course,
downloadable tool kit, and the app which removes any obstacle to implementing
the 7 Triggers. Thank you and Bravo!"

 

– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 

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Look at those company names...

The above reviews (just a sampling) are not from random people or organizations
no one's ever heard of, but from massively successful companies with
the  resources to choose any program or system in the world...

 

THEY CHOOSE 7 TRIGGERS.

 

Shouldn't you?

Unlike Any Course, Method, or Program You've Ever Seen.

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There is a real difference between 7 Triggers and other kinds of systems and
methodologies that help you get and keep customers.

 

Although any quality sales method will emphasize a focus on the customer, most
selling systems are actually about a preferred seller's map for the customer
journey.

 

Persuasion is different.

 

The focus of persuasion training is not a selling map but a customer DECISION
path.

 

You need both! – because they happen together and accomplish different things.

 

That means: 7 Triggers is not competitive but complimentary – a POWER BOOST for
your preferred approach or current process.

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Persuasion: The Other Half of the Selling Equation.

A Quick Comparison

STANDARD SALES TRAINING AND THE 7 TRIGGERS

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STANDARD SALES TRAINING AND THE 7 TRIGGERS

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A Quick Comparison

Persuasion: The Other Half of the Selling Equation.

Guides Buyers Through a Process Defined by the Seller

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 * FOCUS ON PROCESS

 * WAYPOINTS ON A SALES MAP

 * SOURCE: KEY BUYER BEHAVIOR

 * VARIES BY BUYER SEGMENTS

 * QUESTIONS REVEAL NEEDS

 * AIDS ORGANIZATION, EFFICIENCY

 * PRODUCES AN OFFER-BUYER FIT

 * NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer

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 * FOCUS ON PEOPLE

 * GPS FOR GETTING TO YES

 * SOURCE: NEUROSCIENCE

 * VARIES BY INDIVIDUAL ATTRIBUTES

 * QUESTIONS REVEAL MOTIVATIONS

 * AIDS PRODUCTIVE COMMUNICATION

 * PRODUCES A BUYING DECISION

 * ALWAYS FITS EVERY SITUATION

FREE Download!

"The Close Moment"

How to Spot It • How to Use It • How to Create It



A PERSUASIVE SELLING GUIDE FOR SALES PROFESSIONALS

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