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Brand Protection ReportEnglish

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Brand Registry
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 * English - US
 * 中文 - CN


LET'S PROTECT THE BRAND YOU BUILT

You’ve put everything into building your brand. Let’s work together to protect
it.

Get started with Brand Registry




TOGETHER, WE PROTECT YOUR BRAND AND GIVE YOU PEACE OF MIND

Amazon strives to be the earth’s most customer-centric company. We deliver on
that vision by creating trusted experiences and safeguarding brands and
customers from fraud and abuse.



WE INNOVATE.

We aren’t satisfied by the status quo. We develop advanced technology, including
machine learning models, to identify and stop bad actors and bad listings. We
protect brands and customers by constantly developing, investing in, and
improving our protections.



WE EMPOWER.

We help you register intellectual property and provide
resources, expertise, and training to protect and grow your brand.



WE PURSUE.

We use technology and human resources to prevent, detect, and remove infringing
content online, but we don’t stop there. We work with brands, law enforcement,
and customers across the globe to stop bad actors in our stores and hold them
accountable for their crimes.



WE PERSEVERE.

We have created best-in-class protection tools and data-powered programs that
prevent and remove infringements. Our dedicated team of investigators,
engineers, data scientists, analysts, and business leaders won’t stop until we
drive counterfeits to zero.








USE OUR ADVANCED PROGRAMS TO PROTECT AND BUILD YOUR BRAND





BRAND REGISTRY

Unlock a suite of tools designed to protect and build your brand, creating a
better experience for customers.

Learn more


REPORT A VIOLATION

Detect and report intellectual property infringements or inaccurate listings.
These reports strengthen automated protections that safeguard your brand.




IP ACCELERATOR

Obtain intellectual property rights and expedite your access to brand building
and protection benefits.

Learn more


TRANSPARENCY

Proactively protect your brand and customers from counterfeit products, improve
customer engagement, and identify supply chain defects.

Learn more


PROJECT ZERO

Access the unprecedented ability to immediately remove counterfeit listings –
without the need to contact us.

Learn more


COUNTERFEIT CRIMES UNIT

Help bring bad actors to justice by working with our legal team to build cases
against counterfeiters.

Learn more


BUILD YOUR BRAND

Use advanced brand building tools like A+ Content, Sponsored Brands, Amazon
Stores, and Brand Analytics to build and grow your brand.
Learn more


NOT SURE WHERE TO START?

Learn more about our brand protection programs and how they work together.
Get started





PROTECT YOUR BRAND WITH THE POWER OF AMAZON




COMMITTED


15K+

People – including machine learning scientists, software developers, expert
investigators, and more – dedicated to protecting customers, brands, selling
partners, and our store from counterfeit, fraud and other forms of abuse.





PROACTIVE


800K+

Attempts to create new selling accounts stopped in 2022, preventing bad actors
before they published a single product for sale.





EFFECTIVE


99%+

Blocked or removed listings were found by our proactive controls, before a brand
had to find and report it. These listings were suspected of being fraudulent,
infringing, counterfeit, or at risk of other forms of abuse.

Read full Brand Protection Report here
SUCCESS STORIES


WHAT BRANDS ARE SAYING

01/03


WHAT BRANDS ARE SAYING


WHAT BRANDS ARE SAYING

> We are proud of the work we have done with Amazon to fight counterfeiting
> online and to have been pioneers in doing that offline too.

> We appreciate Amazon for initiating proactive brand protection programs, a
> step in the right direction. We feel confident our brand and customers are
> protected.

> Amazon's efforts in driving counterfeit products to zero align well with our
> policy and we are grateful that Amazon enables more tools to help us in this
> effort.

RESULTS MAY VARY

RESULTS MAY VARY

RESULTS MAY VARY


LET’S PROTECT AND GROW YOUR
BRAND TOGETHER


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