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Book Publicity 101 (FREE)
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6-Month PR Strategy & Support
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Book Publicity 101 (FREE)
Crash Courses
6-Week Intensive
6-Month PR Strategy & Support
Testimonials
FAQ
Media
About
Contact

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Book Publicity 101 (FREE)
Crash Courses
6-Week Intensive
6-Month PR Strategy & Support

FREE BOOK PUBLICITY 101 WORKSHOPS: November 12 and December 16 | Sign up here!

6-WEEK BOOK PUBLICITY INTENSIVE: Next session starts January 15 | Sign up here!


EXPERT BOOK PUBLICITY SUPPORT AT AN AFFORDABLE PRICE




ONLINE WORKSHOPS AND COACHING FOR AUTHORS, FROM TOP LITERARY PUBLICIST AND PRESS
SHOP PR FOUNDER LEAH PAULOS

LEARN HOW TO PROMOTE YOUR BOOK AND GET MEDIA ATTENTION!





"INVALUABLE. THESE CLASSES WILL VASTLY DEEPEN YOUR RESOURCES FOR BOOK PROMOTION"
–MITZI RAPKIN, FIRST DRAFT: A DIALOGUE ON WRITING | "LEAH IS THE BEST TEACHER
IMAGINABLE." –EDWARD WATTS, AUTHOR OF MORTAL REPUBLIC | "SHE OFFERS PRACTICAL
MAGIC." —KIM STAFFORD, AUTHOR OF SINGER COME FROM AFAR |


"INVALUABLE. THESE CLASSES WILL VASTLY DEEPEN YOUR RESOURCES FOR BOOK PROMOTION"
–MITZI RAPKIN, FIRST DRAFT: A DIALOGUE ON WRITING | "LEAH IS THE BEST TEACHER
IMAGINABLE." –EDWARD WATTS, AUTHOR OF MORTAL REPUBLIC | "SHE OFFERS PRACTICAL
MAGIC." —KIM STAFFORD, AUTHOR OF SINGER COME FROM AFAR | "INVALUABLE. THESE
CLASSES WILL VASTLY DEEPEN YOUR RESOURCES FOR BOOK PROMOTION" –MITZI RAPKIN,
FIRST DRAFT: A DIALOGUE ON WRITING | "LEAH IS THE BEST TEACHER IMAGINABLE."
–EDWARD WATTS, AUTHOR OF MORTAL REPUBLIC | "SHE OFFERS PRACTICAL MAGIC." —KIM
STAFFORD, AUTHOR OF SINGER COME FROM AFAR | "INVALUABLE. THESE CLASSES WILL
VASTLY DEEPEN YOUR RESOURCES FOR BOOK PROMOTION" –MITZI RAPKIN, FIRST DRAFT: A
DIALOGUE ON WRITING | "LEAH IS THE BEST TEACHER IMAGINABLE." –EDWARD WATTS,
AUTHOR OF MORTAL REPUBLIC | "SHE OFFERS PRACTICAL MAGIC." —KIM STAFFORD, AUTHOR
OF SINGER COME FROM AFAR | "INVALUABLE. THESE CLASSES WILL VASTLY DEEPEN YOUR
RESOURCES FOR BOOK PROMOTION" –MITZI RAPKIN, FIRST DRAFT: A DIALOGUE ON WRITING
| "LEAH IS THE BEST TEACHER IMAGINABLE." –EDWARD WATTS, AUTHOR OF MORTAL
REPUBLIC | "SHE OFFERS PRACTICAL MAGIC." —KIM STAFFORD, AUTHOR OF SINGER COME
FROM AFAR |






EVERYTHING WE TEACH IS INFORMED BY OUR YEARS OF WORK LEADING HIGH-PROFILE BOOK
PR CAMPAIGNS AT PRESS SHOP PR, INCLUDING:


Amazon Best Nonfiction and Political Top 50 Book



#1 NYT and Washington Post Bestseller



Pulitzer Prize finalist, NYT Bestseller



#1 NYT Bestseller and National Book Award Winner



Lambda Lit Award finalist. New Yorker: “Mesmerizing”



NYT Bestseller

Book Publicity School is perfect for you if... 

 * YOU FIND THE IDEA OF BOOK PROMOTION INTIMIDATING

 * YOU NEED HELP FIGURING OUT THE RIGHT MESSAGING FOR YOUR BOOK

 * YOU’RE STRUGGLING WITH HOW TO USE SOCIAL MEDIA FOR BOOK PROMOTION

 * YOU DON’T KNOW HOW TO REACH YOUR TARGET READERS

 * YOU WANT TO SUPPLEMENT YOUR PUBLISHER’S PUBLICITY EFFORTS

 * YOU ARE READY TO ROLL UP YOUR SLEEVES TO ADVOCATE FOR YOUR WRITING

 * YOU WANT TO GIVE YOUR BOOK ITS BEST SHOT AT SUCCESS




BOOK PR 101: FREE 1-HOUR WORKSHOP

Check us out!

IN EACH FREE 1-HOUR VIRTUAL WORKSHOP, BOOK PUBLICITY SCHOOL AND PRESS SHOP PR
FOUNDER LEAH PAULOS DRAWS ON HER DECADES OF EXPERIENCE LEADING SUCCESSFUL BOOK
LAUNCH CAMPAIGNS TO SHARE STRATEGIES FOR PROMOTING YOUR BOOK AND ANSWER ALL YOUR
QUESTIONS ABOUT BOOK PUBLICITY.

UPCOMING DATES:

TUESDAY, NOVEMBER 12 AT 12 PM ET
MONDAY, DECEMBER 16 AT 12 PM ET

Sign Up



“FINDING ENERGY TO PROMOTE MY BOOK WAS DAUNTING. ENTER LEAH PAULOS AND THE
DYNAMIC TEAM AT BOOK PUBLICITY SCHOOL, PACKED WITH GENEROSITY PLUS EXPERTISE,
AND TAILORED TO THE UNIQUE NEEDS OF AUTHORS READY TO WORK SMART. IF THAT
DESCRIBES YOU, DON’T HESITATE TO SIGN UP!”

—Anita Gail Jones, author of The Peach Seed (Henry Holt)





Want focused coaching on one key element of book PR?


BOOK PUBLICITY CRASH COURSES

SINGLE-SESSION VIRTUAL COURSES LED BY LEAH PAULOS, THE FOUNDER OF BOOK PUBLICITY
SCHOOL AND PRESS SHOP PR. DRILL DOWN ON THE CORE COMPONENTS OF A SUCCESSFUL BOOK
LAUNCH.

CRASH COURSE 1 — PITCH PERFECT: NAILING YOUR MESSAGING

CRASH COURSE 2 —RESEARCH + ROLODEX: CREATING YOUR MEDIA CONTACT LIST

CRASH COURSE 3 —THERE’S STILL TIME! POST-PUBLICATION BOOK PROMOTION

90 MINUTES VIA ZOOM | SEATS ARE LIMITED

Learn More


A primer on everything you need to know!


6-WEEK BOOK PUBLICITY INTENSIVE

SIX WEEKLY 1-HOUR WORKSHOPS ON THE MOST VITAL ELEMENTS OF BOOK PROMOTION (LIVE,
WITH Q&A)

PLUS A PRIVATE ONLINE GROUP WHERE YOU CAN ACCESS SAMPLE PUBLICITY MATERIALS,
FIND VIDEO REPLAYS AND SLIDES FROM EACH SESSION, AND GET FEEDBACK FROM LEAH AND
THE PRESS SHOP PR TEAM

WINTER SESSION: JANUARY 15 —FEBRUARY 19

LIVE WORKSHOPS ON WEDNESDAYS AT 12 PM ET | SEATS ARE LIMITED

Learn More


Looking for ongoing personalized guidance as you navigate book promotion?


6-MONTH PR STRATEGY AND SUPPORT

ACCESS TO ALL THE CRASH COURSES AND 6-WEEK BOOK PUBLICITY INTENSIVES THAT RUN
DURING YOUR 6 MONTHS

5 PRIVATE STRATEGY SESSIONS WITH BOOK PUBLICITY SCHOOL FOUNDER LEAH PAULOS,
DURING WHICH WE CREATE AND FOLLOW A CUSTOM PUBLICITY ROADMAP FOR YOUR BOOK

MONTHLY SMALL-GROUP ASK ME ANYTHING SESSIONS, DURING WHICH WE ANSWER QUESTIONS
AND OFFER FEEDBACK ON YOUR PRESS MATERIALS, WEBSITE, SOCIAL MEDIA, AND MORE

ACCESS TO OUR FULL RESOURCE LIBRARY, INCLUDING SAMPLE PUBLICITY MATERIALS AND
VIDEO TUTORIALS

Learn More


Leah Paulos is the founder of the Brooklyn-based book publicity firm Press Shop
PR, which has led media campaigns for over 300 books, including #1 NYT
bestsellers ON TYRANNY and MARCH.

Press Shop was twice named one of the top publicity firms in the country by the
Observer.

Leah brings her vast experience to authors of all stripes at Book Publicity
School, empowering them with knowledge about publishing and the media world, and
supporting them with concrete and creative strategies for gaining recognition.
She aims to demystify the process of book publicity and to give authors the
tools they need to advocate for their work.

You can listen to Leah speak about book PR on this episode of The Writer Files
podcast.




BOOK PUBLICITY SCHOOL IS POWERED BY PRESS SHOP PR,
WHICH WAS FEATURED 2X IN THE OBSERVER'S ANNUAL LIST
OF THE COUNTRY’S TOP PR FIRMS.




Among the books Press Shop PR has worked on:





“I DIDN’T KNOW HOW TO APPROACH PROMO FOR MY BOOK BUT I LEFT WITH ALL THE TOOLS I
NEEDED. LEAH SHARES HOW IT REALLY WORKS BEHIND-THE-SCENES. THESE INSIGHTS SAVED
ME TIME, MONEY, AND A LOT OF GRIEF.”

—Julio Vincent Gambuto, author of Please Unsubscribe, Thanks! (Simon & Schuster)



SIGN UP FOR THE BOOK PUBLICITY SCHOOL NEWSLETTER TO GET TIPS AND STRATEGIES FOR
PROMOTING YOUR WORK!

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www.bookpublicityschool.com Open in urlscan Pro 198.49.23.145 Public Scan

Form analysis 1 forms found in the DOM

Text Content

www.bookpublicityschool.com Open in urlscan Pro
198.49.23.145 Public Scan

Form analysis
1 forms found in the DOM