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INSIGHTS. IDEAS. INSPIRATION.

Take your marketing further with Google. Think with Google.

Feature of the week


THE "DID SOMEBODY SAY..." EFFECT: HOW JUST EAT TAKEAWAY.COM USES BRANDING TO
BOOST SALES

You know the jingle. You're probably singing it right now. But do you know the
story of how Just Eat Takeaway cultivated such a recognised audio logo and
brand? Their global VP of brand, Susan O'Brien, shares stories of working with
celebrities, growing brand recognition, and boosting sales.




Feature of the week


THE "DID SOMEBODY SAY..." EFFECT: HOW JUST EAT TAKEAWAY.COM USES BRANDING TO
BOOST SALES

You know the jingle. You're probably singing it right now. But do you know the
story of how Just Eat Takeaway cultivated such a recognised audio logo and
brand? Their global VP of brand, Susan O'Brien, shares stories of working with
celebrities, growing brand recognition, and boosting sales.


CONSUMER INSIGHTS

 * Global Article
   
   Article
   
   
   RETAIL GUIDE: UNDERSTAND CUSTOMER MINDSETS TO MAKE EVERY HOLIDAY CONNECTION
   COUNT

 * Europe, Middle East & Africa Article
   
   Article
   
   
   TRAVEL TRENDS 2024: AFFORDABLE LUXURY, THE GREAT RAIL ESCAPE, AND SUMMER OF
   SPORTS

 * Europe, Middle East & Africa Article
   
   Article
   
   
   CONFIDENT CONSUMERS DO MORE THAN BUY. THEY LIFT METRICS THAT MATTER

 * Global Article
   
   Article
   
   
   RETAIL GUIDE: LEAN INTO AI TO ENGAGE AND CONVERT CUSTOMERS ACROSS THE FUNNEL

 * Global Article
   
   Article
   
   
   RETAIL GUIDE 2024: CONNECT WITH CUSTOMERS THROUGHOUT THEIR INCREASINGLY
   COMPLEX JOURNEYS

 * Nordics & Benelux Case Study
   
   Case Study
   
   
   THINKING OUTSIDE THE TOOLBOX: HOW NORWEGIAN DIY RETAILER OBS BYGG, CONVERTS
   VIDEO VIEWERS INTO CUSTOMERS

 * United Kingdom Article
   
   Article
   
   
   THE RISE OF REFURBISHED TECH: HOW MARKETERS CAN DRIVE SUSTAINABLE CONSUMER
   CHOICES

 * Europe, Middle East & Africa Article
   
   Article
   
   
   CO-VIEWING: THE FUTURE OF TV IS TOGETHER


MARKETING STRATEGIES & INNOVATIONS

 * Global Article
   
   Article
   
   
   AI FOR MARKETING: HOW TO SET YOUR BUSINESS UP FOR SUCCESS

 * Nordics & Benelux Report
   
   Report
   
   
   WHAT TOP RETAILERS IN NORTHERN EUROPE CAN STILL TEACH US ABOUT OMNICHANNEL IN
   2024

 * Global Perspective
   
   Perspective
   
   
   THERE’S A PERCEPTION THAT AI IS GOING TO THREATEN THE VERY NATURE OF
   CREATIVITY. HERE’S WHY I DISAGREE

 * Nordics & Benelux Article
   
   Article
   
   
   WHAT’S TRENDING: 2024’S MOST LOVED ARTICLES AND WHAT THEY TEACH US FOR PEAK
   SEASON PLANNING

 * Global Article
   
   Article
   
   
   ADS CREATIVITY AND PERFORMANCE AT SCALE WITH GOOGLE AI

 * Global Article
   
   Article
   
   
   ADVERTISING IS STILL A FORCE FOR LGBTQ+ EQUITY. HERE’S WHY

 * Global Perspective
   
   Perspective
   
   
   THE AI ERA: EXPANDING MARKETING AND CREATIVE POTENTIAL

 * Nordics & Benelux Case Study
   
   Case Study
   
   
   LOST IN TRANSLATION? HOW SKILLLAB’S AI-POWERED APP CLOSES THE EQUITY GAP FOR
   JOB SEEKERS


IN-DEPTH READING


 * CENTRAL AND EASTERN EUROPE
   
   Delve into trends rising alongside CEE, new consumer behaviours,
   technologies, perspectives, and stand-out marketing strategies.
   
   9 Collections


 * MIDDLE EAST & NORTH AFRICA
   
   Be inspired by consumer insights, trends, AI-powered solutions, and inventive
   strategies from across the growing MENA region.
   
   12 Collections


 * NORDICS & BENELUX
   
   Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions,
   and much more from a welcoming, forward-thinking region.
   
   12 Collections


 * SUB-SAHARAN AFRICA
   
   Explore Africa’s most innovative brand solutions bringing fresh perspectives
   on consumer trends, AI, and the future of marketing.
   
   7 Collections


 * UNITED KINGDOM
   
   Elevate your marketing with the latest case studies, consumer trends,
   strategies, and thought leadership from across the U.K.
   
   15 Collections


 * SEARCH INSIGHTS
   
   Dig into Google Search insights and trends from across EMEA to get closer to
   your customers and be ready for what’s next.
   
   5 Collections


 * YOUTUBE EFFECTIVENESS
   
   Dive into YouTube ad effectiveness research from across EMEA, and find out
   how other brands are innovating with online video marketing.
   
   5 Articles


 * PRIVACY & TRUST
   
   See how companies across EMEA are taking steps to protect user privacy, as
   well as build and maintain trust regarding the use of their data.
   
   5 Collections


TOOLS


 * INSIGHTS FINDER
   
   Go beyond demographics to find who matters most to your business.
   
   Open


 * GOOGLE TRENDS
   
   Gauge consumer search behavior with real-time search trends.
   
   Open


 * GROW MY STORE
   
   Assess your retail website’s customer experience—and improve it.
   
   Open


 * MARKET FINDER
   
   Get data and insights to identify your next global markets.
   
   Open

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