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<form class="search-form flex w-full items-center text-base px-3">
  <svg class="icon icon--search">
    <use xlink:href="#icon-search"></use>
  </svg>
  <input id="search-field" class="w-full is-medium" type="text" placeholder="Search..." aria-label="Search box">
</form>

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COMMERCE SEARCH ENGINE THROUGH SALESFORCE COMMERCE CLOUD

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Ravn Cotton
29 May 2023 · 5 min read
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If you employ  Salesforce commerce SEO , you might improve your website's
ranking in the search engine pages (SERPs), that will result in more user
visibility and hits on your links. Because of its robust design, SFCC makes it
simple for companies to improve the performance of these websites.


For example, if someone searches for "buy whey protein powder," you can create a
unique 404 page that either presents other items which are comparable to what
they were searching for or sends them to the category of your products.
1. Optimise your URLs

The Salesforce Commerce Cloud offers companies a platform that makes it possible
for them to develop high-performance SEO services, which boost organic traffic,
grow the quantity of sales and conversions, and raise the gross merchandise
value. The platform also assists companies in developing a storefront that's
user- and search engine-friendly, that is beneficial for both sets of customers.

SFCC enables companies to improve the performance of their URLs by supplying
them with names which are both distinctive and easy to retain in their heads.
Furthermore, the programme assists companies in the creation of one-of-a-kind
permalinks and notifies them of any duplicate URL routes.

Additionally, SFCC is supportive of schema markups, which are accustomed to
assist search engines in comprehending the content of a website.
2. Optimise your content

Salesforce commerce An online shop marketing method called seo (sometimes known
as SFCC), SEO helps companies create new clicks and raise the organic search
traffic that's delivered to their websites. This ultimately results in a better
profits on return (ROI) and a greater number of conversions.

E-commerce marketers and merchandisers might take use of an easy selection of
content optimisation options offered by SFCC for use on their product, brand,
and category sites. This contains capability out of your box for defining and
maintaining metatag rules, which can be used across homepages, products,
categories, folders, and content assets. These rules may be used to organise
material in a variety of ways. In addition to this, it encourages the usage of
user reviews along with other forms of user-generated content (UGC) to improve
placements in organic serp's.
3. Optimise your product pages

Probably the most powerful e-commerce systems available to retail companies is
named Salesforce Commerce Cloud, which was once known as Demandware. With
 Jaggery SEO  to provide a level of customisation for big businesses that other
content management system platforms, like as Magento and Shopify, are unable to
provide.

Furthermore, it allows you the ability to partition the files that define your
XML sitemap in line with the product, brand, or category. It will help Google in
concentrating its crawling efforts on the pages of one's website that are the
most important.

If a page will likely be taken down, the great thing to do would be to 301
redirect it to another page that discusses a related product, the parent brand,
or another category. Customers won't accidentally arrive on a 404 page as a
result of this action.
4. Ensure that your brand pages are optimised

Salesforce commerce The chance to capitalise on the material that marketers and
merchandisers provide for their goods on brand, category, and product sites is
manufactured available to them via SEO. This material has the potential to help
increase organic search results and attract new clicks from consumers that are
interested in the topic matter.

For instance, for those who have a lot of goods that are regularly discontinued
and you don't want to serve up a generic 404 page, you might redirect such sites
to comparable products, parent brands, or categories (although this does involve
development). In this manner, the info of the page will still be relevant for
users.
5. Make sure that your category pages are optimised.

Retailers have the choice to develop high-performance SEO services using
Salesforce Commerce Cloud, which increases organic traffic, sales, and gross
merchandise volume (GMV). Salesforce Commerce Cloud is widely known as SFCC by
long-term e-commerce specialists. In addition to this, it assists them in
building a rich website architecture that is easy to traverse for both customers
and search engines.




On the product category pages, enterprise merchants offering a vast variety of
products are more likely to have problems with duplicate content. This is
specially the case with items that come in a number of different varieties, like
lights. It is essential to build canonical URLs to the parent product page in
order to fight this problem.
6. Optimise your product detail pages

The most powerful e-commerce systems available is called Salesforce Commerce,
which was once referred to as Demandware. Due to the powerful merchandising
capabilities, this platform is frequently sought after by more well-known retail
businesses. In addition to this, it helps firms simplify their reporting and
analytics processes.

It is strongly suggested that you seek the assistance of a skilled  Salesforce
commerce SEO  specialist while optimising your site. They can ensure that you
are following a appropriate SEO guidelines for your company and assist you
obtain top positions browsing engine results pages.

Retailers may establish high-performance SEO services through Salesforce
commerce, that provides an easy-to-use solution for developing these services.
These services enhance organic traffic, boost sales and click-through rate, and
raise gross merchandise value.
8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and
medium-sized organisations optimise their analytics processes. By positioning
your site at the top of search engine results, it assists you in generating new
clicks for the company.

A overview of what customers will quickly realize on your website that is no
more than 160 characters is known as the homepage meta description. This
description is vital in getting visitors to click on your link.

With regards to seo, a crowded website is a major no-no. Instead, you could
consider putting your most essential goods and the USP that sets you in addition
to the competition in a prominent place.
9. Optimise your social media

One of the powerful e-commerce systems available today is Salesforce Commerce
Cloud, generally known as SFCC by anyone who has worked in the industry for a
significant amount of time. It is well recognised because of its capacity to
enable hyper-personalization, omnichannel strategy, complicated data management,
and a great deal more, rendering it the platform of preference for big
businesses operating in the retail sector.

Merchants will be able to design high-performance SEO services programmes that
enhance organic traffic, sales, and GMV with the help of the SEO tools contained
in SFCC. They also allow them to construct rich website architecture that is
simple both for customers to traverse and for se's.
10. Take full advantage of your testimonials.

The Salesforce Commerce Cloud platform, previously referred to as Demandware, is
sophisticated and contains a broad ecosystem that search engine optimisation
teams have to traverse to experience ideal performance. I am able to assist
search engine optimization teams in navigating this complicated terrain and
locating search development prospects. I want to help your SFCC SEO requirements
by giving services ranging from keyword data to website relevance in order that
you may accomplish the income rise that your team deserves. Start out with a
cost-free audit from the SFCC. To find out more, please click here.

After adding faqs to their product pages, Roller Skate Nation witnessed a rise
in the quantity of income generated from organic search.


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