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About
About UsWhat We DoHistoryInsightsCareersFAQGet In Touch
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Investment Services
Investment ServicesAsset Mgmt.Const. Proj. Mgmt.Capital MarketsEB-5DSTFilm
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TeamHotel ManagementInvestor Login



An investment firm


GUIDED BY INTUITION.


GROUNDED BY EXPERTISE.

Get the benefit of expertise. The insight of hundreds of investments executed,
the power of billions under management, and services designed to protect,
support and grow investments - all from one determined and accomplished partner.

Get Started

Slide 2 of 3.


1
2
3


Peachtree CEO on Challenges in CRE, Market Trends and Why Private Credit |
Bloomberg TV

Peachtree CEO talks commercial real estate turning to private credit as banks
pullback lending | CNBC




A TRACK RECORD ROOTED IN EXPERTISE.

Leverage a wealth of industry knowledge, gain invaluable strategic guidance and
maximize your investments. Our seasoned experts are committed to excellence with
a visionary approach that uncovers unseen opportunities and anticipates market
changes.


$10.3 BILLION

in real estate asset value
683
total transactions
Developer of the Year



INVESTED IN YOUR GROWTH.

Maximized returns don't just happen. They're forged from long time industry
know-how, market insight, and an expert partner to put the puzzle together. Grow
with us.

Acquisitions

$2.1 billion
in acquisitions
94
acquisition transactions
Credit/Lending

$6.4 billion
credit/lending transactions
539
credit/lending transactions
Development

$1.8 billion
in development
50
development transactions




END-TO-END SUPPORT.

Achieve success with services designed to preserve your capital and grow your
investments.


ASSET MANAGEMENT


$6.7 billion
in active investments
Read more


CAPITAL MARKETS


$3.8 billion
equity raised and deployed
Read more


CONSTRUCTION PROJECT MANAGEMENT


1,000+
rooms repositioned, rebranded, renovated and converted
Read more


HOSPITALITY MANAGEMENT


91
hotels managed
11,616
keys
Read more



Ventures

PeachtreeGroup identifies and incubates promising ventures with the potential
tocomplement our portfolio, bringing the investment to you when it is ready
topower future growth.

EMERGING COMPANIES



LOGISTICS

PORTFOLIO COMPANIES



STONEHILL STRATEGIC CAPITAL

Learn more


STONEHILL PACE

Learn more


GALA MEDIA

REVIVE LAND GROUP




NO TWO INVESTMENTS ARE THE SAME. THAT’S WHERE WE THRIVE.

Hotel
Credit/Lending


HILTON GARDEN INN, PHOENIX AZ

Phoenix, AZ
Read case study

Industrial
Credit/Lending


SACRAMENTO INDUSTRIAL PARK

Sacramento, California
Read case study

Office
Credit/Lending


VCP MEDICAL OFFICE

Atlanta, GA
Read case study


Our Investment Portfolio




OUR

principals.
Greg Friedman
Managing Principal & CEO

Jatin Desai
Managing Principal & CFO

Mitul Patel
Principal

Daniel Siegel
President and Principal CRE, Credit






PEACHTREE NEWS AND INSIGHTS.

Press Release
General
2 min read


PEACHTREE GROUP LAUNCHES RESTAURANT MANAGEMENT DIVISION

Peachtree announces Partnership with AdventHealth with First Licensed Starbucks
Location in Orlando.
Read more


‍ATLANTA (SEPT 4, 2024) – Peachtree Group, a vertically integrated investment
management firm, has launched a restaurant management division. Under the
leadership of Daniel Puglisi, SVP of corporate operations for hospitality
management, this division will focus on operating quick-service restaurants,
starting with coffee shops.

This new venture underscores Peachtree Group's commitment to expanding its
footprint in the hospitality industry, beginning with a high-profile partnership
with AdventHealth and launching a Starbucks location in its AdventHealth Orlando
hospital.


From left to right: Nikki Garcia (Food and Beverage Manager, Peachtree Group),
Ashleigh De Otis (Starbucks Store Manager, Peachtree Group),Rob Deininger (CEO
AdventHealth Orlando) and Dan Puglisi (SVP, Peachtree Group)



The U.S. Quick Service Restaurant (QSR) market was valued at approximately$320
billion in 2023, encompassing major chains like McDonald's and smaller regional
players. Coffee shops, including big names like Starbucks, Caribou Coffee and
Dunkin', make up 12-15% of this market, contributing tens of billions in annual
revenue.

"Since our founding in 2007, we have consistently grown by identifying
inefficient markets and capitalizing on them to achieve strong returns and build
sustainable businesses," said Greg Friedman, Peachtree Group’s managing
principal and CEO. "The expansion into restaurants from our existing hospitality
management capabilities was a natural evolution.  Our partnership with
AdventHealth marks a significant milestone as we look to replicate this
successful model across their network and other captive locations."

The Starbucks at AdventHealth Orlando is now open and is the first storeto be
opened under this new division. It is strategically positioned within the
hospital's flagship university campus, featuring a two-story glass storefronton
a prominent corner. This initiative is part of a broader strategy to enhance
patient satisfaction and provide convenient, high-quality service to hospital
visitors and staff.

Peachtree Group is also in discussions with other coffee franchise offerings and
aims to extend its reach to high profile or high demand markets with captive
audiences. The goal is to establish a robust portfolio of high-profile
quick-service coffee shop locations nationwide.

The new division will oversee all new and existing restaurant locations not
within its own portfolio of hotels. This includes transitioning its downtown
Orlando Starbucks location at its dual-branded Hilton Garden Inn andHome2 Suites
by Hilton to the restaurant management division.

"Our commitment to excellence in service and operational efficiency sets us
apart in the industry. By leveraging our extensive hospitality expertise and
premium brand partnerships, we are able to deliver exceptional experiences to
our customers and value to our landlord partners," Puglisi said.

This initiative follows a year-long development process, beginning with a lease
agreement signed in August 2023 and construction commencing in February2024.
Peachtree Group has toured several other AdventHealth campuses, laying the
groundwork for future expansions.

Peachtree Group's strategic approach and customer service mindset have been key
factors in securing this partnership. As other hospital systems observe the
positive impact on AdventHealth's patient satisfaction scores and asset
enhancement, Peachtree Group anticipates a growing demand for similar
arrangements.

"We are excited about the potential to grow this venture rapidly, with an
initial goal of reaching five stores as a beta test and ultimately aiming for
100 locations," Puglisi added. "Our focus is on hospitals, universities and
other high-traffic, high-visibility locations where we can make the most
significant impact."

‍

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm
specializing in identifying and capitalizing on opportunities in dislocated
markets, anchored by commercial real estate. Today, the company manages billions
in capital across acquisitions, development and lending, augmented by services
designed to protect, support and grow its investments. For more information,
visit www.peachtreegroup.com.

‍

Contact:

‍

Charles Talbert

678-823-7683

ctalbert@peachtreegroup.com

‍

Insight
Private Credit
3 min read


PEACHTREE GROUP HOSTS MARK ZANDI OF MOODY’S ANALYTICS: INSIGHTS ON U.S. ECONOMY,
COMMERCIAL REAL ESTATE, AND INVESTMENT OPPORTUNITIES

Peachtree Group welcomed Mark Zandi, Chief Economist at Moody’s Analytics, for
our most recent Market Update. Mark is responsible for directing economic
research across macroeconomics, financial markets and public policy and offered
his insights into the U.S. economy's performance and near-term prospects,
highlighting reasons for optimism while focusing on the stabilizing benefits for
commercial real estate and private credit investments amid moderating inflation.
Read more


Peachtree Group welcomed Mark Zandi, Chief Economist at Moody’s Analytics, for
our most recent Market Update. Mark is responsible for directing economic
research across macroeconomics, financial markets and public policy and offered
his insights into the U.S. economy's performance and near-term prospects,
highlighting reasons for optimism while focusing on the stabilizing benefits for
commercial real estate and private credit investments amid moderating inflation.

Here are some key highlights from his presentation:

‍



‍

Economic and Market Performance:

 1. 2023 Real GDP Growth: Approximately 2.5%, surpassing expectations and
    indicating a strong year despite initial downturn concerns.
 2. 2024 Real GDP Growth: Projected at around 1.5% for the first half, with an
    expectation of about 2% for the full year.
 3. Unemployment: Currently just over 4%, a slight increase from previous years
    but still considered low.
 4. Inflation: Continues to moderate, with current levels very close to the
    Federal Reserve's target of 2%.
 5. Long-Term Rates: The 10-year Treasury yield is expected to stabilize around
    4-4.5%, with mortgage rates potentially settling just below 6%.
 6. Commercial Real Estate: The market is adjusting, particularly in the office
    sector, but overall price declines and transaction volumes are expected to
    stabilize over the next couple of years.

Positive Developments:

 1. Supply-Side Improvements: Increased immigration, productivity, and a surge
    in U.S. oil production have helped ease inflationary pressures.
 2. Consumer Spending: High-income households are in a strong financial
    position, driving the economy forward despite struggles among lower-income  
      households.

Potential Risks:

 1. Federal Reserve Policy: Concerns that if the Fed does not cut rates soon, it
    could lead to financial instability.
 2. Election Outcomes: Potential for social unrest and policy uncertainty
    depending on the results.
 3. Long-Term Fiscal Issues: High debt-to-GDP ratios and the potential for
    future fiscal crises if long-term fiscal challenges are not addressed.

Investment Environment:

We, too, are optimistic about the economy and believe a soft landing is the most
likely scenario, aligning well with how we are investing our capital. While
certain commercial real estate investments will experience challenges as they're
calibrate to a higher-for-longer interest rate environment, it still remains a
favorable climate for Peachtree Group’s near- and long-term capital investments
in credit, as well as opportunistic strategies, including development in the
hotel sector for the coming years. Overall, many of the overarching themes Mark
discussed echo what we have observed in the market, specifically:

 1. Stabilizing Interest Rates: The highly dislocated lending environment, with
    $2 trillion in loans maturing in the next three years, becomes more
    manageable as 10-year Treasury yields and mortgage rates stabilize, creating
    a predictable environment for financing and refinancing commercial real
    estate projects. This could lead to increased investment activity.
 2. Inflation Moderation: As inflation moderates, cost pressures on property
    operations and development ease, enhancing profitability and investment
    returns.
 3. Consumer Spending: Strong consumer spending, especially from high-income
    households, supports demand for commercial spaces in retail and hospitality
    sectors, despite current challenges.
 4. Private Credit Opportunities: The dislocation in traditional lending markets
    creates significant opportunities for private credit investments, offering
    attractive, equity-like returns with relatively lower risk due to
    substantial equity buffers in transactions.
 5. Regulatory Environment: Regional banks facing pressures may retreat from
    commercial real estate lending, opening opportunities for alternative
    lenders. This benefits private credit investors and those with capital for
    loan purchases and recapitalizations, leveraging the firm's disciplined
    processes and strategic real estate ownership.

‍


Mark Zandi, Moody's

Mark Zandi is chief economist of Moody’s, where he directs economic research.
Moody’s is a leading provider of economic research, data and analytical tools.
Zandi was a co-founder of Economy.com, which Moody’s purchased in 2005. He is on
the board of directors of MGIC, the nation’s largest private mortgage insurance
company; is the lead director of Policy Map, a data visualization company; and
is on the board of the Coleridge Institute, a non-profit that facilitates the
use of data across federal, state and local governments. An influential source
of economic analysis for businesses, journalists and the public, Zandi
frequently testifies before Congress. He is the author of Paying the Price:
Ending the Great Recession and Beginning a New American Century, which assesses
the monetary and fiscal policy response to the Great Recession. His other book,
Financial Shock: A 360º Look at the Subprime Mortgage Implosion, and How to
Avoid the Next Financial Crisis, has been described by the New York Times as the
“clearest guide” to the financial crisis. Zandi earned his BS from the Wharton
School at the University of Pennsylvania and his PhD from the University of
Pennsylvania, both in economics.

Press Release
Credit/CPACE
3 min read


PEACHTREE GROUP CLOSES $40 MILLION IN CPACE FINANCING FOR AC HOTEL IN 23 DAYS

Peachtree Group originated a $40 million retroactive CPACE loan to BLG SAN
DIEGO, LLC (BLG) for its recently opened 147-room AC Hotel San Diego Downtown
Gaslamp Quarter in Calif. The Commercial Property Assessed Clean Energy (CPACE)
financing was amortized over 30 years and required no payment for a year,
followed by five years of interest-only payments.
Read more


ATLANTA (June 24, 2024) – With ongoing credit market dislocations, Peachtree
Group originated a $40 million retroactive CPACE loan to BLG SAN DIEGO, LLC
(BLG) for its recently opened 147-room AC Hotel San Diego Downtown Gaslamp
Quarter in Calif.  The Commercial Property Assessed Clean Energy (CPACE)
financing was amortized over 30 years and required no payment for a year,
followed by five years of interest-only payments. Also, the proceeds allowed BLG
to pay down its senior loan with California-based Preferred Bank and E. Sun
Commercial Bank, Ltd. to under $20 million, there by mitigating the banks’
exposure.

“This innovative capital structure significantly alleviated the immediate
financial pressures, enabling the hotel to establish a solid cash flow
foundation during its initial years of operation,” said Greg Friedman, Peachtree
Group’s managing principal and CEO.

Despite the U.S. hotel industry's strong RevPAR performance, multiple headwinds
exacerbate financial stress for owners. These headwinds include the lagging
profitability of U.S. hotels, persistently high interest rates and historically
high property insurance costs.


AC Hotel San Diego Downtown Gaslamp Quarter

“When we opened the AC Hotel San Diego Downtown Gaslamp Quarter in March 2023,
there was a sizeable disconnect between hospitality fundamentals, which are
strong, particularly in San Diego, while the debt markets were deteriorating
meaningfully,” said Brad Honigfeld, founder, chairman and co-CEO of the New
Jersey-based Briad Group®.“ The Fed’s tightening process and rising fund rates
drove up the cost of debt considerably.”

Hotel and commercial real estate owners face a tough few years as trillions of
dollars in debt come due, and refinancing gets harder, compounded by banks'
tightened lending standards.

According to JLL Research, by the end of 2024, $5.8 billion worth of U.S.
hotel-securitized loans will be due for repayment, requiring full payment,
refinancing, extension or sale. However, if these loans were refinanced at
current interest rates, most would struggle to generate enough income to cover
their debt costs.

In this challenging lending market, Commercial Property Assessed Clean Energy
(CPACE) financing has become a vital source of liquidity. This option is growing
in importance as owners face impending debt maturities and scarce refinancing
opportunities.

CPACE financing has rapidly gained traction in the commercial real estate
market, reaching a cumulative $7.2 billion in the U.S. in just over a decade,
according to PACENation. This significant milestone underscores the growing
acceptance and adoption of CPACE financing as an innovative and effective
solution. Peachtree Group, a key player in this market, has demonstrated its
commitment to CPACE financing, with over $800 million in CPACE originations.  

The AC Hotel San Diego Downtown Gaslamp Quarter is in downtown San Diego's
Gaslamp Quarter, known for its restaurants, shops and nightlife.

“Our hotel was benefiting from its location and performing to its original
underwriting, but the debt costs were straining cash flows,” Honigfeld said.

Retroactive CPACE funding offers unique advantages for property owners. It
operates similarly to normal pre-project funding, with one key difference: 100%
of the loan proceeds can be used to reimburse the property owner for costs
already incurred. This feature makes retroactive CPACE a valuable resource for
property owners seeking better loan terms or improved cash flow for completed
projects.

“The financial relief it provides not only ensures the hotel's success but also
positions it for long-term stability. By reducing the financial burden in the
early years, owners can focus on delivering exceptional guest experiences and
achieving operational excellence,” Friedman said.

This strategic approach paves the way for the asset to transition to a more
favorable financing market in the future, ensuring its sustained profitability
and growth.

‍

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm
specializing in identifying and capitalizing on opportunities in dislocated
markets, anchored by commercial real estate. Today, the company manages billions
in capital across acquisitions, development and lending, augmented by services
designed to protect, support and grow its investments. For more information,
visit www.peachtreegroup.com.

‍

Contact:

Charles Talbert                                                                
                       

678-823-7683                                                                    
                     

ctalbert@peachtreegroup.com

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