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1.

I put in the wrong email address when I RSVPed. What do I do?

No worries, it happens to the best of us! If this is the case, just shoot a note
over to the event organizers and ask them to make the switcheroo.




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event page you submitted your RSVP through.

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Discovery commerce
Success of entrepreneurs
Creativity across social media
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Discovery Commerce
Success of Entrepreneurs
Creativity Across Social Media

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Welcome, we’re glad you’re here

Grow with good ideas.




Discover how you can unlock growth by helping people find things they love.
Foster new connections by helping products find people through Discovery
Commerce. Find fresh ideas from entrepreneurs’ success. Create innovative
experiences that can engage more customers and inspire creativity for your
digital campaigns.




Catch us live and mix and match the videos you want to watch and make this
conference your very own.




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28 
September 
2021
 (Tuesday)
 at 
10:00am
 - 
12:00pm
 (WIB)
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Explore curated content across

these three categories

Click the button on the right to learn more

Discovery

Commerce


Discovery Commerce


Creativity Across

Social Media

Creativity Across Social Media

Success of

Entrepreneurs

Success of

Entrepreneurs

Discovery commerce


Connect with customers by going beyond the traditional ecommerce experience.
Match products with people through Discovery Commerce, and help your customers
easily discover and buy what they're most likely to love.

Speakers
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Elevating the success of entrepreneurs


Behold the dreamers and the doers. Revel in the ideas and grit that made their
passion possible. Learn how they overcame the challenges of building and growing
a business amid a once-in-a-century global health crisis.

Speakers
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Inspiring creativity across social media


How do you stand out from your peers in a crowded digital space? From
influencers to social media videos to chat, explore game-changing online tools
strategies that and make them work for your business.

Speakers
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Here's a snapshot of our live agenda:


10:00AM WIB

Welcome note

Be sure to tune in as we kick off today’s session with a welcome note from
Benjamin Joe.


Sheryl Sandberg

Chief Operating Officer, Facebook

Biography
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Benjamin Joe

VP, Southeast Asia &

Emerging Markets

Facebook

Biography
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10:05AM WIB

Country keynote:


Selalu ada hal baru untuk ditemukan

Discover how we have been helping Indonesians stay connected on our platform as
well as supporting businesses to thrive and innovate in uncertain times.

Pieter Lydian

Country Director

Indonesia, Facebook

Biography
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Rahimah Abdulrahim

Director of Public Policy

Southeast Asia, Facebook

Biography
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10:25AM WIB

Marketing innovation for impact

Hear from Tom and Chloe as they talk about emerging creative themes and consumer
behaviours that drive business impact.

Tom Brown

VP, Brand Management
Facebook

Biography
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Chloe Lim

Director

Global Customer Marketing

APAC, Facebook

Biography
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....and more.

Make the conference your own with
3 ways to attend the Summit:


WATCH LIVE

Get front row seats where you can interact with FB experts and have your burning
questions answered. You can experience the power of messaging and a chance to
win a gift too.

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Watch anytime

Whenever, wherever: Catch all the talks featured in this year’s Facebook Summit
on your own time.

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Podcast

Plug in to our favourite picks. Perfect for those on the move.

Coming soon
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VOD


*VOD will be available from 28th September, 10am +8.

Global Keynote

Sheryl Sandberg
Benjamin Joe

Country Keynote


Damian Kim
Clara Koh

Marketing for a
Better Future

Marc D’Arcy
Chloe Lim

Post Event Survey


Thank you for helping make the Facebook Summit 2021 a success! Help us create an
even better summit for you next year by answering our two-minute survey.

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28 
September 
2021
 (Tuesday)
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10:00am
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 12:00pm
 (WIB)
Tuesday
, 
28 
September 
2021
 at 
10:00am
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 Copyright © Facebook. All rights reserved. Facebook Inc. 1601 Willow Rd. Menlo
Park, CA 94025 or where the Facebook Products are offered to you by Facebook
Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland




 The live event is over, but we’ve only just begun. Explore more videos and
podcasts about new creative marketing ideas for your campaigns, emerging
innovations in commerce and inspiring stories from passionate entrepreneurs.




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We’ve picked out a few favorites

Welcome note


Facebook's second virtual summit in Southeast Asia is here. Explore new ways to
foster new connections with your customers, take inspiration from fellow
leaders, and venture into emerging digital experiences that can help your
business thrive.

Selalu ada hal baru untuk ditemukan

Building Indonesia’s digital capabilities is a work in progress between
governments, institutions and businesses. Join Peter and Rahimah as they share
how Indonesian communities and businesses are benefiting from these partnerships
to build community, create economic impact and promote breakthroughs. 
  

 


Leveraging video in today's attention economy 

With video becoming more prevalent as a way to share and consume media, learn
how you can make the most of Facebook’s video platforms, including Stories,
Reels and Watch, and what sets them apart from other platforms.

 

Batik bags go global

Batika Bags from Indonesia had grown to 6 full time and freelance employees plus
a retail store of its own—until the pandemic hit. With production and raw
materials delayed, the lockdown forced the company to refocus towards selling
online and overseas through social media.

 

Marketing innovation for impact


Consumer behaviors have evolved in ways that are both disruptive and inspiring,
spurring marketers to take bold steps forward. Hear from Tom and Chloe as they
talk about emerging creative themes and behaviors that drive business impact.



Instagram in today's culture

Instagram is now a place where culture unfolds and where young people and
creators define themselves and the future. Explore how businesses of every size
are engaging with the platform and its creators in fun and meaningful ways.

Explore a wealth of content



 Click the button on the right to learn more

Discovery

Commerce


Discovery Commerce


Creativity Across

Social Media

Creativity Across Social Media

Success of

Entrepreneurs

Success of

Entrepreneurs

Discovery

Commerce


Discovery Commerce


Creativity Across

Social Media

Creativity Across Social Media

Success of

Entrepreneurs

Success of

Entrepreneurs

 Click the button on the right to learn more

Discovery commerce


Connect with customers by going beyond the traditional ecommerce experience.
Match products with people through Discovery Commerce, and help your customers
easily discover and buy what they're most likely to love.



Elevating the success of entrepreneurs


Behold the dreamers and the doers. Revel in the ideas and grit that made their
passion possible. Learn how they overcame the challenges of building and growing
a business amid a once-in-a-century global health crisis.



Inspiring creativity across social media


How do you stand out from your peers in a crowded digital space? From
influencers to social media videos to chat, explore game-changing online
marketing tools and strategies that and make them work for your business.




Explore a wealth of content







Revisit the talks in English, while you're on the move.


Click on the playlist to start listening

 Copyright © Facebook. All rights reserved. Facebook Inc. 1601 Willow Rd. Menlo
Park, CA 94025 or where the Facebook Products are offered to you by Facebook
Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland



FAQ

1.

Where and how do you RSVP for the event?

Facebook Summit 2021 is open to public. To RSVP, please click on the "REGISTER
NOW" button. After submitting your registration, you will soon receive an email
confirmation email. Do add it in to your calendar!

2.


I tried to register, but it did not go through. Can I still attend?



If you tried to register but are unable for technical reasons, please make sure
the email address you are using is entered correctly. You may also reach out to
the helpdesk at FBSummit2021@JackMorton.com

3.

I put in the wrong email address when I RSVPed. What do I do?

Please adjust your browser viewing settings to 100% for the best way to view our
event site.

4.

Where and When is the “LIVE” Session happening?

Don't miss our LIVE session happening on 28 Sept 10:00 - 12:00PM, on BlueJeans
Events. Do check back on the LINK for the join links. See you at the summit!

5.

Do I need to download BlueJeans Events to attend the session?


You may access all the Live! Session using your web browser and click on the
join link from the website. To join us for the Live! Session you would require
to have your computer or a mobile device with stable internet connection.

For more assistance, please contact FBSummit2021@JackMorton.com

  



HIGHLIGHTS | 28 September 2021


09:20am - 09:31am SGT

Opening

Speaker Name, Speaker Title, Company Name


09:31am - 09:40am SGT

Welcome Keynote

Sheryl Sandberg, Chief Operating Officer, Facebook
Benjamin Joe, Vice President, Southeast Asia and Emerging Markets, Facebook

09:40am - 10:00am SGT

Singapore Country Keynote: Fast Forward Singapore

Damian Kim, Country Director, Singapore, Facebook
Clara Koh, Head of Public Policy, Singapore & ASEAN, Facebook


10:15am - 10:30Am SGT

The Future of Commerce (DC)

Damian Kim, Country Director, Singapore, Facebook
Gene Alston, Vice President of Commerce Business and Operations, Facebook

10:15am - 10:30Am SGT

Breakout Sessions

Speaker Name, Speaker Title, Company Name


11:30am - 12:00Pm SGT

Marketing for a Better Future

Marc D’Arcy, VP Global Business Marketing & Chief Creative Officer
Chloe Lim, Head of APAC Marketing Group, Facebook

12:00pm - 12:30Pm SGT

Accelerated SMB Growth (SE)


Marc D’Arcy, VP Global Business Marketing & Chief Creative Officer
Chloe Lim, Head of APAC Marketing Group, Facebook


12:30pm - 12:50Pm SGT

Live Q&A

Speaker Name, Speaker Title, Company Name


12:50pm - 12:51Pm SGT

Closing

Speaker Name, Speaker Title, Company Name


HIGHLIGHTS | 28 September 2021


09:20am - 09:31am SGT

Opening

Speaker Name, Speaker Title, Company Name


09:31am - 09:40am SGT

Welcome Keynote

Sheryl Sandberg, Chief Operating Officer, Facebook
Benjamin Joe, Vice President, Southeast Asia and Emerging Markets, Facebook

09:40am - 10:00am SGT

Singapore Country Keynote: Fast Forward Singapore

Damian Kim, Country Director, Singapore, Facebook
Clara Koh, Head of Public Policy, Singapore & ASEAN, Facebook


10:15am - 10:30Am SGT

The Future of Commerce (DC)

Damian Kim, Country Director, Singapore, Facebook
Gene Alston, Vice President of Commerce Business and Operations, Facebook

10:15am - 10:30Am SGT

Breakout Sessions

Speaker Name, Speaker Title, Company Name


11:30am - 12:00Pm SGT

Marketing for a Better Future

Marc D’Arcy, VP Global Business Marketing & Chief Creative Officer
Chloe Lim, Head of APAC Marketing Group, Facebook

12:00pm - 12:30Pm SGT

Accelerated SMB Growth (SE)


Marc D’Arcy, VP Global Business Marketing & Chief Creative Officer
Chloe Lim, Head of APAC Marketing Group, Facebook


12:30pm - 12:50Pm SGT

Live Q&A

Speaker Name, Speaker Title, Company Name


12:50pm - 12:51Pm SGT

Closing

Speaker Name, Speaker Title, Company Name


Speaker Name


Title, Company


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Benjamin Joe


Vice President, Southeast Asia and Emerging Markets 

Facebook

Benjamin Joe is Vice President for Southeast Asia and Emerging Markets at
Facebook. Ben leads  teams that build communities and businesses across
Southeast Asia and South Asia countries  and is based in Singapore. 

Before being promoted to his current role, Ben was Country Director at Facebook
Korea where  he built one of the fastest growing businesses in the region. Ben
joined Facebook HQ in 2011  and led teams that built marketing strategies for
global brands and e-commerce companies. In  2007, Ben spearheaded Facebook’s
growth efforts entering Asia. 

Prior to joining Facebook, Ben was a management consultant at McKinsey &
Company’s Silicon  Valley office, where he advised technology companies on
corporate strategy, sales & marketing,  and mergers & acquisitions. Before
McKinsey & Company, Ben worked in sales and business  development at IBM. 

Ben currently serves on the board of directors at US-ASEAN Business Council and
previously  served as Vice Chairman on the board of directors at Korea Internet
Corporations Association  (KICA). He also sits on advisory boards of technology
start-ups across US and Southeast Asia. 

Ben received his M.B.A. from Harvard Business School and holds B.A. degrees in
Business  Administration and English Literature from Sungkyunkwan University,
South Korea.




Pieter Lydian

Country Director, Indonesia

Facebook

Pieter has 27 years of diverse experience in driving grow & transformation in
both corporate and startups, His focus learning is on how technology make impact
in 3 Big Industry in Indonesia (Financial, FMCG, Ads - Media). Pieter has
personal passion for contributing to driving social impact : People development
and learning, diversity & small business especially for Indonesia. He was
previously the Managing Director of Dell Indonesia, Director of Microsoft
Indonesia, and President Director of Oriente - Finmas.

Rahimah Abdulrahim

Director of Public Policy, Southeast Asia

Facebook

Ima is the Director of Public Policy for Southeast Asia (Established Countries)
for Facebook. She joined Facebook in March 2019 after serving The Habibie Center
for 19 years, where she headed up the Think Tank as their Executive Director for
9 years. 




For more than 20 years she has been a tireless advocate for peace and democracy
in Indonesia and the region, and carries 20 years of experience working to
promote democracy and human rights. She has fostered a vast network of contacts
and maintained excellent working relations with individuals and organizations in
the public and private sector. She is determinedly active in the network of
civil society organizations, nationally, regionally and globally. 




Ima is a 2018 Stanford University Draper Hills Fellow, 2017 University of Hong
Kong AsiaGlobal Fellow, a 2015 Yale World Fellow, a 2010 MIT-IDEAS Indonesia
Fellow and a 2001 Asia Foundation - APSA US Congressional Fellow (where she
worked in the Office of Congresswoman Juanita Millender-McDonald of California).
She holds a Bachelors of Human Science in Political Science and Islamic Studies
from the International Islamic University Malaysia, and a Master of Art (MA) in
International Studies and Diplomacy from SOAS (School of Oriental and African
Studies), University of London.




She enjoys traveling extensively to speak about democracy, good governance,
women and peace building, democratization and the role of civil society in
Southeast Asia. In her free time Ima advocates for survivors of gender based
violence and abuse through the nonprofit Lentera Sintas Indonesia.  




Tom Brown


VP, Brand Management, Facebook

In his role as Vice President of Brand Management Group for Business Marketing,
Tom leads the development and marketing of the brands and solutions built to
serve businesses of all sizes around the world.  His team of researchers,
strategists and marketers craft the systems, positioning and how-to guidance for
the next generation of marketing practices that leverage social technology. And
they build ideas that elevate meaning and value for the brands that make up
Facebook.


Prior to joining the Global Business Marketing leadership team, Tom led
Facebook’s Creative Shop Central and North American teams for eight years where
they worked to uncover how creativity can unlock the potential of new
technologies. Before joining Facebook, Tom built a love for brands and ideas by
developing them from multiple perspectives across agency, corporate,
entrepreneurial and academic roles.




Chloe Lim


Director, Global Business Marketing APAC 

Facebook

Chloe Lim is Director of Global Business Marketing at Facebook, Asia Pacific.
Chloe is involved in leading all Facebook’s business-to-business marketing
activities across its family of brands including Facebook, Instagram, Messenger,
and WhatsApp. She is responsible for setting the vision and strategy for
marketing as it relates to advertisers and the advertising industry, agencies,
small business and Facebook Marketing Partners in the APAC region. 


Chloe is an APAC marketing expert with over 20 years of experience in demand
generation, marketing strategy and building successful brands and eCommerce
organizations. 


Prior to her job at Facebook, Chloe held a range of senior executive roles in
marketing or general management capacities. She was Senior Director, Asia
Marketing at PayPal where she led marketing strategy and development for PayPal
across 11 markets in Asia, including China, India, Hong Kong, Taiwan, South
Korea, Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam. Chloe
oversaw consumer and merchant marketing teams focused on transforming how
businesses and consumers interact and transact via PayPal across the region. 


Before PayPal, Chloe was based in Sydney, Australia and Group Vice President of
Orbitz Worldwide where she was Managing Director of HotelClub and its three
businesses– HotelClub.com, RatesToGo.com, and Asia-hotels.com – across EMEA and
APAC. 


Passionate about digital commerce in the Asia Pacific region, Chloe has been
involved with nurturing different startups throughout her career. She is
respected as an energetic business builder and creative marketer, having been a
founding member of successful start-ups in APAC including HotelClub and
Soundbuzz. She is currently also an investor of digital marketing, online
travel, and P2P businesses in the region.  




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