paperbackexpert.com Open in urlscan Pro
35.202.21.90  Public Scan

Form analysis
0 forms found in the DOM

Text Content

HOW IT WORKS
WINS
PODCAST
FREE
ABOUT
Book a Call

HOW IT WORKS
WINS
PODCAST
FREE
GUIDESTRAININGSBOOKBLOG
ABOUT
Book a Call




GROW YOUR BUSINESS WITH A PROFITABLE BOOK THAT ATTRACTS HIGH-VALUE PROSPECTS


A BOOK ELEVATES YOUR CREDIBILITY AND WINS CLIENTS. LET'S CREATE YOURS.

You can get a book in under 24 hours of your time, without writing a word. You
speak, we write, you profit. Read the 12-page “Profitable Book Formula” guide to
learn:

 * How you can prevent comparison by becoming your industry's “Babe Ruth trading
   card”
 * Why skeptical prospects ignore your marketing promises (and how to upgrade
   prospects' confidence in you)
 * How to “precondition" prospects so they show up to the first meeting saying,
   "I feel like I know you already”

Read The Profitable Book Formula to boost your credibility:

Get the Guide


“What has my book done for me? It has probably paid for itself 25 times over or
more in the last year.”

- David Lukas,
David Lukas Financial



“The book has accomplished exactly what I wanted it to do—my business has grown
drastically.”

- Lee Welfel,
Eagle Bank



“People that I would not otherwise have done business with will consider me
because of the book.”

- Tim Piatchek,
Benefits Consultants




WHY DO SUCCESSFUL BUSINESS OWNERS PUBLISH BOOKS? A BOOK POSITIONS YOU AS THE
EXPERT.


THE NEXT STEP FOR SUCCESSFUL ENTREPRENEURS

If your business has some momentum, getting your book written is a natural next
step. Experts have books, and people want to work with the expert. Publishing a
book gives you instant credibility. Prospects will never again compare you to
the guy down the street. They’ll recognize that you’re in a different category
altogether.


BE SEEN AS TRUSTWORTHY

The credibility boost that a book provides is especially valuable for
entrepreneurs in high-trust industries, including financial advisors, attorneys,
real estate agents, tax resolution specialists, and CPAs. You will lose clients
to your competitors if you fail to convince them you are credible.


PERSUADE PROSPECTS BEFORE YOU MEET WITH THEM

Publishing a book means prospects get to know you in the low-pressure
environment of their own home. They show up to meet you, already persuaded that
you’re an expert who can solve their problem. Picture a sales appointment that
begins, “I read such-and-such in your book. How can you help me do that?” That’s
the powerful credibility you get from a book.

Read Client Wins

“The book has been an effective credibility tool. People have been more willing
just to say 'okay, Dan, what should I do?'”

- Dan Sullivan,
Sullivan Retirement Resources

“It's the best marketing money you could ever spend. There's nothing that gives
you the instant credibility of a well thought out book.”

- Brad Pistole,
Trinity Insurance and Financial Solutions

“Folks are immediately convinced when they get the book that they're dealing
with an agency that's just head and shoulders above our competitors.”

- Sam Sellers,
Home Helpers of Little Rock


A BOOK IS A HIGH-VALUE LEAD MAGNET THAT ATTRACTS HIGH-VALUE LEADS

You don’t have a lead problem.
You have a lead magnet problem.



Nobody wants a brochure or “free report” anymore. No one will believe you
provide a valuable service if you trick them into opting in for worthless junk.



Do you charge thousands of dollars for your services? Then you need to give away
a lead magnet that’s obviously valuable and worth your prospects’ time. A book
has high perceived value and will interest your ideal prospects.



Tired of getting few leads because your lead magnet is bland? Change that with a
book.



“People hold a lot of value in a book. It's different than a flyer or a business
card.”

- Mike Davidson,
Parkway Automotive

“I give books away in replacement of business cards. One of the best things you
can do for credibility.”

- William Waggoner,
Stoney Creek Advisors

“Instead of giving people a flimsy brochure, if you're giving them a book, it's
a lot harder to just throw that in the garbage. And every time they look at it,
hopefully they remember you.”

- John Browning,
Guardian Rock Wealth


HOW WILL YOUR BOOK EARN YOU MONEY?
A BOOK SUPERCHARGES YOUR MARKETING

As a business owner, you won’t become rich by selling copies of your book for
$15 each. But you can make a lot of money by getting your book into the hands of
prospects who read it, decide they like you, and spend thousands of dollars on
your services.



How does it work, exactly? Here are real-life stories of how a book has worked
for our clients:


REACTIVATE OLD PROSPECTS



How many email addresses do you have of prospects who said they were interested,
but never bought? Probably hundreds. You need a good reason to get back in
touch. Imagine you’ve just published your book and have a box of copies sitting
on your desk. You type out a quick email to the ones that got away:

“Hey, I just published my book. I’d love to give you a free copy. Are you
interested? Just tell me where to mail it.”

Financial advisor Alynn Godfroy sent that email to her list of 800 inactive
leads. The results: 80 people responded. 10 set appointments. Alynn closed
enough business from that one email to pay for her book—“Now everything else is
gravy.”

Watch Alynn Tell Her Story



CAPTURE WEBSITE LEADS



Most businesses’ websites are terrible at capturing leads. The Contact Us page
has a form to request more information, but who actually fills that out? Only
people who are highly motivated and seriously interested. The others—casual
visitors, those interested but not ready to commit—leave without a trace.

Fix your website’s lead capture with a book. Put an image of your book’s cover
on your homepage with the offer, “Request a Free Preview of My Book’s First
Chapter.” Collect names and emails. A few days later, send an automated
follow-up email: “How did you like the first chapter of my book? Are you
interested in learning more?” A simple message like that can produce
conversations and appointments.

Consultant Ryan Weiss put his book on his website and started getting leads—even
before his book was published!


GENERATE REFERRALS



Referrals are the easiest sales to close. Referred prospects trust the
referrer’s endorsement, which gives you a head start. Your book can easily
stimulate more referrals, since it’s natural for people to share a book they
like with others.

Most clients never refer because it feels awkward and they don’t know how. You
can make it simple: Hand two copies of your book to every satisfied client.
Explain, “We’ve been glad to work with you. Here are two copies of my book for
you to pass along to friends. If you need more, just let me know.”

Mortgage broker Lee Welfel’s book turned real estate agents into referral
machines:

“I give my book to my realtor referral partners, and they hand it along to their
clients. So people know exactly how the process is going to unfold before they
come in and sit down with me. My business has grown drastically.”




PROMPT WORD OF MOUTH



Similarly, a book can spread by word of mouth in a way that a brochure never
could. For example, financial advisor Michelle Bertram’s sister posted a simple
photo of Michelle’s book on social media. Then:

“A friend of my friends saw the post. It must have caught her attention, being a
retirement book. She bought it. Then a few days later she emailed and said, ‘I
read your book. Would love to set up a time to talk to you.’

“She and her husband became clients after the second meeting. They wanted to
implement the financial plan immediately with nearly $600,000 in investable
assets. So far we’ve done $550,000 of business with them. They came in within
six weeks of the book being out. That client was enough to pay for the book
probably 2–3 times over.”


GET PEOPLE TO RESPOND



Most TV, radio, and online ads make boring offers. Prospects hesitate to share
their information unless they’ll receive value in return. Offering your book can
persuade people to raise their hand after watching anonymously for a long time.

For example, Brad Pistole is a financial advisor who hosts a weekly radio
program. After we published his book Safe Money Matters, he changed his offer
from “call in to learn more” to “call in to get a free copy of my book.”

Brad reports the results: “I’ve had this book for six years, going on seven. I
work with about 100 clients a year. They all come to me either by referral,
because they've read my book, or because they’ve listened to my show.

“I've handed out about 1,100 books. It would be easy to say that 300 of those
people became clients. And so if you look at just what my numbers have been in
total annuity and life production over the years, and multiply that out by how
much commission that is, it would be 30 to 40 times more than what I spent on
the book.”

Watch Brad Tell His Story



HOW IT WORKS:
CREATE YOUR BOOK WITHOUT WRITING A WORD


01


SPEAK YOUR CONTENT

Our Speak-to-Write™ process is a series of structured interviews. We’ll prepare
an outline and questions beforehand. You show up ready to talk about your
business. All conversations are recorded and transcribed so your professional
writer can craft a manuscript based on your words.

Learn How It Works



02


APPROVE OUR WORK

You’ll have opportunities to offer feedback, request changes, and approve our
work at each milestone. Our team will write, edit, review, and proofread.


03


PICK YOUR COVER

Next, our design team will design a stunning cover. The inside pages will match
the cover design, for a consistent reading experience. Your book won’t look like
a self-published book, because it won’t be a self-published book. It will be
professionally published under our Expert Press imprint.

See Book Designs



04


GET PRINTED COPIES

We’ll publish your book to Amazon in paperback and Kindle editions. (Hardcover
and audiobook are also available.) You can purchase author copies on-demand at a
significantly reduced price, to hand out to prospects and use in your marketing.


05


GET A BOOK MARKETING PLAN

You want a book because a book will grow your business. That’s why we create a
Credibility Game Plan that describes how you can get a rapid ROI from your book.
It takes into account the marketing you’re already doing, and identifies the
quick wins that you and your team can do.

Learn About Book Marketing



06


WE GUARANTEE YOUR ROI

We don’t just say you’ll get results. We guarantee it. With our 2x ROI
Guarantee, you’ll double your investment within two years, or your money back.

Read the Guarantee



IT'S EASY TO SPEAK YOUR BOOK...

"The Speak-to-Write process is great. It was so nice to be able to just talk and
not think about what I wanted to write or go back and edit what I just said. I
could just talk."

- Istvan Zsako,
Victory Mindset Now



"The process was great. I spoke my book into the writer's ear, he polished it,
it was ready in fairly fast time, and I was able to review everything."

- Jesus Abikarram,
Freedom Tax Resolution



"The book interviews feel like talking to an old friend. It couldn’t be easier.
The time flew by and Michael and his team know what questions to ask to get you
going."

- Neil Crowley,
Brooks and Crowley




...AND YOUR BOOK WILL SOUND LIKE YOU

"The thing I enjoy most about the book is it really sounds like me."

- Jed Kurzban,
Kurzban Kurzban Tetzeli and Pratt




"I really like the voice. I like the tone. I think my writer captured me well.
It's a friendly, down-to-earth tone."

- Julianna Malis,

Santa Barbara Estate Planning & Elder Law



"Every single person that has read the book and has heard me speak can hear my
voice. It really is my voice that comes out of my book."

- Joe Roseman,

StayRetired Wealth Strategies




MY FIRST BOOK SAVED MY BUSINESS AND CHANGED MY LIFE

I started a marketing consulting firm after a decade at a nonprofit. Nobody
wanted to hire me, because they didn’t think I was credible. It didn’t matter
that I had worked in advertising before, or that I had been studying marketing
on my own for years. They saw me as a “nonprofit guy,” not a marketing guy.

So I wrote and published my first book, On Marketing. Suddenly everyone wanted
to meet with me. I mailed a copy of my book ahead of time. When I walked into
the appointment, my book was lying on their desk—dog-eared, highlighted, and
underlined. They opened the conversation by asking, “Michael, in your book you
say this. How can you help me do that?”

I experienced the power of a book firsthand. I knew that other business owners
who deserved to be seen as experts could be helped if they had a book. So I
started Paperback Expert to help business owners create, publish, and profit
from a book.

Read My Story

"The ROI on the book is off the charts, and will continue to show a return for
years to come."

- Sam Sellers,
Home Helpers of Little Rock



"It's so much easier to close business now with my book. People usually start
the conversation asking me questions about the book, like they're trying to sell
themselves to me."

- Peter Marchiano,
Tax Resolution Specialists



"When I tell people I have written a book, they are very impressed and
immediately identify that I must be an expert in my field."

- Russell McCloud,
Accurate Automotive Attention




READY FOR A CONVERSATION?

Schedule a Credibility Conversation to see if getting a book is your next best
move.


Schedule a Call


"With all of the business I will do, just with this one lady, it will pay for
the investment of the book. Everything else is gravy."

- Alynn Godfroy,
Godfroy Financial Group



"You made our book look great and the end result is really, really phenomenal.
Our book has landed us many speaking opportunities and we’ll be using it for
years to come."

- Socrate and Cassandra Exantus,
Critical Path Consulting



"No doubt that writing a book that I can share with potential clients got me
more work, better cases, and clients that I wanted to work with. Best marketing
decision I ever made."

- Sean Olson,
Olson Law Firm



"I don't know if I would have ever been able to do this on my own—your company
and team have made the process much easier."

- Trent Benedetti,
Benedetti & Associates



“My book allows me to differentiate myself. It was easy to create and will have
a positive ROI for the rest of my career."

- William Franchi,

Franchi Law



"People hire lawyers they trust. That's one reason I've written so many books.
Michael and his team make the process so easy. They do all the heavy lifting,
organizing, and writing. Before you know it, you have a book.

- Ken Hardison,
PILMMA




TRY OUR CALCULATORS




THE CREDIBILITY CALCULATOR: MEASURE YOUR CREDIBILITY

How do your prospects see you? Do they look at you as a credible expert, or do
you look just like your competitors?



If you look like everyone else, prospects have no reason to pick you. So you
lose the sale. Sales increase if you grow your credibility— because prospects
see you differently.



In under 5 minutes, you can discover what you really look like with our free
Credibility Calculator, taken by 1,500 business owners.

Calculate My Credibility


BOOK ROI CALCULATOR: ESTIMATE YOUR RESULTS

Wondering how much you could earn with a book? Try it now to find out!



"I didn't think I had enough information to write a book. Michael and his team
asked me questions that brought out my knowledge. I told them stories I'd never
told anyone and those are what have made my book such a personal marketing
tool."

- Glenn Honda,

Recovery Law Center



"Our book allows us to be seen as THE Truck Accident Authority in West Virginia
and Ohio. People request our book, read it, and hire us. It's one of the best
decisions we've ever made."

- Dino Colombo,
Colombo Law



"I wish that I had done this 10 years ago, 15 years ago. It was such a simple
process."

- Diane McWhorter,
Boynton Beach School of Music


Share on FacebookShare on LinkedInShare on Youtube


COMPANY




ABOUT US




CONTACT




PRIVACY POLICY




TOOLS WE USE


HOW IT WORKS




HOW IT WORKS




CLIENT WINS





FREE GUIDES





VIDEO TESTIMONIALS


RESOURCES




CREDIBILITY CALCULATOR




BLOG




PODCAST




FREE TRAININGS




DAILY EMAILS

©2024 Paperback Expert

(501) 404-8690

Based in Lexington, KY

GUIDESTRAININGSBOOKBLOG