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 * Why Should You Consider Integrating AR into Your Marketing Endeavors?


WHY SHOULD YOU CONSIDER INTEGRATING AR INTO YOUR MARKETING ENDEAVORS?

ADAPTS MEDIA TEAM (ADAPT MEDIA)   |   AUGUST 18, 2021   |  

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THE MODERN MARKET IS DRIVEN BY PUBLIC INTEREST AND GROWING TRENDS AMONG THE
GLOBAL CUSTOMER BASE. EXPERTS BASE THEIR MARKETING STRATEGIES AROUND WHAT THE
CONSUMERS DEMAND. WITH THE INTRODUCTION OF NEW KINDS OF TECHNOLOGY, THESE
DEMANDS CHANGE.

A vital part of a business's marketing campaign is to remain up-to-date with all
the latest trends in the market. As customer trends and technology continue to
evolve, augmented reality (AR) is becoming a central part of the marketing
strategy.

Theoretically speaking, AR is a technology that overlays digital images over the
real-time environment of the user. The primary objective is to give an immersive
and real experience to the users. Like virtual reality (VR), AR became instantly
popular in the fashion and healthcare industries.


ROLE OF AUGMENTED REALITY IN MARKETING


CUSTOMERS ALWAYS CRAVE AN IMMERSIVE AND ENGAGING SHOPPING EXPERIENCE. EARLIER,
YOU HAD TO USE TRIAL ROOMS TO TRY OUT YOUR PREFERRED CLOTHES BEFORE MAKING A
PURCHASE. SIMILARLY, YOU HAD TO TAKE A TEST DRIVE WHILE BUYING A CAR. THESE
INDICATE THAT CUSTOMERS HAVE AN AFFLICTION TOWARDS TESTING AND TRYING OUT THE
PRODUCT BEFORE BUYING IT.

With online shopping, this wasn’t possible. This was before AR made a mark in
the marketing industry. Businesses are now aggressively using AR to show
customers how to use their products or services before making a purchase. The
best thing is that the technology has evolved so much that customers can
experience it directly from their smartphones or web browsers.


HOW IS AR BOOSTING BUSINESSES?


IMPLEMENTING AR HAS NOW BECOME A PRIMARY MARKETING TECHNIQUE FOR MOST BUSINESSES
PLANNING TO ACHIEVE DIGITAL SUCCESS. HERE’S HOW AR IS INFLUENCING PURCHASING
DECISIONS:


1. AUGMENTED TRY AND BUY


MANY CUSTOMERS REFRAIN FROM ONLINE SHOPPING BECAUSE THEY CANNOT FEEL THE PRODUCT
BEFORE THEY BUY IT. AR IS PLAYING A PIVOTAL ROLE IN ADDRESSING THIS ISSUE.
AUGMENTED REALITY PROVIDES THE CUSTOMER WITH A REAL-TIME FEEL OF THE PRODUCT AND
SERVICES.


A CLASSIC EXAMPLE OF SUCH A MARKETING STRATEGY IS L’ORÉAL’S MAKEUP APP. THIS APP
USES AR TO LET THE CUSTOMERS SEE HOW THE PRODUCT WOULD LOOK ON THEM. AFTER THE
INTRODUCTION OF AR, L’ORÉAL’S WITNESSED A MASSIVE SURGE IN CUSTOMER ENGAGEMENT.


2. AUGMENTED PRODUCT ASSISTANCE


THE AUGMENTED PRODUCT ASSISTANCE FEATURE ALLOWS USERS TO SCAN PRODUCTS AND
INITIATE AN AR EXPERIENCE DESIGNED EITHER TO GIVE ADDITIONAL PRODUCT INFORMATION
OR A UNIQUE PRODUCT EXPERIENCE THAT CAN EVENTUALLY COMPEL CUSTOMERS TO MAKE A
PURCHASING DECISION.


FOR EXAMPLE, SOME THEATERS USE AR TO GIVE AN AUGMENTED VIEW OF THE SCREEN FROM
DIFFERENT SEATS. THE CUSTOMERS CAN, THEREFORE, HAVE AN IDEA OF THE VIEW OF THE
SCREEN FROM THEIR PREFERRED SEAT NUMBERS BEFORE THEY MAKE THE BOOKINGS.


3. AUGMENTED BRANDING COMPONENTS


AR ALLOWS BUSINESSES TO INTEGRATE THE TECHNOLOGY WITH BUSINESS CARDS, BROCHURES,
INSTRUCTION MANUALS, ETC. CUSTOMERS SCAN THE CODE ON THE RELEVANT BRANDING
MATERIAL TO EXPERIENCE THE PROS AND CONS OF THE PRODUCT THROUGH AUGMENTED
REALITY.


SOME COMPANIES ALSO USE AUGMENTED REALITY IN THEIR INSTRUCTION MANUALS. THE
USERS CAN SCAN THE CODE ON THE MANUAL, AND IT'LL REDIRECT THEM TO AN AR
EXPERIENCE THAT WOULD VISUALLY EXPLAIN TO THEM THE DIFFERENT COMPONENTS OF THE
PRODUCT THEY HAVE PURCHASED.


4. STANDING OUT IN THE MARKET


DESPITE THE EFFECTIVENESS OF AR IN MARKETING, NOT ALL BUSINESSES ARE REAPING ITS
BENEFITS. AS A RESULT, CUSTOMERS ARE OFTEN DEPRIVED OF AUGMENTED REALITY
EXPERIENCES. WITH AR, THE CHANCES ARE HIGH THAT IT'LL CREATE A BUZZ AROUND YOUR
PRODUCT AND SERVICES. NOT LONG WILL PASS BEFORE YOUR BRAND VISIBILITY IS
BOOSTED, MAKING A TREMENDOUS POSITIVE IMPACT ON YOUR OVERALL BUSINESS.


THE FUTURE OF AUGMENTED MARKETING


DESPITE AR'S HUGE SUCCESS, IT IS STILL CONSIDERED A RELATIVELY NEW CONCEPT IN
THE MARKETING WORLD. SO THE QUESTION REMAINS – IS AUGMENTED REALITY A SHORT-TERM
TREND, OR IS IT GOING TO END UP AS ONE OF THE MOST PROLIFIC AND LONG-LASTING
MARKETING TECHNIQUES?


THE FACTS SPEAK FOR THEMSELVES. THE FUSION OF AR INTO SOCIAL MEDIA PLATFORMS
LIKE FACEBOOK, SNAPCHAT, AND INSTAGRAM IS GAINING MOMENTUM. AS WE CONTINUE TO
ADOPT DIGITIZATION, AR IS ONLY GOING TO REVOLUTIONIZE MARKETING.


CONSIDERING HOW MUCH AR HAS BECOME A PART OF OUR SOCIAL MEDIA ROUTINE NOW, IT IS
CLEAR THAT AUGMENTED REALITY WILL BECOME AN INTEGRAL PART OF OUR LIVES. AND
SOCIAL MEDIA MANAGERS, MARKETING EXPERTS, AND AMBITIOUS BRANDS ARE GOING TO REAP
ALL THE BENEFITS.

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