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URL: https://www.unacast.com/solutions/business-site-selection
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SHARE THIS SOLUTION WITH A DATA SCIENTIST



Now Hiring
Try Unacast Now
Products

Products



Human Mobility Insights



Data Processing Platform



Migration Patterns

Solutions

Solution



Industry



Forecasting



Site Selection



Site Performance



Competitive Intelligence

Supply Chain



Retail



Real Estate

Financial Services



Telco


Resources

Resources



Customers



Blog



Newsroom

About

About



Company



Team



Hiring Now

Book a Demo



WHAT ARE YOU LOOKING FOR?





SCHEDULE A MEETING

Ready to learn more about how our data can help? Book a meeting with us now.



Find a time to meet with Unacast

Which statement best represents your companies potential use for Unacast
mobility data?

To inform internal decision making.

Build derivative products and services.

Advise clients in decisions.


Thank you! Your submission has been received!
Oh no! Something went wrong while submitting the form. Please try again or check
out our various solutions under the solutions tab in the site nav.


WHAT OUR SITE SELECTION
SOLUTION SOLVES FOR

Site Selection is a critical process for many organizations in evaluating what
markets to enter or divest from, where to build or close stores, and which new
or additional locations to prioritize. Leading organizations utilize Unacast’s
groundbreaking tools in order to:

Learn MoreTry it Now

Share this solution with a data scientist


01
02

03


Discover areas that residents and/or visitors already congregate or travel to



Discover which site characteristics help create a lasting visitor base

Pinpoint which sites meet your ideal visitor mix

04
05
06


Identify which areas have gaps in the local marketplace

Evaluate the foot traffic/performance of a potential site

Forecast capture rates for new sites





JUPYTER NOTEBOOK

Work with Unacast's Jupyter notebook to see an in depth example of how clients
can use our data to evaluate new retail sites. This example will show you how to
examine area foot traffic, competing venue foot traffic, and respective
catchment areas.

Explore Now



DOWNLOAD SAMPLE DATA SETS

See all data tables in .csv format, together with schemas, used in our Jupyter
notebook for our retail site selection solution.

Download Now


CHECK OUT UNACAST’S SITE SELECTION SOLUTION IN ACTION



Built using our Site Selection dataset, you can explore the sample data yourself
and get started with Unacast Now today!


Try Now



FEATURED RESOURCES

Case Study: Tesla and Unacast's Venue Data Package
Nike v Adidas v Puma: Holiday Shopping Competition
Sensormatic Solutions by Johnson Controls partnership with Unacast extends
shopper insights beyond the store


HOW TO WORK WITH THE DATA

While there are many different approaches and methods to aid in site selection,
our data sets can be broadly applied in market assessments and trade area
analyses.


MARKET ASSESSMENT

Market Assessments are conducted to identify and prioritize markets to enter. In
addition to traditional static metrics such as consumer spending,in-store
transactions, and general migration patterns, Unacast insights augment your
analyses by:

Monitoring actual foot count to project store potential and possible
cannibalization of stores



Accounting for population movements and changes in demographic profiles



Understanding consumer behavior with competitors’ sites



Discovering gaps in trade areas based on how far people travel to a location




TRADE AREA ANALYSIS

Once the most suitable market has been identified, the optimal site can be
selected using the location's trade area as the unit of analysis. Unacast’s foot
traffic data provides additional dimensions to this analysis by:

Clustering GPS pings to identify trade areas and points of interest



Providing granularity about where visitors come from and how far they traveled



Aiding in a demand gap analysis to examine areas of saturation or shortage



Simulating retail sales potential in a
gravity model




DATA SETS IN
THIS SOLUTION

Unacast provides a selection of specific data sets in our Site Selection
solution, many of which can be segmented by area: census tract, county, or
state; frequency: day, week, and month; and venue: home and work. For a list of
our complete data schema and additional details and descriptions of these data
sets, check out our data dictionary here.

Download our Data Dictonary



01

Emerging areas and migration patterns


02

Macro-level location data such as foot traffic at the county level


03

Micro-level location data such as foot traffic to a particular venue


04

Catchment area data such as origin of foot traffic or distance traveled


05

Cross-visitation traffic between venues


ADDITIONAL RESOURCES

Are Supply Chain Shortages Impacting Tesla Quality? Time Will Tell
How Hotels Use Location Data
Home Depot vs. Lowe's: Who's the Home Improvement Foot Traffic Winner?


SOLUTIONS

Don’t see the solution you are looking for, contact us.

Use Cases



Forecasting



Site Selection



Site Performance



Competitive Intelligence

Industries



Supply Chain



Retail



Real Estate

Financial Services



Telco


METHODOLOGY & FAQS

You can learn more about our methodologies and view our frequently asked
questions

Learn More


SCHEDULE A MEETING

Ready to learn more about how our data can help? Book a meeting with us now.

Find a time to meet with Unacast

Which statement best represents your companies potential use for Unacast
mobility data?

To inform internal decision making.

Build derivative products and services.

Advise clients in decisions.


Thank you! Your submission has been received!
Oh no! Something went wrong while submitting the form. Please try again or check
out our various solutions under the solutions tab in the site nav.

ABOUT

 * Company
 * Team
   ‍
 * Hiring NowPrivacyCareersContact



PRODUCTS

 * Unacast Now
 * Human Mobility Insights
 * Data Processing Platform
 * Retail Impact Scoreboard
 * Migration Patterns & Emerging Areas
 * Covid-19 Social Distancing ScoreboardOur Data

INDUSTRIES

 * Marketing
 * Retail
 * Real Estate
 * Public Sector
 * Supply Chain
 * Multi-Industry
 * Financial Services
 * Telco

SOLUTIONS

 * Forecasting
 * Site Selection
 * Site Performance
 * Competitive Intelligence
 * Inform Investment Decisions
 * Measure Effects of Change
 * Predicting Change



RESOURCES

 * Customers
 * Blog
 * White Papers
 * Videos
 * Newsroom
 * Methodology
 * What is Location Data?



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